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BHARAT PETROLEUM CORPORATION LTD.

PRESENTED BY:
MISS. SNEHA J CHOUHAN
ROLL NO. B111207 (SEMESTER 5)
H1 Review : 2012-13
R...
BHARAT PETROLEUM CORPORATION LTD.
Address:
Bharat Petroleum Corp Ltd(Mumbai Refinery),
Mahul, Chembur,
Mumbai 400074

Webs...
TOPIC
“An Encyclopedia and Analysis About The
Marketing Techniques at Bharat Petroleum
Corporation Limited”

Review : Apr ...
Company Profile – Bharat Petroleum
• Bharat Petroleum Corporation Limited (BPCL) is
an Indian state-controlled oil and gas...
BRAND AMBASSADOR

Review : Apr – Dec 12
H1 Review : 2012-13
BPCL Value Zone
Production

REFINERIES

Transportation

Supply

ROAD
DIRECT
CUSTOMER

DOMESTIC
CUSTOMERS
Distribution

FRA...
LPG Value Chain
Multiple Sources

Production
Multi-Modal Transport

Transportation

Bottling
Multiple Source & Transport

...
Various SBU’s at BPCL:

1) Retail Business;
2) LPG Business;
3) Aviation Business;
4) Lubes Business;
5) I & C Business
7)...
1) Retail Business:
Offering World Class Fuels by:
• Fueling Industries,
• Fueling Automotives.

Review : Apr – Dec 12
H1 ...
2) LPG Business
• Fueling Homes,
• DIRECT BENEFIT
TRANSFER OF LPG (DBTL)
SCHEME,
• Transparency Portal –
New options to ch...
DIRECT BENEFIT TRANSFER OF LPG (DBTL)
SCHEME
Government of India has launched Direct Benefit
Transfer of LPG (DBTL) scheme...
Review : Apr – Dec 12
H1 Review : 2012-13
Review : Apr – Dec 12
H1 Review : 2012-13
Review : Apr – Dec 12
H1 Review : 2012-13
Beyond LPG,

• Basically different companies
sign a contract or an agreement
with the BPCL and send various
FMCG products ...
BMCG: An innovative solution to metal cutting
• BMCG makes metal cutting and brazing (Metal joining)
process user friendly...
3) Aviation Business
BPCL has completed more than 75 years of Aviation
Service.
BPCL-Aviation Service is present at all th...
4) Lubes Business

Review : Apr – Dec 12
H1 Review : 2012-13
5) I & C Business

Review : Apr – Dec 12
H1 Review : 2012-13
7) Non- Fuel Areas

Review : Apr – Dec 12
H1 Review : 2012-13
Developments made in the last year

• 13th Sept. ’12, Govt. introduced capping of cylinders
• That entailed creation of ne...
Initiatives

Initiatives
• Mobile Application launched with following features:
–
–
–
–
–
–

Book Cylinder
Know your Distr...
Initiatives

Initiatives
• Cash Subsidy in 51 districts
- Advertisements published in the newspapers covering the 51
distr...
Review : Apr – Dec 12
H1 Review : 2012-13
www.bharatpetroleum.in

Review : Apr – Dec 12
H1 Review : 2012-13
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A brief summary about Bharat Petroleum Corporation Limited (BPCL)

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This presentation focuses on the Company Profile, SBU's (Strategic Business Units) and the various modern marketing initiatives apllied at BPCL.

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A brief summary about Bharat Petroleum Corporation Limited (BPCL)

