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Mobile UX & Growth

Barcelona // Smash Tech // Dec 5, Tuenti13
Christopher Grant
User Experience Designer
digitalaltruist.com | @digitalaltruist

#SmashTech

Mobile UX & Growth: Challen...
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Mobile matters.

Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

digitalaltruist.com / @digitalal...
Mobile matters.

Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

digitalaltruist.com / @digitalal...
Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

digitalaltruist.com / @digitalaltruist
US Media Consumer
Consumption Share

Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

digitalaltru...
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Smartphone Market Share

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Tuenti Sign-Ups

Mobile UX & Growth: Challenges & Opportunities

v
No

t
Oc

p
Se

g
Au

l
Ju

n
Ju

y
Ma

r
Ap

Ma

r

An...
Cómo se conectan los usuarios de Tuenti

Web

Móvil

Ambas

1 día

34%

39%

26%

2 días

35%

31%

34%

7 días

35%

18%
...
What should we do?
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Mobile first.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Opportunities & Challenges

Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

digitalaltruist.com /...
Mobile means
new opportunities
for growth.

Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

digit...
Mobile means
new challenges
for user experience design.

Mobile UX & Growth: Challenges & Opportunities

© 2013 Business I...
Shorter funnels.
Full eco-system.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Shorter funnels.
Full eco-system.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Shorter funnels.
Full eco-system.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Shorter funnels.
Full eco-system.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Accounts
Photos
Contacts
History
Location
Calls
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @dig...
Too much info is scary.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
2x improvement
in downloads

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Always there.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

digitalaltruist.com / @digitalaltruist
Fuera
Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

digitalaltruist.com / @digitalaltruist
Fuera
Mobile UX & Growth: Challenges & Opportunities

Dentro
© 2013 Business Insider

digitalaltruist.com / @digitalaltrui...
Breaking
Bad
Habits
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Breaking
Bad
Habits
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Infinite uses cases.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
New, untested patterns.
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Data ≠ Conventional Wisdom
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Always on.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Push notifications.
Location-based notifications.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @...
∞

Vibrating spam.
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
iOS
Android
Blackberry
Windows Phone
Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

digitalaltru...
Too many devices.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
iOS
Android
Blackberry
Windows Phone
Mobile UX & Growth: Challenges & Opportunities

Cash
Open
Low-end
Eager

© 2013 Busin...
Stored credit cards
High-performance
Low market share
Quick to update
2 screens sizes
Mobile UX & Growth: Challenges & Opp...
Huge market share
Conversion tracking
Many devices
Legacy OS
Open
Mobile UX & Growth: Challenges & Opportunities

digitala...
The OS gives.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
The OS takes.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
☒

Unlimited permissions
Mobile UX & Growth: Challenges & Opportunities

☑

Auto-updates
digitalaltruist.com / @digitalalt...
Native dev is powerful.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Native dev is slow.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
Test before.
A+B Test after.
Be humble.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalalt...
Design

Mobile UX & Growth: Challenges & Opportunities

Dev

digitalaltruist.com / @digitalaltruist
Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

digitalaltruist.com / @digitalaltruist
Minimum viable
Mobile UX & Growth: Challenges & Opportunities

Minimum delightful
© 2013 Business Insider

digitalaltruist...
Non-native transcends.
Mobile web.
Responsive.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @dig...
Less OS access.
Performance issues.
Interaction challenges.

Mobile UX & Growth: Challenges & Opportunities

digitalaltrui...
Millions of apps. Billions of downloads.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalal...
Easy to get lost. Hard to differentiate.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalal...
Challenges are opportunities.

Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

digitalaltruist.co...
We evolve by overcoming
challenges.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruis...
Disruption and evolution
go together.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltru...
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist
¡Muchas gracias!
@digitalaltruist

Mobile UX & Growth: Challenges & Opportunities

christopher@tuenti.com

digitalaltruist...
Reference

BFacebook’s Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad Revenue Surged $226M
http://techcrunch.com/201...
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Christopher Grant | Tuenti | Conferencia Mobile Technology

