SMS CO., LTD. FY03-15 Presentation material for IR

SMS CO., LTD.
(Securities Code: 2175 / TSE1 )
Presentation Materials for Investor Relations
Financial Results Summary for
the Fiscal Year Ended March 31, 2015 (the 12th Fiscal Year)
April 30, 2015

© Copyright SMS CO.,LTD.
P3-P9
1
Table of Contents
1 FY03/15 Consolidated Financial Results
P11-P232 FY03/16 Strategy
P25-P333 FY03/16 Consolidated Financial Forecasts
4 FAQ P35-P62

2
Table of Contents
2 FY03/16 Strategy
3 FY03/16 Consolidated Financial Forecasts
P3-P9
P11-P23
P25-P33
4 FAQ P35-P62

FY03/14
Actual
FY03/15
Forecasts*1
FY03/15
Actual
YoY Change vs. Forecasts
Net Sales 12,046 15,658 15,056 +25％ -4％
Operating
Income
1,730 1,904 2,079 +20％ +9％
Ordinary Income 2,340 2,549 2,693 +15％ +6％
Net Income 1,380 1,709 1,824 +32％ +7％
3
FY03/15 Consolidated Financial Results
 Both net sales and incomes increased YoY.
 Incomes exceeded forecasts.
1
P/L Statement (¥ million)
*1: Revised forecasts which were announced on June 2, 2014

4
Trends in Net Sales (LHS) and Ordinary Income (RHS)*2
1 Historical Financial Results
 Achieved growth in both net sales and ordinary income for 11 consecutive years*1 since the
establishment of the Company.
0.5 3.8 8.3
15.4
27.1
51.7
71.7
76.1
86.9
101.8
120.4
150.5
-0.05 0.4 1.0
2.6
4.1
12.3 12.6
15.3
17.3
19.9
23.4
26.9
-8
0
8
16
24
32
40
48
56
64
-20
0
20
40
60
80
100
120
140
160
第1期第2期第3期第4期第5期第6期第7期第8期第9期第10期第11期第12期FY03/04 FY03/05 FY03/06 FY03/07 FY03/08 FY03/09 FY03/10 FY03/11 FY03/12 FY03/13 FY03/15FY03/14
：Net Sales(in black font) ：Ordinary Income(in blue font)
(Net Sales, ¥100 million) (Ordinary Income, ¥100 million)
*1 ：Excludes the first fiscal year
*2 ：Figures up to FY03/10 are on a non-consolidated basis while figures from FY03/11 are on a consolidated basis

Analysis of Year-on-Year Changes
5
1
 Major services such as Kaipoke and career-related services increased steadily.
Year-on-Year Changes (¥ million)
FY03/15
Actual
FY03/14
Actual
Differences Analysis of Differences
Net Sales 15,056 12,046 +3,010
• Kaipoke‘s price revision associated with renewal of
management support services contributed significantly
to an increase in net sales
• Almost all services including career-related services
increased steadily YoY
Operating
Income
2,079 1,730 +348
• Operating income in almost all major services
increased YoY
Ordinary
Income
2,693 2,340 +353
• Equity method investment gains from M3 Career
increased YoY
• Impairment of HSP was reported
Net Income 1,824 1,380 +444
• Extraordinary income from acquisition of eChannelling
was reported

Variance Analysis of Actual Results and Forecasts1
Differences between Actual Results and Forecasts (¥ million)
 Incomes exceeded forecasts.
Actual Forecasts*1 Differences Analysis of Differences
Net Sales 15,056 15,658 -601
• Recruiting agent for nurses was slightly below
forecasts (achieved 97% of forecasts)
• There was a delay in achieving net increase of
Kaipoke’s membership compared to forecasts.
Operating
Income
2,079 1,904 +175
• Costs were lower than forecasts owing to efficient use
of advertising expenses and unused budgeted costs
Ordinary
Income
2,693 2,549 +143
• Equity method investment gains from M3 Career
exceeded forecasts
• Impairment of HSP was reported
Net Income 1,824 1,709 +115 -
6*1：Revised forecasts which were announced on June 2, 2014

 Net sales up 61% YoY.
 Almost all services, including Kaipoke increased significantly.
1 Nursing Care Segment (Full-year)
Highlights
_
(¥ million) FY03/14 FY03/15 YoY Change
Recruiting Agent 838 1,090 +30％
Media 1,242 1,591 +28％
New Businesses 756 1,884 +149％
Total 2,838 4,566 +61％
Year-on-Year Comparison of Net Sales (Former Classification)Year-on-Year Comparison of Net Sales (Daily Use vs. Occasional Use)
Daily Use 633 1,617 +155％
Occasional Use 2,204 2,948 +34％
Total 2,838 4,566 +61％
• Net sales of Kaipoke increased significantly YoY due to a price revision associated with renewal of management
support services
• Kaipoke’s membership achieved a net increase in March 2015.
• Net sales of recruiting agent increased significantly YoY
– The number of consultants increased
(# of consultants on average: 17 in FY03/14 to 29 inFY03/15)
– Productivity declined YoY due to an increase in the number of newly-recruited consultants.
(# of agreements concluded per consultant /month：6.5 in FY03/14 to 5.0 in FY03/15
• Net sales of recruiting ads for nursing care professionals increased YoY owing to an increase in orders for
products that comprehensively support recruiting activities, and enhanced media competitive advantage
• Net sales of new services increased YoY, including in the information portal of housing for seniors and the home-
delivered meal search site
7
DailyUseOccasionalUse

 Net sales up 9% YoY.
 Career-related services increased steadily.
8
1 Medical Care Segment (Full-year)
Highlights
Recruiting Agent 6,746 7,450 +10％
Media 1,462 1,563 +7％
New Businesses 724 693 -4％
Total 8,933 9,707 +9％
Daily Use 868 805 -7％
Occasional Use 8,065 8,902 +10％
Total 8,933 9,707 +9％
• Net sales decreased slightly YoY, but profit level improved owing to cost controls
• Net sales of recruiting agent for nurses increased YoY
– The number of consultants increased
(# of consultants on average: 225 in FY03/14 to 265 in FY03/15)
– Productivity declined YoY due to broad area penetration strategy and increase of the number of newly-hired
consultants.
(# of agreements concluded per consultant / month: 4.0 in FY03/14 to 3.5 in FY03/15)
• Net sales of recruiting agent for paramedics, excluding nurses, increased steadily YoY
Year-on-Year Comparison of Net Sales (Former Classification)Year-on-Year Comparison of Net Sales (Daily Use vs. Occasional Use)
Daily
UseOccasionalUse

Year-on-Year Comparison of Net Sales
 iHealth (Taiwan), eChannelling (Sri Lanka), and EHEALTHWISE (Australia) contributed to an
increase in net sales.
9
1 Global Segment (Full-year)
_
FY03/14 FY03/15 YoY Change
Total 270 741 +174％
Highlights
• Taiwan*1 : Net sales of iHealth, which operates a prescription drugs delivery increased YoY.
• Sri Lanka*2: eChannelling, which operates a doctor’s appointment service, contributed to an increase in net sales.
• Australia*3: EHEALTHWISE, which provides medical bill e-claiming solutions, contributed to an increase in net sales.
*1: Consolidated subsidiary since May 2013, included in consolidated P/L since Q2 FY03/14
*2: Consolidated subsidiary since June 2014, included in consolidated P/L since Q2 FY03/15
*3: Consolidated subsidiary since January 2014, included in consolidated P/L since Q1 FY03/15

10
2 FY03/16 Strategy
P3-P9
P11-P23
P25-P33
4 FAQ P35-P62

11
Our Mission2
We create values and contribute to society by providing an
“information infrastructure for an aging society.”
SMS stands for “Senior Marketing System.”

