How to look online: Are you appropriately attired for the dance? (Product description, what signals does your image send? Is your brand sending out the right signals? Is it the right image for your target market? Where to be online: Are you hanging out where you will meet your dance partners (where your clients are?) Where do your clients hangout – both online and offline? What to say online: Is your conversation stimulating? Are you talking about the things they are interested in? Your topics on social media, website. Do you have the right pick up line (call to action)? How to follow-up online: Did you get their phone numbers (capture their information)? Is your little pink book up to date and growing? (email list) Do you stay in touch? How to close the “sale” online: How’s your proposal and did they say yes? (offer and close), shopping cart.

1. Wall Flower to Dancing Queen
(or King)!!!
Dale Dillon and Michael Gray
Thursday, October 24, 2013

2. The 5 Key Steps to Change
Your Online Marketing
Strategy

3. Internet Age!

8. Results Marketers See

9. Most Important Marketing
Channel

10. B2C
and
B2B

11. You Will Discover:
 How to look online
 Where to be online
 What to say online
 How to follow up online
 How to close the “sale” online

12. How to Look Online
•Consistency Consistency Consistency
•Call To Action Website
•Branding That Speaks To Your Target Audience
•Clean and Simple

20. Where to be Online
•Identify Your Target Audience.
•Discover where they spend their time online.
•What time of day are they online?
•What days of the week are they online?
•What do they like, love and hate?
•Create an Avatar for your target audience with name
and everything you can find to identify them.

25. What to Say Online
•Create content that all of your target audience
craves.
•Begin crafting your content to feed the likes and
dislikes of your target audience.
•Communicate how your product or company fixes
their pain points.
•Consistency wins at social media
•Measure and monitor your results.

27. Begin crafting your content to feed the likes
and dislikes of your target audience.

28. Hate or Love

30. Monday Morning Sports - I love sports, so this idea is like the Monday morning QB, I post something about
sports from the weekend. Sometimes it may be from the past if nothing big and exciting jumps out at me from
the weekend sports news. This is a great personal connection for me with my audience.
Technique Tuesday - as an artist this is the one day that I focus on connecting specifically with other artist. I post
a technique for artist to improve as artist either from myself or artist I know and follow.
Writers Wednesday - On Writers Wednesday I give a favorite quote from famous writers, (sometimes I use me not so famous) This one connects well with so many people in that I am a writer, and people love quotes. Also, as
a speaker I use a lot of the quotes in my public speaking - people are always asking where to find them.
Throwback Thursday - This one is to connect personally - from my family to anything that is of interest to me examples: I've posted earlier paintings of mine to a current one to show growth. Me as a kid next to my pic today.
My family same thing. My favorite sports teams helmets/ cars/ uniforms from the past to today...
Funny Friday - Again this is personal connection - I love humor - it's one of my values - so it's natural for me to
have humorous pictures and post them. I love to find and mostly post an animated pic for this. It is actually one of
my more responded to post.

34. Email Marketing!
Your business’s
biggest asset

35. Simple Guidelines
Strategy
 What is it you want to accomplish?





Develop a relationship with your niche market
Build you authority on a subject
Make a sale
Drive traffic to your website
Keep yourself top of mind with the customer

36.  Valuable Content
Niche Related
Show Personality

37. Way to Build List
 Squeeze Page – ONE goal
Call to Action
Tell them what to do!
Lead magnet or free offer
description
Place for Opt-Ins (permission
marketing)
Anti-Spam Policy

40. Next Steps
 Autoresponders is the next step
 Professional Email Client Service – key things
 Timing
 Monthly, weekly, etc.
 Time of day
 Time of the week

41.  Format and importance of subject lines
Strengthen with active verbs rather than passive
 Do you like:
 Workouts that develop your stomach muscles or
 This is How I Get 6 Pack Abs
 Is your computer’s lack of speed driving you crazy?
 Boost Your Computer Speed Today

42. 
Anti-Spam Laws


Testing and tracking




Use a spam check to test your email
send the preview to yourself
Track the open rates, unsubscribes, #clicks
Split tests a/b
Email Template

43. Drive Traffic to Your Email
List
 Send to a squeeze page via







Blog
YouTube
Forum marketing
Podcasts
Facebook ads
PPC or google adwords
Twitter and More!

44. How to Close the
“Sale” Online

45.  Keep the relationship alive!
 Stay visible online
 Stay in touch via your newsletter
and social media
 Share satisfied customer’s
testimonials

46. Stay in Touch!
 Our “how to” classes – see handout
 Note tomorrow is Video/YouTube
 Our newsletter
 On social media
 Text us to opt in to our newsletter so we can
send you valuable information
 Text 22828 and type BIZSMARTS