  1. 1. Mobile UX & Growth Barcelona // Smash Tech // Dec 5, Tuenti13
  2. 2. Christopher Grant User Experience Designer digitalaltruist.com | @digitalaltruist #SmashTech Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  3. 3. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  4. 4. Mobile matters. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  5. 5. Mobile matters. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  6. 6. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  7. 7. US Media Consumer Consumption Share Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  8. 8. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  9. 9. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  10. 10. Smartphone Market Share Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  11. 11. Tuenti Sign-Ups Mobile UX & Growth: Challenges & Opportunities v No t Oc p Se g Au l Ju n Ju y Ma r Ap Ma r Android Web digitalaltruist.com / @digitalaltruist
  12. 12. Cómo se conectan los usuarios de Tuenti Web Móvil Ambas 1 día 34% 39% 26% 2 días 35% 31% 34% 7 días 35% 18% 47%
  13. 13. What should we do?
  14. 14. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  15. 15. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  16. 16. Mobile first. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  17. 17. Opportunities & Challenges Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  18. 18. Mobile means new opportunities for growth. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  19. 19. Mobile means new challenges for user experience design. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  20. 20. Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  21. 21. Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  22. 22. Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  23. 23. Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  24. 24. Accounts Photos Contacts History Location Calls Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  25. 25. Too much info is scary. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  26. 26. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  27. 27. 2x improvement in downloads Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  28. 28. Always there. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  29. 29. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  30. 30. Fuera Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  31. 31. Fuera Mobile UX & Growth: Challenges & Opportunities Dentro © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  32. 32. Breaking Bad Habits Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  33. 33. Breaking Bad Habits Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  34. 34. Infinite uses cases. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  35. 35. New, untested patterns. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  36. 36. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  37. 37. Data ≠ Conventional Wisdom Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  38. 38. Always on. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  39. 39. Push notifications. Location-based notifications. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  40. 40. ∞ Vibrating spam. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  41. 41. iOS Android Blackberry Windows Phone Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  42. 42. Too many devices. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  43. 43. iOS Android Blackberry Windows Phone Mobile UX & Growth: Challenges & Opportunities Cash Open Low-end Eager © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  44. 44. Stored credit cards High-performance Low market share Quick to update 2 screens sizes Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  45. 45. Huge market share Conversion tracking Many devices Legacy OS Open Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  46. 46. The OS gives. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  47. 47. The OS takes. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  48. 48. ☒ Unlimited permissions Mobile UX & Growth: Challenges & Opportunities ☑ Auto-updates digitalaltruist.com / @digitalaltruist
  49. 49. Native dev is powerful. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  50. 50. Native dev is slow. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  51. 51. Test before. A+B Test after. Be humble. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  52. 52. Design Mobile UX & Growth: Challenges & Opportunities Dev digitalaltruist.com / @digitalaltruist
  53. 53. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  54. 54. Minimum viable Mobile UX & Growth: Challenges & Opportunities Minimum delightful © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  55. 55. Non-native transcends. Mobile web. Responsive. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  56. 56. Less OS access. Performance issues. Interaction challenges. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  57. 57. Millions of apps. Billions of downloads. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  58. 58. Easy to get lost. Hard to differentiate. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  59. 59. Challenges are opportunities. Mobile UX & Growth: Challenges & Opportunities © 2013 Business Insider digitalaltruist.com / @digitalaltruist
  60. 60. We evolve by overcoming challenges. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  61. 61. Disruption and evolution go together. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  62. 62. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist
  63. 63. ¡Muchas gracias! @digitalaltruist Mobile UX & Growth: Challenges & Opportunities christopher@tuenti.com digitalaltruist.com / @digitalaltruist
  64. 64. Reference BFacebook’s Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad Revenue Surged $226M http://techcrunch.com/2013/10/30/facebooks-desktop-ad-revenues-fell-26m-in-q3-as-its-mobile-ad-revenue-surged-226m/ THE FUTURE OF DIGITAL: 2013 http://www.businessinsider.com/the-future-of-digital-2013-2013-11 Black Friday sales up 7%, mobile up 36% — and iPhone driving 450% more sales than Android http://venturebeat.com/2013/11/29/black-friday-sales-up-7-mobile-up-36-and-iphone-driving-450-more-sales-than-android/ How Facebook secretly redesigned its iPhone app with your help http://www.theverge.com/2013/9/18/4744904/how-facebook-secretly-redesigned-its-iphone-app-with-your-help Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

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