Email Marketing dashboard for Chicago AMA (7.1.2010 – 6.30.2011). Benchmark set for the communications team, led by Alex Yates, was to increase open rate on e‐mails by 5%, from 17% to 22%. Achieved an average of 50% open rate by sending out emails on consistent days and times for predictable, reliable communications. Also, Alex designed new email templates which branded the messaging and aligned it with the new website re-launch. Alex directed comm team volunteers to re-purpose emails onto social media platforms such as LinkedIn, Facebook, and Twitter which drove CTRs and overall interest in membership.

1. Total Open Total Opt-
Message Subject Date Sent Sent Opens Rate Clicks CTR Outs
Thanks For Rocking Out With Us At BrandSmart 2011 | Photos, Presos, Videos Jun 30 6:00 AM CDT 188 162 86.2% 97 59.9% 0
BrandSmart 2011: Last Call! + Avoiding Brand Myopia Jun 20 12:03 PM CDT 2303 709 30.8% 63 8.9% 1
BrandSmart 2011: LIVE in Chicago! One Day Only! + Lessons Learned from Brand Gaga Jun 16 12:00 PM CDT 3878 862 22.2% 86 10.0% 8
Special offer for CAMA Volunteers -- BrandSmart 2011 | June 22 Jun 15 1:00 PM CDT 110 81 73.6% 7 8.6% 0
Chicago AMA Connection | June 14, 2011 Jun 14 2:54 PM CDT 2428 650 26.8% 125 19.2% 4
BrandSmart 2011: Challenger Brands Rock! Jun 9 11:55 AM CDT 3645 1091 29.9% 128 11.7% 11
Chicago AMA Connection | June 7, 2011 | Special BrandSmart Offer Jun 7 9:47 AM CDT 2397 765 31.9% 186 24.3% 3
Chicago AMA Volunteer Appreciation Night | Final Reminder Jun 6 4:00 PM CDT 120 105 87.5% 33 31.4% 0
Thank You Chicago AMA Volunteers! Jun 6 12:40 PM CDT 120 115 95.8% 16 13.9% 0
Nominate a CAMA Member Scholarship Award Candidate Jun 5 4:29 PM CDT 120 155 129.2% 6 3.9% 0
Register-Chicago AMA Vol Appreciation event Tues Jun 5 3:23 PM CDT 121 72 59.5% 12 16.7% 0
An Invitation from 2011 BrandSmart Chair Steven Handmaker Jun 2 7:00 AM CDT 380 321 84.5% 82 25.5% 0
A Message from BrandSmart 2011 Chair, Steven Handmaker Jun 1 7:00 AM CDT 3345 871 26.0% 90 10.3% 16
BrandSmart 2011: Maintaining Brand Integrity in Changing Times May 26 10:00 AM CDT 2335 713 30.5% 105 14.7% 0
Chicago AMA Connection | May 24 May 24 4:00 PM CDT 397 67 16.9% 5 7.5% 0
Chicago AMA Connection | May 24, 2011 May 24 3:26 PM CDT 2471 771 31.2% 123 16.0% 2
Rock Your Brand at BrandSmart May 19 11:25 AM CDT 41 24 58.5% 5 20.8% 0
BrandSmart 2011: Sharpen Your Brand Image | June 22 May 19 10:30 AM CDT 2616 1043 39.9% 111 10.6% 1
Chicago AMA Connection | May 17, 2011 May 17 6:00 AM CDT 2265 785 34.7% 240 30.6% 1
Your Chicago AMA misses you! You may have not realized your membership expired last month May 15 11:48 AM CDT 45 18 40.0% 1 5.6% 0
Retain your AMA membership discounts on upcoming events - Your membership will expire in June May 15 11:42 AM CDT 55 18 32.7% 0 0.0% 0