12
Social insurance system
Demographics
People’s interest
Macroeconomic trends
Information Asymmetry
2
 Ever since the establishment of SMS, we have believed that the “information infrastructure for
an aging society” would develop into a major industry boosted by trends in the social
background.
Gaining Recognition as an Industry
Social Background
etc.
“Information
infrastructure
for an
aging society ”
Telecommunications
Electronics
Medical care
Foods
Nursing careHousing
Publishing
Education
IT
Automobiles
Emergence of a new industry

13
2 Future Image
Pharmacists ？ CommoditiesHealthcare？
Factoring
？ Helpers
Meal
delivery
Real estates
？
Welfare
vehicles
Rehabilitation
goods
Nursing care
goods
Housing
Health
clubs
？
Travels
？
Grand
children ?
Students
Care
managers
PT/OT Doctors
Nurses
？ Nutritionists
？？
？
Facility
care
？
Hospitals
Home-visit
nursing
Clinics
Dispensaries
？？
？？
？？
Medical
devices
？
Education
agencies
Communication
carriers
？
Health
foods
？
Warehouses
Pharmaceutical
companies
？
Nursing
care
Disease
Home
care
Related-Business Operators
Service Operators
Professionals
End Users
Current Future
Pharmacists ？ CommoditiesHealthcare？
Factoring
？ Helpers
Meal
delivery
Real estates
？
Welfare
vehicles
Rehabilitation
goods
Nursing care
goods
Housing
Health
clubs
？
Travels
？
Funeral
Grand
children ?
Students
？
Care
managers
PT/OT Doctors
Nurses
？ Nutritionists
？？
？
Home
care
Facility
care
？
Hospitals
Home-visit
nursing
Clinics
Dispensaries
？？
？？
？？
？？
Medical
devices
？
Education
agencies
Communication
carriers
？
Health
foods
？
Warehouses
Pharmaceutical
companies
？
Nursing
care
Disease
 By providing a variety of information and services to end-users, professionals and service
operators associated to the aging society, and by organically linking those information and
services, we aim to create an ecosystem of an “information infrastructure for an aging
society.”

14
Market Segments
*1 : Healthcare-related businesses which are not covered by long-term care and medical care insurances
*2 : Businesses related to daily life in the aging society
 We reclassified our market segments as nursing care, medical care, career, healthcare,
senior life, and global.
2
Healthcare*1
Senior Life*2
Career
etc.
Global
Medical CareNursing Care

15
SMS Basic Strategy
 Identify a strategically important customer.
 Increase the targeted customer base and make strong connections with them by sticky,
“Daily-use” services.
 Develop a variety of services based on the connections, creating an ecosystem.
2
New Service
New Service
Recruiting Agent
Recruiting Ads
Information portal on
housing for seniors
Certification
Course Information
 Customer Base
 Strong Connections
Service
Operators End Users
Professionals
Management information systems
Online communities
Information portals

16
2 Growth Scenario
Now Future
①Growth of career-related businesses
②Growth of Kaipoke
③Growth of new businesses
Nursing Care, medical care, healthcare, senior life, and global
 Career-related businesses will continue to grow steadily.
 Kaipoke will grow as the second pillar.
 New businesses will be developed and expanded continuously in each market segment.

17
Needs of
Processionals
Covering all medical and
nursing care professionals
Enhancing competitive
advantages through
continuous growth centered
on recruiting agent services
Providing exhaustive
services to meet the
needs of service
operators
Needs of
Service Operators
・Improving ES and CS
・Developing organization, human
capital management, and culture
Extending
scope of
services
Expanding scope
of services
 Aim to realize long-term and continuous growth in the career-related businesses by
developing an optimal organization and expanding the scope of each service.
① Growth of Career-related Businesses2
RAD*2 for
nurses
RAG*1 for
nurses
Others
RAG*1 for
PT/OT*3
RAD*2 for
nursing care
professionals
*1 : RAG stands for Recruiting Agent *2 : RAD strands for Recruiting Ads
*3 : PT/OT/ stands for Physical Therapist, Occupational Therapist, respectively

18
 Aim for a membership share of 30% and net sales of ¥10 billion in FY03/21.
 Accelerate growth by enhancing communication, expanding peripheral services, and covering
new service types.
② Growth of Kaipoke2
Enhancing communication
Expanding peripheral services
Covering new service types
Acquire new clients and promote service
use through door-to-door sales, web
advertising and call center promotions
Expand peripheral services such as
factoring, purchasing, and consulting
Roll out management support services to
new service types such as home-visit
nursing
Current(FY03/15)
FY03/21
Past
The No.1
management support service
Membership share: 30%
Net sales: ¥10 billion
Insurance claim
software
Renewal to “management
support services”
Membership share: 12%
Net sales: ¥1.5 billion*1
*1: Price was revised on October 2014 accompanying the service renewal. The revised price was applied from the 2H of FY03/15.

19
 Accelerate the development, expansion and management of businesses, as well as the
generation of synergetic effects between the businesses by making strong connections with
many service operators/professionals in the nursing and medical care fields.
28％
Nurses
(Com membership)
420K/1,500K
(RAG registration)
100K/150K
11%
Nursing students
(RAD membership)
8K/70K
6%
Pharmacists
(Com membership)
17K/280K
58%
Hospitals
(Client hospitals of
RAG for nurses)
5K/8.6K
7%
Clinics
(Client clinics of
RAG for nurses)
7.1K/100K
40%
Registered dieticians
(Com members)
32K/80K
12%
Small and Medium-sized
home-visit nursing
care operators
(Membership)
14K/114K
10%
PT/OT/ST
(RAG registration)
14K/140K
55%
Large-sized
nursing care operators
(clients of RAD)
3%/500K per month
Nursing care
professionals
(Com membership)
44K/1,450K
(RAD site visitor)
500K/1,500K per month
42%
Care managers
(Com membership)
54K/130K
Medical
Care
Nursing
Care
2 ③ Growth of New Businesses - Platform -
67%

20
2 ③ Growth of New Businesses - Nursing Care -
Com for families with those
requiring nursing care
Home-delivered meal
search site
 Create and expand businesses targeting service operators through the Kaipoke platform, and
professionals through online community platforms.
 Promote the development of new businesses while also expanding existing services targeting
newly excavated end user segments.
Professionals
End
Users
Service
Operators
Info portal of housing
for seniors

