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2. Leverage RFID with NFC for
Better ROI
Steve McRae, CEO
The Guy You Call When You’re Tired of Being Stuck!
Merchant360, Inc.
1(866)998-5252
SteveMcRae@Merchant360.net
www.Merchant360.net
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3. NFC or RFID?
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4. RFID & NFC SAME BUT DIFFERENT
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5. The Core of NFC?
Application Layer
Bindings
Ip, OBEX,…
RTDs & NDEF
P2P-LLCP
NFC Tag Types
Card
Emulation
OTHER
RF Transport Layer DIGITAL
18092 DEF
18092
14443-4
15693
Felica
14443-A/B
15693
Felica
RF Physical Layer ANALOG
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6. What Can You Leverage?
SP4G™
Kiosk Floor Ant 10"x10" Ant
SP4G™
SP4G™
Walkway Ant with directional
tracking 20" x 30" Ant
Tablet with
Embedded NFC
for counter or
kiosk
NOTE: Cellular
Option is available
when network
access is not
available
Static Counter Mat
SP4G™
Virtual Link
between Point of
Sale Device and
Reader/Writer
In Store Point of Sale
In Store Point of Sale
Store Ethernet Network
Internet
URL and Port
Client Systems
Client Systems
Mobitranz
Switch
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7. Why Both?
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8. Why Both RFID & NFC?
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9. Quantify ROI
Hardware
Software
Retention
New Business
Business
Protection
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10. Leverage
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11. Questions?
Steve McRae, CEO
The Guy You Call When You’re Tired of Being Stuck!
Merchant360, Inc.
1(866)998-5252
SteveMcRae@Merchant360.net
www.Merchant360.net
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