The document discusses 10 paradoxes of interactive media based on a presentation by Professor Eric Bradlow. Each paradox is summarized in 3 sentences or less:
1. While data is abundant, simple theories often outperform complex data models.
2. Customer engagement metrics should be used carefully as many customers just want efficient transactions.
3. One-to-one marketing is difficult at scale as customers are unpredictable.
4. Differences between groups are often meaningless as all the variation is within groups.
5. Viral marketing works locally but has small global impact, better for concentrated markets.
6. Mass marketing is still effective with many channels, just harder to implement successfully.
7. The head
The combination of Magazine and Online advertising
seemed to have a synergistic effect, greater than the sum of
their individual impacts. This suggests that for this target
audience, the integrated use of these two media was more
effective than using them separately.
The study provided GM with guidance on how to optimize their
media mix for future campaigns promoting new models,
particularly around using magazine and online together to
reinforce messaging to heavy TV viewers.
18
Levi’s – Dockers Brand
Levi’s was promoting their Dockers brand of casual pants with a
multimedia campaign including TV, Print, Outdoor and Online.
The campaign featured lifestyle imagery of men wearing Dockers
El documento trata sobre la motivación del personal en el área de marketing. Fue escrito por cuatro estudiantes de marketing para su profesor Carlos Piña en el cuarto ciclo. La bibliografía incluye fuentes de YouTube sobre las teorías de motivación de Frederick Herzberg, Abraham Maslow y McClelland.
The document appears to be from Rainbow High School English Medium in Karimnagar, India on February 18, 2010. It describes the daily traffic counseling (DTC) program held at the school. On this day, the DTC banner was presented by the 5th class student team leader to the school correspondent, who then opened the banner. The purpose of the program is to promote traffic awareness among teenage and young students.
RefWorks is a citation management tool available through the University of Cape Town (UCT) Libraries website. Users can access RefWorks by going to the UCT Libraries website and clicking on the "Electronic Resources" section, then selecting "RefWorks" from the options. From there, users can either log in to an existing RefWorks account or register for a new personal RefWorks account.
The document provides views of Vancouver and the surrounding hills from the 2010 Winter Olympics, including shots of the Statendam cruise ship that served as home for a month, the dining hall and pool deck, crowds and lines at venues like the mint where medals were displayed, and Black Tusk mountain that the author was able to land a helicopter on while working with the great view as their office.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses 10 paradoxes of interactive media based on a presentation by Professor Eric Bradlow. Each paradox is summarized in 3 sentences or less:
1. While data is abundant, simple theories often outperform complex data models.
2. Customer engagement metrics should be used carefully as many customers just want efficient transactions.
3. One-to-one marketing is difficult at scale as customers are unpredictable.
4. Differences between groups are often meaningless as all the variation is within groups.
5. Viral marketing works locally but has small global impact, better for concentrated markets.
6. Mass marketing is still effective with many channels, just harder to implement successfully.
7. The head
The combination of Magazine and Online advertising
seemed to have a synergistic effect, greater than the sum of
their individual impacts. This suggests that for this target
audience, the integrated use of these two media was more
effective than using them separately.
The study provided GM with guidance on how to optimize their
media mix for future campaigns promoting new models,
particularly around using magazine and online together to
reinforce messaging to heavy TV viewers.
18
Levi’s – Dockers Brand
Levi’s was promoting their Dockers brand of casual pants with a
multimedia campaign including TV, Print, Outdoor and Online.
The campaign featured lifestyle imagery of men wearing Dockers
El documento trata sobre la motivación del personal en el área de marketing. Fue escrito por cuatro estudiantes de marketing para su profesor Carlos Piña en el cuarto ciclo. La bibliografía incluye fuentes de YouTube sobre las teorías de motivación de Frederick Herzberg, Abraham Maslow y McClelland.
The document appears to be from Rainbow High School English Medium in Karimnagar, India on February 18, 2010. It describes the daily traffic counseling (DTC) program held at the school. On this day, the DTC banner was presented by the 5th class student team leader to the school correspondent, who then opened the banner. The purpose of the program is to promote traffic awareness among teenage and young students.
RefWorks is a citation management tool available through the University of Cape Town (UCT) Libraries website. Users can access RefWorks by going to the UCT Libraries website and clicking on the "Electronic Resources" section, then selecting "RefWorks" from the options. From there, users can either log in to an existing RefWorks account or register for a new personal RefWorks account.