Just a heads up that your AMA membership will expire in July May 15 11:40 AM CDT 83 67 80.7% 5 7.5% 0
BrandSmart 2011: Crank Up Your Brand Grade! May 12 11:00 AM CDT 2472 684 27.7% 126 18.4% 3
Chicago AMA Connection | May 10, 2011 May 10 1:45 PM CDT 2361 751 31.8% 145 19.3% 2
The B2B2C Continuum – BrandSmart Discount & Thanks for Attending May 6 1:28 PM CDT 49 69 140.8% 17 24.6% 0
BrandSmart 2011: The Game is in your Brand Name! May 5 11:45 AM CDT 2292 571 24.9% 51 8.9% 3
Chicago AMA Connection | May 3, 2011 May 3 2:00 PM CDT 63 0 0.0% 5 #DIV/0! 0
Chicago AMA Connection | May 3, 2011 May 3 2:00 PM CDT 2338 574 24.6% 109 19.0% 5
FINAL REMINDER | The B2B2C Continuum: Power Breakfast with The Pampered Chef's CMO, Marta Cyhan Apr 28 3:00 PM CDT 2245 494 22.0% 10 2.0% 3
FINAL REMINDER | Complimentary Admission to The B2B2C Continuum | Register Today Apr 28 2:30 PM CDT 23 18 78.3% 8 44.4% 0
FINAL REMINDER | 25% Off The B2B2C Continuum: Power Breakfast with The Pampered Chef's CMO, Marta Cyhan Apr 28 2:24 PM CDT 365 98 26.8% 4 4.1% 1
FINAL REMINDER | 50% Off The B2B2C Continuum: Power Breakfast with The Pampered Chef's CMO, Marta Cyhan Apr 28 2:22 PM CDT 93 18 19.4% 0 0.0% 0
BrandSmart 2011: They Don't Teach This in B-School Apr 27 7:00 AM CDT 2255 859 38.1% 63 7.3% 2
Chicago AMA Connection | April 26, 2011 Apr 26 2:25 PM CDT 2388 867 36.3% 87 10.0% 1
Continued Resources Await - Just a heads up that your AMA membership will expire this month Apr 25 1:22 PM CDT 70 42 60.0% 5 11.9% 0
Continued Resources Await - Just a heads up that your AMA membership will expire in May Apr 25 1:10 PM CDT 67 29 43.3% 4 13.8% 0
The B2B2C Continuum: Power Breakfast with Kellogg Specialty Retail Group's former VP & General Manager Apr 21 2:50 PM CDT 1505 454 30.2% 18 4.0% 3
Be Our Guest at The B2B2C Continuum | FREE admission to new AMA members Apr 21 2:40 PM CDT 84 52 61.9% 7 13.5% 0
The B2B2C Continuum: 25% OFF Power Breakfast with Kellogg Specialty Retail Group's former VP & General Manager Apr 21 2:40 PM CDT 373 127 34.0% 2 1.6% 2
The B2B2C Continuum: 50% OFF Power Breakfast with Kellogg Specialty Retail Group's former VP & General Manager Apr 21 2:40 PM CDT 40 8 20.0% 2 25.0% 0
BrandSmart 2011: One Day Only! LIVE in Chicago! Apr 19 7:00 PM CDT 2455 959 39.1% 83 8.7% 4
Your Chicago AMA misses you! Apr 19 2:52 PM CDT 80 75 93.8% 8 10.7% 0
Chicago AMA Connection | April 19, 2011 Apr 19 10:34 AM CDT 2252 615 27.3% 64 10.4% 5
Practice, Add to Your Mktg Skills Outside of Work Apr 18 5:45 PM CDT 631 411 65.1% 5 1.2% 1
Emails from Chicago AMA Communications 2010-2011

2. Total Open Total Opt-
Message Subject Date Sent Sent Opens Rate Clicks CTR Outs
