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Customer
Acquisition
Strategy
YOUR COMPANY NAME
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Agenda1
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www.companyname.com
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AGENDA
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OUR MISSION
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CAROL SMITH
CEO
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ANITA SMITH
CEO
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JOHN SMITH
CEO
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MARY SMITH
CEO
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4
OUR TEAM
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Visitor
Prospect
Activated User
Customer
Loyal Customer
Activated Customer
Leads(inbound/Outbound)
Marketing Qualified Lead(MQL)
Sales Qualified Lead(SQL)
Opportunity
Proof Of Concept(POP)
Closed
Onboarding
Renew/Upsell
Customer LifecycleSales funnel
Marketing Team
Sales Team
Customer Success Team
www.companyname.com
5
CUSTOMER ACQUISITION FRAMEWORK
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DATA
Customer
Acquisition &
Retention
End-to-end
audience
engagement
Response
management
Execute
campaigns
Assess specific
needs of project
Build
connections
www.companyname.com
6
CUSTOMER ACQUISITION MANAGEMENT
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01
02
03
04
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www.companyname.com
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TARGET PROSPECTS
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Primary &
Secondary
Target Group
Primary Target Group
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Secondary Target Group
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Primary Target Group
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Secondary Target Group
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TARGET GROUP SEGMENT
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01
02
03
04
05
www.companyname.com
9
OUR GOALS
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Customer Trust
Click Through
Organic Lead
Awareness
Information
Acquisition
Commercial Levers
Transactions
User Experience
Turnover
Conversion
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10
CUSTOMER ACQUISITION STRATEGY
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www.companyname.com
11
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ATTRACT CONVERT CLOSE ENGAGE
“Hunters” Visitors Leads Customers Advocates
“Visibility”
Keywords
Social Media
“Interest”
Landing Pages
Split Testing
“Desire”
Transactions
Event Tracking
“Action” Social
Inbox Smart
Content
www.companyname.com
12
CUSTOMER ACQUISITION STRATEGY
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Customer
Acquisition
01
02
03
04
05
06
07
08
09
10
11
12
Strategic Partnerships
& Affiliates
Public
Relations
Community
Service
Print
Mass media: outdoor, TV
radio & sponsorships
Events
Search Engine Marketing (PPC)
Reputation Management
Merchandising
Email
Marketing
Referral
Programs
Direct Mail
& Purl
Search Engine
Optimization
www.companyname.com
13
CUSTOMER ACQUISITION CHANNELS
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Driving Traffic Conversion Nurturing Sales
• Listening to the
customer
• Multiple methods
to drive traffic
• Social media
marketing
• Lead management
• Dynamic
experiences
• Analytics
• Lead scoring
• personalization
• Lead nurturing
tactics
• Email and marketing
automation
• Marketing and sales
enablement
• Sales force
automation
Website
Limited
Use In FS
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14
ACQUISITION STRATEGY PLAN
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Social
News
Blog
Social
Networks
Analytics
SEO
Market
Research
Customer
Acquisition CRMLeads
Clients Visit
Web-presence
Email
Campaign
Call Center
Customer Relationship
Management
www.companyname.com
15
CUSTOMER ACQUISITION PROCESS
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DEMAND
CREATION
STRATEGY
Chase
1. Database development
2. Account intelligence
3. Digital assets
4. Social media
5. Sales calls
6. Incubation interactive
email
7. Appointment setting
Come
1. Social media
2. Content
3. Endorsements
4. credentialism
5. Birds of a feather
6. Starburst
Co-create
1. Partner marketing
2. influencers
3. Analysts
4. Peers
5. Authors
6. Academia
7. Thought leaders
Caught
1. Website tracking
2. Reverse look up
3. Digital assets
4. Incubation
5. Interactive email
6. Account intelligence
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DEMAND CREATION STRATEGY
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Lead
Management
Opportunity
Management
Contact
Management
Client
Management
Task
Management
Team
Management
Add More
07 01
0206
05
04
03
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SALES FORCE AUTOMATION
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Events
6
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NEW CUSTOMER BY SOURCE
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W
LEAD
GENERATION
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19
LEAD GENERATION STRATEGY
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20
LEAD CONVERSION
INPUT
INPUT
INPUT
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100%
75%
50%
25%
10%
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21
LEAD CONVERSION
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Adoption of lead scoring
solutions chosen
36%
27%
37%
Projects
Completed
56% 36% 8%
Number of
dimensions
48%
36%
16%
Number Of
Scoring Rules
20%
33%
20%
7% 7%
13%
www.companyname.com
22
LEAD SCORING
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30% 38%
36% 41%
23% 17%
35% 38%
40% 38%
15% 17%
Measurable ROI on
lead generation
program
Increased conversion