The document provides views of Vancouver and the surrounding hills from the 2010 Winter Olympics, including shots of the Statendam cruise ship that served as home for a month, the dining hall and pool deck, crowds and lines at venues like the mint where medals were displayed, and Black Tusk mountain that the author was able to land a helicopter on while working with the great view as their office.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document is from Model High School E/M & T/M in Karimnagar, India. It describes the daily traffic counseling (DTC) program on March 8, 2010. Kumari B. Sowmya, an 8th grade student, led the DTC team for the day. The team's chief guest was Shri A. Rama Rao, the correspondent of Model High School. Sowmya handed the DTC banner to Rao to open the program. The document promotes traffic awareness and was issued in coordination with the transport and police departments of the Andhra Pradesh government.
I presented "Interactive Audio for Indie Game Developers" to triOS college, which was a quick overview of some of the important things to consider when integrating audio into game design.
This document discusses philosophies for aging well. It suggests that as children we look forward to getting older, but that outlook changes as we reach milestones like 30, 40, and 50, where the numbers start to feel less exciting. However, it encourages maintaining a youthful outlook by focusing on learning, laughing, and surrounding yourself with loved ones. The document provides 10 tips for staying young, such as keeping only cheerful friends, enjoying simple things, and telling loved ones often that you care about them. The overall message is to embrace life and make the most of each day.
H O W T O L I V E I N H A R M O N Y D R S H R I N I W A S K A S H A L ...kirtikar
The document discusses how to live in harmony when personal needs and greeds often cause conflicts of interest. It acknowledges that needs and greeds are natural, but asks how harmony can be achieved if one is enslaved by them. True harmony requires moving beyond needs and wants to a state of poise and fulfillment, which indicates a mature and evolved culture where the needs of all living beings are met. NAMASMARAN, or remembrance of the divine name, makes living in harmony possible by facilitating a smooth transition from needs to fulfillment.
El documento presenta un análisis comparativo de tres tiendas virtuales: EC21.com, Bridgat.com y Overstock.com. Describe los componentes comunes que tienen estas tiendas en línea como la identificación de la tienda, barra de búsqueda, áreas para publicidad, categorización de productos, productos recomendados y pie de página con información para los usuarios.
Photographs are visual images captured using a camera to record scenes, objects, or people. They allow for memories and moments to be preserved and revisited through a static image. Photographs have become an important part of culture and history by documenting people, places, and events.
Namasmran is remembering the name of God, one's guru, or great souls through chanting, singing, or silently. It is a way to reconnect one's physiological self with one's true spiritual self. Namasmran is considered the highest form of yoga and meditation as it is a culmination of all spiritual practices and leads to unification with cosmic consciousness. Regular practice of namasmran can help one rise above worldly concerns and ambitions to manifest higher purposes in life. It is an ocean of bliss that is beyond full description.
Holistic Approach To Saving Energy Dr Shriiwas Kashalikarkirtikar
1. The document discusses holistic approaches to saving energy, including switching off electronics when not in use, using stairs instead of elevators, and walking instead of driving to save fuel and get exercise.
2. It also discusses the concept of "Namasmaran", which is the practice of remembering the name of God, gurus, or other spiritual figures to help unify one's physiological and true spiritual selves.
3. Namasmaran is described as a meditation practice that helps realize one's cosmic consciousness and rise above worldly concerns. Regular practice is recommended to truly understand its benefits.
The media product uses conventions from real magazines like Kerrang and NME in its formatting and design choices. It develops on these conventions by adding stylistic elements to headlines and captions. Some unique elements were also included, such as changing the location of a poster on the cover and creating original feature sections tailored to the magazine's genre focus.
The document contains charts and graphs analyzing the Toronto housing market in February 2012 and previous years. It shows trends in MLS sales, new listings, average prices, and the ratio of sales to new listings. The sales to new listings ratio tends to correlate with average annual price changes. Charts also show trends over time and the affordability of homes based on average household income.
We Didn't Say That! - Minimizing Risk Via Social Media PoliciesDave Tinker, CFRE
Presentation on minimizing risk via Social Media Policies from Pittsburgh Regional Training Collaborative in January 2012. Focus on Nonprofit organizations.
