OSOK Precision Marketing is a mobile consulting firm that offers a full range of services to engineer a successful revenue-enhancing mobile marketing campaign for your business. We guarantee an increase in revenues from our services providing you with the mobile marketing campaign free of charge if it does not add value.
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
OSOK Mobile Marketing Full Presentation
1. MOBILE MARKETING CONSULTING
OSOK Precision Marketing is a mobile consulting firm that offers
a full range of services to engineer a successful revenue-
enhancing mobile marketing campaign for your business. We
guarantee an increase in revenues from our services providing
you with the mobile marketing campaign free of charge if it does
not add value.
Revenues Technology Personality
Revenues are guaranteed and we provide As experts in the field, we bring cutting- We are real people working with real
services on an incentive scheme to ensure edge mobile technology delivering clients who have real customers. We value
that the value you receive is maximized. campaigns that wow customers ensuring each client and create customized
top notch conversion rates. products to fit your business.
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
2. WHY THE URGENCY…
There are 6.8 billion people on the planet. 5.1 billion of them own a
cell phone, but only 4.2 billion own a toothbrush.
(Source: Mobile Marketing Association Asia)
91% of people keep their phone within 3 feet of themselves, 24
hours a day, 365 days per year.
Source Morgan Stanley
3 out of 5 searches are done using a mobile phone
70% of all mobile searches result in action within 1 hour.
(Source: Mobile Marketer)
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
3. START SEEING GREEN
If your business is not taking advantage of the
Mobile ad space, you’re missing out on the
hottest trend that’s getting small businesses
seeing Green again.
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
5. Who we are… www.osokmobilemarketing.com
We are a mobile marketing personalize their mobile marketing
consulting firm that creates campaigns to fit their needs. We
campaigns for businesses via are a full-service firm offering sms
various channels to ensure text campaings, mobile websites
effectiveness and revenue and mobile apps to allow your
generation. business to reach customers
We have built our company around through multiple channels.
our clients by taking the time to
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
7. HIT CUSTOMERS FROM 3
ANGLES
Mobile Version of
1 Your Website
SMS Coupon
2 Campaign
Mobile Apps
3
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
8. DOMINATE THE COMPETITION
Most businesses do not have any of the above
Some use a maximum of 1 or 2 of the channels to
reach customers
Rarely do businesses use apps but the market has
exploded
Beat your competitors and dominate the market by
reaching your customers via 3 channels
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
9. MOBILE
WEBSITE
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
10. WHY MOBILE?
FACT: Customers are using mobile to find your competition.
Source: Google "Understanding Smartphone Users," 2011
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
11. WHERE’S YOUR PHONE?
It takes 26 hours for the
average person to report a
lost wallet. It takes 68
minutes for them to report a
lost phone.
(Source: Unisys)
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
12. TV
There are MORE mobile
phones on the planet
than there are TVs.
(Source: Jupiter)
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
13. MOBILE SEARCH
70% of all mobile searches result in
action within 1 hour.
(Source: Mobile Marketer)
Mobile coupons get 10 times the
redemption rate of traditional coupons.
(Source: Borrell Associates)
Infographic courtesy of
InfographicIgnition
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
14. WHERE’S YOUR PHONE?
91% of all U.S.
citizens have their
mobile device
within reach 24/7.
(Source: Morgan Stanley) 9%
91%
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
15. WHERE SHALL WE GO??
Searching for local businesses is
the #1 way people use smart
phones
(source: google)
…unfortunately normal websites
look sloppy and are hard to use on
small mobile screens
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
16. BE HONEST, YOUR SITE SU…
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
17. HOW CUSTOMERS BENEFIT
Non Mobile Website Mobile Website
User friendly
Loads fast
Easy to see
Easy to read
Easy to take action
Easy to find your location
Special offers and coupons
Drives targeted traffic that wants to buy
Online retailers - a mobile site can increase
consumer engagement by 85%
Website visitors are 51% more likely to do
business with an online retailer with a mobile site.
