Heather Taylor - #smib presentation

21 May, 2010 Adaptability in Social Media

Advocates www.flickr.com/photos/zadeus/ www.flickr.com/photos/18161462@N00/ www.flickr.com/photos/iamthebestartist/

transparency http://www.flickr.com/photos/79286287@N00/

A few numbers… Let’s Talk has been visited by readers in 156 countries around the world with nearly 70% of users from the UK which is the target audience. The top 10 countries that have users that visited Let’s Talk are: 1) United Kingdom 2) US 3) Ireland 4) Germany 5) Australia 6) Canada 7) France 8) India 9) Spain 10) Netherlands 71, 442 site visits 61, 698 unique visitors 217, 102 page views 150, 557 unique pageviews 3.04 average page views/ visit 2 :15 average minutes on site We’ve also had: ,[object Object]

300 offline customer service resolutions,[object Object]

Comments on About us page Does JK Rowling work for PayPal UK? Sheer genius *NICE, watch the "photos" Love it. Watch faces WHOA! Cool. nice. oh, the simple things! Kinda spooky but cute I wanna do similar page;) This is great. schöneidee Fun execution on "about us" page @ paypal MUST SEE Lovely easter egg on PayPal UK. Why did nobody tell me when I spoke at eBay?! I love it! much more interesting than the usual "About Us" Retweeted95 times in 18 hours

But how do I make my company more adaptable?

Educate www.flickr.com/photos/bloem/

Play www.flickr.com/photos/26098838@N08/

Be bold www.flickr.com/photos/43109834@N07/

Heather Taylor - #smib presentation

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Heather Taylor - #smib presentation