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Public Money in Colorado for Energy
            Efficiency
               Brett Johnson – Governor’s Energy Office
Governor’s Energy Office
Public Money in Colorado for Energy Efficiency,
         And Finance Opportunities
                  8.4.2010
Welcome and Agenda


Welcome
Agenda




     •Overview of Governor’s Energy Office Mission

     •Recharge Colorado – the campaign

     •Finance Opportunities

     •Legislation - PACE
Overview of Governor’s Energy Office Mission
GEO’s Mission



   In general, GEO has three specific guiding principles:

   •Access to Information

   •Access to Services

   •Access to Finance
Recharge Colorado – A Statewide Initiative
Program Overview: RechargeColorado.com



   •Recharge Colorado is one resource that provides
   them with information about energy efficiency and
   renewable energy including incentive programs from
   across the state, contractors in their area, and
   conservation action tips.

   •The program will rely heavily on collaboration with
   partners (utilities, service providers and local
   governments) in order to provide complete and
   comprehensive information to residents and
   businesses no matter in what part of the state they
   reside.
The GEO Campaign

    Recharge Colorado – A new energy initiative.

        •Positions Colorado as the leader in the New
        Energy Economy

        •Challenges every Coloradan to get involved and
        do their part

        •Take small steps that create change

        •Energy adventure—we welcome everyone to
        engage

        •Not replacing the GEO … augmenting:
          “The GEO’s Recharge Colorado campaign.”
The GEO Campaign




                   Example of
                   the brand
                   use in out-of-
                   home
                   advertising
RechargeColorado.com

                       •Launched April 19th

                       •Personalized experience for
                       consumers or businesses based
                       on location and needs

                       •Conservation tips and information

                       •Rebates, incentives & vendors

                       •Success stories, news, events

                       •Ability to share information as
                       well as engage with community
                       groups and the GEO
The Call Center -- 1.800.462.0184


  •Opened April 19 for those who have questions on the website or
  choose the phone for information

  •Call center representatives will be “super-users” of the website

  •Scripts to prompt callers through the website experience and
  answer any questions, from general information to specific rebate
  and contractor information
Finance-Related Opportunities
“SB 184 Residential Clean Energy Loan Program”

 Senate Bill 184 allowed for the promotion of EE/RE
 residential projects of up to $12,500.

 •GEO Partners with a vendor to provide a turnkey service for
 a borrower to provide contractor services and loan
 origination

 •Treasury, on a quarterly basis, will purchase these loans.
 Treasury currently has committed $4 million for this purpose.

 •Selection process currently underway
Energy Star Mortgage Program

 •GEO created a pilot program with Bank of Colorado to
 provide ESM loans for the following purposes:
    •Refinance existing homes while installing Energy Star
    appliances
    •Finance mortgages for Energy Star-certified new homes

 •How it works: Borrower receives one point toward the
 new/refinanced mortgage. GEO contributes .5 point, and
 the bank matches .5 point

 •GEO has selected Bank of Colorado, Wells Fargo and First
 National Bank to promote this larger program (totaling about
 $400k.
“GEO Fund”

 •$13 Million of GEO’s State Energy Plan funds are designated for
 finance programs that will help leverage energy efficiency and
 renewable energy.

 •Target Markets to include:
     •Industrial
     •Small Commercial
     •Multifamily
     •501c3/Non Profit
     •Residential
     •3rd Party Solar
     •Colorado Carbon Fund
“GEO Fund”

 Partnership with the Colorado Housing Finance Authority (CHFA
 for two loan programs:

 •“Green” Colorado Credit Reserve: Leveraging private lenders to
 promote energy efficiency with a loan loss reserve of 15-20%

 •Direct Lending Program: A revolving loan fund in which the GEO
 can be the direct lender for larger non-residential loans
Legislation
PACE Legislation
 Property Assessed Clean Energy finance, or PACE, is a new nation wide
 concept to finance residential and commercial EE/RE improvements, paid
 through a property assessment.

 There are several current and pending legislative items that promote PACE
 programs:

     •HB 08-1350: In 2008, PACE programs were authorized through HB 1350.
     Counties would have to create a special district and seek voter authorization
     to promote program.

     •SB 10-100: Legislation to allow for 1350 county programs to join together
     for multi-county finance options.

     •HB 10-1328: The creation of a statewide PACE district in which counties
     can opt-into a more scalable financing mechanism
PACE Legislation
 Federal Issues:


     •May 5: Fannie Mae posts a letter explaining concern about the first lien
     position of the PACE program.

