2.
Age
For our opening sequence we chose to aim at the higher
end of the teenage bracket of about 15-18. We chose this
age group as we also fall into the same category. After
conducting research we discovered that teenagers loved
horror/thriller genres. Also the characters that were
present in the opening sequence fall into the social group
of teenagers and therefore being an ideal audience for
our opening sequence.
3.
Gender
In terms of a target genre for our product, we did not have
one as we knew that the horror/thriller genre is significant
with both genders and so we thought that it would be right to
make a product suitable for male and females. Also, because
the characters that were in our opening sequence were male
and female we decided to make it gender applicable.
4.
Social Demographic
The social demographic we are aiming at is those within the D-
E categories, this is the unemployed/students as most
commonly they are teenagers. However some possibly from
categories C1- C2 as these are working class people and due to
the narrative enigma and plot twists may be seen less
challenging to understand is someone is from a higher social
demographic category.
5.
Similar Films
After watching many films of a similar genre and storyline
we discovered teenagers watched films of this genre most
often. Also from the uses of gratifications theory of
entertainment where teenagers love watching films as they are
entertaining. Films under the horror/thriller genre provide the
second most entertainment alongside comedy.
6.
Importance of a target
audience
It was very important for our group to have a target audience so we
can make sure that our product is convincing enough due to
feedback from peers. This is to ensure that the audience can also
understand what is going on in the opening sequence, however
narrative enigmas are used in order to make the audience question
what is going on thus creating a more engaged audience.
7.
Theory
For our opening sequence product we thought about our audience types,
these come under Young and Rubicams audience type theory.
We believe that ‘The explorer’ would be one of our audience types as these
people are ones that are often ones to try out new things and our opening
sequence would be perfect as it is something that is slightly different from
some real products today. For example, the swap of gender roles and thus
creating a female clown. This would be a good audience type as they
respond to products that are different meaning that we could have a
successful product.
The other audience type would be ‘The mainstreamers’ as they look for
very cliché products and our opening sequence provides those cliché,
conventional feature of a horror meaning that they are more likely to enjoy
our product, such as blood