rates from qualified lead
to opportunity
Increased sales
productivity and
effectiveness
Shortened sales
cycle
Better forecast and
pipeline visibility
Better alignment of
marketing and sales
efforts
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23
LEAD SCORING
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Content
Marketing
Analyst Relation
Lead Nurturing
Up Selling And
Cross Selling
Lead Generation
Lead Generation
Search Engine
Sales Enablement
Driving
Awareness
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24
LEAD NURTURING TACTICS
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01
02
03
04
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LEAD NURTURING TACTICS
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Viral loop
Acquire
Activate Keep Customers
Up-sell
Next-Sell
Referrals
Cross-sell
Contests,
Events
Blogs, RSS
Emails
Loyalty
Programs
Outreach
Programs
Product
Updates
Get Customers Grow Customers
Social Media
Media
Articles
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26
LEAD NURTURING LIFECYCLE
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03
0201
Periodic Client Review
Client Prospecting
Marketing Campaigns
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27
MARKETING CAMPAIGNS
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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Sunday
Saturday
Friday
Thursday
Wednesday
Tuesday
Monday
Sunday Your Text Here
Your Text Here
Your Text Here Your Text Here
Your Text Here
Your Text Here
Text Here
Text Here
Your Text Here
Text Here
Text Here
Text Here
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28
MARKETING ROADMAP
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Branding
To Led
Innovative
Design &
Media
Websites
That Work
Customer
Centric
Culture
New
Ways To
Sell
Synchronistic
Strategies
Marketing
For Growth
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29
MARKETING GROWTH STRATEGY
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15
13
18
20
10
6
18
Which Marketing-channel Is
Growing Fastest
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0
10
20
30
40
50
60
70
80
Influencer Engagement
Use Cases
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MARKETING REACH BY CHANNELS
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Good
Bad
Experience
POSITIVE
(promoter)
NEUTRAL
(passive)
NEGATIVE
(saboteur)
Brand Advocate
Brand Awareness
Brand detractors
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31
WORD OF MOUTH MARKETING (WOM)
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Broadcast Faxing
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Couponing
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Direct Mail
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Direct Selling
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Telemarketing
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Email Marketing
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Direct Advertising
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DIRECT MARKETING METHOD
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0
1.5
2.5 2.5
2.2
1.9
3
0
3.4
2.8
3.8
3.6
2.9
4
0
5
3.6
4
6
5
4.6
0
1
2
3
4
5
6
7
2014 2015 2016 2017
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CLIENT REFERRALS
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Advocates
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Shares Per Advocate
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Shares
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Clicks Per Share
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Referrals
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Conversion Rate
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Conversions
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02
05
06
03
04
01
07
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REFERRAL MARKETING FUNNEL
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Received referrals
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Sent referrals
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9
Calendar events
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4
$6,450 $3,650
Received referral revenue Generated by sent referrals
Contacted (70%)
Proposal (10%)
Handed Off (20%)
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35
REFERRAL REPORT
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Nurture
Attract Engage Grow
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CUSTOMER LOYALTY LIFECYCLE
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20
Enrollments Icon
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9
Reward Outstanding
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$ 12,454
Loyalty Revenue
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$ 218
Gift Sales
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LOYALTY PROGRAM PERFORMANCE
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Facebook
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Blog
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YouTube
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Twitter
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Instagram
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Snap Chat
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Chat
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LinkedIn
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MARKETING WITH SOCIAL MEDIA
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SOCIAL MEDIA MARKETING
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ANSOFF MATRIX FOR GROWTH STRATEGY
PRODUCTSMARKETS
Current New
CurrentNew
Market Penetration
Strategy
Product Development
Strategy
Market Development
Strategy
Diversification
Strategy
4
Growth
Strategies
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Market
