The following PowerPoint presentation is an examination of numerous advertisements; television, social media, print, outside, and nonprofit. In addition, the ads are analyzed to understand their ability to influence their brand's target market's consumer behavior. Thank you for your interest in my presentation. Each of the slides have detailed speaker notes that will make each of the slides easier to comprehend.

1. Advertising and Persuasion
Quentin Smith

22. References
• Bhasin, H. (2018). Marketing Mix of JEEP – JEEP Marketing Mix. Retrieved from https://www.marketing91.com/marketing-mix-jeep/
• Bruce, J. (2015). 7 Best Practices for Magazine Advertising. Retrieved from http://www.mediaspacesolutions.com/blog/7-best-
practices-for-magazine-advertising
• Burstein, D. (2017). Marketing Chart: Which advertising channels consumers trust most and least when making purchases. Retrieved
from https://www.marketingsherpa.com/article/chart/channels-customers-trust-most-when-purchasing
• Cooper, P. (2018). Social Media Advertising Stats that Matter to Marketers in 2018. Hootsuite. Retrieved from
https://blog.hootsuite.com/social-media-advertising-stats/
• Delta Air Lines, Inc. (2018). Corporate Stats and Facts. Retrieved from https://news.delta.com/corporate-stats-and-facts
• Dogtiev, A. (2018). Tinder Revenue and Usage Statistics (2017). Retrieved from http://www.businessofapps.com/data/tinder-statistics/
• Dong, X. (2016). Volkswagen Targets New Demographic As It Looks Past Emissions Scandal. Retrieved from
http://news.medill.northwestern.edu/chicago/volkswagen-targets-new-demographic-as-it-looks-past-emissions-scandal/3/
• Forer, L. (2017). Print: A Tangible Way to Invigorate Your Marketing Strategy. Retrieved from
https://www.marketingprofs.com/chirp/2017/32613/print-a-tangible-way-to-invigorate-your-marketing-strategy-infographic
• Hotels.com. (2018). About Us. Retrieved from https://www.hotels.com/customer_care/about_us.html.

23. References
• King, T. (2016). That's Disgusting: The Role of Disgust in Nonprofit Marketing Campaigns. School of Communications, Brigham Young
University.
• Law, T. (2018). Why You Desperately Need a Defined Target Market and Target Audience. Retrieved from
https://www.oberlo.com/blog/target-audience
• MILB.com. (2018). IronPigs Marketing Opportunities. Retrieved from
http://www.milb.com/content/page.jsp?ymd=20101122&content_id=16171544&sid=t1410&vkey=team1
• Mitchell, M., McLean, P., and Turner, G. (2005). Understanding Generation X… Boom or Bust Introduction. Business Forum, 27(1), 26-30.
• North Texas Food Bank. (2013). North Texas Food Bank 2013 Awareness Campaign Results
• North Texas Food Bank. (2017). NTFB Annual Report Fiscal Year 2016.
• North Texas Food Bank. (2018). About the North Texas Food Bank. Retrieved from https://www.ntfb.org/learn-more/about-the-north-
texas-food-bank
• Paynter, B. (2017). How Charity: Water Uses Data To Connect Donors And The People They’re Helping. Fast Company, Inc. Retrieved
from https://www.fastcompany.com/3068686/how-charity-water-uses-data-to-connect-donors-and-the-people-theyre-hel
• Rama Mohan Rao, K. (2012). Influence of Advertisements on Consumer Behavior - An Empirical Study. International Journal of Marketing
& Business Communication, 1(2), 46-51.

24. References
• Rodriguez, A. (2016). Watch: The first TV commercial, which aired 75 years ago today. Retrieved from
https://qz.com/721431/watch-the-first-tv-commercial-which-aired-75-years-ago-today/
• Samuelhubbard.com. (2018). Our Story. Retrieved from https://www.samuelhubbard.com/our-story
• Seal, K. (2017). Delta Partners With Tinder on Summer Campaign. Retrieved from
https://www.datingsitesreviews.com/article.php?story=delta-partners-with-tinder-on-summer-campaign
• Shruthi, R. (2012). Influence of Outdoor Advertising on Public – A Case Study of Mysore City. University of Mysore.
• Solomon, M. (2017). Consumer Behavior: Buying, Having, and Being (12th ed.). Boston, MA: Pearson Publishing.
• Stephen, A. (2015) The Role of Digital and Social Media Marketing in Consumer Behavior. Current Opinion in Psychology(10), 17-21.
• Stitch Fix. (2018). What is Stitch Fix & How Does it Work? FAQ. Retrieved from https://support.stitchfix.com/hc/en-
us/articles/204222994-FAQ#general
• Valdar. (2015). Revealing the True Nature of Elves: Dangerous Beauties and Diabolical Fiends. Retrieved from https://www.ancient-
origins.net/myths-legends/revealing-true-nature-elves-dangerous-beauties-and-diabolical-fiends-004978

25. References
• Vasdev, H. (2015). Impact of TV Advertisements on Consumer Buying Behavior. Central University of Himachal Pradesh, 12-46
• Wander, E. (2016). 3 Surprising Lessons a Major Nonprofit Learned When It Analyzed Its Advertising. Adweek. Retrieved from
https://www.adweek.com/brand-marketing/3-surprising-lessons-major-nonprofit-learned-when-it-analyzed-its-advertising-171588/
• Weinberg, J. (2018). Men, Don’t Delay! 10 Signs That You Should See A Urologist. Retrieved from
https://www.westchesterhealth.com/blog/men-dont-delay-10-signs-that-you-should-see-a-urologist/
• Wohl, J. (2018). McDonald's President: We Will 'Go Big' On Fresh Beef Marketing. Ad Age. Retrieved from
http://adage.com/article/cmo-strategy/mcdonald-s-gears-fresh-beef-s-national-debut/312621/
• World Population Review. (2018). Allentown, Pennsylvania Population 2018. Retrieved from http://worldpopulationreview.com/us-
cities/allentown-population/
• Zhang, Y. (2015) The Impact of Brand Image on Consumer Behavior: A Literature Review. Open Journal of Business and Management,
3, 58-62. doi: 10.4236/ojbm.2015.31006.