The document discusses agility, quality and the future of software development. It notes that traditional software engineering views development as a predictable process, but that software requires creativity. It advocates adopting lean principles from Toyota to reduce waste, and adopting agile methodologies like Scrum to enable continuous improvement. The presentation contains around 170 slides and will last around 50 minutes.
The document is from Model High School E/M & T/M in Karimnagar, India. It describes the daily traffic counseling (DTC) program on March 8, 2010. Kumari B. Sowmya, an 8th grade student, led the DTC team for the day. The team's chief guest was Shri A. Rama Rao, the correspondent of Model High School. Sowmya handed the DTC banner to Rao to open the program. The document promotes traffic awareness and was issued in coordination with the transport and police departments of the Andhra Pradesh government.
I presented "Interactive Audio for Indie Game Developers" to triOS college, which was a quick overview of some of the important things to consider when integrating audio into game design.
This document discusses philosophies for aging well. It suggests that as children we look forward to getting older, but that outlook changes as we reach milestones like 30, 40, and 50, where the numbers start to feel less exciting. However, it encourages maintaining a youthful outlook by focusing on learning, laughing, and surrounding yourself with loved ones. The document provides 10 tips for staying young, such as keeping only cheerful friends, enjoying simple things, and telling loved ones often that you care about them. The overall message is to embrace life and make the most of each day.
H O W T O L I V E I N H A R M O N Y D R S H R I N I W A S K A S H A L ...kirtikar
The document discusses how to live in harmony when personal needs and greeds often cause conflicts of interest. It acknowledges that needs and greeds are natural, but asks how harmony can be achieved if one is enslaved by them. True harmony requires moving beyond needs and wants to a state of poise and fulfillment, which indicates a mature and evolved culture where the needs of all living beings are met. NAMASMARAN, or remembrance of the divine name, makes living in harmony possible by facilitating a smooth transition from needs to fulfillment.
El documento presenta un análisis comparativo de tres tiendas virtuales: EC21.com, Bridgat.com y Overstock.com. Describe los componentes comunes que tienen estas tiendas en línea como la identificación de la tienda, barra de búsqueda, áreas para publicidad, categorización de productos, productos recomendados y pie de página con información para los usuarios.
Photographs are visual images captured using a camera to record scenes, objects, or people. They allow for memories and moments to be preserved and revisited through a static image. Photographs have become an important part of culture and history by documenting people, places, and events.
Namasmran is remembering the name of God, one's guru, or great souls through chanting, singing, or silently. It is a way to reconnect one's physiological self with one's true spiritual self. Namasmran is considered the highest form of yoga and meditation as it is a culmination of all spiritual practices and leads to unification with cosmic consciousness. Regular practice of namasmran can help one rise above worldly concerns and ambitions to manifest higher purposes in life. It is an ocean of bliss that is beyond full description.
Holistic Approach To Saving Energy Dr Shriiwas Kashalikarkirtikar
1. The document discusses holistic approaches to saving energy, including switching off electronics when not in use, using stairs instead of elevators, and walking instead of driving to save fuel and get exercise.
2. It also discusses the concept of "Namasmaran", which is the practice of remembering the name of God, gurus, or other spiritual figures to help unify one's physiological and true spiritual selves.
3. Namasmaran is described as a meditation practice that helps realize one's cosmic consciousness and rise above worldly concerns. Regular practice is recommended to truly understand its benefits.
The media product uses conventions from real magazines like Kerrang and NME in its formatting and design choices. It develops on these conventions by adding stylistic elements to headlines and captions. Some unique elements were also included, such as changing the location of a poster on the cover and creating original feature sections tailored to the magazine's genre focus.
The document contains charts and graphs analyzing the Toronto housing market in February 2012 and previous years. It shows trends in MLS sales, new listings, average prices, and the ratio of sales to new listings. The sales to new listings ratio tends to correlate with average annual price changes. Charts also show trends over time and the affordability of homes based on average household income.
We Didn't Say That! - Minimizing Risk Via Social Media PoliciesDave Tinker, CFRE
Presentation on minimizing risk via Social Media Policies from Pittsburgh Regional Training Collaborative in January 2012. Focus on Nonprofit organizations.
The document discusses agility, quality and the future of software development. It notes that traditional software engineering views development as a predictable process, but that software requires creativity. It advocates adopting lean principles from Toyota to reduce waste, and adopting agile methodologies like Scrum to enable continuous improvement. The presentation contains around 170 slides and will last around 50 minutes.