SMCKC February Breakfast - Social Media as an Extension of Hospitality
•Download as PPTX, PDF•
1 like•380 views
The job of anyone in the hospitality industry is to feed, nurture and entertain people. It makes sense that social media has entered the hospitality as a natural extension of that goal, since much of social media is meant to entertain. Ça Va’s owner and general manager Caitlin Corcoran will discuss what it looks like to develop a social media strategy for a hospitality brand and how that strategy ultimately enables guests to build a lasting relationship with that brand.
Recommended
More Related Content
What's hot
What's hot (9)
Viewers also liked
Viewers also liked (18)
Similar to SMCKC February Breakfast - Social Media as an Extension of Hospitality
Similar to SMCKC February Breakfast - Social Media as an Extension of Hospitality (12)
More from Social Media Club of Kansas City
More from Social Media Club of Kansas City (20)
Recently uploaded
Recently uploaded (20)
SMCKC February Breakfast - Social Media as an Extension of Hospitality
- 1. Social Media as an Extension of Hospitality Caitlin Corcoran — Ça Va Owner & General Manager
- 4. Just a quick tour of Ça Va… 4149 Pennsylvania (South Edge of Westport) Tuesday - Saturday 4 p.m. - 1 a.m. Sunday Champagne Brunch 11 a.m. - 3 p.m.
- 5. “Service describes how you technically deliver a product. Hospitality describes you make the recipient of that product feel.” — Danny Meyer 25-time James Beard Award winner and famed restaurateur behind Union Square Hospitality.
- 6. When has hospitality blown you away? (Answer the question, win a prize!)
- 7. Social media sells stuff.
- 8. Sales vs Instagram Followers
- 10. The basics. Post: 1-3 times a day # of followers: 7,400 Post: 1-2 a week # of likes: 5,400 Posts: TRY 1-2 day # of followers:1,667
- 11. All about that #hashtaglife #champagneforthepeople #WestportKC #FeastAGram #instakc #visitkc #eeeeeattts #champagnelife #f52grams #growerchampagne #roséallday #petnat #weekendvibes #howisummer
- 12. Poll time! Example A Example B VS
- 13. Food porn
- 14. Getting people in the door
- 16. Keeping the conversation going
- 17. Deep dive time
- 18. Photos here of posts during the liquor license ordeal
- 20. Get political.
- 21. When has a business you’ve followed gotten political, and how has it made you feel? (Answer the question, win a prize!)
- 22. Let’s talk engagement. Rieger: Engagement: 605 // Reach 2,976 Croissants: Engagement 222 // Reach 2,000 Table Setting: Engagement 253 // Reach 2,507
- 23. Here’s where we’re going.
- 24. Thanks! Questions? Comments? Want to book an event? Caitlin@CaVaKC.com
Editor's Notes
- I know you’re going to be live tweeting this. Use this hashtag. In a few slides, I’ll talk about my hashtag strategy.
- Here’s where you go into a brief bio -- just your restaurant industry background and your social media background. Throw up some photos of you with your niece or having fun or whatever. GM thus run social media count, why i find it important to do it in house (interactions with guests)
- Opening date: February Owners: Myself, Howard Hanna, Jim Coley Ça Va (sah-va): How it rolls/goes in french? Also the respond. Often confused with cava, spanish sparkling wine. Midwestern french bistro specializing in grower champagne. Grower champagne: farm to table drinking Capacity: 49 seats inside, patio seats 30.
- For me, the key element of that statement is the part making people feel. That’s why social media is so important to the hospitality industry — it’s an extension of your restaurant or bar or hotel, and each post should makes your guest feel something. It should connect them to your brand and help forge an emotional relationship with and connection to your product.
- According to a recent Sprout social media index, 75% of people purchased a product because they saw it on social media. Of that percentage, 60.7% need to see a post 2-4 times from the company before making a purchase. What this means for the restaurant industry is….
- Here’s where you talk about your followers growth and how that relates to the growth of your business. … I’ve been at Ça Va for two and half years, and in that time, I’ve grown our Instagram account by 7,200 followers or 72%. I’m very proud of our following and how Ça Va is received and represented. Here are a few of the ways that I engage with our consumers:
- I always see in our comments friends tagging friends, etc
- Here’s how restaurants generally use Instagram: hashtags, food photos, events Facebook: food photos, events Twitter: hashtags, reposting from Instagram, events, announcements
- On Instagram, more than 200 million posts are tagged with #food and 23 million with #drinks. Food and beverage photos are easily some of the most popular types of content on Instagram. .. Talk about your hashtag strategy
- Ask for the guest take on the hashtag positioning and stylized dot dot dot thing. Put two photos here side by side of the way you have done both.
- Talk about your food photo strategy Photos from guests Photos I have taken Photos from a professional photographer
- Here’s where you talk about how you use Insta to announce events — Promoting our other events and partnerships. Instagram has been the primary platform for Ça Va announcements about exclusive events, and we’ve had an astounding response even we have run very limited social campaigns on other platforms.
- Here’s where you talk about why it’s important to do photos of your staff -- both from a brand strategy and also because your most liked photos tend to be the ones with people in them
- — Encouraging guests to get involved with our Instagram. We have our hashtag — #champagneforthepeople — visible on our menus, our storefront, and our chalkboard. We want our guests to feel like they’re part of the conversation, too, so we make sure that when they do mention us or post photos of their experience at Ça Va, we’re responding to that, reposting it, and keeping the conversation going and the relationship growing.
- Beyond hashtags and food photos and events, I use social media in a few deeper ways. Here’s where you talk about how you used social media to connect with your followers in a time of crisis (the liquor license thing).
- Talk about your political posts. Screenshots of political instagrams. Close the loop: Being political and taking a stance on some of the issues today is part of your social media and brand strategy. One after election day, one from the women’s march. Tongue and cheek, damn if you damn if you don’t situation Danny Meyer letter to staff after election day, read execrpt.
- Here’s how you bring it all back and close the loop: all of these micro-strategies -- hashtags, photos, etc -- feed back into your larger engagement strategy. Deeper Stats. Most popular photos, best strategies for us. Here how people respond to food post/events posts/politicals and examples In social media how many people respond to post, think about my guests another example of me stalking my guests.
- How to stay relevant. New apps to learn. Not getting bored with “voice”