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Ginni Rometty
Virginia "Ginni" Rometty is the current Chairwoman, President and CEO of IBM, and the first woman to head the company. She has overseen IBM's transition into new growth areas like cloud computing and cognitive technologies. Some of her achievements include leading acquisitions and alliances to expand IBM's capabilities, and refreshing IBM's workforce while shrinking low-margin business units. However, critics argue that IBM has struggled under her leadership, with declining revenues. Rometty will need to find a new vision to reverse these declines and transform IBM for the future.
Jrd tata
J.R.D. Tata was an Indian aviator, industrialist, and chairman of Tata Group between 1938 and 1991. He established several companies, including Tata Airlines, which later became Air India. He received many honors over his career, including India's highest civilian award, the Bharat Ratna. The document discusses JRD Tata's contributions and achievements, the values he embodied, and his continuing relevance as a leader who cared for people and the environment.
Michael dell leadership & personality traits
Michael Dell was born in 1965 in Houston, Texas. He started his first business at age 12, washing dishes at a Chinese restaurant. At age 15, he purchased an Apple computer to take apart and learn how it worked. He founded Dell Computer in 1984 from his dorm room at the University of Texas. As CEO, he helped grow Dell into the largest PC manufacturer in the world. He stepped down as CEO in 2004 but remained chairman. In 2007, he reassumed the CEO role to help turn the company around. In 2013, he took Dell private again in a move to rebuild the company he had founded.
Satya Nadella: The New Face of Microsoft
It may or may not be the subjective analysis of the worldwide bloggers to dig up information about Mr. Satya as to how come an Indian being CEO of such a globally successful company, but for me, it is.
Arthur Andersen, Questionable Accounting Parctices
Arthur Andersen was once a leading accounting firm that set standards for the profession but faced scandals due to questionable accounting practices that compromised its independence and integrity. Its culture prioritized revenue growth over ethics. It provided both auditing and consulting to Enron, violating standards by issuing unqualified statements despite improper accounting that falsified financial disclosures. After Enron's fraud was revealed and documents destroyed, Arthur Andersen was found guilty of obstruction of justice and ceased operations. The scandals led to new regulations like the Sarbanes-Oxley Act to strengthen financial disclosures and auditor independence but critics argue it does not prevent all excessive risk taking.
Magnagement skills-JRD TATA
J.R.D. Tata was an Indian aviator and industrialist who played a key role in establishing India's major industrial companies. He founded Tata Airlines, which later became Air India, making India one of the first nations in Asia to have an airline. As chairman of the Tata Group for over 50 years, he expanded it from a few companies to 95 businesses and helped establish major companies like Tata Motors, Tata Steel, Tata Chemicals, Tata Power and several others. He was a pioneer in advocating for employee welfare and instituted progressive policies like an 8-hour workday and welfare schemes. He received many honors including India's highest civilian award, the Bharat Ratna,
Arthur andersen scandal
Arthur Andersen grew to be one of the largest accounting firms by expanding into lucrative consulting services in addition to traditional auditing. However, this caused conflicts of interest and the firm began prioritizing revenue growth over audit quality. Andersen had many high-risk clients but failed to properly oversee their audits. Its relationship with Enron, a major client, led to its downfall when Andersen was convicted of obstructing justice for destroying Enron documents after an SEC investigation began. The conviction forced Andersen to shut down, ending its nearly 90 year history.
Empfohlen
Ginni Rometty
Virginia "Ginni" Rometty is the current Chairwoman, President and CEO of IBM, and the first woman to head the company. She has overseen IBM's transition into new growth areas like cloud computing and cognitive technologies. Some of her achievements include leading acquisitions and alliances to expand IBM's capabilities, and refreshing IBM's workforce while shrinking low-margin business units. However, critics argue that IBM has struggled under her leadership, with declining revenues. Rometty will need to find a new vision to reverse these declines and transform IBM for the future.
Jrd tata
J.R.D. Tata was an Indian aviator, industrialist, and chairman of Tata Group between 1938 and 1991. He established several companies, including Tata Airlines, which later became Air India. He received many honors over his career, including India's highest civilian award, the Bharat Ratna. The document discusses JRD Tata's contributions and achievements, the values he embodied, and his continuing relevance as a leader who cared for people and the environment.
