Quick response barcodes added to print ads enables potential cinemagoers to scan them via a mobile app to unlock extra content like behind-the-scenes videos or unseen clips from the film. In 2011, UK film distributors invested over £330 million to promote their film releases, with £196.4 million spent on media like television, outdoor, press, radio, and internet advertising as well as £135 million on film prints, digital copies, trailers, and related costs. Television advertising saw the highest expenditure of £90.2 million while internet advertising saw £8.45 million.

1. FM2: Producers & Audiences - marketing
QP
Quick response barcodes added to
print ads enables potential
cinemagoers to sea via a mobile app
and unlock extra content, e.g. behind
the scenes videos or unseen clips.

2. FM2: Producers & Audiences - marketing
UK Film Distributors' media
advertising spend
In 2011, UK distributors
invested £330m+ to launch
and stain their film releases.
The £330m+ breaks down as
follows:
· £196.4m on media
expenditure (ad space/time)
and
· £135m on 35mm prints,
digital masters, film trailers
and related costs.
2011
Television
£90, 213,557
Outdoor
£69,303,117
Press
£21,943,132
Radio
£6,483,415
Internet
£8,450,226
Other
TOTAL
N/A
£196,393,447