Know your customers through research to attract new and existing customers. Create visual content like photos that get more views than text-only posts. Monitor your online reputation by tracking brand mentions and reviews across websites and social media to stay relevant.

1. 10 Keys To Keep Your Brand Relevant
2016 GUIDE

2. 1. Know your customers
It’s important to know who your target audience is, do a lot
of research and get to know your customers. Once you have
this knowledge, you can use it to attract potential and
existing customers to your brand.

3. 2. Create Visual Content
46% of all social media marketers say photography is critical to
their current marketing and storytelling strategies.
Content with relevant images gets 94% more views than
content without any images.

4. 3. Monitor online reputation
Monitoring your brand’s online reputation is very important.
On a daily basis you must, read industry related websites, track
key employee mentions and search for real-time social
mentions and reviews.

5. 5 Optimise your content
You must always use relevant hasthtags, with every post.
Tag all your social media entries and keep your content up
to date and organised.

6. 6 Make it shareble
Keep your content posts short and to the point with eye
catching images.

7. 7 Promote your content
Reshare your content to multiple social networks, this will
expose your content to more users.

8. 8 Plan your content
Plan your posts in advance and schedule all your posts. This
will save you time.

9. 9 Diversify for content
Post a variety of content such as short videos or gifs.

10. 10 Keep Creating
Keep working on your content and never lose momentum.

11. Do you need a creative agency to do all this and more
for your brand?
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www.socialmedianow.com