The B2B2C Continuum: TwoxFour Nails Down Smart Marketing | May 5 Apr 15 12:09 PM CDT 2392 586 24.5% 33 5.6% 3
BrandSmart 2011: Look Who’s Talking! | Speaker Line-up Announced Apr 14 10:30 AM CDT 2201 877 39.8% 75 8.6% 1
Integrated Marketing 3.0 – Presentations, Discounts & Thanks for Attending Apr 12 5:00 PM CDT 65 117 180.0% 48 41.0% 0
Chicago AMA Connection | April 12, 2011 Apr 12 2:00 PM CDT 2383 617 25.9% 91 14.7% 1
Special Invitation | The B2B2C Continuum: Who IS the Customer? | May 5 Apr 8 4:00 PM CDT 2333 591 25.3% 21 3.6% 2
BrandSmart Awards 2011: Calling All Marketing Rock Stars Apr 8 11:35 AM CDT 2479 678 27.3% 52 7.7% 3
Integrated Marketing 3.0 : LAST CALL to REGISTER | Apr. 12 Apr 7 1:00 PM CDT 2340 629 26.9% 67 10.7% 3
Integrated Marketing 3.0: Special Offer | April 12 Apr 7 12:47 PM CDT 68 45 66.2% 4 8.9% 0
Chicago AMA Connection | April 5, 2011 Tue Apr 5 2:30 PM CDT 4691 1139 24.3% 77 6.8% 6
Save the Date | The B2B2C Continuum: Who IS the Customer? | May 5 Apr 1 10:00 AM CDT 2385 662 27.8% 50 7.6% 2
Social Media: Beyond the Chaos – Presentations, Discounts & Thanks for Attending Mar 31 7:00 PM CDT 66 183 277.3% 42 23.0% 0
Integrated Marketing 3.0: How PNC Bank Brought “Achievement” to Chicago| April 12 Mar 31 12:00 PM CDT 2247 780 34.7% 69 8.8% 0
Grow Your B2B Mktg Network, Credentials in Chicago Mar 30 10:16 AM CDT 398 223 56.0% 4 1.8% 0
Chicago AMA Connection | March 29, 2011 Mar 29 11:00 AM CDT 2320 878 37.8% 136 15.5% 2
Integrated Marketing 3.0: From Chaos to Clarity | April 12 Mar 24 1:45 PM CDT 2353 1168 49.6% 90 7.7% 4
IBM's Social Collaboration Penetrates Silos, Permeates Hierarchies | Social Media: Beyond the Chaos | Mar. 31 Mar 24 6:00 AM CDT 2300 564 24.5% 51 9.0% 1
Continued Resources Await - Just a heads up that your AMA membership will expire in April Mar 22 7:00 PM CDT 69 57 82.6% 14 24.6% 0
Retain your AMA membership discounts on upcoming events - your membership expires March 31 Mar 22 4:56 PM CDT 190 0 0.0% 0 #DIV/0! 0
Chicago AMA Connection | March 22, 2011 Mar 22 9:30 AM CDT 2467 972 39.4% 120 12.3% 4
Save $7 Sunday: Register TODAY by Midnight for Social Media “Beyond the Chaos” Mar 20 7:00 AM CDT 2356 628 26.7% 44 7.0% 3
David & Goliath Match Ups in Social Media? | March 31 Mar 17 2:00 PM CDT 2359 909 38.5% 34 3.7% 1
Does Your Integrated Marketing Strategy Run on Tiger Blood? Mar 17 10:31 AM CDT 2361 737 31.2% 43 5.8% 2
Chicago AMA Connection | March 15, 2011 Mar 15 12:00 PM CDT 2306 803 34.8% 113 14.1% 2
Grow Consumer Mktg Network, Credentials in Chicago Mar 14 10:43 PM CDT 595 0 0.0% 0 #DIV/0! 1
Save the Date | Marketing Integration 3.0 | April 12 Mar 11 7:34 AM CST 2362 1305 55.2% 82 6.3% 2
Motorola Mobility Reveals Social Media Best Practices | March 31 Mar 10 9:05 AM CST 2097 969 46.2% 97 10.0% 2
