John Hancock Observatory Service Learning Market Research Analysis
1. MARK 311 Market & Consumer Survey Data Analysis Roundtable Presented to John Hancock Observatory 28 April 2010
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3. Formulate Problem Determine Data Collection Method Determine Research Design Design Data Collection Forms Analyze and Interpret the Data Prepare the Research Report Design Sample and Collect Data
How did you receive this survey? * Please specify your age group. Crosstabulation Count How did you receive this survey? Please specify your age group. 18-20 21-25 26-34 35-44 45-54 55-64 Total Email 7 7 0 1 3 1 19 Facebook 13 21 4 3 1 3 45 Twitter 1 5 1 1 0 0 8 Website 0 0 0 1 0 0 1 Total 21 33 5 6 4 4 73
What type of events do you wish the Observatory offered more of? Check all that apply.-Couples event * Please indicate your marital status. Select one choice. Crosstabulation Couples events Please indicate your marital status. Select one choice. Total Married Single In a Relationship 1 3 12 12 27 Total 3 12 12 27
Percentage of Each Age Group That Wants to See More of____. Age Group 18-20 21-25 26-34 35-44 45-54 55-64 total 21 33 5 6 4 4 Social Networking 38% 48% 60% 17% 25% 0% Business Networking 33% 27% 20% 33% 0% 0% Family Entertainment 19% 24% 40% 33% 25% 25% Age 21+ Entertainment 38% 81% 60% 33% 25% 0% Couples Events 29% 42% 60% 33% 25% 25% I am Satisfied 24% 9% 20% 17% 25% 75%
![Today’s Roundtable Objectives ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)