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Primer on Web Marketing

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Arpan Jhaveri
Arpan Jhaveri

A primer on web marketing for small businesses just starting out. The presentation contains (a) an overview of web marketing trends, (b) consequence of trends, (c) a case study with smbzen.com, and (d) a generalized model for web marketing.

Business
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Web Marketing Primer copyright © smbZen LLC [email_address]
copyright © smbZen LLC [email_address] Presentation Overview ,[object Object],[object Object],[object Object],[object Object]
copyright © smbZen LLC [email_address] Web Marketing Overview
copyright © smbZen LLC [email_address] Web Marketing Trends REFERENCES: 1. http://www.slideshare.net/LindaGirard/internet-marketing-trends-2007
copyright © smbZen LLC [email_address] Consequences of Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],REFERENCES 1. http://patriciahandschiegel.tumblr.com/post/75896607/startup-climate
copyright © smbZen LLC [email_address] Web Marketing Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Web Marketing Model
copyright © smbZen LLC [email_address] Web Marketing Rules RULE #1: Be a resource for the target audience. RULE #2: Be a resource for the target audience. RULE #3: Be a resource for the target audience. Yes – that is the ONLY rule! Resources get linked to and shared. Good resources are, like good people, hard to find! Ok, there are other rules, but this one trumps them all.
copyright © smbZen LLC [email_address] Web Marketing Roadmap Cursory Roadmap for Capital Constrained Environments 0 6 months 12 Content Creation Phase Content Repurposing Phase
copyright © smbZen LLC [email_address] Web Marketing Case Study smbZen
copyright © smbZen LLC [email_address] smbZen: Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
copyright © smbZen LLC [email_address] smbZen: Blogging and SEO ,[object Object],[object Object],[object Object],[object Object]
copyright © smbZen LLC [email_address] smbZen: Leveraging Twitter ,[object Object],[object Object],[object Object],[object Object],Make it personal. Knowing the person behind the site creates (a) an emotive response which (b) engenders trust
copyright © smbZen LLC [email_address] smbZen: Twitter and Branding ,[object Object],[object Object],[object Object],[object Object]
copyright © smbZen LLC [email_address] smbZen: Twitter and Traffic ,[object Object],[object Object],[object Object],[object Object],[object Object],The “long tail” search phrase “business forecasting overview” puts the smbZen post on the front page of Google. It’s 9/10. It could be higher, but for 2 months of blogging part-time, not too shabby!
copyright © smbZen LLC [email_address] Web Marketing Demand Generation
copyright © smbZen LLC [email_address] Web Marketing Model High Level Diagram ,[object Object],[object Object],[object Object],[object Object]
copyright © smbZen LLC [email_address] Community Based Efforts ,[object Object],[object Object],[object Object]
copyright © smbZen LLC [email_address] Demand Based Efforts ,[object Object],[object Object],[object Object],[object Object],[object Object]
copyright © smbZen LLC [email_address] Questions? CONTACT US! http://bizjournal.smbzen.com http://twitter.com/smbzen

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Primer on Web Marketing

  • 1. Web Marketing Primer copyright © smbZen LLC [email_address]
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  • 3. copyright © smbZen LLC [email_address] Web Marketing Overview
  • 4. copyright © smbZen LLC [email_address] Web Marketing Trends REFERENCES: 1. http://www.slideshare.net/LindaGirard/internet-marketing-trends-2007
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  • 7. copyright © smbZen LLC [email_address] Web Marketing Rules RULE #1: Be a resource for the target audience. RULE #2: Be a resource for the target audience. RULE #3: Be a resource for the target audience. Yes – that is the ONLY rule! Resources get linked to and shared. Good resources are, like good people, hard to find! Ok, there are other rules, but this one trumps them all.
  • 8. copyright © smbZen LLC [email_address] Web Marketing Roadmap Cursory Roadmap for Capital Constrained Environments 0 6 months 12 Content Creation Phase Content Repurposing Phase
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