21
 Create a variety of businesses mainly targeting service operators by considering the
“Comprehensive Regional Care System” and changes in medical care policies.
2 ③ Growth of New Businesses - Medical Care -
Disease
Prevention
Home
medical care
Hospital
・cost reduction
・conversion of beds
・emergency support
Professionals
Service
Operators
End
Users
Local community
medical care
matching
・lifestyle-related
disease prevention
(Data Health)
・cooperation b/w
businesses Clinic/Pharmacy
・cooperation b/w
clinic & pharmacy

22
2 ③ Growth of New Businesses - Healthcare -
Healthcare
Senior Life
Online news column for
active seniors
Information portal of
dementia
Q&A site on health
Info of pregnancy, childbirth,
and child-raising
Solutions for
men's distress
Information of genetic test
Active Senior
Market Segment
 Create a variety of businesses in unique market segments and based on unique themes in
both the Healthcare and Senior Life Segments.
Com for
registered/non-
registered dietitians
Specific themes

23*1：As of March 31, 2015 *2：Renamed from NURSCAPE
2 ③ Growth of New Businesses – Global -
 While reinforcing profit-generating businesses, expand cross-border businesses mainly in the
ASEAN region based on specific themes, such as the clinic information system.
・Malaysia (Subsidiary)
・Centium
Thailand (Subsidiary)
HelpingDoc
(Non-consolidated subsidiary)
Singapore (Subsidiary)
(Overseas headquarters)
Philippines (Subsidiary)
eChannelling (Subsidiary)
Indonesia (Subsidiary)
Regions where we currently operate*1
Senior Marketing
System Korea*2
・Taiwan (Subsidiary)
・iHealth (Subsidiary)
China (Subsidiary)
EHEALTHWISE
(Subsidiary)

24
2 FY03/16 Strategy
P3-P9
P11-P23
P25-P33
4 FAQ P35-P62

FY03/15
Actual
FY03/16
Forecasts
Differences YoY Change
Net Sales 15,056 18,881 +3,825 +25％
Operating
Income
2,079 2,702 +623 +30％
Ordinary
Income
2,693 3,403 +709 +26％
Net Income 1,824 2,306 +482 +26％
25
FY03/16 Consolidated Financial Forecasts
 Expect to increase net sales by 25％ and net income by 26％.
3
P/L Statement (¥ million)

26
3 Historical Financial Results and FY03/16 Forecasts
 We expect to achieve growth in both net sales and ordinary income for the 12th consecutive
year*1 since our establishment.
0.5 3.8 8.3
15.4
27.1
51.7
71.7 76.1
86.9
101.8
120.4
150.5
188.8
(0.05) 0.4 1.0 2.6 4.1
12.3 12.6
15.3
17.3
19.9
23.4
26.9
34.0
-8
0
8
16
24
32
40
48
56
64
72
80
-20
0
20
40
60
80
100
120
140
160
180
200
第1期第2期第3期第4期第5期第6期第7期第8期第9期第10期第11期第12期第13期
：Net Sales (in black font) ：Ordinary Income (in blue font)
Trends in Net Sales (LHS) and Ordinary Income (RHS)*2
(Net Sales, ¥100 million) (Ordinary Income, ¥100 million)
*1 ：Excludes the first fiscal year
*2 ：Figures up to FY03/10 are on a non-consolidated basis while figures from FY03/11 are on a consolidated basis
FY03/04 FY03/05 FY03/06 FY03/07 FY03/08 FY03/09 FY03/10 FY03/11 FY03/12 FY03/13 FY03/15FY03/14 FY03/16

27
Market Segments (as mentioned on page 14)
 We reclassified our market segments as nursing care, medical care, career, healthcare,
senior life, and global.
3
Healthcare*1
Senior Life*2
Career
etc.
Global
Medical CareNursing Care
*1 : Healthcare-related businesses which are not covered by long-term care and medical care insurances
*2 : Businesses related to daily life in the aging society

28
3 Reclassification of Disclosed Segments
 Redefined disclosed segments accompanying the reclassification of market segments.
Healthcare
Career
Global
Medical Care
Nursing Care
Active Senior
Overseas
Medical Care
Nursing Care
Others
Recruiting Businesses
Others
Recruiting Businesses
Former Disclosed Segments New Disclosed Segments
Senior Life

 Expect to increase net sales by 20% YoY.
 Expect to steadily expand all services, including recruiting agent and recruiting ads.
29
3 Career Segment FY03/16 Forecasts
Highlights
• In existing recruiting agent services, new consultants are expected to contribute to an increase in net sales
 Recruiting agent for nurses：# of consultants on average: 265 in FY03/15 to 290 in FY03/16
• Recruiting agent for paramedics, including medical technologists but excluding nurses expects to increase steadily
• Recruiting ads for nursing care professionals is expected to increase steadily owing to the shortage of nursing care
professionals
(¥ million)_
FY03/15
Actual
FY03/16
Forecasts
YoY Change
Nursing
Care
Media 1,590 1,911 +20％
Medical
Care
Media 1,472 1,725 +17％
Total 11,604 13,959 +20％

 Expect to increase net sales by 66% YoY owing to significant rise in sales for Kaipoke.
30
3 Nursing Care Segment FY03/16 Forecasts
Highlights
(¥ million)_
FY03/15
Actual
FY03/16
Forecasts
YoY Change
Kaipoke 1,537 2,598 +69%
New
Businesses 347 528 +52%
Total 1,884 3,127 +66%
• The Nursing Care Segment is expected to increase significantly owing to a price revision associated with renewal
of Kaipoke’s management support services (applied from the 2H of FY03/15) and increase in the number of
membership
• Services whose business models are solidified, such as the information portal of housing for seniors and the
home-delivered meal search site, are expected to increase significantly
• New services for end users are expected to be developed

31
3
 Accelerate acquisition of new clients by door-to-door sales as well as existing web marketing.
 Cover new service types by taking into account the “Comprehensive Regional Care System.”
Membership
【Membership Plan】
Plan for Kaipoke
Actions
• We expect membership to increase to 12,000 by
March 2016
• Accelerate acquisition of new clients
 Accelerate acquisition of new clients by adding
personnel and offices for door-to-door sales
 Strengthen business establishment support
services to attract more clients
• Enhance communication with existing clients
 Promote service use by visiting existing clients
• Cover new service types by taking into account the
“Comprehensive Regional Care System”
 Provide management support services to new
service types such as home-visit nursing
FY03/16
12,000
(as of March 1, 2016)
10,400
(as of April 1, 2015)
FY03/15
Membership share
30%
FY03/21・・・

