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insights for  your business.
 
Annual profiling initiative of 160,000 AskingCanadians members.  Extracted a statistically representative subset of respon...
Get a copy of the Delvinia Dig mobile report: dig.delvinia.com
1. 2. 3. How are 'Canadians' using  their mobile devices? What do Canadians think of  mobile marketing? How does a markete...
 
Mobile Usage <ul><li>Features </li></ul><ul><li>Camera </li></ul><ul><li>GPS / Location </li></ul><ul><li>Apps vs. Website...
Mobile Usage <ul><li>Features </li></ul><ul><li>Camera </li></ul><ul><li>GPS / Location </li></ul><ul><li>Apps vs. Website...
Mobile Usage <ul><li>Features </li></ul><ul><li>Camera </li></ul><ul><li>GPS / Location </li></ul><ul><li>Apps vs. Website...
Mobile Usage <ul><li>Features </li></ul><ul><li>Camera </li></ul><ul><li>GPS / Location </li></ul><ul><li>Apps vs. Website...
 
Mobile Marketing <ul><li>Proximity Marketing </li></ul><ul><li>Targeted Ads </li></ul><ul><li>Mobile Coupons </li></ul>
Mobile Marketing <ul><li>Proximity Marketing </li></ul><ul><li>Targeted Ads </li></ul><ul><li>Mobile Coupons </li></ul>
Mobile Marketing <ul><li>Proximity Marketing </li></ul><ul><li>Targeted Ads </li></ul><ul><li>Mobile Coupons </li></ul>
 
Managing Mobile <ul><li>Customer Experience </li></ul><ul><li>Provide Value  </li></ul><ul><li>Educated Consumers </li></u...
Managing Mobile <ul><li>Customer Experience </li></ul><ul><li>Provide Value  </li></ul><ul><li>Educated Consumers </li></u...
Managing Mobile <ul><li>Customer Experience </li></ul><ul><li>Provide Value  </li></ul><ul><li>Educated Consumers </li></u...
 
<ul><li>Ways to get a copy of the full report: </li></ul><ul><li>dig.delvinia.com </li></ul><ul><li>www.delvinia.com </li>...
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Delvinia Dig: Managing the mobile hype in Canada

If you’ve ever left your mobile phone at home, you’ll understand how heavily Canadians have come to rely on their mobile device. However, our study of Canadian mobile behaviours conducted through AskingCanadians, revealed that most mobile owners don’t appear to be using the more advanced features that mobile providers tout and marketers dream of fully leveraging.

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Delvinia Dig: Managing the mobile hype in Canada

  1. 1. insights for your business.
  2. 3. Annual profiling initiative of 160,000 AskingCanadians members. Extracted a statistically representative subset of responses (n=5,680, 50/50 gender split, age and province breakdowns as per Stats Can). Conducted a follow-up survey with 1,000 statistically representative AskingCanadians smartphone owners to uncover further insights. Digital and interactive experts discussed the results and provide a POV. Methodology
  3. 4. Get a copy of the Delvinia Dig mobile report: dig.delvinia.com
  4. 5. 1. 2. 3. How are 'Canadians' using their mobile devices? What do Canadians think of mobile marketing? How does a marketer manage the hype?
  5. 7. Mobile Usage <ul><li>Features </li></ul><ul><li>Camera </li></ul><ul><li>GPS / Location </li></ul><ul><li>Apps vs. Website </li></ul>
  6. 8. Mobile Usage <ul><li>Features </li></ul><ul><li>Camera </li></ul><ul><li>GPS / Location </li></ul><ul><li>Apps vs. Website </li></ul>
  7. 9. Mobile Usage <ul><li>Features </li></ul><ul><li>Camera </li></ul><ul><li>GPS / Location </li></ul><ul><li>Apps vs. Website </li></ul>Moderate Awareness Low Usage Do you know if your mobile device has a GPS feature?
  8. 10. Mobile Usage <ul><li>Features </li></ul><ul><li>Camera </li></ul><ul><li>GPS / Location </li></ul><ul><li>Apps vs. Website </li></ul>Application Mobile Website
  9. 12. Mobile Marketing <ul><li>Proximity Marketing </li></ul><ul><li>Targeted Ads </li></ul><ul><li>Mobile Coupons </li></ul>
  10. 13. Mobile Marketing <ul><li>Proximity Marketing </li></ul><ul><li>Targeted Ads </li></ul><ul><li>Mobile Coupons </li></ul>
  11. 14. Mobile Marketing <ul><li>Proximity Marketing </li></ul><ul><li>Targeted Ads </li></ul><ul><li>Mobile Coupons </li></ul>
  12. 16. Managing Mobile <ul><li>Customer Experience </li></ul><ul><li>Provide Value </li></ul><ul><li>Educated Consumers </li></ul><ul><li>Keep it simple & convenient </li></ul><ul><li>Personal nature of mobile devices </li></ul><ul><li>Consider the environment & context </li></ul>
  13. 17. Managing Mobile <ul><li>Customer Experience </li></ul><ul><li>Provide Value </li></ul><ul><li>Educated Consumers </li></ul><ul><li>Understand your customers needs </li></ul><ul><li>More value = Deeper engagement </li></ul><ul><li>Think of ‘Marketing’ as a ‘Service’ </li></ul>source: trendwatching.com/briefing
  14. 18. Managing Mobile <ul><li>Customer Experience </li></ul><ul><li>Provide Value </li></ul><ul><li>Educated Consumers </li></ul><ul><li>Don’t assume the customer understands </li></ul><ul><li>Start simple, add features over time </li></ul><ul><li>Incorporate the instructions into your ads </li></ul>4% “ Is this one of those psychology tests? I see a lizard staring at me!”
  15. 20. <ul><li>Ways to get a copy of the full report: </li></ul><ul><li>dig.delvinia.com </li></ul><ul><li>www.delvinia.com </li></ul><ul><li>ScanLife </li></ul><ul><li>www.2dscan.com </li></ul>

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