Franchising whitepaper

3. Having a selling & service attitude- franchisor gives business blueprint not customers

5. Programmed “how to approach”, “canned presentations “ and “pricing models” from i360

6. Makes business better with different avenues to earn Q7. Do you think “Recruitment of faculty” is not an issue with i360 ?<br />Staff Selection & management is the task of the franchise and is also one of the challenge when starting a new business<br />Ozone, recruitment arm of i360 has access to data banks which can be leverage by Business partner<br />Franchise would always have a challenge of getting work done from the team. Effective team management would ensure loyal & confident team. <br />Q8. How i360 has positioned themselves in the vocational training space?<br />i360 is a young organization vs older counter parts<br />We are agile, aggressive, process oriented<br />Have CRM and ERP as guiding principles<br />Strong Backend operations team <br />Franchise Support process<br />Audit procedures<br />Faculty/Student operations<br />R&D /Course Creation/Revamp/Product re-packaging<br />Marketing to conceptualize various promotions<br />Q9. What is the ideal franchise fee I should pay ? <br />The franchise fee usually covers the cost of training, support and site selection. The items or benefits that are included in a franchise fee are different for every company. It would have two components : Fixed (Franchise Fee), Royalty (Variable paid on monthly revenue)<br />i360 franchise fee is very competitive. You may combine the fees of all courses available thru competition Vs Ours<br />Our motto is “ More for less”<br />Q10. I am planning to buy an existing franchise. Which provides a better return on investment? <br />There is little evidence to suggest that buying an existing store will generate a better return on investment than a new outlet. <br />Existing outlet: This may appear lower risk as it is an already established business with existing performance indicators and regular clientele. However, even a site that has been profitable is not a guaranteed success for future owners – this is dependent on the hard work and attention of the owner. <br />New outlet: Although it may appear higher risk and will require a lot more work up-front to raise the profile of the business, there are benefits. A new site is a clean slate and owners won’t have any hangovers from the previous owner’s choices, mistakes or reputation. <br />Q11. What are the Qualifications for owning i360 Franchise ?<br />Cash liquidity requirement: Rs 3 lakhs – Rs 5 Lakhs (excluding Capex)<br />Business Experience: Industry experience or General business experience, Marketing skills<br />Operations – Absentee ownership of franchise is NOT allowed.<br />Royalty- 25% , Agreement Period -3 years<br />Training & Support – TTT for your new hires at HO or State centre, Marketing strategies, Sales Promotion Programs, Creatives for promotions, Meetings, Operation support processes, Certification, Indent Policy, <br />Q12. Why education franchise? What is the scope of Vocational Training ? What type of programs are available from i360 ?<br />• A booming young population <br />• Demand for quality education<br />Spends on private education to increase to $80bn by 2012E:<br />• Non-formal segments are fast-growing areas of the education landscape - 18% CAGR expected against 13% CAGR for the formal education space.<br />• The $50bn education market, estimated to expand to $80bn by 2012<br /> This reinforces the scope of vocational trainings like Call centre training, Retail Sales, Service and operations training, Accounts and Financial training- Insurance, Mutual Fund and Stock Broking. To complement these Job oriented program are English Speaking, IELTS and Personality Development Programs.<br />Q13. When someone starts a franchise, it is a small business idea transforming into reality. He works with a Franchisor to seek guidelines and support to shorten hislearning experience. What are the Roles of Franchisor and franchisee ?<br />Franchisor -R&D, Alliances, Content Aggregation, Industry Vetted Curriculum ,Assessments, Industry Project Workflows, IT Enabling, ERPs, Certification, Sales Operations, Branding<br />Franchise - Responsible for the functioning of the center <br />− Staff Recruitment<br />− Center/Sales Operations<br />− Go to market initiatives<br />− Infra<br />• Local Area Marketing<br />• Local Placement Initiatives<br />Q14. What are the top reasons of franchise failing? <br /> Business Planning<br />No spend account for done -local area marketing <br />Waits for franchisor to work on ground<br />Business ownership disputes<br />Operational costs not accounted for while buying franchise<br />Low accountability/Interest in some other business in some other business<br />Serving personal goals/Family issues<br />Staff & Centre Management<br />Leaving setup to be run by Centre teams<br />No Staff, owner runs everywhere<br />Trainers/Staff not retained<br />Center operations in Chaos<br />Centre management outsourced <br />Very strict/insulting//abusive with Staff<br />Pays low salary/Un-hygienic work environment<br />No Marketing Understanding<br />No Alliances with Students, Institutes<br />No plan to student acquisition marketing programs<br />Visibility of centre is not there <br />Franchisor warning/directions have no impact<br />Q15. Don't assume a franchise is an easy, risk-free option – A Comment.<br />You'll be running your own business with all the responsibility and hard work that running a business entails.“<br />Following franchisor guidelines can make you successful<br />Follow startup, operational, academic procedures<br />Staff recruitment & training guidelines<br /> Local area marketing is a role of franchise<br />Working hard on ground <br />Alliances with corporate, institutes & Schools for students acquisition<br />For more details call us at 9311069401/419, franchisee_enquiry@i360training.in<br />