Michael dell leadership & personality traits
Michael Dell was born in 1965 in Houston, Texas. He started his first business at age 12, washing dishes at a Chinese restaurant. At age 15, he purchased an Apple computer to take apart and learn how it worked. He founded Dell Computer in 1984 from his dorm room at the University of Texas. As CEO, he helped grow Dell into the largest PC manufacturer in the world. He stepped down as CEO in 2004 but remained chairman. In 2007, he reassumed the CEO role to help turn the company around. In 2013, he took Dell private again in a move to rebuild the company he had founded.
Satya Nadella: The New Face of Microsoft
It may or may not be the subjective analysis of the worldwide bloggers to dig up information about Mr. Satya as to how come an Indian being CEO of such a globally successful company, but for me, it is.
Arthur Andersen, Questionable Accounting Parctices
Arthur Andersen was once a leading accounting firm that set standards for the profession but faced scandals due to questionable accounting practices that compromised its independence and integrity. Its culture prioritized revenue growth over ethics. It provided both auditing and consulting to Enron, violating standards by issuing unqualified statements despite improper accounting that falsified financial disclosures. After Enron's fraud was revealed and documents destroyed, Arthur Andersen was found guilty of obstruction of justice and ceased operations. The scandals led to new regulations like the Sarbanes-Oxley Act to strengthen financial disclosures and auditor independence but critics argue it does not prevent all excessive risk taking.
Magnagement skills-JRD TATA
J.R.D. Tata was an Indian aviator and industrialist who played a key role in establishing India's major industrial companies. He founded Tata Airlines, which later became Air India, making India one of the first nations in Asia to have an airline. As chairman of the Tata Group for over 50 years, he expanded it from a few companies to 95 businesses and helped establish major companies like Tata Motors, Tata Steel, Tata Chemicals, Tata Power and several others. He was a pioneer in advocating for employee welfare and instituted progressive policies like an 8-hour workday and welfare schemes. He received many honors including India's highest civilian award, the Bharat Ratna,
Arthur andersen scandal
Arthur Andersen grew to be one of the largest accounting firms by expanding into lucrative consulting services in addition to traditional auditing. However, this caused conflicts of interest and the firm began prioritizing revenue growth over audit quality. Andersen had many high-risk clients but failed to properly oversee their audits. Its relationship with Enron, a major client, led to its downfall when Andersen was convicted of obstructing justice for destroying Enron documents after an SEC investigation began. The conviction forced Andersen to shut down, ending its nearly 90 year history.
Satya Nadella
Dokumen tersebut meringkas profil Satya Nadella, CEO Microsoft. Nadella diangkat karena kemampuannya dalam proyek teknologi, visi bisnis, dan kepemimpinan tim. Dokumen tersebut juga membahas tantangan yang dihadapi Microsoft seperti persaingan dari Apple dan Google, serta visi Nadella untuk memimpin inovasi produk Microsoft ke era masa depan.
About Sundar pichai
Sundar Pichai is an Indian-American business executive who is currently the CEO of Google. He was born in Chennai, India and holds engineering and business degrees from the Indian Institute of Technology Kharagpur, Stanford University, and the Wharton School. Pichai joined Google in 2004 and led several major product areas including Chrome and Android before being named CEO in 2015.
Michael dell presentation
Michael Dell established Dell Inc. in 1984 with a concept of direct computer system sales to customers. Under his transformational leadership, Dell expanded its business model and global operations. Dell exercises various leadership styles including open communication, empowering employees, learning from mistakes, job segmentation, and ensuring a balanced life for employees. These strategies helped Dell become the largest PC company and achieve $61.5 billion in sales in 2011 under Michael Dell's continued leadership.
Personality traits with Sundar pichai
The document provides biographical information about Sundar Pichai, the CEO of Google. It details that he was born in 1972 in India and educated at IIT Kharagpur and Stanford University. It outlines his career at Google, starting in 2004 and rising to become Senior Vice President. It notes his role in leading major Google products like Chrome OS, Android, and Gmail. The document praises Pichai's leadership skills and mentions that he is well-liked at Google for being collaborative, hard-working, and humble.