     •July 7: After months of discussions, including a dozen letters from state
     Governors and 65 members of Congress, FHFA releases a letter
     strengthening its position against PACE finance

     •Current status: White House, Congress, and regulators are currently
     discussing an array of ideas to ensure the future of PACE programs. This
     may include a legislative solution.
Brett Johnson
Finance Manager, Governor’s Energy Office
brett.j.johnson@state.co.us
303.866.2432

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Colorado finance summit governors energy office

  • 1. Public Money in Colorado for Energy Efficiency Brett Johnson – Governor’s Energy Office
  • 2. Governor’s Energy Office Public Money in Colorado for Energy Efficiency, And Finance Opportunities 8.4.2010
  • 4. Agenda •Overview of Governor’s Energy Office Mission •Recharge Colorado – the campaign •Finance Opportunities •Legislation - PACE
  • 5. Overview of Governor’s Energy Office Mission
  • 6. GEO’s Mission In general, GEO has three specific guiding principles: •Access to Information •Access to Services •Access to Finance
  • 7. Recharge Colorado – A Statewide Initiative
  • 8. Program Overview: RechargeColorado.com •Recharge Colorado is one resource that provides them with information about energy efficiency and renewable energy including incentive programs from across the state, contractors in their area, and conservation action tips. •The program will rely heavily on collaboration with partners (utilities, service providers and local governments) in order to provide complete and comprehensive information to residents and businesses no matter in what part of the state they reside.
  • 9. The GEO Campaign Recharge Colorado – A new energy initiative. •Positions Colorado as the leader in the New Energy Economy •Challenges every Coloradan to get involved and do their part •Take small steps that create change •Energy adventure—we welcome everyone to engage •Not replacing the GEO … augmenting: “The GEO’s Recharge Colorado campaign.”
  • 10. The GEO Campaign Example of the brand use in out-of- home advertising
  • 11. RechargeColorado.com •Launched April 19th •Personalized experience for consumers or businesses based on location and needs •Conservation tips and information •Rebates, incentives & vendors •Success stories, news, events •Ability to share information as well as engage with community groups and the GEO
  • 12. The Call Center -- 1.800.462.0184 •Opened April 19 for those who have questions on the website or choose the phone for information •Call center representatives will be “super-users” of the website •Scripts to prompt callers through the website experience and answer any questions, from general information to specific rebate and contractor information
  • 14. “SB 184 Residential Clean Energy Loan Program” Senate Bill 184 allowed for the promotion of EE/RE residential projects of up to $12,500. •GEO Partners with a vendor to provide a turnkey service for a borrower to provide contractor services and loan origination •Treasury, on a quarterly basis, will purchase these loans. Treasury currently has committed $4 million for this purpose. •Selection process currently underway
  • 15. Energy Star Mortgage Program •GEO created a pilot program with Bank of Colorado to provide ESM loans for the following purposes: •Refinance existing homes while installing Energy Star appliances •Finance mortgages for Energy Star-certified new homes •How it works: Borrower receives one point toward the new/refinanced mortgage. GEO contributes .5 point, and the bank matches .5 point •GEO has selected Bank of Colorado, Wells Fargo and First National Bank to promote this larger program (totaling about $400k.
  • 16. “GEO Fund” •$13 Million of GEO’s State Energy Plan funds are designated for finance programs that will help leverage energy efficiency and renewable energy. •Target Markets to include: •Industrial •Small Commercial •Multifamily •501c3/Non Profit •Residential •3rd Party Solar •Colorado Carbon Fund
  • 17. “GEO Fund” Partnership with the Colorado Housing Finance Authority (CHFA for two loan programs: •“Green” Colorado Credit Reserve: Leveraging private lenders to promote energy efficiency with a loan loss reserve of 15-20% •Direct Lending Program: A revolving loan fund in which the GEO can be the direct lender for larger non-residential loans
  • 19. PACE Legislation Property Assessed Clean Energy finance, or PACE, is a new nation wide concept to finance residential and commercial EE/RE improvements, paid through a property assessment. There are several current and pending legislative items that promote PACE programs: •HB 08-1350: In 2008, PACE programs were authorized through HB 1350. Counties would have to create a special district and seek voter authorization to promote program. •SB 10-100: Legislation to allow for 1350 county programs to join together for multi-county finance options. •HB 10-1328: The creation of a statewide PACE district in which counties can opt-into a more scalable financing mechanism
  • 20. PACE Legislation Federal Issues: •May 5: Fannie Mae posts a letter explaining concern about the first lien position of the PACE program. •July 7: After months of discussions, including a dozen letters from state Governors and 65 members of Congress, FHFA releases a letter strengthening its position against PACE finance •Current status: White House, Congress, and regulators are currently discussing an array of ideas to ensure the future of PACE programs. This may include a legislative solution.
  • 21. Brett Johnson Finance Manager, Governor’s Energy Office brett.j.johnson@state.co.us 303.866.2432