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Summer 2014
Master of Business Administration- MBA Semester 3
MI0036 –Business Intelligence Tools -4 Credits
(Book ID: B1219)
Assignment (60 marks)
Note:Answerall questions. Kindly note that answers for 10 marks questions should not exceed 400 words. Each
question is followed by evaluation scheme.
Q1. a. Emergency Medical Association (EMA) is a group of 250 board- certified emergency physicians. They are
responsible for effectively managing the emergency departments. List out what BI values and applications they
should be implementing.
Answer :BI values and applications :
In today'shealthcare environment,organizationsare swimmingin an ever-deeper pool of data yet many lack the
technology to use this data as valuable information. As regulations change and the amount of data increases,
organizationsare turningtobusiness intelligence(BI) solutionstoharnessdataforprecise decision-makingtohelp
improve patient outcomes, reduce costs, and ensure their organization's future.
Below are numerous ways healthcare providers can
b. Most of the credit card companies permit a consumer to get approval for specified amounts via mobile to
ensure that the purchase is covered. This type of consumer support which retains a customer to the bank for a
longer time is real time business intelligence. Define real time Business intelligence and the various steps
involved in the process.
Answer : Real time business intelligence :
Real-time businessintelligence (RTBI) is the process of delivering information about business operations as they
occur. The speedof today'sprocessingsystemshasmovedclassical datawarehousingintothe realm of real-time.
The result is real-time business intelligence. Business transactions as they occur are fed to a real-time business
intelligence system that maintains the current state of the enterprise. The RTBI system not only supports the
classic strategic functions of data warehousing for deriving information and knowledge from past enterprise
activity, but it also provides real-time tactical
Q2. Today businesses largely rely on the information available and can be communicated through various
sources, both internally and externally with the help of internet. Explain the role of Business Intelligence in
modern business. What are the three different types of decision that most business organisations take?
Answer : Role of business intelligence in modern business :

For manycompanies,newtechnologiesare causinginformationoverload,leaving decision makers overwhelmed
with inadequate, incorrect, inconsistent and misleading information. Indeed, the various acts of retrieving and
processingthisoftenuselessinformationcantie upnumerousresources.Yetthere are companies that manage to
provide their decision makers with processed and automatically consolidated raw data, presented in an
understandable, easy-to-grasp format. These
Q3. a. Granularity of data is an important factor to be considered in the business which involves data
warehousing. How the characteristics of data granularity does varies from application to application? List the
different tools in data granularity.
Answer : Granularity refers to the level of detail of the data stored fact tables in a data warehouse. High
granularity refers to data that is at or near the transaction level. Data that is at the transaction level is usual ly
referredtoas atomiclevel data.Lowgranularityreferstodatathat is summarizedoraggregated,usually from the
atomic level data. Summarized data can be lightly summarized as in daily or weekly summaries or highly
summarized data such as yearly averages and totals. Granularity is the most important to the data warehouse
architect because it affects all the environments that depend in the data warehouse for data. The main issue of
granularity is that of getting it at the right level.
b. Consider a data warehousing enterprise where a Total data quality management (TDQM) cycle has to be
implemented. Find the members involved in TDQM team of that organisation.
Answer : Members involved in TDQM team :
Form a data qualityimprovementteam,with:·A teamleader,who is responsible (process owner) of the product
attributesandhas the powertoimplementsolutions · A team engineer who can facilitate the team meetings · A
data manufacturer who has extensive knowledge about the database system · A financial team member, who
understands financial consequences of proposed solutions · Product attribute data suppliers, selected on the
chosen product attribute to handle · Product
Q4. a. You are given the responsibility to organize a tour for your batch to an organisation. Find out the
parameters used by your team for data mining.
Answer : Parameters for data mining :
Data mining is sorting through data to identify patterns and establish relationships. Data mining parameters
include:
Association - looking for patterns where one event is connected to another event
Sequence or path analysis - looking for patterns where one event leads to another later event
Classification - looking for new patterns (May result in a change
Q5. According to a recent IDC report, knowledge management is in a state of high growth, especially among the
business and legal services industries. As the performance metrics of early adopters are documenting the
substantial benefits of knowledge management, more organizations are recognizing the value of leveraging
organizational knowledge. Define Knowledge Management. Explain the various characteristics of Knowledge
management. What are knowledge assets?
Answer : Knowledge Management :
Knowledge management (KM) comprises a range of strategies and practices used in an organisation to identify,
create, represent, distribute, and enable adoption of insights and experiences. Such insights and experiences
comprise knowledge,eitherembodiedinindividualsorembeddedinorganisationsas processesorpractices.More

recently,otherfields have started contributing to KMresearch; these include information and media, computer
science, public health, and public policy.
Q6. How to make the best use of Business intelligence? What are the advantages of BI with sales?
Answer :Use of Business intelligence :
Business intelligence (BI) is a set of theories, methodologies, processes, architectures, and technologies that
transformraw data intomeaningfulanduseful informationforbusinesspurposes.BI can handle large amounts of
informationtohelpidentifyanddevelopnew opportunities.Makinguse of new opportunities and implementing
an effective strategy can provide a competitive market advantage and long-term stability.
BI can be used in following ways wisely
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id
-> help.mbaassignments@gmail.com
or
call us at -> 08263069601