Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

Blog marketing presentation smitakshi

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Wird geladen in …3
×

Hier ansehen

1 von 11 Anzeige

Weitere Verwandte Inhalte

Diashows für Sie (20)

Anzeige

Ähnlich wie Blog marketing presentation smitakshi (20)

Aktuellste (20)

Anzeige

Blog marketing presentation smitakshi

  1. 1. The act of advertising, promoting, publicizing or circulating the ideas of a business or the business firm per se, through the medium of blogs is known as blog marketing. MARKETING Promotion Process People Price Public relations Advertising Sales promotion
  2. 2. Optimize your content Promote your content Engage your readers Measure the returns
  3. 3. •Quality Content •Think from the reader’s perspective •Follow current market trends •Base your suggestions to your clients on market trends •Be the right bridge between clients and their readers •Create, promote, measure and evaluate. •Chalk out what didn’t work last time, opt for something new.
  4. 4. You may have all the answers to a reader’s question. But it is of no use if you are not able to make it reach the reader. Here comes the concept of SEO– Search Engine Optimization. In simple words, it is the process through which marketers make their site’s visitors high through the means of getting their site/blog displayed in first pages of search engines. Think of what a reader would type as the question, the answer to which you already have on your blog and are desperate to make it reach to the audience. Use keywords from those questions as tags and meta tags in your posts to boost your blog’s visibility.
  5. 5. Creating content isn’t enough. Making it attractive and comprehensive isn’t enough either. Nothing’s done if it doesn’t serve the purpose for which it was created in the first place. That is– Reaching out to the masses. Use social media strategies and platforms like Facebook, Twitter and Linkedin to have your blog & its content well circulated.
  6. 6. In simple words, this is all about promoting your blogs through paid advertising in order to enhance its visibility in search results. This is now a crucial, necessary step for every blog marketer in the beginning in order to gain visibility. And once that’s done and a rapport with readers is built, it is then your credibility and quality of content that keeps you in the limelight.
  7. 7. The multimedia platform is one such place where there’s ample room to experiment and produce visually attractive & comprehensive content. Use resources like infographics, attractive designs, perfect photography, videos, right creating and curating strategies to boost your blog’s overall appearance as well as credibility.
  8. 8. Every popular blog was once a mere start up and it took a lot of effort for them to achieve that “popular” tag attached to their titles. Refer to the popular thought leadership blogs for content marketers to get some quick tips and tricks on how to boost your blog’s popularity and how to make optimum use of the internet media. Some popular ones are: Content marketing institute, Kissmetrics, Hubspot, and Social media examiner
  9. 9. •By the year 2020, 85% of the customer relationships will be based on communications through blogs and internet media. •Enterprises that blog receive 97% more links for their site compared to enterprises that don’t. •B2B marketers who regularly blog receive 67% more visibility and leads compared to marketers who don’t blog. •Regular blogging boosts the company’s SEO aspects and gives you 13x more visibility than companies that do not blog at all.

×