Leadership ( M.S Dhoni )
MS Dhoni is the captain of the Indian national cricket team. He was born in 1981 in Ranchi, Jharkhand and excelled in sports like badminton and football in school. Dhoni worked as a ticket examiner before becoming a professional cricketer. As captain, he led India to win the 2007 T20 World Cup, the 2011 ODI World Cup, and the 2013 Champions Trophy, becoming the only captain to win all three major ICC trophies. He is one of the highest paid cricketers and earns over $31 million per year from playing contracts and endorsements.
DHONI - A LEADER
This document provides an overview of Indian cricket captain Mahendra Singh Dhoni, including his career highlights and achievements. It then outlines 7 leadership lessons that can be learned from Dhoni's captaincy style. These include having a clear vision, maintaining a positive attitude, taking calculated risks, leading by example on the field, remaining cool under pressure, inspiring the team to perform at their best, and treating all players with humility and respect. Dhoni is praised by teammates like Tendulkar and coaches like Kirsten for his successful leadership of the Indian cricket team.
Sundar pichai
Sundar Pichai is a 42-year-old executive from Tamil Nadu, India. He is currently the Senior Vice President of Product Development at Google, overseeing Chrome, Android, and Google Apps. Pichai holds degrees from IIT Kharagpur and Stanford University. He joined Google in 2004 and has since led teams responsible for major products like Gmail and Google Drive. Pichai is seen as a potential future CEO of Google due to his technical expertise and leadership skills.
M.S.Dhoni
This document provides biographical information about Mahendra Singh Dhoni, the Indian cricket captain. It details his career highlights including leading India to victory in the 2007 ICC World Twenty20 championship and the ICC Test rankings. It also outlines his awards and achievements such as being named ICC ODI Player of the Year in 2009. Additionally, the document shares some of Dhoni's leadership tips including focusing on building an open culture, having faith in the team, and being humble.
Sundar Pichai - Google New CEO
Pichai is the Chief Executive Officer (CEO) of Google. Formerly the Product Chief at Google, Pichai's current role was announced on 10 August 2015.
Ibm presentation ppt
This document provides an overview of IBM, including its history, products, growth, role in space exploration, and presence in India. It discusses how IBM was founded in 1911 as CTR through a merger of three companies and was later renamed International Business Machines in 1924. The document also summarizes some of IBM's software, hardware, jobs, and recent news about a new mobile management product and focus on security solutions.
The wonder drug
Mr. Dexson should adopt an STP strategy for his new hair care product Hair O' Care. He should segment the market into professionals, bald people, and college students and specialize the product for each group. Hair O' Care should be positioned as a complete hair solution. The marketing mix recommends a price of Rs 999, promotion through advertising and free sample distribution, and distribution through direct marketing channels like retail stores and telemarketing as well as indirect channels including wholesalers and retailers.
Tea tablets a new product launch
The document discusses the marketing and promotion strategy for a new tea tablet product launched by Nai Chai Pvt Ltd. It outlines steps to segment, target, and position the product. It recommends segmenting customers based on their tea strength preferences. The product should be targeted at busy working individuals. It suggests positioning the product as "A cup of tea within a minute." It also provides details on the 4Ps of Marketing - setting affordable prices, easy availability, and promoting through advertisements, sampling, and money-back guarantees to capture market share in the tea industry.
Societal marketing
The societal marketing concept calls on companies to consider consumers' wants, their own needs for profits, and the interests of society when developing marketing practices. It balances these three factors by creating profits and satisfying customers while also benefiting the public interest in the long run. The document outlines the societal marketing concept and its key aspects, including balancing the interests of society, consumers, and the company for responsible and ethical marketing strategies.
Pricing of innovative products
Somesh Sharma returned to India after business school in the US and bought a ice cream company. He developed a ginger flavored ice cream after his sister made him one to help with a throat infection. Somesh was delighted with the innovative product and had the company develop it. He then called a meeting to determine the pricing strategy for the new ginger ice cream product considering factors like competition and the company's objectives. The pricing should be on the higher side due to the company's reputation for quality products.
Mega marketing
Mega marketing involves traditional marketing activities as well as influencing external stakeholders like government, media, and pressure groups. It was coined by Philip Kotler and adds two more P's to the marketing mix: public relations and power. Mega marketing requires longer time frames and higher investment costs than traditional marketing due to additionally managing relationships with stakeholders outside of customers. It may be necessary when operating in markets with high entry barriers or blocked markets that require gaining approval from gatekeeping groups.
