Never before have individuals had the social tools, permissions, and instantaneous reach available today to build their own career outcomes, and bolster corporate brands in the process. Internal and external social networks and 24/7 "always on" conversations are giving marketing professionals new channels to share their thoughts, remix and collaborate on breakthrough ideas, truly think and act outside the boxes that previously limited originality and passion. Our esteemed panel will discuss how the time is ripe to carpe diem! And begin building a personal brand (inside and outside the Enterprise) that has staying power and draws followers to your big ideas and goals. We'll take a look at how your personal brand equity can ignite passion for the brands you represent. In order to fully embrace this new social order, social media enthusiasts must understand that with great power comes great responsibility: What are the personal risks of attaching your personal brand to an idea that failed? What happens when your personal brand overshadows the brand you're representing? If your network is your net worth, what happens when you unplug? If you've established your personal brand in the context of your corporate brand, what happens when you change jobs?

1. Brought to you by
The 21st Century Social
Enterprise, Starring You:
Building a Modern Personal Brand

2. Thanks to our Sponsor….

3. Join the Conversation…
Speaker Twitter Handles: @PorterGale @Britopian @MartinJonesAZ @RobinCarey

4. Our Speakers
Michael Brito is a Senior Vice President of Social Business Strategy at Edelman Digital. He provides
strategic counsel to several of Edelman’s top global accounts and is responsible for delivering social
business and content strategy, community management operations and scaling programs globally.
Previously, Michael worked for major brands in Silicon Valley to include Hewlett Packard, Yahoo! and
Intel Corporation. @britoplan
Porter Gale is a marketing expert with over 20 years of experience working in branding, social
media, advertising and filmmaking. She is public speaker, start-up advisor, social media lover and the
author of Your Network Is Your Net Worth. From 2007 to 2011, Ms. Gale was the Vice President of
Marketing at Virgin America. @portergale
Martin Jones is a Social Media - Content Marketing Manager with the corporate Cox Communications
social media team where he assists in leading strategy, campaign ideation and marketing execution
across each of the company’s social media platforms. He is also the editor of BLUE, a Cox Business
website that provides business owners and leaders with real-time resources and information on how
to grow and drive their business. @martinjonesaz
Robin Fray Carey founded Social Media Today LLC, a media company which brings together many of
the world’s best thinkers about business and policy topics, in 2007. Prior to that, she ran her own
media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and
Ziff-Davis. She leads a team that curates web-based content about social media and other
topics, speaks frequently about social media and business. @RobinCarey

6. Assess the barriers that are holding you back1.
Today, networking isn’t
about “who you know”
it’s about
“who you’re
becoming” as a
person.

7. Take the
Funnel Test
to define your
roadmap.
Define your core passions with The Funnel Test2.

8. Define your core passions with The Funnel Test2.

9. Accelerate your connections with technology3.
Technology has increased virtual intimacy and reduced the
degree of separation between connections.

10. 1 VIRGIN AMERICA

11. Create content, products or services to share your purp4.
Are you a producer or a consumer?
P R O D U C E R C O N S U M E R

12. The future of corporate branding is personal, but….
When representing a brand, personal or corporate, it should
never be about you, it’s always about your customer - even
when it’s about you. People can tell when you’re self serving
and that's not beneficial to your personal or corporate brand.
Martin Jones – Editor/CoxBLUE.com

13. Managing Your Brand Through A Failed Idea
• Stay focused on the positive
• Look for the learning opportunity in the failure and apply what
you've learned
• Take responsibility and don’t blame others
• Make learning from your failures a part of your personal brand - It
makes a good story, humanizes you and your brand, and
underlines future successes
Martin Jones – Editor/CoxBLUE.com

14. Join us for our next webinar…
#smtlive
03
SEPT
Mobile, Social and Best Customer Experiences: How to Spread the Love
http://socialmediatoday.com/mobile-social-customer-service

15. Liked our webinar? Join us IN PERSON
We're super excited about our first-ever conference, The Social Shake-
Up...and that's due in no small part to the fact that we can't wait to meet
our SMT community (that's you!) face to face. Join us in Atlanta as we
bring together major thought leaders, many of our bloggers, and
community members to find out what they are doing and how it can
impact your business.
http://socialmediatoday.com/event
#socialshakeup