Chicago AMA Connection | March 8, 2011 Mar 8 8:15 AM CST 2356 738 31.3% 112 15.2% 2
Your AMA Membership Has Lapsed Mar 4 11:32 AM CST 42 21 50.0% 6 28.6% 0
The End of Social Media As We Know It? This & Other Predictions @ Social Media: Beyond the Chaos | Mar. 31 Mar 3 11:00 AM CST 2302 1022 44.4% 82 8.0% 1
Chicago AMA Connection | March 1, 2011 Mar 1 7:00 AM CST 2044 832 40.7% 115 13.8% 2
Your AMA Membership Expires Next Month Feb 24 4:42 PM CST 129 124 96.1% 17 13.7% 0
Your AMA Membership Expires This Month Feb 24 2:21 PM CST 52 0 0.0% 0 #DIV/0! 0
Chicago AMA Presents | Social Media: Beyond the Chaos | Mar. 31 Feb 24 12:00 PM CST 2306 1146 49.7% 98 8.6% 1
Market Research: Thank You for Attending | Speaker Presentations & Discount Code to Next Event Feb 23 10:00 AM CST 53 82 154.7% 37 45.1% 0
Chicago AMA Connection | Feb. 22, 2011 Feb 22 7:00 AM CST 2281 723 31.7% 115 15.9% 3
2011-2012 Officer Ballot Feb 21 3:30 PM CST 1038 511 49.2% 189 37.0% 0
Advances in social metrics: What marketers need to know | Final Reminder for Market Research event Feb 23 Feb 18 12:00 PM CST 2287 585 25.6% 38 6.5% 2
Chicago AMA Connection | Feb. 16, 2011 Feb 16 8:00 AM CST 2280 668 29.3% 91 13.6% 1
Subconscious responses to messaging? Learn how at Innovations in Market Research Feb 23 Feb 11 9:00 AM CST 2337 736 31.5% 38 5.2% 0
Chicago AMA Connection | Feb. 9, 2011 Feb 9 12:00 PM CST 2285 800 35.0% 90 11.3% 2
Blueprint Workshop for your Loyalty Program | Feb 11 Feb 4 3:00 PM CST 2320 463 20.0% 13 2.8% 0
Measuring the Un-Measurable: Innovations in Market Research | Feb 23 Feb 4 3:00 PM CST 2222 772 34.7% 40 5.2% 3
Chicago AMA Connection | Feb. 1, 2011 Feb 1 1:30 PM CST 2320 730 31.5% 75 10.3% 2
Your AMA Membership Has Lapsed Jan 29 12:31 AM CST 315 145 46.0% 17 11.7% 0
Emails from Chicago AMA Communications 2010-2011

3. Total Open Total Opt-
Message Subject Date Sent Sent Opens Rate Clicks CTR Outs
Your AMA Membership Expires Next Month Jan 29 12:12 AM CST 61 92 150.8% 3 3.3% 0
Your AMA Membership Expires This Month Jan 28 11:43 PM CST 66 1 1.5% 0 0.0% 0
From Strategic to Tactical | Blueprint Workshop for your Loyalty Program | Feb 11 Jan 28 9:20 AM CST 2283 553 24.2% 46 8.3% 2
Loyalty Marketing - SlideShare, Survey and Blueprint Workshop for your Loyalty Program Jan 27 11:31 AM CST 69 164 237.7% 37 22.6% 0
Chicago AMA Connection | Jan. 25, 2011 Jan 25 7:00 AM CST 2332 1165 50.0% 200 17.2% 4
Chicago AMA Connection | Jan. 18, 2011 Jan 18 12:00 PM CST 2266 686 30.3% 118 17.2% 2
Do not miss out! Tickets still available for Jan 20 Loyalty Marketing: Beyond the Card Jan 14 7:00 AM CST 2211 474 21.4% 29 6.1% 1
Chicago AMA Connection | Jan. 11, 2011 Jan 11 2:00 PM CST 2023 710 35.1% 97 13.7% 1
