Presentation given to a group of consumer advocates, business owners, teachers and students at a seminar organised by the Department of Trade and Industry, Siquijor Province, Philippines.

1. MARKRAYGAN@YAHOO.COM 23 OCTOBER 2020Mark Raygan E. Garcia
UNDERSTANDING
SUSTAINABLE CONSUMPTION
INFLUENCING CONSUMER BEHAVIOURS

2. MY FAMILY

3. LET’S HAVE A DATE… BUT FIRST
Choose a partner. Someone you don’t know or know
the least. Ask the person: “Can we have a date?”
Take turns in asking each other the following
questions (assume money is not an issue). Take down
notes:
Where will we eat? What will we eat?
How will we get to our dating place? What will we
ride?
Are you giving me a gift? What would it be?

4. IF YOU HAD BIGGER SPACE
Think of your
Refrigerator
Living Room
Bag
Is it too small?
Do you wish you had
more space?
Wouldn’t it be better if it
could carry more?

5. IF YOU HAD BIGGER SPACE

6. WHAT ARE THE SDGS?
2030 UN Agenda for Sustainable Development
Shared blueprint for peace and prosperity for
people and planet
Ending poverty and deprivations must go hand
-in-hand with strategies that improve health
and education, reduce inequality, and spur
economic development
Tackle climate change and preserve oceans
and forests

7. Global EconomyConsumption / Production
Environment
WHAT IS SUSTAINABLE CONSUMPTION
(AND PRODUCTION)?

8. WHAT IS SUSTAINABLE CONSUMPTION
(AND PRODUCTION)?
Doing more and better with less
Ending environmental degradation
(connection with economic growth)
Increase resource efficiency
Promoting sustainable lifestyles

9. BUT WHAT DOES ‘SUSTAINABLE’ MEAN?
Ability to maintain a routine, a habit, a practice
or process at a certain level
Focuses on meeting the needs of the present
without compromising the ability of future
generations to meet their needs.
Three pillars: economic (profits),
environmental (planet) and social (people)

10. WHAT DOES IT MEAN TO BE SUSTAINABLE?
Assessing actions in consideration of impact
for the long term
Conscious effort to alter lifestyles and habits
Strong political will to effect change
Investing on the future

11. LET’S HAVE A DATE… BUT FIRST
Did you
choose a good
date?

12. Businesses
Develop a better understanding of the environmental and
social impacts of products and services (product life cycles &
how they are affected by use within lifestyles)
Identifying “hot spots” in value and supply chains
(conception to distribution)
Pursue innovation and design solutions to inspire sustainable
lifestyles
Consumer
Reduce your waste
Being thoughtful about what you buy; going for something
eco-friendly and sustainable
WHAT CAN BE DONE?

13. WHAT ARE THE KEY ELEMENTS OF
SUSTAINABLE CONSUMPTION?

14. OECD BEST PRACTICES
Australia was the first country to completely phase
out incandescent light bulbs in 2010 and replace
them with florescent models which use about 20% of
the electricity to produce the same amount of light.

15. OECD BEST PRACTICES
France: The Velib (free bike) programme launched in
2007 placed 20 000 bicycles at more than 1 000
stations around Paris in the attempt to reduce car
traffic and pollution.

16. OECD BEST PRACTICES
Germany: The Federal Environment Agency
sponsored a consumer organisation to build a virtual
platform on a broad range of labelling activities in
Germany and Europe, where consumers get updated
information on over 300 eco-labels and the
certification systems behind every label.

17. OECD BEST PRACTICES
Switzerland: Since 2002, sustainable procurement
has been practiced in Switzerland, which leads the
Marrakech Task Force on Sustainable Public
Procurement, to shift public purchasing towards
goods and services that meet high environmental,
social and economic standards throughout their life-
cycle.

18. OECD BEST PRACTICES
Ireland: A 15 cent (€0.15) levy on plastic bags
reduced consumption of these bags by 92% and
promoted the use of reusable bags by the majority of
shoppers, with receipts going to a fund used to
support waste management and other environmental
initiatives.

19. OECD BEST PRACTICES

20. HONG KONG CASE STUDY: HOW READY?

21. HONG KONG CASE STUDY: HOW INFORMED?

22. HONG KONG CASE STUDY: HOW WILLING?
Positive Area of Improvement
Highly aware of sustainable consumption and are willing to pay extra
Less willing to undertake behaviours that cause inconvenience to
their lifestyle or require adjustments to their current habits
38% are concerned about the environment; 39% realise their
consumption has an impact on the environment
22% are unconcerned
36-40% (usually-always) switching off lights; 35-40% (usually-
always) start using washing machine when fully loaded
19-39% (always-usually) reduce use of air conditioners; water saving
14-56% (always-usually) water saving
Convinced that proper waste management (segregation and
recycling) are important
Admits they hardly do those themselves
Majority would be energy-efficient appliances, bring their own
shopping bags, refuse to eat meat, purchase clothing produces from
endangered or species
Majority are not willing to buy the more expensive eco-labelled
products, organic food and fair trade goods.
Ages 15-24 were most concerned about the impact of their
consumption on the environment
55-64 were least concerned about the impact of their consumption
on the environment
Source: https://www.oneplanetnetwork.org/consumer-trends-context-covid-19

23. SINGAPORE’S FOOD WASTE

24. WHAT IS COVID’S IMPACT ON CONSUMPTION?
(Google) 90 days during the first half of 2020, search interest
in “how to live a healthy lifestyle” increase by more than
4,550%
(UK) More than 19 million are cooking more from scratch; 17
million throwing away less food
(Accenture COVID-19 Consumer Research) increase in
consumer interest in “ethical consumption”; 64% of
respondents are focusing more on limiting food waste, while
half are making more health-conscious decisions during
shopping
Proves that people are still willing to make changes
Source: https://www.oneplanetnetwork.org/consumer-trends-context-covid-19

25. THE ROLE OF CONSUMER
GROUPS

26. Coordinate efforts
Acknowledge areas of improvement
Investigate and explore solutions
Develop IEC materials
Train or facilitate capacity-building
Initiate action
WHAT CAN WE DO?
(CAI & DTI)

27. BUT WHO ARE OUR AUDIENCE?
Objective Age Bracket
General Description
(Preferences, Likes
& Dislikes)
Issues that Concern
Them
Reasons for
Resisting to
Changes
Reasons for
Supporting Changes
Key Messages
Communication
Channel / Approach
16-21
32-42
55-64
Audience Analysis Guide

28. BAD CONSUMPTION/PRODUCTION HABITS OF
FILIPINOS AND HOW TO ADDRESS THEM
Divide yourselves into 4 groups. Each group chooses a leader.
Each group chooses an audience then fills out the “Audience Analysis Guide”.
For the “Issues that Concern Them” column, accomplish this in the context of sustainable consumption or production.
TASK 1 (30 minutes)
Objective Age Bracket
General Description
(Preferences, Likes
& Dislikes)
Issues that Concern
Them
Reasons for
Resisting to
Changes
Reasons for
Supporting Changes
Key Messages
Communication
Channel / Approach

29. BAD CONSUMPTION/PRODUCTION HABITS OF
FILIPINOS AND HOW TO ADDRESS THEM
Using your accomplished “Audience Analysis Guide”, develop an education campaign
using the following channels:
Group 1: Video Docu
Group 2: Jingle
Group 3: Drama
TASK 2 (45 minutes)

30. MARKRAYGAN@YAHOO.COM 23 OCTOBER 2020Mark Raygan E. Garcia
QUESTIONS?