`Teachers day anshuman
This document honors teachers and their important role. It recognizes that teachers help students learn from past experiences, make the most of the present, and maintain hope for the future. Radhakrishnan was born poor but found his calling in philosophy after receiving hand-me-down books from his cousin.
Hul ppt copy
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with a portfolio of brands across 20 categories. It was formed in 1956 through the merger of Lever Brothers India and Hindustan Vanaspati Manufacturing Company. HUL is majority owned by Unilever and has leadership positions in home and personal care, foods and refreshments, and water purifier categories. Its brands include Lux, Lifebuoy, Surf, Rin, Wheel, Fair & Lovely, Lakmé, Pepsodent, Brooke Bond, Knorr, and Kwality Wall's. HUL focuses on rural distribution, product innovation, and corporate social responsibility programs.
P&G
Procter & Gamble is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, it manufactures a wide range of household and personal care products. P&G operates in over 80 countries and has dozens of brands that generate over $1 billion in annual sales each. However, P&G has also faced controversies over price fixing, animal testing, and the religious symbolism of its former logo.
Invent 2
This document features descriptions of various novelty products, including a transparent toaster that allows users to see their bread toasting, an umbrella with an extendable arm for taking selfies, and a sleeping bag designed with arms and legs cutouts.
Group a
The document provides an overview of Procter & Gamble, a multinational consumer goods corporation. It discusses P&G's history, brands, management, operations in different regions, and controversies around price fixing, animal testing, and its former logo. P&G was founded in 1837 by William Procter and James Gamble and is headquartered in Cincinnati, Ohio. It has a wide range of popular brands and recorded $82.6 billion in sales in 2011.
Itc presentation
ITC Limited is an Indian conglomerate founded in 1910 with diversified businesses in FMCG, hotels, paper, and agribusiness. It employs over 29,000 people across India. ITC is known for its sustainable practices and has initiatives like e-Choupal, which empowers farmers through internet access. ITC has numerous brands like Aashirvaad, Classmate, and Hotel Welcome. It focuses on social and environmental responsibility and has received several awards for its transformational rural programs and sustainable operations.
Amazingly wierd inventions and innovations part 1
This transparent toaster allows you to see your bread as it toasts so burnt toast will be a thing of the past. The see-through design lets you monitor the toasting process without opening the toaster door and losing heat. A modern toaster that solves the problem of burnt toast through its innovative transparent design.
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Satya Nadella
Dokumen tersebut meringkas profil Satya Nadella, CEO Microsoft. Nadella diangkat karena kemampuannya dalam proyek teknologi, visi bisnis, dan kepemimpinan tim. Dokumen tersebut juga membahas tantangan yang dihadapi Microsoft seperti persaingan dari Apple dan Google, serta visi Nadella untuk memimpin inovasi produk Microsoft ke era masa depan.
About Sundar pichai
Sundar Pichai is an Indian-American business executive who is currently the CEO of Google. He was born in Chennai, India and holds engineering and business degrees from the Indian Institute of Technology Kharagpur, Stanford University, and the Wharton School. Pichai joined Google in 2004 and led several major product areas including Chrome and Android before being named CEO in 2015.
Michael dell presentation
Michael Dell established Dell Inc. in 1984 with a concept of direct computer system sales to customers. Under his transformational leadership, Dell expanded its business model and global operations. Dell exercises various leadership styles including open communication, empowering employees, learning from mistakes, job segmentation, and ensuring a balanced life for employees. These strategies helped Dell become the largest PC company and achieve $61.5 billion in sales in 2011 under Michael Dell's continued leadership.
Personality traits with Sundar pichai
The document provides biographical information about Sundar Pichai, the CEO of Google. It details that he was born in 1972 in India and educated at IIT Kharagpur and Stanford University. It outlines his career at Google, starting in 2004 and rising to become Senior Vice President. It notes his role in leading major Google products like Chrome OS, Android, and Gmail. The document praises Pichai's leadership skills and mentions that he is well-liked at Google for being collaborative, hard-working, and humble.