 Develop a variety of new services in Medical Care, Healthcare, and Global segments.
32
3 Medical Care, Healthcare, Global Segment FY03/16 Forecasts
Highlights
(¥ million)
FY03/15
Actual
FY03/16
Forecasts
YoY Change
Medical Care 784 627 -20％
Healthcare 42 163 +280％
Global 740 1,004 +36％
• Create a variety of services mainly for operators by taking into account the “Comprehensive Regional Care
System” and changes in medical care policies
• Online sales of nursing goods will focus on supporting the Career Segment by maintaining profit levels
• Create a variety of services in unique market segments and based on unique themes in both Healthcare and
Senior life segments
• Expand cross-border businesses based on specific themes such as the clinic information system
• Net sales are expected to increase mainly in Taiwan, Sri Lanka and Australia
MedicalHealth-
Globalcarecare

¥1
¥3
¥3
¥4
¥5
¥7
6.8%
11.6%
12.3%
13.6%
14.8%
15.6%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
0
FY03/10 FY03/11 FY03/12 FY03/13 FY03/14 FY03/15 (plan)
33
3 Dividends
Trends of the Amount and the Payout Ratio of Dividends*1
 We plan to pay a dividend of ¥7 per share (up 40%)*1.
 While prioritizing investment for growth, the amount and payout ratio of dividends has been
increasing steadily every year.
*1：We conducted a 2-for-1 split of shares on January 1, 2015. The dividend amounts prior to FY03/14 are also shown based on the assumption
that the stock split was already conducted.

33
2 FY03/16 Strategy
P3-P9
P11-P23
P25-P33
P35-P624 FAQ

Corporate Overview*1
4-1
Company
Name
Company
Name
SMS CO., LTD. (SMS=Senior Marketing System)
FoundedFounded April 4, 2003 (the 12th Fiscal Year ended March 31, 2015)
Stock
Market
Stock
Market
First Section of the Tokyo Stock Exchange (Securities Code: 2175)
LocationLocation 2 offices in Japan (SMS Career CO., LTD. : 15 offices in Japan)
Board of
Directors
Board of
Directors
Representative Director and President: Natsuki Goto *2
Directors: Hajime Kawaguchi, Tsutomu Nobunaga and Tadaharu Goto (Outside)
Audit & Supervisory Board Members: Yukio Hosono (Outside), Takashi Watanabe (Outside) and Tomoki
Matsubayashi
■Domestic Subsidiaries
・SMS Career CO., LTD.
・Pure Nurse Co., Ltd.
・SMS Support Service Co., Ltd.
・SMS Financial Service Co., Ltd.
・SMS Medicare Service Co., Ltd.
・EIR Co., Ltd. (Scheduled)
■Affiliated Companies
・M3 Career, Inc. [Japan]
・QLife [Japan]
・Luvina Software Joint Stock
Company[Vietnam]
・VIET NAM HIGH TECHNOLOGY SERVICES
AND SOLUTIONS PROVIDING JOINT STOCK
COMPANY(HSP) [Vietnam]
■Overseas Subsidiaries
・SENIOR MARKETING SYSTEM ASIA PTE. LTD.
[Singapore]
・SMS KOREA CO., LTD.
・Senior Marketing System Korea Co,.Ltd.
（Changed from NURSCAPE CO., LTD）
・SMS Taiwan CO., LTD
・iHealth [Taiwan]
・SMS Shanghai CO., LTD.
・SMS Beijing CO., LTD.
・SENIOR MARKETING SYSTEM SDN.BHD.[Malaysia]
・SMS PHILIPPINES HEALTHCARE SOLUTIONS INC.
・PT. SENIOR MARKETING SYSTEM INDONESIA
・SENIOR MARKETING SYSTEM (THAILAND) CO., LTD.
・SMS VIETNAM CO., LTD.
・eChannelling PLC [Sri Lanka]
・EHEALTHWISE SERVICES PTY LTD [Australia]
・Centium Software Sdn Bhd[Malaysia]
Associated
Companies
*3
(24 companies)
Associated
Companies
*3
(24 companies)
*1: As of end of March 2015 *2: Natsuki Goto was inaugurated on April 1, 2014 (predecessor was Shuhei Morofuji) *3: Consolidated companies only
35

Historical Financial Results*1
FY03/04 FY03/05 FY03/06 FY03/07 FY03/08 FY03/09 FY03/10 FY03/11 FY03/12 FY03/13 FY03/14 FY03/15
Net Sales 58 383 835 1,545 2,715 5,177 7,172 7,618 8,692 10,181 12,046 15,056
Cost of Sales 0 5 20 38 77 149 375 319 431 700 952 1,332
SG&A Expenses 63 326 705 1,237 2,211 3,796 5,534 5,818 6,740 7,910 9,363 11,644
Operating Income (5) 52 109 269 426 1,230 1,261 1,480 1,519 1,570 1,730 2,079
Ordinary Income (5) 49 108 269 415 1,238 1,266 1,530 1,734 1,990 2,340 2,693
Net Income (5) 31 63 157 244 719 717 876 1,004 1,226 1,380 1,824
Total Assets 59 357 566 1,016 1,806 3,118 3,645 4,672 5,716 6,948 8,406 11,421
Liabilities 55 166 196 489 822 1,410 1,266 1,430 1,579 1,794 2,331 4,497
Net Assets 4 190 369 527 983 1,708 2,379 3,242 4,136 5,153 6,074 6,923
Equity Ratio (%) 7.5 53.3 65.3 51.9 54.4 54.8 65.2 69.2 72.3 74.1 71.5 59.7
ROE (%) -124.9 31.8 22.8 35.1 32.3 53.4 35.1 31.2 27.3 26.4 24.7 28.4
DPS (¥) *2 - - - - - 1.25 1.25 2.5 3 4 5 ７
Dividend Payout
Ratio(%)
- - - - - 6.8 6.8 11.6 12.3 13.6 14.8 15.6
*1: As of March 31, 2015
(¥ million)
*2: Conducted a 2-for-1 stock spilt on January 1, 2015. DPS is recalculated accordingly.
35
4-1

Historical Financial Results (Expenses Breakdown)
FY03/14 FY03/15 FY03/16
Forecasts
Amount
(¥ million)
Cost of Sales 952 1,332 1,609
Personnel
Expenses
3,715 4,858 6,193
Advertising
Expenses
2,410 2,518 3,111
Other
Expenses
3,236 4,267 5,264
Net
Sales
Ratio
(%)
Cost of Sales 7.9 8.9 8.5
Personnel
Expenses
30.8 32.3 32.8
Advertising
Expenses
20.0 16.7 16.5
Other
Expenses
26.9 28.3 27.9
(¥ million)
36
4-1