  1. 1. BHARAT PETROLEUM CORPORATION LTD. PRESENTED BY: MISS. SNEHA J CHOUHAN ROLL NO. B111207 (SEMESTER 5) H1 Review : 2012-13 Review : Apr – Dec 12
  2. 2. BHARAT PETROLEUM CORPORATION LTD. Address: Bharat Petroleum Corp Ltd(Mumbai Refinery), Mahul, Chembur, Mumbai 400074 Website: www.bharatpetroelum.in Corporate Guide: Mr. A Ramesh Territory Co-ordinator(LPG)Mumbai Review : Apr – Dec 12 H1 Review : 2012-13
  3. 3. TOPIC “An Encyclopedia and Analysis About The Marketing Techniques at Bharat Petroleum Corporation Limited” Review : Apr – Dec 12 H1 Review : 2012-13
  4. 4. Company Profile – Bharat Petroleum • Bharat Petroleum Corporation Limited (BPCL) is an Indian state-controlled oil and gas company headquartered in Mumbai, Maharashtra. • BPCL has been ranked 225th in the Fortune Global 500 rankings of the world's biggest corporations for the year 2012. • BPCL deals with Petroleum, Natural Gas and other Petrochemical related products. • Bharat Petroleum owns Mumbai Refinery and Kochi Refineries with a capacity of 12 and 9.5 Million metric Tonnes per year. Review : Apr – Dec 12 H1 Review : 2012-13
  5. 5. BRAND AMBASSADOR Review : Apr – Dec 12 H1 Review : 2012-13
  6. 6. BPCL Value Zone Production REFINERIES Transportation Supply ROAD DIRECT CUSTOMER DOMESTIC CUSTOMERS Distribution FRACTIONATORS IMPORTS Review : Apr – Dec 12 H1 Review : 2012-13 RAIL PIPE LINE BOTTLING PLANT DISTRIBUTOR
  7. 7. LPG Value Chain Multiple Sources Production Multi-Modal Transport Transportation Bottling Multiple Source & Transport Home delivery to diverse customers thru reseller Review : Apr – Dec 12 H1 Review : 2012-13 Distribution
  8. 8. Various SBU’s at BPCL: 1) Retail Business; 2) LPG Business; 3) Aviation Business; 4) Lubes Business; 5) I & C Business 7) Non-Fuel Areas. Review : Apr – Dec 12 H1 Review : 2012-13
  9. 9. 1) Retail Business: Offering World Class Fuels by: • Fueling Industries, • Fueling Automotives. Review : Apr – Dec 12 H1 Review : 2012-13
  10. 10. 2) LPG Business • Fueling Homes, • DIRECT BENEFIT TRANSFER OF LPG (DBTL) SCHEME, • Transparency Portal – New options to check Rating of Distributors, • Beyond LPG, • BMCG: An innovative solution to metal cutting, Review : Apr – Dec 12 H1 Review : 2012-13
  11. 11. DIRECT BENEFIT TRANSFER OF LPG (DBTL) SCHEME Government of India has launched Direct Benefit Transfer of LPG (DBTL) scheme in 18 high Aadhar coverage districts from 1st June 2013. The scheme aims to provide subsidy to consumers in their bank accounts Review : Apr – Dec 12 H1 Review : 2012-13
  12. 12. Review : Apr – Dec 12 H1 Review : 2012-13
  13. 13. Review : Apr – Dec 12 H1 Review : 2012-13
  14. 14. Review : Apr – Dec 12 H1 Review : 2012-13
  15. 15. Beyond LPG, • Basically different companies sign a contract or an agreement with the BPCL and send various FMCG products or even vessels like utensils, sim cards etc. • The contract is valid for a year or as mentioned under treaty where the profits are equally shared with the Contractor and the Contracted company. Review : Apr – Dec 12 H1 Review : 2012-13
  16. 16. BMCG: An innovative solution to metal cutting • BMCG makes metal cutting and brazing (Metal joining) process user friendly. Review : Apr – Dec 12 H1 Review : 2012-13
  17. 17. 3) Aviation Business BPCL has completed more than 75 years of Aviation Service. BPCL-Aviation Service is present at all the major gateways and other airports in the country rendering into-plane services to leading domestic and international airlines and operating the Aviation Fuelling Stations. Review : Apr – Dec 12 H1 Review : 2012-13
  18. 18. 4) Lubes Business Review : Apr – Dec 12 H1 Review : 2012-13
  19. 19. 5) I & C Business Review : Apr – Dec 12 H1 Review : 2012-13
  20. 20. 7) Non- Fuel Areas Review : Apr – Dec 12 H1 Review : 2012-13
  21. 21. Developments made in the last year • 13th Sept. ’12, Govt. introduced capping of cylinders • That entailed creation of new product categories and correspondingly different pricing • Subsidized Domestic • Non Subsidized • Exempted Category • Prior to that, de-duplication exercise was in progress; aimed to weed out multiple connection: LPG and CNG • By Dec. ’12 end 69 lakhs multiple connections were identified, KYC received for 47 lakhs and 36 lakhs connections blocked. Review : Apr – Dec 12 H1 Review : 2012-13
  22. 22. Initiatives Initiatives • Mobile Application launched with following features: – – – – – – Book Cylinder Know your Distributor Talk To Us Feedback Status Rate your Distributor Bharatgas Services 1. Order History 2. Request for 2nd Cylinder 3. Surrender Connection 262 customers have activated the mobile application Review : Apr – Dec 12 H1 Review : 2012-13
  23. 23. Initiatives Initiatives • Cash Subsidy in 51 districts - Advertisements published in the newspapers covering the 51 districts - Publicity by way of posters/ fliers - Intimation to customers by deliverymen/counter staff • Out of 51 districts, BPC present in 39 districts covering 348 distributors & 55 lakh customers Aadhar no. collection & seeding in database – 1.90 Review : Apr – Dec 12 H1 Review : 2012-13
  24. 24. Review : Apr – Dec 12 H1 Review : 2012-13
  25. 25. www.bharatpetroleum.in Review : Apr – Dec 12 H1 Review : 2012-13

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