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
18. SMS COUPON
CAMPAIGN
Infographic courtesy of
InfographicIgnition
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
19. SMS MARKETING
HOW ARE YOU STAYING IN
TOUCH WITH YOUR CUSTOMERS?
Text messaging has been
estimated to be 5 times more
effective than direct mail and 10
times more effective than
newspaper advertising.
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
20. SMS MARKETING
Unique Features SMS Marketing Benefits:
• It has 97% open rates • Gain new clients
• It’s immediate • Increase Customer Retention
• It’s personal • Increase brand awareness
• Increase loyalty
• It’s targeted • Engage your customers
• It’s permission based (opt-in) • Increase sales
• It’s time sensitive • Build a mobile database
• It’s cost effective • You can get more traffic to your business in
• It’s environmentally friendly one hour, from a single TEXT MESSAGE; than
• It reaches your audience no matter in one year from a search engine listing... if
where they are you know what you're doing.
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
21. THE AMERICAN LOVE AFFAIR
WITH TEXTING
89% of the Population has a
Cell/ Mobile Phone!
90% Use Mobile Phone for
TEXTING
95% of SMS TEXTS are Read
in the first 10 minutes!
Read in 10 Min Not Read in 10 Min
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
22. YOUR CLIENTS LOVE TO TEXT
It takes 90 minutes for the
average person to respond to
an email. It takes 90 seconds
for the average person to
respond to a text message.
(Source: CTIA.org)
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
23. GOTTA READ THAT TEXT…
Text messaging is 5X more effective than
direct mail and 10X more effective than
newspaper advertising
Mobile coupons get 10X the redemption
rate of traditional coupons.
(Source: Borrell Associates)
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
25. BUILDING A SUBSCRIBER LIST
Offer the customer an sms coupon or freebie
Give customer a “special code” to text to a
number to receive the offer
– Example: Text 50PercentPizza to 54390
You now have their number in your database
This will be used to send offers that will get them
back in your store
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
26. #1 – CREATE OFFER
Give customers a small card or flyer with their purchase
Have flyers or a big offer sign in front of the store or on the
wall in your store
Give customers an immediate reward relevant to their
current purchase to have them act immediately
– Example: Receive 10% on your current purchase! Just text
10percent to 87692
Use other channels to build a larger list:
– Newspaper, direct
mail, radio, print, outdoor, billboards, magazines, on the
internet, Facebook, twitter, email
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
27. #2 – CUSTOMER SENDS TEXT
This automatically Pizza Hut: $2 OFF any
To: 72727 puts them in your Pizza Delivered right to
database so you can your door all weekend
MSG: 2offpizza now text them through Thurs 3/21.
1(555)555-5555 Reply
offers to entice STOP 2end
them back to your
store!
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
28. #3 – AUTOMATED SMS OFFERS
Automated but customized sms service sends
coupons to customers to bring them back to
spend more money
Limit it to 2-3 promotions per month
Each mobile customer in your database will
bring you an average of 2 more transactions!
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
29. CUSTOMIZED SMS MARKETING
Selection of services offered:
Appointment reminders
Automated text campaigns
Coupons and special offers
Customer surveys
Product voting
SMS broadcasting
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
30. MOBILE
APPS
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
31. WHY MOBILE APP?
FACT: Mobile app downloads will reach76.9 billion in
2014
And will generate $35 billion in sales.
Source: IDC
Mobile apps provide the best mobile experience
possible to consumers.
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
32. WHY MOBILE APPS?
FACT: Your customers prefer apps over mobile websites.
Sources: comScore, Alexa, Flurry Analytics, 2012
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
33. WHAT DOES THIS APP DO??
In just over 3 years, over 20 billion apps have been
downloaded between iPhone and Android devices.