Segment
Sub-
segment
Service name
Nursing
Care
Kaipoke
New services
Medical
Care
−
Career
Nursing Care
RAG
Nursing Care
RAD
Medical Care
RAG
Medical Care
RAD
Health-
care
−
Global −
Associated
Companies
−
List of Services Provided*1
dementia
Medical bill e-claiming
solution for hospitals
(Australia)
Management support service for
nursing care operators
Com for
care
managers
Com for
nursing care
professionals
Com for
families with
those requiring
nursing care
RAD for nursing
care professionals
RAD for newly-
graduated nursing
care professionals
Certification
course
information
RAG for care
managers
RAG for PT/OT/ST
RAD for nurses RAD for newly-
graduated nurses
RAG for nurses RAG for medical
technologists
RAG for nutritionists
Com for nurses
and student
nurses
Mail order/online
sales of nursing
goods
Nursing /medical care
seminar information
Publishing for
nurses
Information portal for office
managers
Regional partnership support in
the nursing/medical segment
Com for nutritionists
Q&A site on
health
News column for active
seniors
Com for nurses
(South Korea)
Chronic disease medicine
delivery (Taiwan)
Doctor's appointment service
for patients (Sri Lanka)
Solution service for
hospitals
Hospital
search site
RAG
for pharmacists
RAG and RAD for
doctors and
pharmacists
Hospital Management
System (Vietnam)
Information of
genetic test
News column
regarding pregnancy,
childbirth and child-
raising
end-of-life preparations
Scholarship information
portal
RAG for radiological
technologists
RAG medical engineers RAG for childcare
workers
*1: As of March 31, 2015
Development/sales of system for
clinic information (Malaysia)
Note: RAG stands for Recruiting Agent; RAD stands for Recruiting Ads; Com stands for online community
Information portal for
hospital management
Home-delivered
meal search site
housing for seniors
Com for
pharmacists
Home-visit pharmacy DB
Com for managers
of nursing care
facilities
User review site
regarding nursing
care facilities
Support service to resolve
social issues faced by public
sectors
Drug and medicine DB
for pharmacists
38
4-1

39
New and Former Disclosed Segments
Former Segments New Segments
Segment Sub-segment Segment Sub-segment
Nursing Care New Businesses Daily Use Nursing Care
Kaipoke
New businesses
Medical Care New Businesses Daily Use Medical Care -
Nursing Care
Recruiting Agent
Services
Occasional Use
Career
RAG*1 for nursing
care
Recruiting Ads Occasional Use
RAD*2 for nursing
care
Medical Care
Recruiting Agent
Services
Occasional Use
RAG*1 for medical
care
Recruiting Ads Occasional Use
RAD*2 for medical
care
Active Senior - Healthcare -
Overseas - Global -
*1 : RAG stands for Recruiting Agent *2 : RAD stands for Recruiting Ads
4-1

40
 The Career Segment accounts for 77% and the Nursing Care Segment accounts for 13%.
 RAG*2 for nurses accounts for more than 50% of total net sales.
Sales Composition by Segment (FY03/15)
Sales Composition
Segment
Net Sales
(¥ billion)
Composition Ratio Principal service
Nursing Care 1.88 12.5% Kaipoke (80%)
Medical Care 0.78 5.2%
Mail order/online sales of
nursing goods (80%)
Career 11.6 77.1% RAG for nurses (60%)
Healthcare 0.04 0.3%
Global 0.74 4.9% iHealth (50%)
*1: Numbers in () stands for composition ratio *2: RAG stands for Recruiting Agent
4-1

41
SMS Consolidated Group Structure*1
*1: As of March 31, 2015 *2: The indicated percentages refer to the investment ratio by SMS CO., LTD.(SMS) *3: Company name changed. Official name is Senior Marketing
System Korea Co,. Ltd. *4: Became a consolidated subsidiary from an affiliated company on June 2014. Consolidated P&L from Q2.
*5: Became a consolidated subsidiary from an unconsolidated subsidiary *6: SMS’s investment ratio changed owing to stock buy-back on Feb. and March 2015
 The SMS Consolidated Group is composed of 25 companies including SMS CO., LTD., 20
subsidiaries and 4 equity method affiliates.
SMS Consolidated Group Structure*2 Companies consolidated in FY03/15
Net sales
Operating income
Non-operating income
Non-operating expenses
Ordinary income
Net income
SMS CO., LTD.Parent Company
Subsidiaries
Equity Method
Affiliates
SMS Beijing 100%
NURSCAPE*3 （Korea） 80%SMS VIETNAM CO., LTD. 100%
SMS Financial Service 100%
SMS KOREA CO., LTD. 80%
Pure Nurse 100%
SMS Support Service 100%
SMS Taiwan*4 90%
SMS Malaysia 100%
iHealth*5（Taiwan） approx. 47%
SMS Asia Pte. Ltd (Sing.) 100%
SMS PHILIPPINES approx. 100%
SMS INDONESIA 100%
M3 Career 49% QLife*6 approx. 45%
Luvina（Vietnam） 22%
eChannelling*4 (Sri Lanka)approx. 87%
HSP （Vietnam） approx. 33%
SMS SHANGHAI 100%
EHW (Australia) 100%
SMS Medicare Service 100%
Centium 51%SMS THAILAND*5 49%
SMS Career 100%
Income before income
taxes
Gross Profit
4-1

NursingCare
Com for families with those requiring nursing care: Anshin Kaigo June 2009
Com for care managers: Care Mane.com Sep. 2006
Management support service for nursing care operators: Kaipoke July 2006
Com for nursing care professionals: Care Tomo Oct. 2005
Information portal of housing for seniors: Kaigo DB July 2006
42
Launch of Services 1/4
03/04 03/05 03/06 03/07 03/08 03/09 03/10 03/11 03/12 03/13 03/14
Home-delivered meal search site: Lifood Nov. 2013
03/15
User review site regarding nursing care facilities: Tonari no Kaigo Apr. 2014
Com for managers of nursing care facilities: Kaigo Must Feb. 2015
4-1

Nursing/medical care seminar information: Meducation Apr. 2012
Information portal for hospital office managers: Jimcom Sep. 2014
Information portal for hospital management: GALENUS May 2013
Home-visit pharmacy DB: Homon YakkyokuNavi Dec. 2014
Regional partnership support in the nursing/medical segment: Chiiki Renkei ONE Nov. 2014
Drug and medicine DB for pharmacists: Cocoyaku Di-pedia May 2014
MedicalCare
Com for nurses and student nurses: Nurse-senka Community Aug. 2006
Publishing for nurses: Nurse-senka Books Aug. 2009
Com for pharmacists: Cocoyaku May 2009
Mail order/online sales of nursing goods: Pure Nurse Sep. 2011
43
Launch of Services 2/44-1
03/04 03/05 03/06 03/07 03/08 03/09 03/10 03/11 03/12 03/13 03/14 03/15

44
Career
RAG for PT/OT/ST : PT/OT Jinzai-bank Sep. 2008
RAG for care managers: Care Jinzai-bank May 2003
RAD for newly graduated nursing care professionals: Kaigo Job Gakusei-ban July 2003
RAD for nursing care professionals: Kaigo Job Mar. 2004
Certification course information: Sikatoru Nov. 2003
RAG for nurses: Nurse Jinzai-bank Sep. 2005
RAG for pharmacists: Pharma Jinzai-bank Apr. 2007
RAG and RAD for doctors and pharmacists: M3 Career Agent Aug. 2006 Company split and
succeeded to M3 career at
the end of Dec. 2012
RAG for medical technologists: MT Jinzai-bank Sep. 2013
RAG for nutritionists: Nutritionist Jinzai-bank May 2012
RAD for nurses: Nurse-senka Kyujin-navi July 2006
RAD for newly-graduated nurses: Nurse-senka Shusyoku-navi Aug. 2009
Solution service for hospitals Apr. 2011
RAG for radiological technologists: RT Jinzai-bank June 2014
RAG for medical engineers: ME Jinzai-bank July 2014
RAG for childcare workers: CW Jinzai-bank Sep. 2014
Scholarship information portal: Kango Shogakukin-navi Oct. 2012
Launch of Services 3/4
RAG stands for Recruiting Agent RAD stands for Recruiting Ads
4-1
03/04 03/05 03/06 03/07 03/08 03/09 03/10 03/11 03/12 03/13 03/14 03/15

