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Optimaal netwerken met Linkedin. Je bent wie je kent.

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Alles wat je als ondernemer moet weten over Linkedin. Omdat netwerken net als werken is. Een goed persoonlijk profiel is de basis. Bouw aan je netwerk. Laat regelmatig van je horen. Deel en vermenigvuldig. Converseren en dialogeren.

Veröffentlicht in: Business
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Optimaal netwerken met Linkedin. Je bent wie je kent.

  1. 1. Linkedin voor de Pro’s Stefaan Lammertyn @slk8500
  2. 2. Social Media Evangelist
  3. 3. Social Selling Index • Hoe scoort mijn profiel?
 Score: https://www.linkedin.com/sales/ssi • Ideaal om vooruitgang te meten #graadmeter • Ook vergelijking met je netwerk/je sector • 4 criteria
 Meer weten? https://business.linkedin.com/sales- solutions/social-selling/the-social-selling-index-ssi
  4. 4. Persoonlijk profiel = basis! • Wie ben je? Wat doe je? Waarmee kan ik je helpen? • Functietitel: zo concreet mogelijk! Geen algemeenheden zoals ‘zaakvoerder’ • Foto: enkel je gezicht - geen attributen ;-) • Hoofding ook aanpasbaar: doen! • Kernwoorden: waarop wil je gevonden worden? • Samenvatting: jouw elevator pitch • TIPS: https://www.businessinsider.nl/zo-maak-je-een-goed-linkedin- profiel/
  5. 5. Status updates persoonlijk • Tekst • Afbeelding • PDF of powerpoint als bijlage • Video - rechtstreeks inladen • Lange posts: Artikel met opmaak
  6. 6. Video • Tonen wie je bent - wat je doet • Heel krachtig medium! • Met smartphone kan je mooie dingen doen • Ondertitel je video - wie geluid heeft afstaan, begrijpt jouw boodschap • Tip: volg Pelpina Trip 
 https://www.linkedin.com/in/pelpina/
  7. 7. Aanbevelingen • Geven en krijgen • Kan je vragen aan bvb tevreden klant • Maar beter: de spontane reacties • https://www.linkedin.com/help/linkedin/answer/ 6165?query=aanbevelingen
  8. 8. Vaardigheden • SKILLS: Waar ben je goed in? Onderscheidend vermogen! • Aan te vullen/Volgorde aan te passen • https://www.linkedin.com/help/linkedin/answer/ 8889?query=vaardigheden • Tips: https://blog.linkedin.com/2016/01/12/ the-25-skills-that-can-get-you-hired-in-2016
  9. 9. Recente activiteit weergeven • Wat deed mijn contactpersoon recent? 
 Zelf posten/Interessant vinden/Content gedeeld • https://www.linkedin.com/help/linkedin/topics/ 6198/6199/6900 • Ideaal aanknopingspunt als je contact opneemt.
  10. 10. Uitsmijter • Frankwatching - blog over online marketing. • Bestaat 15 jaar o.l.v. Frank Janssen (NL) • https://www.frankwatching.com
  11. 11. Inmails • Berichten sturen naar iemand zonder Email adres te kennen - komen in inbox Linkedin • Betalende functie - kan met de Premium formule • https://www.linkedin.com/help/linkedin/answer/ 437
  12. 12. Geavanceerd zoeken • In de zoekbalk rechts klikken op vergrootglas • Zoeken op regio - sector - bedrijf - kernwoord … • Bijkomende opties betalend • Zoeken via search operators https:// www.linkedin.com/help/linkedin/answer/76015
  13. 13. Premium of niet? • Probeer eerst alle gratis toepassingen uit • Verschillende formules, in functie van netwerk/vacatures/ solliciteren/sales • Overzicht Premium: https://www.linkedin.com/help/ linkedin/answer/71?query=premium • Andere opties oa sales navigator https:// www.linkedin.com/premium/switcher/sales? trk=help_answer_71 • TIP: eerste maand gratis. Tijdig opzeggen ;-)
  14. 14. Privacy • Best af en toe checken • O.a. delen van data met partners Linkedin… • https://www.linkedin.com/help/linkedin/answer/ 92055?query=privacy
  15. 15. Long posts • Artikels (cfr blog): Titel - coverfoto - artikel - … • Met opmaak • https://www.linkedin.com/help/linkedin/topics/ 6198/6207/54013 • http://www.linkedinpro.nl/2016/05/02/wat-snap- je-niet-aan-het-begrip-long-post/
  16. 16. Groepen op LinkedIn • Tip: kijk naar collega/concurrent welke groepen hij volgt - staat onderaan zijn profiel • https://www.linkedin.com/help/linkedin/topics/ 6380/6381 • http://www.linkedinpro.nl/category/groepen/
  17. 17. Bedrijfspagina’s • Hebben geen contacten - wel volgers • Ga pagina’s van je prospecten volgen > krijg je hun updates in nieuwsoverzicht • Interessant overzicht van functionaliteit bedrijfspagina’s • http://www.corinnekeijzer.nl/2017/01/09/nieuwe-lay-out- linkedin-bedrijfspagina-deel-1-overzicht/ • Gratis overzicht: http://www.corinnekeijzer.nl/downloads/ gratis-whitepaper-nieuwe-lay-out-linkedin-bedrijfspagina/
  18. 18. Bedrijfspagina’s • Opgelet: twee weergavemogelijkheden - view • Als administrator • Als gebruiker > kan je bericht delen • Administrators toevoegen en beheren https:// www.linkedin.com/help/linkedin/answer/4783
