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Fundraising with Social Media

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Fundraising with Social Media

  1. 1. Marc A. Pitman, The Fundraising Coach www.FundraisingCoach.com © 2010 FundraisingCoach.com Fundraising & Social Media How it works and how to help nonprofits see it works TWITTER @marcapitman Hashtag #smbme
  2. 2. TweetsGiving
  3. 3. Twestival
  4. 4. Movember • Dreamed up over a couple beers • By 2009 over 1 million registered users and over $42 million dollars raised for men’s health!
  5. 5. Amazon 1998 Web 1.0 I’m not here to convince you. This is happening whether you like it or not.
  6. 6. How do we get to be included? • Be there before the events happen • Have a familiarity with the tools • Engage donors and fans!
  7. 7. Go where the conversations are!
  8. 8. Let’s Get R.E.A.L.! 1. Research 2. Engage 3. Ask 4. Love
  9. 9. Start Small
  10. 10. Great website design • Donation page should be 1 or 2 clicks away from home page • Hint: with Google EVERY page can be the home page
  11. 11. Simple programs
  12. 12. 501 Mission Place – Chris Brogan • Tell the story briefly, end 1st paragraph with brief summary of the request • Explain what is getting done • Ask for what needs to be done (with link) • Ask them to pass it on
  13. 13. Try Others
  14. 14. Collecting Money Online • Easiest is to set up a secure form • Other tools help too: – First Giving – ChipIn – Causes – Razoo
  15. 15. Collecting Money Online • Easiest is to set up a secure form • Other tools help too: – First Giving – ChipIn – Causes – Razoo
  16. 16. If you’re a geek • and a cause isn’t playing well with you… Do it yourself. 
  17. 17. • Check out www.501MissionPlace.com • Give me your card for a free copy these slides & to sign up for my email newsletter • FundraisingCoach.com has free blog post, articles, book reviews, and more!marc@fundraisingcoach.com
  18. 18. Email Newsletter Tips • Start sustainably – Weekly? Monthly? Sporadic? • Ask permision – This is not direct mail – Purchased lists = SPAM – Double opt-in • The ethical bribe – Entice new subscribers with something of value – Ebook | Tip Sheet | Recipes | Coupons
  19. 19. Don’t Spam!!
  20. 20. Blog Tips • Blogs stick around – Great for search engines – Adds “permanence” for deletable emails & disposable news clippings – Keeps you professionally sharp & up-to-date • Repurpose content – Newsletters, press releases, ads • Most people won’t come to your blog – Make RSS feed & email options easy to find
  21. 21. More Blog Tips • Find your voice – No one sees the world exactly as you do – Experiment with formal/informal, opinionated/general to see what generates comments
  22. 22. How to get started 1) Pick a tool – I suggest Twitter, Facebook, or LinkedIn 2) Fill out your profile – This is your place to market yourself – If on Twitter, fill the bio line with keywords (they make it easier to find you) 3) Practice Covey’s Habit 5 – Seek first to understand, then to be understood

Hinweis der Redaktion

  • Twitter has been used for raising money. But not by nonprofits.Tweetsgiving: Fall 2008 6 people, 6 weeksRaised $11,000 to build a classroom in TanzaniaFall 2009:22,605 tweets of gratitudeOver $31,000 raised
  • Twestival: February 20091 person, less than 4 weeks200 cities around world on 1 day raised over $250,000 for one charityTwestival September 2009:$450,000 from 130 charities
  • Dreamed up over a couple beersBy 2009 over 1 million registered users and over $42 million dollars raised for men’s health!
  • Social media is happening whether you like it or not.Your donors are involved. Your board members are on Facebook. It’s happening.
  • Get your business where the conversations are already happening
  • These are my favoritesOur customers are using them
  • Make it easy for people to see what you want them to do!
  • Keeps communication openCustomers can pass it on to their friendsCan offer coupons
  • Chris Brogan’s “storytelling arc” for charity
  • These are my favoritesOur customers are using them
  • Combine coupons with complementary businesses

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