Com for nutritionists: Eichie June 2011
45
Healthcare
Q&A site on health: Narukara Dec. 2013
Global
(South Korea) Com for nurses: Nurscape Sep. 2011
(Taiwan) Chronic disease medicine delivery service: iHealth May 2013
(Australia) Medical bill e-claiming solution for hospitals: EHEALTHWISE Jan. 2014
Information portal of dementia: Ninchisho net Aug. 2011
(Sri Lanka) Doctor’s appointment service for patients: eChannelling June 2014
News column regarding pregnancy, childbirth and child-raising: Ixil July 2014
Information portal of end-of-life preparations: mirasona Dec. 2014
News column for active seniors: Lvly Sep. 2014
Information of genetic test: Navigene Mar. 2015
(Malaysia) Development/sales of system for clinic information: Centium Dec. 2014
Launch of Services 4/44-1
03/04 03/05 03/06 03/07 03/08 03/09 03/10 03/11 03/12 03/13 03/14 03/15

46
Recruiting Agent Service: Business Model
 When a job seeker successfully changes jobs through SMS’ service, SMS receives a
percentage of the job seeker’s estimated annual income from the service operator (e.g.,
hospitals and nurse care operators) as a commission.
SMS consultants
SMS website
Nurses (Job seekers)Hospital (Service Operators)
Introduce
applicants
Job offer
【Example: Recruiting agent service for nurses, Nurse Jinzai-bank 】
Register on
the website
Recruiting
agent service
Consultation
Provide info.
on
registered
members
Post
recruiting
ads
Pay commission for job placement service
(calculated as a percentage of the job seeker’s
estimated annual income)
4-1

47
Recruiting Ads: Business Model
 SMS receives from service operators (e.g., hospitals, nurse care operators, dispatching firms
and recruiting agents) advertisement posting fees proportional to the number of job seekers’
applications.
SMS sales staff
SMS website
Request
recruiting ads
【Example: Recruiting ads service for nurses, Nurse-senka Kyujin-navi】
Apply to job
opportunities
posted
Post
recruiting ads
Pay advertisement posting fee calculated in pro-
rata of the number of applicants
（measured rate）
Provide
information of
the applicants
Provide job
opportunity
information
Nurses (Job seekers)Hospital (Service Operators)
4-1

 Net sales and operating income increases in Q1 and Q4.
Seasonal Volatility of Net Sales / Operating Income
□Recruiting Agent Service
 Net sales are booked when a job seeker joins a company;
therefore, net sales/operating income increase in April (Q1)
when personnel changes often happen
□Recruiting Magazine
 Net sales are booked when recruiting magazines are
shipped; therefore, net sales and operating profit increase in
March (Q4) when the spring issue of recruiting magazines for
nursing students are published
□Recruiting Ads Service
 Net sales are booked when a job seeker applies for a
recruiting ad; therefore, net sales and operating income
increase in Q4 when companies publish recruiting ads toward
the beginning of a fiscal year targeting job seekers likely to be
motivated to change jobs
Businesses with Seasonal Volatility and Reason
Businesses whose net sales/operating income
increase in Q4
Both net sales and operating income
increases significantly in Q1 and Q4
Seasonal Volatility
48
0
1,000
2,000
3,000
4,000
5,000
1Q 2Q 3Q 4Q
Q1 Q2 Q3 Q4
Net Sales
Operating Income
Quarterly Net Sales and Operating Income (FY03/15)
（¥ million）
Businesses whose net sales/operating income
increase in Q1
4-1

49
Kaipoke
 Renewed from insurance claim service to management support services in February 2014.
 Already started 37 new services, supporting operational efficiency and financial improvement
Insurance
claim service
Insurance
claim
system Management
support service
(Improve operation efficiency
And reduce costs)
Prior to
February 2014
*1: There are around 100,000 nursing care service operators and 80% are small or medium-sized. It is crucial to make strong connections with
them, since they will continue to serve an important role in the industry based on such industrial structure.
*2: Only representative services are shown.
Service Improvement
Human Resource
Accounting
/Financing
General Affairs/
Purchasing
Establishment
・Recruitment
・Attendance
・Welfare
・Payroll calculation/
deposit
etc.
・Insurance claim system
・Accounting software
・Factoring
・Business management
etc.
・Purchasing
・Insurance
・Document storage
etc.
・Market analysis
・Task management
・Funding consulting
・Reform support
etc.
Starting in February 2014*2
・Tablet
・Marketing
・Bank transfer
・Document Sharing
etc.
4-1

50
 Expenditure of long-term care insurance has doubled during each decade.
 Markets that are not covered by long-term care insurance are also growing.
Nursing Care Market and Relating Market Size (in 2010 or 2011）*2Expenditure of Long-Term Care Insurance Trend*1
*1：Ministry of Health, Labour and Welfare (including user-charge. Last update was ¥8.8trillion in 2012)
*2：Welfare equipment: Japan Assistive Products Association(JASPA); others: Fuji-Keizai / Data in 2010 or 2011
2000
7.8
3.6
16.1
×2
×2
2010 2020
Grant for
long-term
care payment
7.8
Food
for seniors
1.0
Housing
for seniors
3.0
Welfare
equipment
1.1
Safety
management
0.3
Expendables
for nursing care
0.3
External Environment / Nursing Care
(¥ trillion) (¥ trillion)
4-2

51
 Medical expenses have increased.
 Suffering from shortage of nurses although the number of nurses has increased.
Number of Working Nurses /
Effective Ratio of Job Offers to Applicants*2Medical Expenses Trend*1
*1：Ministry of Health, Labour and Welfare (Last update was ¥39.3trillion in 2013)
*2：Effective ratio of job offers to applicants: Ministry of Health, Labour and Welfare
Number of working nurses: Japanese Nursing Association
Number of 2012 is estimated based on average rate of increase during the last 3 years
15
20
25
30
35
40
45
50
2000年 2010年 2020年
37
29
47
2000 2010 2020
0.00
1.00
2.00
3.00
4.00
0
400
800
1,200
1,600
'00年 '03年 '06年 '09年 '12年
# of nurses(million）
effective ratio of job offers
to applicants
1.54
million
1.16
million
+8
160
120
80
40
0
External Environment / Medical Care
3.13
1.05
+10
(¥ trillion)
‘00 ‘03 ‘06 ‘09 ‘12
1.6
1.2
0.8
0.4
4-2