Mobile app downloads will reach 76.9 billion and
generate $35 billion in sales in 2014
(Source: IDC)
40% of all Google Maps traffic is from mobile
phones
100 Billion “PUSH” Notifications sent
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
34. QR CODES
Are like “barcodes” in that you scan
them with your mobile phone
anywhere that it is placed
Once scanned, customer immediately Scan this QR Code with your
Smartphone for quick access to our
sees either a coupon, website, or other mobile website.
interactive image Make reservations, see our menu, or
Code is linked to your mobile website order take-out from your mobile phone
with click2call ordering!
Place in Ads, Direct Mail, In-
Store, Magazines, or other medians
Used only with SmartPhones
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
35. LOYALTY COUPON QR CODES
GPS coupons based on
location
Allows customers to ‘check
in’ to receive special offers
when near your location
14 million Americans
scanned QR codes in July
2011
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
36. GOOGLE PLACES
Allows customers to easily
find you
Drives customers who
already have interest
Great review scores
increases your
credibility, image and
reputation
Get quality feedback
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
37. PUSH NOTIFICATIONS
Inform customers about:
– Coupons
– Offers
– Simple updates about your
business
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
38. SOCIAL NETWORKING APPS
Link customers to
Facebook or Twitter fan or
follower pages
40% of social media users
access sites via their
mobile device
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
39. SIMPLE AS INFORMATION
Simple app just giving info
Info on products and
services
Restaurant menus
Multiple formats: PDF or
text
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
40. CUSTOMIZED APPS
Selection of services offered:
QR codes
Loyalty programs
Google places
Reputation management
Push notifications
Social media creation and links
Information apps
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
42. OUR SPECIAL OFFER #1
Mobile marketing text campaign:
Meet for a personalized mobile marketing strategy session
We work with your business to develop customized and
targeted keyword SMS campaigns
Follow up with your database to create automatic but
personalized coupon generation on a periodical basis
$[900]
.
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
43. OUR SPECIAL OFFER #2
Mobile website creation:
Basic plan starts with 10 pages
Includes custom graphics and designs
Google Maps feature for easy accessibility
Click2Call feature for instant connection
Bonus: QR Code Generator
$[700]
.
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
44. OUR SPECIAL OFFER #3
Customized web application:
Consultations to determine targeted web app
Web app creation
Hosting for mobile site
Facebook and Twitter pages
Push notifications, information apps and other options available
$[900]
.
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
45. SPECIAL COMBINED OFFER
Total Value: [$2,500]
24-Hour Special: $997
60-day money back guarantee if revenues do not
increase significantly
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
47. CONTACT US TODAY!
OSOK Precision Marketing
Discuss specifics including customizations or additional offers
Contact A. Snow-Bey, “OSOK”, anytime:
– Phone: (267) 516-5020
– Email: Sales@osokmobilemarekting.com
– Website: www.osokmobilemarketing.com
MOBILE MARKETING SOLUTIONS WWW.OSOKMOBILEMARKETING.COM
Editor's Notes
So Why Mobile ?Your Customers are using mobile devices. If they can't find you they will find your competition.95% of smartphone users have searched for local information.61% of users call a business after searching and 59% visit the location.90% of these people act within 24 hours
Mobile app downloads will reach76.9 billion in 2014 and will generate $35 billion in sales.in just over 3 years, over 20 billion apps have been downloaded between iPhone and Android devices.Mobile apps provide the best mobile experience possible to consumers.
Your customers prefer apps over mobile websites.Your customers are now spending more time browsing on their phone that on their computer.
A mobile application can offer Loyalty Programs, GPS coupons, QR code coupons
Push notificationsUse push notifications to update your customers instantly on specials, offers, holiday hours and product updates. Push notifications break the barrier between you and your customers and is included completely FREE with our package. Compare to SMS texting plans on average cost $200/month
Customers can link to your social media pages
Mobile apps can display information on products and services.Restaurant menus, events and show your location on a map with directions.
How to get startedContact Us anytime by Phone: at (905) 648-9342 or Email Us at: Sales@AutumnFire.comYou can also Visit our website at: www.AutumnFire.comThanks Hope to hear from you soon