Development
Partial
Diversification
Diversification
Market
Expansion
Limited
Diversification
Partial
Diversification
Market
Penetration
Product
Extension
Product
Development
Existing Modified New
ExistingModifiedNew
Markets&Customers
Products & Services
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42
MODIFIED ANSOFF MATRIX
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MARKETING AUTOMATION
SMS Messaging
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Nurture Marketing
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Integrations
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Social Discovery
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Surveys
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Form Capture
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Training & Support
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Campaign Tracking
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Personal Selling
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Internet Marketing
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www.companyname.com
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PUBLIC RELATIONS(PR) FOR CUSTOMER ACQUISITION
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EMAIL AND MARKETING AUTOMATION
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$120
$100
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$0
Rising Steady Falling
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46
ACQUISITION COST PER CUSTOMER
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0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4 Category 5
4.3
2.5
3.5
4.5
4.9
2.4
4.4
1.8
2.8
5.6
2 2
3
5
4
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DATA ANALYTICS
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Customer Satisfaction
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Net income
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OUR KEY METRICS
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Brand Paid Search
Non-Brand Paid Srarch
Directload
Brand Organic Search
Non- Brand Organic Srarch
Inbound Free Links
Affiliates
Display
Comparison Shopping
Display Retareting
Emalil
0% 5% 10% 15% 20% 25% 30%
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49
CUSTOMER REVENUE MODEL
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SQL
Opportunity
Prospect
Engaged
Just A Name
Customer
MQL
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CRM PIPELINE MANAGEMENT
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Interest
Marketing Validates
Quality Of Interest
Learn
Marketing
Nurtures To
Sales Ready
Evaluate
Sales Rejects
Leads
Justify
Opp
Stalls
Purchase
Opp Lost
Name Inquiry
Marketing
Qualified
Lead
Close
Sales
Qualified
Lead
Sales
Accepted
Lead
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51
CRM SALES LEADS WITH MARKETING
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01
02
03
04
Meet Basic Customer Requirements
Achieve Customer Delight
Customer Needs
Satisfy
Unstated
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CRM CUSTOMER SATISFACTION
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Elevate
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Inquire
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Reflect
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53
FEEDBACKS
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ADDITIONAL
SLIDES
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Threat Of New
Entrants
Bargaining
Power Of Buyers
Industry Rivalry
Bargaining Power
Of Suppliers
Threat Of
Substitutes
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55
COMPARISON
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Put Text Here
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25%
87%
62%
54%
47%
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56
LOCATION
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2016 2018 2020
2017 2019 2021
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57
TIMELINE
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www.companyname.com
58
TARGET
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03 This slide is
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02This slide is
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59
VENN
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Your Text
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HIGH
Relative Market Share
RelativeMarketGrowthShare
LOW
HIGH
LOW
Your Text HereA
Put Text HereB
Your Text HereC
Put Text HereD
Your Text HereE
A
B
C
D
E
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60
MATRIX
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T E X T H E R E
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T E X T H E R E
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T E X T H E R E
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61
BULB OR IDEA
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Acquisition
Activation
Retention
Revenue
Referral
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62
FUNNEL
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www.companyname.com
64
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Customer Acquisition Strategy PPT Templates

  • 1. Customer Acquisition Strategy YOUR COMPANY NAME Instructions to download this editable PPT Presentation are in the last slide
  • 2. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 5 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 7 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 8 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda1 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 2 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 3 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Agenda 4 www.companyname.com 2 AGENDA Instructions to download this editable PPT Presentation are in the last slide