0.00
0.40
0.80
1.20
1.60
2.00
2.40
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q
'11年3月期 '12年3月期 '13年3月期 '14年3月期 '15年3月期
0.00
1.00
2.00
3.00
4.00
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q
'11年3月期 '12年3月期 '13年3月期 '14年3月期 '15年3月期
52
 Continuous shortage of both nursing care professions and nursing professions
Medical Care SegmentNursing Care Segment
Transition of effective ratio of job offers to applicants
for Nursing Care Professions *1
Transition of effective ratio of job offers to applicants for
Nursing Professions *1
*1： Ministry of Health, Labour and Welfare, general employment placement situation
The mean of numbers for the 3 months in each quarter. Q4 FY03/15 is the mean of numbers of January and February
Nursing
Professions
Industry Total
Nursing Care
Professions
External Environment /
Effective Ratio of Job Offers to Applicants in Occupational Categories
Industry Total
FY03/11 FY03/12 FY03/13 FY03/14 FY03/15 FY03/11 FY03/12 FY03/13 FY03/14 FY03/15
4-2

© Copyright SMS CO.,LTD. 53
 Global market is extremely attractive as it is larger than the Japanese market and future
progress in the aging population is expected.
External Environment / Global
*1: Statistic Bureau, Ministry of Internal Affairs and Communications and the United Nations. Seniors=age 65 and above
2010
2020
*2: ASEAN, Taiwan: IMF (Written numbers in 2020 is substituted with 2018’s),
Other countries: Data published by Goldman Sachs
Taiwan
Population and the Rate of Aging*1 (100 million)
13.4
13.9
8％
12％
12.2
13.9
5％
6％
5.9
6.5
6％
7％
1.3
1.2 29％
23％
0.5
0.5
11％
16％
0.2
0.2
11％
16％
China
India
ASEAN
Japan
South Korea
GDP*2 (US$ billion)
China
5,951
12,630
India
1,678
2,848
ASEAN
1,886
3,751
Japan
5,511
5,224
South Korea
1,015
1,508
Taiwan
428
715
4-2

54
Nursing Care Segment: Career-related Services
 Provide recruiting agent service to care managers and PT/OT/ST, and recruiting ads service
to all professionals
 Provide services to large-sized service operators through recruiting ads and to small and
medium-sized operators through Kaipoke
Services by the Size of Service ProvidersServices by Professionals
Our services in relation to nursing care professionals*1 Our services in relation to the nursing care operators structure*3
*1: Number of employees. Source: Ministry of Health, Labour and Welfare (2012). PT/OT/ST in nursing care and medical fields.
*2: PT stands for Physical Therapist, OT stands for Occupational Therapist, and ST stands for Speech Therapist
*3: Number of operators. Source: Estimate based on Ministry of Health, Labour and Welfare report (Jan 2014)
Provide recruiting agent service
to care managers, PT/OP/ST
Large-sized
nursing care
operators
(20%, 29,000)
Small-sized
nursing care
operators
(80%, 117,000)Care
managers
130,000
PT/OT/
ST*2
140,000
Nursing care
professionals
(Care workers,
care helpers etc.)
1.45 million
Provide
recruiting ads
service to all
professionals
Provide recruiting agent service
to all nursing care operators
(Service used in urgent need)
Kaigo Job
（Recruiting ads）
Service provided
Kaipoke
(Recruiting ads
as part of the
management
support service)
Service
provided
4-3

55
Medical Care Segment (Nurses): Career-related Services
Unemployed
nurses
approx. 550,000 –
650,000
Students approx.
70,000/year
Employed nurses
approx. 1.5 million
(increase by
20,000 – 30,000/year)
150,000 – 160,000/
year leave work*2
Our Services in Relation to Nurses’ Employment*1
*1: Sources: [Number of Students] Ministry of Health, Labour and Welfare; [Number of employed nurses] Japanese Nursing Association;
[Number of nurses leaving work] Estimate based on Japanese Nursing Association document; [Unemployed nurses] Japanese Nursing Association.
Students include prospective registered nurses and prospective associate nurses. Employed nurses include registered nurses, associate nurses, public health nurses and midwives.
*2: Include those who changed jobs as a nurse, as well as others
For newly-graduating
nurses
・Recruiting ads
For mid-career nurses
・Recruiting agent
・Recruiting ads
・Employee retention support
For unemployed nurses
・To be provided
(Number of
employed nurses,
etc.)
(Our services)
 Provide recruiting agent and recruiting ads services to mid-career nurses and recruiting ads
service to newly-graduated nurses
 Provide matching services meeting the needs of nurses and service operators and services
promoting employee retention
4-3

56
Nurse Recruiting Agent Service: Market Trends and Competitive Landscape
 Room for further expansion of SMS’ nurse recruiting agent service.
•Despite the increasing number of nurses, shortage of nurses is intensifying over the years.
•Market leader in recruiting agent services, but share among all job seekers is 7%. SMS
expects to grow further.
Market Size of Nurse Recruiting Agent Service and SMS’
Market Share*2
*1: Ratio of job-offers-to-job-seekers: Ministry of Health Number of job seekers: Japanese Nurse Association
Regarding the number of job seekers in 2012, it is an estimate based on the average growth rate of the past 3 years.
*2: The figures are all SMS’ estimate as of the end of March 2012.
SMS
25-30%
（Main
player）
Total number of nurse job seekers:
150∼160K nurses/year
SMS
7%
Total number of job
seekers via nurse
recruiting agent
services
40 K nurses/year
Number of nurse job
seekers via SMS’ nurse
recruiting agent service
10 K nurses/year
Further
growth
Further
growth
Number of Working Nurses, Ratio of Job Offers-to-Job
Seekers*1
0.00
1.00
2.00
3.00
4.00
0
400
800
1,200
1,600
'00 '03 '06 '09 '12
（Number of nurses : thousand） (Job-Offers-to-Seekers Ratio : times)
1,540
1,160
1600
1200
800
400
0
Increase in the active
job opening to
applicant ratio
＝ escalation of labor
shortage
Expanding
3.13
1.05
4-3

57
 Accumulation of past Received Order Sales(ROS) constitutes net sales
 ROS is the result of sales activities in one term, and regarded as the leading indicator of net
sales
ROS Formula
ROS＝NofC × Productivity × Unit price
・Number of Consultants(NofC):
Number of sales representatives engaging in recruiting
agent service
・Productivity:
Number of completed agreements between a job
seeker and a company per sale representative per month
・Unit price: The mean of recruiting agent service fee
* Primary factors for productivity
・Trend of recruitment order from companies
・Degree of accuracy in the process to agreement
- Interview with job seekers
- Setting interview between job seekers and companies
- Decision making of job seekers after the interview
ROS and Productivity are
the result of sales activities
Sales＝ROS × DF - Cancellation - Refund
・Net sales：Booked when a job seeker joins a company
・ROS：Recorded when a job seeker and a company agree
Not booked in financial accounting
・Distribution factor(DF)：
% of ROS distributed to each future month
・Cancellation:
Cancellation of the agreement between a job seeker and
a company after recording ROS
Cancellation will be deducted from net sales
・Refund:
When a job seeker quits within a certain period of time, SMS
will refund part of the fee to the company
Cancellation
Agreement
（ROS）
Join
（Sales Booking）
Refund
6months or
12months
Sales Formula
Accumulation of past ROS constitutes net sales
Among factors written above, net sales, number of consultants, and productivity are disclosed
4-3 Sales formula for Recruiting Agent Services