  19. 19. Showcase pagina • Subpagina onder uw bedrijfspagina • Ideaal om afdelingen of merken onder te brengen cfr. Barco - Medical - Business… • https://www.linkedin.com/help/linkedin/topics/ 6227/6257/45803
  20. 20. Career Page • Afzonderlijke tabblad • Voor grotere bedrijven - regelmatig vacatures • Werken bij: https://www.linkedin.com/help/ linkedin/topics/6227/6275/71362
  21. 21. Job plaatsen • Job plaatsen:https://www.linkedin.com/help/ linkedin/answer/37235 • Opvolging van vacature: https:// www.linkedin.com/help/linkedin/answer/386
  22. 22. Adverteren • Via Campaign Manager. Account opzetten: https://www.linkedin.com/ad/accounts • https://business.linkedin.com/marketing- solutions/marketing-agencies/training/ advertising-linkedin
  23. 23. Adverteren • Sponsored content: gepubliceerd bericht boosten • https://www.linkedin.com/help/linkedin/answer/ 68894?query=advertising • Heel gericht: sector - functie - ervaring - opleiding - …
  24. 24. Contentmarketing • Zorg voor relevante content • Je hebt altijd wat te vertellen • https://business.linkedin.com/marketing-solutions/ marketing-agencies/training/content-marketing • 10 Tips voor content die werkt :https:// www.corinnekeijzer.nl/2017/06/01/10-content-tips- voor-linkedin-updates/
  25. 25. Status update bedrijfspagina • Maak melding van een persoon of organisatie via @ • Aangeven met bijvoorbeeld @azgroeninge Linkedin toont je suggesties • Ook hashtags gebruiken. Van het event of beurs, #Matexpo Waar je bent • Organiseer je zelf een event? Maak offline en online overal melding van de hashtag. #werkenbijazgroeninge
  26. 26. Statistieken bedrijfspagina • Demografische/sector gegevens volgers • Interactie op jouw updates • https://www.linkedin.com/help/linkedin/answer/ 4499
  27. 27. LinkedIn Open Profile • Betalende optie • Iedereen kan je mails sturen - geen Inmails nodig • https://www.linkedin.com/help/linkedin/answer/ 140
  28. 28. Updates voor doelgroepen • Specifieke content naar doelgroep bedrijfspagina - vb. Taal - ervaring - … • https://www.linkedin.com/help/linkedin/answer/ 26121?query=doelgroep • Min. 100 volgers nodig
  29. 29. Beheerders bedrijfspagina • 3 types beheerders: alles/content/vacatures • https://www.linkedin.com/help/linkedin/answer/ 4783
  30. 30. LinkedIn nieuwtjes • Meest recente wijzigingen en nieuwe functionaliteit • https://business.linkedin.com/marketing- solutions/blog • https://www.slideshare.net/Limarketingsolutions
  31. 31. In geval van nood • LinkedIn hulpcentrum: antwoord op al jouw vragen • https://www.linkedin.com/help/linkedin
  32. 32. Trainingen • LinkedIn Learning • Online video cursussen - in functie van profiel en interesses • https://www.linkedin.com/learning/me • Betalend (maar eerste maand gratis trial)
  33. 33. Nieuwe ontwikkelingen • Blog van Linkedin: https://blog.linkedin.com • Corinne Keijzer (NL) https:// www.corinnekeijzer.nl/category/blogs/linkedin- blogs/ • Jan Willem Alphenaer (NL): 
 http://www.linkedinpro.nl
  34. 34. Vers van de pers • LIVE VIDEO 
 https://www.emerce.nl/nieuws/linkedin-lanceert- livevideo • Ideaal voor congressen - beurzen … • Voorlopig enkel in VS.
  35. 35. Netwerken • Weten hoe netwerken werkt • Je bent wie je kent • The strength of weak ties - oude klasmakkers • Slapende connecties
  36. 36. To do • Lijstje maken met 6-10 collega’s die je lang niet meer gezien of gehoord hebt • Contacteer elke week iemand • https://www.businesscontact.nl/wp-content/ uploads/2018/10/Vriend-van-een-vriend- Werkboek.pdf
  37. 37. Afbeeldingen en illustraties • We have an app for that! • CANVA! • Templates - headers - filters - tekst … • www.canva.com
  38. 38. Bruggenbouwer • Clusters • Gatenvuller • General Stanley McChrystal • https://spikes.be/blog/boeksamenvatting-3- team-of-teams-general-stanley-mcchrystal/
  39. 39. Super connector • Gemiddeld 150 - getal van Dunbar (Apen) • McCornick: 611 • Verdeling volgens machtsfunctie • Sleutelfiguren • Sterke connecties door veel connecties • Connecties trekken connecties aan
  40. 40. Populair • De grootste kleine gemeenschap ter wereld • Course Match & Facemach > thefacebook • Uitnodigen van je netwerk exclusief •
  41. 41. Netwerkmomenten • Influencers dinners (jon levy bij hem thuis) • 747 meetings
  42. 42. Netwerkmomenten • Influencers diners (jon levy bij hem thuis) • 747 meetings…
  43. 43. Huiswerk niet vergeten!
 #strengmaarrechtvaardig
  44. 44. Stefaan Lammertyn Twitter: @slk8500 stefaan.lammertyn@pixular.be VRAGEN // SUGGESTIES // … Social Media Evangelist @ Content! Linkedin: Stefaan Lammertyn

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