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Im Juni 2010
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
1. 2. 3. 4. 5. 6. 1. Content- und Markenmangement 2. Medien- und Prozess-Integration 3. Prozessoptimierung in der Printkommunikation  4. Produktions- und Corporate Design-Sicherheit  © 5. Unabhängige Produktionswege  6. Tracking, Monitoring + Reporting
 
 
Ihr persönlicher Ansprechpartner: Carsten Reiche Projektmanagement DigitalPrint & WebSolutions --------------------------------------------- BOREK Kommunikation GmbH [email_address] www.borekmedia.de Ihr persönlicher Ansprechpartner: Jürgen Steven Key-Account-Manager --------------------------------------------- cay solutions GmbH [email_address] www.caysolutions.de

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Synergien design workflow

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  • 29. 1. 2. 3. 4. 5. 6. 1. Content- und Markenmangement 2. Medien- und Prozess-Integration 3. Prozessoptimierung in der Printkommunikation 4. Produktions- und Corporate Design-Sicherheit © 5. Unabhängige Produktionswege 6. Tracking, Monitoring + Reporting
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  • 32. Ihr persönlicher Ansprechpartner: Carsten Reiche Projektmanagement DigitalPrint & WebSolutions --------------------------------------------- BOREK Kommunikation GmbH [email_address] www.borekmedia.de Ihr persönlicher Ansprechpartner: Jürgen Steven Key-Account-Manager --------------------------------------------- cay solutions GmbH [email_address] www.caysolutions.de

Hinweis der Redaktion

  1. Wie sieht es aus, ein modernes Medien- und Dialogmanagement, basierend auf Online- und Off - line-Technologien der Web 2.0 Generation? Anhand von praktischen Beispielen und Best Practices werden hier innovative Lösungen für das Medien- und Dialogmanagement vorgestellt. Es wird gezeigt, wie die Web 2.0 Generation die Bereiche des Direktmarketings prägt. Die Möglichkeiten des webbasierten Workflow-Managements bieten Kunden aus allen Branchen neue Synergien und Potentiale für ihre Kundenbetreuung und -gewinnung.
  2. Kommunikationspolitik – im Hinblick auf den Kundendialog „ Unter der Kommunikationspolitik versteht man alle Maßnahmen der planmäßigen, bewussten Gestaltung und persönlichen oder unpersönlichen Vermittlung von Informationen zum Zweck der Beeinflussung von Wissen, Einstellungen, Erwartungen und Verhaltensweisen der Zielgruppen des Unternehmens, was schließlich das Verhalten zum Empfänger nachhaltig beeinflusst.“ Zum Dialogmanagement „ Der traditionelle Weg, aus einem Nicht-Kunden über verschiedene Stufen hinweg einen Stammkunden zu machen, aus einem ursprünglichen Monolog eine Dialogkultur mit dem Kunden aufzubauen, aus einem flüchtigen Marktkontakt zu festen Marktbeziehungen zu kommen...,ist dem Wesen der Massenkommunikation bzw. des Massenmarketing an sich nicht nur fremd, sondern mit deren Mitteln auch gar nicht zu leisten. Kurzum: Ohne ein entsprechendes Dialogmanagement wird der Aufbau von dauerhaften, ökonomisch vorteilhaften Beziehungen zwischen Anbieter und Kunde nur ein frommer Wunsch bleiben. " Über den Kundendialog soll die positive Kaufentscheidung in unsere Richtung gelenkt werden. Ein effizienter und kostengünstiger Kundendialog mit kurzen Publikationszeiten ist nur mit Hilfe von IT-Anwedungen erfolgreich implementierbar.