  • 3. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 3 OUR MISSION Instructions to download this editable PPT Presentation are in the last slide
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  • 5. Visitor Prospect Activated User Customer Loyal Customer Activated Customer Leads(inbound/Outbound) Marketing Qualified Lead(MQL) Sales Qualified Lead(SQL) Opportunity Proof Of Concept(POP) Closed Onboarding Renew/Upsell Customer LifecycleSales funnel Marketing Team Sales Team Customer Success Team www.companyname.com 5 CUSTOMER ACQUISITION FRAMEWORK Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 6. DATA Customer Acquisition & Retention End-to-end audience engagement Response management Execute campaigns Assess specific needs of project Build connections www.companyname.com 6 CUSTOMER ACQUISITION MANAGEMENT Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 7. 01 02 03 04  This slide is 100% editable. Adapt it to your needs and capture your audience's attention.  This slide is 100% editable. Adapt it to your needs and capture your audience's attention.  This slide is 100% editable. Adapt it to your needs and capture your audience's attention.  This slide is 100% editable. Adapt it to your needs and capture your audience's attention.. www.companyname.com 7 TARGET PROSPECTS Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 8. Primary & Secondary Target Group Primary Target Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Secondary Target Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Primary Target Group This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Secondary Target Group www.companyname.com 8 TARGET GROUP SEGMENT Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 9. Your Text Here  Capture Your Audience’s Attention. All Images Are 100% Editable In PowerPoint. Download This Awesome Diagram. Pitch Your Ideas Convincingly. Download This Awesome Diagram. Bring Your Presentation To Life. Download This Awesome Diagram. Bring Your Presentation To Life. Capture Your Audience’s Attention. Pitch Your Ideas Convincingly. Bring Your Presentation To Life. Download This Awesome Diagram. • Capture Your Audience’s Attention. All Images Are 100% Editable In PowerPoint. • Capture Your Audience’s Attention. All Images Are 100% Editable In PowerPoint. • Capture Your Audience’s Attention. All Images Are 100% Editable In PowerPoint. • Capture Your Audience’s Attention. All Images Are 100% Editable In PowerPoint. • Capture Your Audience’s Attention. All Images Are 100% Editable In PowerPoint. 01 02 03 04 05 www.companyname.com 9 OUR GOALS Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 10. Customer Trust Click Through Organic Lead Awareness Information Acquisition Commercial Levers Transactions User Experience Turnover Conversion www.companyname.com 10 CUSTOMER ACQUISITION STRATEGY Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 11. www.companyname.com 11 Download this deck as an Editable PowerPoint Presentation on SlideTeam You can download this complete deck from www.slideteam.net -> 'Complete Decks' -> 'Customer Acquisition Strategy’ Click for Next Slides
  • 12. ATTRACT CONVERT CLOSE ENGAGE “Hunters” Visitors Leads Customers Advocates “Visibility” Keywords Social Media “Interest” Landing Pages Split Testing “Desire” Transactions Event Tracking “Action” Social Inbox Smart Content www.companyname.com 12 CUSTOMER ACQUISITION STRATEGY Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 13. Customer Acquisition 01 02 03 04 05 06 07 08 09 10 11 12 Strategic Partnerships & Affiliates Public Relations Community Service Print Mass media: outdoor, TV radio & sponsorships Events Search Engine Marketing (PPC) Reputation Management Merchandising Email Marketing Referral Programs Direct Mail & Purl Search Engine Optimization www.companyname.com 13 CUSTOMER ACQUISITION CHANNELS Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 14. Driving Traffic Conversion Nurturing Sales • Listening to the customer • Multiple methods to drive traffic • Social media marketing • Lead management • Dynamic experiences • Analytics • Lead scoring • personalization • Lead nurturing tactics • Email and marketing automation • Marketing and sales enablement • Sales force automation Website Limited Use In FS www.companyname.com 14 ACQUISITION STRATEGY PLAN Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 15. Social News Blog Social Networks Analytics SEO Market Research Customer Acquisition CRMLeads Clients Visit Web-presence Email Campaign Call Center Customer Relationship Management www.companyname.com 15 CUSTOMER ACQUISITION PROCESS Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 16. DEMAND CREATION STRATEGY Chase 1. Database development 2. Account intelligence 3. Digital assets 4. Social media 5. Sales calls 6. Incubation interactive email 7. Appointment setting Come 1. Social media 2. Content 3. Endorsements 4. credentialism 5. Birds of a feather 6. Starburst Co-create 1. Partner marketing 2. influencers 3. Analysts 4. Peers 5. Authors 6. Academia 7. Thought leaders Caught 1. Website tracking 2. Reverse look up 3. Digital assets 4. Incubation 5. Interactive email 6. Account intelligence This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 16 DEMAND CREATION STRATEGY Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 17. Lead Management Opportunity Management Contact Management Client Management Task Management Team Management Add More 07 01 0206 05 04 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 17 SALES FORCE AUTOMATION Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 18. Events 6 This slide is 100% editable. SEO/PPC 4 This slide is 100% editable. Direct Mail 2 This slide is 100% editable. Website 1 This slide is 100% editable. Email 3 This slide is 100% editable. Social 5 This slide is 100% editable. Advertising 7 This slide is 100% editable. www.companyname.com 18 NEW CUSTOMER BY SOURCE Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 19. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. W LEAD GENERATION www.companyname.com 19 LEAD GENERATION STRATEGY Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 20. www.companyname.com 20 LEAD CONVERSION INPUT INPUT INPUT This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 21. 100% 75% 50% 25% 10% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 21 LEAD CONVERSION Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 22. Adoption of lead scoring solutions chosen 36% 27% 37% Projects Completed 56% 36% 8% Number of dimensions 48% 36% 16% Number Of Scoring Rules 20% 33% 20% 7% 7% 13% www.companyname.com 22 LEAD SCORING Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 23. 30% 38% 36% 41% 23% 17% 35% 38% 40% 38% 15% 17% Measurable ROI on lead generation program Increased conversion rates from qualified lead to opportunity Increased sales productivity and effectiveness Shortened sales cycle Better forecast and pipeline visibility Better alignment of marketing and sales efforts www.companyname.com 23 LEAD SCORING Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 24. Content Marketing Analyst Relation Lead Nurturing Up Selling And Cross Selling Lead Generation Lead Generation Search Engine Sales Enablement Driving Awareness www.companyname.com 24 LEAD NURTURING TACTICS Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 25. 01 02 03 04 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention www.companyname.com 25 LEAD NURTURING TACTICS Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 26. Viral loop Acquire Activate Keep Customers Up-sell Next-Sell Referrals Cross-sell Contests, Events Blogs, RSS Emails Loyalty Programs Outreach Programs Product Updates Get Customers Grow Customers Social Media Media Articles www.companyname.com 26 LEAD NURTURING LIFECYCLE Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 27. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 03 0201 Periodic Client Review Client Prospecting Marketing Campaigns www.companyname.com 27 MARKETING CAMPAIGNS Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 28. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Sunday Saturday Friday Thursday Wednesday Tuesday Monday Sunday Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Text Here Text Here Your Text Here Text Here Text Here Text Here www.companyname.com 28 MARKETING ROADMAP Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
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  • 40. www.companyname.com 40 ANSOFF MATRIX FOR GROWTH STRATEGY PRODUCTSMARKETS Current New CurrentNew Market Penetration Strategy Product Development Strategy Market Development Strategy Diversification Strategy 4 Growth Strategies Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 41. www.companyname.com 41 Download this deck as an Editable PowerPoint Presentation on SlideTeam Click for Next Slides You can download this complete deck from www.slideteam.net -> 'Complete Decks' -> 'Customer Acquisition Strategy’
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  • 46. $120 $100 $80 $60 $40 $20 $0 Rising Steady Falling www.companyname.com 46 ACQUISITION COST PER CUSTOMER Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 47. 0 1 2 3 4 5 6 Category 1 Category 2 Category 3 Category 4 Category 5 4.3 2.5 3.5 4.5 4.9 2.4 4.4 1.8 2.8 5.6 2 2 3 5 4 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 47 DATA ANALYTICS Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
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  • 49. Brand Paid Search Non-Brand Paid Srarch Directload Brand Organic Search Non- Brand Organic Srarch Inbound Free Links Affiliates Display Comparison Shopping Display Retareting Emalil 0% 5% 10% 15% 20% 25% 30% www.companyname.com 49 CUSTOMER REVENUE MODEL Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
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  • 52. 01 02 03 04 Meet Basic Customer Requirements Achieve Customer Delight Customer Needs Satisfy Unstated This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. www.companyname.com 52 CRM CUSTOMER SATISFACTION Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
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  • 54. ADDITIONAL SLIDES Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 55. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Threat Of New Entrants Bargaining Power Of Buyers Industry Rivalry Bargaining Power Of Suppliers Threat Of Substitutes www.companyname.com 55 COMPARISON Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 56. Put Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 25% 87% 62% 54% 47% www.companyname.com 56 LOCATION Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
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  • 59. www.companyname.com 59 VENN This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 60. HIGH Relative Market Share RelativeMarketGrowthShare LOW HIGH LOW Your Text HereA Put Text HereB Your Text HereC Put Text HereD Your Text HereE A B C D E www.companyname.com 60 MATRIX Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
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  • 62. Acquisition Activation Retention Revenue Referral This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. www.companyname.com 62 FUNNEL Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 63. Download 500,000+ PowerPoint Presentation Templates and Slides at www.slideteam.net
  • 64. www.companyname.com 64 Download this deck as an Editable PowerPoint Presentation on SlideTeam You can download this complete deck from www.slideteam.net -> 'Complete Decks' -> 'Customer Acquisition Strategy’