Social Media - Goldmine or Landmine

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Answer these 5 questions as related to social media: 1) What the heck is it? 2) Is it a fad? 3) Why are some afraid of it? 4) Why do we often get it wrong? 5) How do we do it right?

Business

Let’s Talk Social Networking: Gold Mine or Land Mine? NYC Meetup March 15, 2011 Presented by: Stephen Lowisz, Author & Educator

[object Object],[object Object],Define The Term Social Media:

Steve’s Definition of The Term Social Media. Social media is a category of online media where people can develop relationships and have a conversation online, often creating a lasting product - W.O.M. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],HUGE. #1: Social Media is Only China and India are more populated. Last year, That number was a measly 150 billion. ,[object Object],That’s more than 6X last year’s volume.

[object Object],[object Object],[object Object],HUGE. #1: Social Media is 62% of those impressions come from Facebook. That’s more than double last year’s volume. ,[object Object],That’s more than 8X last year’s volume.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#2: Social Media is EFFECTIVE.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#3: Social Media is MAINSTREAM.

Legal Hazards. Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Legal Hazards. Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Can We Measure ROI? “ What’s the ROI for putting on your pants every morning? I don’ t know, but I know its still important to my business! ” Scott Monty, Digital Communications at Ford Motor Social Media

Can We Measure ROI? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media

Social Media Employee Productivity ,[object Object],[object Object],[object Object],[object Object]

Social Media Employee Productivity ,[object Object],[object Object],[object Object],[object Object],[object Object]

What we get wrong… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media

How To Leverage Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to Leverage Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Connect with me: [email_address] www.Linkedin.com/stevelowisz www.Twitter.com/slowisz Office (734) 521-2800 Stevelowisz .com

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Future Trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media - Goldmine or Landmine

1. Let’s Talk Social Networking: Gold Mine or Land Mine? NYC Meetup March 15, 2011 Presented by: Stephen Lowisz, Author & Educator

2. What is the h&## is Social Media?

3. Social Media?

4. Typical View Picture The Big

7. The Question: Is Social Media a Fad?

10.

11.

12. Social Media: Why do we fear it?

13. Afraid of what we might find!

14. Afraid of What We Find. Social Media

15. More comfortable with this?

16.

17.

18. The Conversation Shift The power to define and control a brand, including an employment brand, is shifting from corporations and institutions Social Media to individuals and communities .

19. Can We Measure ROI? “ What’s the ROI for putting on your pants every morning? I don’ t know, but I know its still important to my business! ” Scott Monty, Digital Communications at Ford Motor Social Media

20.

21. Social Media Employee Productivity

22.

23.

24.

25. Social Media: What we get wrong…

26.

27. Social Media: How do we leverage it?

28.

29.

30.

31. Connect with me: [email_address] www.Linkedin.com/stevelowisz www.Twitter.com/slowisz Office (734) 521-2800 Stevelowisz .com

32. Social Media: Future Trends….

33.

Hinweis der Redaktion

Recruiters – Love it HR – Often scared of it Execs – Think about in terms of lost productivity
Generally defined very narrowly Often defined as a specific site – Facebook, LinkedIn, etc
Generally defined very narrowly Often defined as a specific site – Facebook, LinkedIn, etc
Microsoft Alumni Network – owned by an apple employee