This document provides tips for branding across social media platforms. It recommends using consistent logos, images, and brand messages across all accounts. Account names should be similar across platforms like Facebook, Twitter, and Google+ to maintain branding. Profile pictures, cover photos, backgrounds, and descriptions should be customized for each account while keeping the overall brand coherent. Icons and links should connect social media to a company's website. The same fonts and color schemes should be used to present a cohesive brand identity across online presences.