An introduction to the IPTC Board and the organization's mission, strategy and goals

1. Update from the Board
www.iptc.org 1

2. Board Update
About the IPTC Board
IPTC’s mission, strategy and goals
How can you help?
www.iptc.org 2

3. IPTC
• The global standards body of the news media
• Provide the technical foundation of the news ecosystem
• IPTC is rooted in the news industry
• We develop technology solutions for news challenges
• Often in the form of open source standards
• Enable hundreds of news and media organizations, large and small
• IPTC standards power software used to create, edit, archive, classify and
distribute news and information around the world
www.iptc.org 3

4. IPTC Work Structure in 2018/19
• IPTC Board: Chair, MD (Company Secretary)
and up to 7 members (one position currently
vacant)
• Standards Committee: voting members
• News Architecture Working Group
– Weekly meetings, 4-10 regular attendees
• News Codes Working Group
– Bi-weekly meetings, 3-5 regular attendees
• Sports Content Working Group
– Bi-weekly meetings, 3-5 regular attendees
• Photo Metadata Working Group
– Bi-weekly meetings, 3-5 regular attendees
• Video Metadata Working Group
– Bi-weekly meetings, 3-5 regular attendees
• Other groups are currently dormant
www.iptc.org 4
IPTC Board of Directors
IPTC Voting Members
IPTC Standards Committee
Public Relations Committee
Working Group Leads
News
Architecture
Working
Group
NewsCodes
Working
Group
Sports
Content
Working
Group
Photo
Metadata
Working
Group
Video
Metadata
Working
Group
NewsML-G2
Working Lead
NewsML 1
Working Lead
News in JSON
Working Lead
NITF
Working Lead
Rights
Expressions
Working Lead

5. Three Interlinked Goals
Expand the scope of the work of IPTC
Broaden participation in IPTC
Ensure IPTC stays financially viable
www.iptc.org 5

6. Expanding Scope of IPTC’s Work
• More than just creating technical standards
– EXTRA news classification rules engine
– VideoMetadataHub
– News credibility
• Introducing new standards and areas of work
– Images recognition? Entities? AR / VR / XR? AI and ML?
• Revive standards work
– Ninjs? Semantic web / schema.org? Rights and restrictions?
• Membership sets agenda – and does all the work
– The Board doesn’t dictate the IPTC agenda, it supports it
www.iptc.org 6

7. As of 1st of April 2019, Current IPTC Membership
Voting members
(currently 22)
• Fee:
• EUR 4,740 per Contributory
Unit per year
• 3 members pay for more
than one CU (AFP 3, AP 2,
DPA 2)
• Total: EUR 123,240 per year
• Benefits:
• 3 delegates per CU
Associate members
(currently 34)
• Fee:
• EUR 1,580 per year
• Total: EUR 53,720 per year
• Benefits:
• 1 delegate per CU
Individual members
(currently 8)
• Fee:
• EUR 200 per year
• Total: EUR 1,600 per year
• Benefits:
• 1 delegate
• Technically, 1 “free” face-to-
face meeting per year (but
several come to 2)
www.iptc.org 7
Annual memberships fees for 2019: €178,560

8. Membership levels over the past 10 years
• Membership slightly increased in 2018
after a steady downward trend
• Number of voting members has
declined from over 30 to below 20 in
2017 before starting to increase again
• Number of Contributory Units
purchased declined significantly,
although now slightly increasing
• The only organisations that now
subscribe as Voting Members with more
than one Contributory Unit are AFP (3),
AP (2) and DPA (2)
www.iptc.org 8
0
10
20
30
40
50
60
70
80
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
IPTC Member totals 2008-2019, as of April 1st 2019
Voting Members Associate Members Individual Members VM Contributory Units

9. Member segmentation
• We can divide our current members into the
following groups…
– National news agencies (21 members in April
2019)
– Systems vendors and integrators (14)
– Consultants (8)
– International news agencies (6)
– Photo/image agencies (6)
– Industry associations (5)
– Publishers and broadcasters (3)
– Academic / Research (1)
www.iptc.org 9

10. Broaden Participation in IPTC
• Recruit members who are similar to those we already have
– National and international news agencies, system vendors and integrators, photo agencies
• Recruit members who are currently under-represented in IPTC
– Publishers, broadcasters, video agencies, academic and research organizations
– Organizations head-quartered outside of Europe and North America
• Ideally IPTC membership should reflect the global news and media industry
– Does the work of the IPTC – which is driven by the current membership – appeal to
under-represented groups?
– Are the face-to-face meetings relevant and welcoming to all?
– Should we hold meetings in “other” locations? Meetings in China, UK, USA, Portugal,
Germany have had the highest attendance over the last decade
• Can you suggest other organizations we should recruit?
www.iptc.org 10

11. Update Vision and Mission
• Does the current vision statement best reflect IPTC?
The IPTC is the global standards body of the news media. We provide
the technical foundation for the news ecosystem.
• A new statement (more inclusive – or too broad?)
IPTC is the leading representative of the technology side of the media
business.
• What should our mission statement be? One suggestion:
By creating open standards, sharing best practices and facilitating
collaborations between media and technology organisations, IPTC
helps media organisations to succeed.
www.iptc.org 11

12. Enhancing Voting Membership
• IPTC is a membership organization
– Membership fees are by far the main source of revenue
– We have considered adding other forms of revenue - and we still may
• The foundational membership level is voting member
– Most of the revenue comes from voting members
– Voting members determine the overall future of the IPTC
• Key challenge is increasing the number of voting members
– Without restricting participation by associate or individual members
– Started to enhance voting member benefits, e.g. homepage promotion
– We wish to attract more voting members and encourage associate members
to upgrade
www.iptc.org 12

13. How Can You Help?
• Suggest new topics for IPTC to work on – and volunteer to be part of these new
efforts
• Volunteer to help revive older efforts – including the PR Committee
• Suggest new organizations and people who might be interested in IPTC
• Suggest locations for future face-to-face meetings
• Feedback on vision and mission?
• Suggestions for ways to enhance voting membership further?
• On Wednesday afternoon, we will have scheduled time to discuss these ideas
• Feel free to also discuss with any of the Board Directors
• Formal changes would likely be voted on at the October 2019 AGM
www.iptc.org 13