・Short stay*3
・Specified facility*3
・Management of in-
Home Medical Long-
Term Care *3
Large- : 20%
 Among services received at home, 117,000 small and medium-sized companies are targets.
 SMS holds a 12% share and intends to increase its market share by gaining membership in
line with the increase in number of companies.
Total
companies
13,000
20,000
43,000
Target companies for
medical prescription
service
29,000
Small and Medium-target
companies for medical
prescription service
（= Target of Kaipoke）
Member of Kaipoke
and Potential
members
*1: Estimation form Ministry of Health, Labour and Welfare, Care payment costs fact-finding monthly report as of January 2014
*2: Among Community based services, Nighttime home-visit nursing care and Day care for a Dementia Patient are our target
*3: Kaipoke is incompatible for shot stay and specified facility, Management of in-Home Medical Long-Term Care in no target due to its drastically lower
needs for medical prescription service
189,000
147,000
Potential member
companies: 103,400
Member companies as of
Apr. 2015: 13,600
(SMS market share: 12％,
Location: 10,400）12%
222,000*1
Total
no target
no target
Small and
medium- :
80%
Target
companies for
medical
prescription
service
In-home
Services
Community
based
services*2
Services at facility
Target Companies of Kaipoke
58
117,000 103,400
4-4

Global 1/3 *1
Company name Foundation Country Description of business
SMS VIETNAM
CO.,LTD.
Apr. 2009
*2 Vietnam
SMS’s portion of ownership: 100%, consolidated subsidiary
system development of SMS’s services and maintenance of part of them
SMS Beijing CO.,
LTD.
Sep. 2009 China
Business development in nursing and medical care
SMS KOREA
CO., LTD.
Jan. 2011
South
Korea
Senior Marketing
System Korea
Co,.Ltd.
（old: NURSCAPE）
Sep. 2011*2 South
Korea
Operating well-known online community（243,000 nurses among 300,000 uses the site),
recruiting ads services, and e-leaning for nurses in South Korea
SMS Taiwan CO.,
LTD.
Jan. 2012 Taiwan
Invited local knowledgeable people in nursing and medical care as management
SENIOR MARK-
ETING SYSTEM
SDN. BHD.
Jan. 2013 Malaysia
iHealth
May 2013
*2 Taiwan
Delivering chronic disease prescription drugs to nursing care facilities and patients
SENIOR MARK-
ETING SYSTEM
ASIA PTE. LTD.
July 2013 Singapore
Responsible for overseas businesses, investment into overseas companies, and business
development in Singapore
SMS PHILIPPINES
HEALTHCARE
SOLUTIONS INC.
Nov. 2013 Philippine
SMS’s portion of ownership: 99.995%, consolidated subsidiary
*1: As of end of March 2015 *2: Investment (not foundation)
59
4-5

Global 2/3 *1
PT. SENIOR
MARKETING
SYSTEM
INDONESIA
Dec. 2013 Indonesia
SMS Shanghai CO.,
LTD.
Dec. 2013
China
EHEALTHWISE
SERVICES PTY LTD
Jan. 2014*2 Australia
Medical bill e-claiming solution for hospitals
SENIOR MARK-
ETING SYSTEM
(THAILAND) CO.,
LTD.
Apr. 2014 Thailand
SMS’s portion of ownership: 100%, consolidated subsidiary since Apr. 2014
eChannelling PLC Oct. 2013*2 Sri Lanka
SMS’s portion of ownership: 87%, consolidated subsidiary since June 2014
Doctor’s appointment service. Listed on CSE.
Centium Software
Sdn Bhd*2 Jan. 2015 Malaysia
Development/sales of hospital information system
Luvina Software Joint
Stock Company
July 2012*2 Vietnam
SMS’s portion of ownership: 21.5%, Equity Method Affiliated Company
System/software development. Securing development resources and collaboration with
SMS VIETNAM are the purpose of takeover.
HSP*3 Nov. 2013*2 Vietnam
SMS’s portion of ownership: 33.4%, Equity Method Affiliated Company
Providing hospital management system
*1：As of end of March 2015 ＝Companies founded or taken over, or consolidated in March 2015
*2：Investment (not foundation)
*3：VIET NAM HIGH TECHNOLOGY SERVICES AND SOLUTIONS PROVIDING JOINT STOCK COMPANY
60
4-5

Global 3/3 *1
PT.INFOYASA
MEDITAMA
SEJAHTERA
Apr. 2013 Indonesia
SMS’s portion of ownership: 50%, unconsolidated associated company
Joint venture with CORFINA
PT.MEETDOCTOR July 2013*2 Indonesia
SMS’s portion of ownership: 60.8%, unconsolidated subsidiary
Online communication platform where end users consult doctors on healthcare
Time Creation
Limited（FindDoc）
Aug. 2014*2 Hong Kong
Operating FindDoc where end users search doctors
HelpingDoc Private
Limited
Sep. 2014*2 India
Doctor’s appointment service
This Source (Pvt) Ltd Jan. 2015*2 Sri Lanka
Publishing magazine for health care providers
*1：As of end of March 2015 ＝Companies founded or taken over, or consolidated in March 2015
*2：Investment (not foundation)
61
4-5

Number of Employees
Shareholder Composition*1
[as of March 31, 2015]
Number of stock
holders
3,054
Number of employees and its breakdown as of March 31, 2015
Other
62
32%
3%
3%
13%
30%
7%
11%
Employees (consolidated) 977
SMS CO., LTD. 224
SMS Career CO., LTD. 395
Subsidiaries and Sub-subsidiary 358
Japan 182
Global 176
Founder
Director, Employees, Shareholders’ meeting
Treasury stock
Investors in Japan
Individual Investors
Global Investors
Other
*1：This Graph shows ratio of number of stocks
4-6

These materials contain forward-looking statements, including estimates, projections, and statements related to business
operations of SMS CO., LTD. (hereinafter referred to as the “Company”).
The forward-looking statements are based on current expectations and assumptions in light of the information available to
the Company as of March 31, 2015 and are subject to significant risks and uncertainties. The results or events predicted in
these forward-looking statements may differ materially from actual results or events.
As a result, we cannot guarantee that any forward-looking statements will materialize nor do we undertake any obligation to
update or revise publicly any of these forward-looking statements.
For any inquiries on the materials, please contact below:
Corporate Planning Department
E-mail: irinfo@bm-sms.co.jp
Phone: +81-3-6721-2403
Caution on Forward-Looking Statements
63

SMS CO., LTD. FY03-15 Presentation material for IR

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SMS CO., LTD. FY03-15 Presentation material for IR