The document discusses best practices for organizations to manage online content that impacts their image and reputation, including: 1) Assessing possible damage, motives, and trends while offering solutions. 2) Contacting creators to understand their position and provide information, or supporting fan sites by getting involved and giving guidance. 3) Only considering legal action if other approaches prove unsuccessful, while protecting copyrights and freedom of speech.

1. การจัดการกับเนื้ อหาสือออนไลน์
่
ที่กระทบต่อภาพลักษณ์องค์กร
บรรยายโดย อ.สมิทธิ์ บุญชุตมา
ิ
คณะนิ เทศศาสตร์ จุฬาลงกรณ์มหาวิทยาลัย

2. Human Needs “Attention & Support”

3. Human Also Selects what to give
“Attention & Support” to.

5. IMPLICATION
?

7. Human Needs “Attention & Support”
Human Also Selects what to give
“Attention & Support” to.

9. Rogue sites
• Assess the possible damage
Assess • The impact and trend of the issues
• Motives
Contact • Offer solutions
• Give public understand your position toward this issue
Position • Provide necessary information and documents
• If all of the above have proved unsuccessful, consider
Legal? taking a legal action.

11. Fanclub sites
• Assess the possible damage and opportunity
Assess
• Motives
Contact • Offer solutions
• Get involved and give necessary support
Support • Clear guidance needed
• Protect copyrighted materials
Legal? • If all of the above have proved unsuccessful, consider taking a legal action.

16. Discussion Forums
• Assess the possible damage by analyzing each message
• The impact and tone of the discussion
Assess
• Only direct the reaction to the thread creator or to the whole group.
React
• Know the group’s norm before participating in forum.
• Do not preach.
Participate • Provide necessary information and documents
• Freedom of speech and expression
Legal?

17. Social Media Principles
Listening
Strategy Participation
Social
Media
Policy Transparency
Robert A. Schrier
Syracuse University
Digital Librarianship & Social Media: the Digital Library as Conversation Facilitator
D-Lib Magazine, July/August 2011
Volume 17, Number 7/8

19. Conclusion
Policy Resources Monitor
Legal ? Assess
Support Contact
Participate