Is Your Loyalty Marketing Program Part of a Winning Hand? Jan 7 1:30 PM CST 2383 713 29.9% 31 4.3% 5
Chicago AMA Connection | Jan. 4, 2011 Jan 4 1:00 PM CST 2392 1023 42.8% 154 15.1% 7
Loyalty Marketing Overhauled by the 'Belief Project'? Dec 28 2010 1:30 PM 2398 698 29.1% 66 9.5% 4
Chicago AMA Connection | Dec. 21 Dec 21 2010 12:29 PM 2392 915 38.3% 106 11.6% 5
Loyal Customers Are Key to Profitability in 2011 Dec 17 2010 1:11 PM 2395 926 38.7% 72 7.8% 2
Chicago AMA Connection | Dec. 14 Dec 14 2010 1:14 PM 2474 861 34.8% 268 31.1% 2
Anatomy: Feedback Survey, Discount Code & Speaker Presentations Dec 10 2010 7:00 AM 69 159 230.4% 63 39.6% 0
Save the Date | Loyalty Marketing: Beyond the Card | Jan 20 Dec 10 2010 6:30 AM 2597 783 30.2% 47 6.0% 5
Chicago AMA Connection | Dec. 7 Dec 7 2010 6:00 AM 2363 955 40.4% 166 17.4% 5
FINAL CALL for Anatomy of a Marketing Plan [video] Dec 3 2010 1:08 PM 2370 674 28.4% 105 15.6% 4
Chicago AMA Connection | Nov. 30 Nov 30 2010 2:00 PM 2372 753 31.7% 194 25.8% 2
Cyber Monday deal for Anatomy of a Marketing Plan Nov 26 2010 12:00 AM 2494 672 26.9% 61 9.1% 0
Chicago AMA Connection | Nov. 23 Nov 23 2010 3:09 PM 2509 928 37.0% 286 30.8% 3
Event Announcement | Anatomy of a Marketing Plan: The Power of the Consumer Nov 19 2010 11:15 AM 2415 1058 43.8% 102 9.6% 12
Special invitation to past attendees of Anatomy of a Marketing Plan Nov 18 2010 4:00 PM 272 138 50.7% 18 13.0% 0
Marketing 2.0 Event | Presentations, Survey & Discount Code to next AMA event Nov 17 2010 5:30 PM 49 72 146.9% 22 30.6% 0
Chicago AMA Connection | Nov. 16 Nov 16 2010 2:00 PM 2256 851 37.7% 183 21.5% 6
FINAL CALL | Marketing 2.0: Automated for All Systems Go presented by Bridgeline Digital Nov 12 2010 7:00 AM 2137 561 26.3% 82 14.6% 8
Chicago AMA Connection | Nov. 10 Nov 10 2010 3:00 PM 2283 900 39.4% 182 20.2% 11
Chicago AMA Fall Networking Mixer | Feedback Requested Nov 5 2010 12:00 PM 97 84 86.6% 18 21.4% 0
Chicago AMA Connection | Nov. 4 Nov 5 2010 10:59 AM 2219 873 39.3% 110 12.6% 8
Chicago AMA Connection | Nov. 2 Nov 2 2010 3:48 PM 2103 909 43.2% 118 13.0% 8
Marketing Tricks and Treats : Special offers, new events, latest job postings Oct 28 2010 8:16 AM 2219 742 33.4% 116 15.6% 9
New AMA Resource Just for Chicago Members Oct 23 2010 7:00 AM 949 718 75.7% 4 0.6% 0
Marketing 2.0: Automated for All Systems Go | Nov. 17 Oct 22 2010 7:34 AM 2412 861 35.7% 44 5.1% 11
Approximately 150 Emails Sent from Chicago AMA in 2010-2011 Avg. Open Rate: 50.0% Avg. Opt-Outs: 2.1
*ExactTarget was the email vendor until Chicago AMA contracted with ActOn Software in October 2010.
Previous data on open rates from ExactTarget emails sent July - Sep are not available.
Emails from Chicago AMA Communications 2010-2011