Internet Marketing Analysis is about gathering complex data from multiple Internet sources and interpreting this data for a digital strategy that executes a plan to generate business revenue and growth.
2. 866.501.5758 • www.smartfindsmarketing.com
SmartFinds Internet Marketing is a
digital marketing agency dedicated to
one thing: helping you drive business
through Internet marketing.
Today’s web is a game changer for
businesses, with powerful new tools for
engaging with customers.
We leverage our 15 years of experience
in the Internet industry to help you
create successful online customer
relationships, giving you a powerful
marketing edge.
3. 866.501.5758 • www.smartfindsmarketing.com
Internet Marketing Analysis
The volume of information that is available
about a website, search terms and
competitors is staggering.
While much of this information can be
“reported”, the real benefit to a business
comes from interpreting all data.
Data interpretation and analysis for
revenue generation.
5. 866.501.5758 • www.smartfindsmarketing.com
Website Metrics
How does the Internet community perceive
your website?
What is the Google Page Rank of each page
of your website?
What is your link popularity of your domain
name with the top search engines?
What is your traffic rank?
These any many other data points…..
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Competitor Metrics
Businesses that sell the same products
and services are competitors.
How does the Internet community
perceive their website’s data points?
How does your website’s data points
measure up against your competitors?
7. 866.501.5758 • www.smartfindsmarketing.com
Keyword Analysis
Research your products and services
Know how people seek your products
Find a balance between high search
volume and lower competing web pages
Plan a long term goal of terms that may
take longer for ranking position.
Plan a short term goal of terms that will
take less time for ranking position.
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Competition Research
Competition on the Internet is different
from a competitor
Competition is any web page that has a
keyword or phrase that you are seeking to
be ranked.
Competition web pages take up a ranking
position in search results.
Know the competing web pages.
9. 866.501.5758 • www.smartfindsmarketing.com
Market Research
Other than your website’s metrics, keywords,
competition and competitors we need to learn
what else is on the Internet regarding your
business, your industry, your products and
your services.
What is going on in the social space like
Forums, Blogs, Networks, Communities.
Where are your customers on the web?
How do you reach them?
10. 866.501.5758 • www.smartfindsmarketing.com
Your Strategy, Plan and Execution
It is not enough to gather all the data
about the various aspects of your
marketing plan.
You have to interpret the data to identify
how you will proceed to meet your
business objective of growth and revenue.
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Review, Review, Review
Don’t forget to check back on your
research at regular intervals to see if
anything has changed.
Interpret the results of your plan to
identify changes need to your plan.
….or you can have us work through all of
the Internet Marketing Analysis for you.