Leadership ( M.S Dhoni )
MS Dhoni is the captain of the Indian national cricket team. He was born in 1981 in Ranchi, Jharkhand and excelled in sports like badminton and football in school. Dhoni worked as a ticket examiner before becoming a professional cricketer. As captain, he led India to win the 2007 T20 World Cup, the 2011 ODI World Cup, and the 2013 Champions Trophy, becoming the only captain to win all three major ICC trophies. He is one of the highest paid cricketers and earns over $31 million per year from playing contracts and endorsements.
DHONI - A LEADER
This document provides an overview of Indian cricket captain Mahendra Singh Dhoni, including his career highlights and achievements. It then outlines 7 leadership lessons that can be learned from Dhoni's captaincy style. These include having a clear vision, maintaining a positive attitude, taking calculated risks, leading by example on the field, remaining cool under pressure, inspiring the team to perform at their best, and treating all players with humility and respect. Dhoni is praised by teammates like Tendulkar and coaches like Kirsten for his successful leadership of the Indian cricket team.
Sundar pichai
Sundar Pichai is a 42-year-old executive from Tamil Nadu, India. He is currently the Senior Vice President of Product Development at Google, overseeing Chrome, Android, and Google Apps. Pichai holds degrees from IIT Kharagpur and Stanford University. He joined Google in 2004 and has since led teams responsible for major products like Gmail and Google Drive. Pichai is seen as a potential future CEO of Google due to his technical expertise and leadership skills.
M.S.Dhoni
This document provides biographical information about Mahendra Singh Dhoni, the Indian cricket captain. It details his career highlights including leading India to victory in the 2007 ICC World Twenty20 championship and the ICC Test rankings. It also outlines his awards and achievements such as being named ICC ODI Player of the Year in 2009. Additionally, the document shares some of Dhoni's leadership tips including focusing on building an open culture, having faith in the team, and being humble.
Sundar Pichai - Google New CEO
Pichai is the Chief Executive Officer (CEO) of Google. Formerly the Product Chief at Google, Pichai's current role was announced on 10 August 2015.
Ibm presentation ppt
This document provides an overview of IBM, including its history, products, growth, role in space exploration, and presence in India. It discusses how IBM was founded in 1911 as CTR through a merger of three companies and was later renamed International Business Machines in 1924. The document also summarizes some of IBM's software, hardware, jobs, and recent news about a new mobile management product and focus on security solutions.
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Mehr von Anshuman Moda
The wonder drug
Mr. Dexson should adopt an STP strategy for his new hair care product Hair O' Care. He should segment the market into professionals, bald people, and college students and specialize the product for each group. Hair O' Care should be positioned as a complete hair solution. The marketing mix recommends a price of Rs 999, promotion through advertising and free sample distribution, and distribution through direct marketing channels like retail stores and telemarketing as well as indirect channels including wholesalers and retailers.
Tea tablets a new product launch
The document discusses the marketing and promotion strategy for a new tea tablet product launched by Nai Chai Pvt Ltd. It outlines steps to segment, target, and position the product. It recommends segmenting customers based on their tea strength preferences. The product should be targeted at busy working individuals. It suggests positioning the product as "A cup of tea within a minute." It also provides details on the 4Ps of Marketing - setting affordable prices, easy availability, and promoting through advertisements, sampling, and money-back guarantees to capture market share in the tea industry.
Societal marketing
The societal marketing concept calls on companies to consider consumers' wants, their own needs for profits, and the interests of society when developing marketing practices. It balances these three factors by creating profits and satisfying customers while also benefiting the public interest in the long run. The document outlines the societal marketing concept and its key aspects, including balancing the interests of society, consumers, and the company for responsible and ethical marketing strategies.
Pricing of innovative products
Somesh Sharma returned to India after business school in the US and bought a ice cream company. He developed a ginger flavored ice cream after his sister made him one to help with a throat infection. Somesh was delighted with the innovative product and had the company develop it. He then called a meeting to determine the pricing strategy for the new ginger ice cream product considering factors like competition and the company's objectives. The pricing should be on the higher side due to the company's reputation for quality products.
Mega marketing
Mega marketing involves traditional marketing activities as well as influencing external stakeholders like government, media, and pressure groups. It was coined by Philip Kotler and adds two more P's to the marketing mix: public relations and power. Mega marketing requires longer time frames and higher investment costs than traditional marketing due to additionally managing relationships with stakeholders outside of customers. It may be necessary when operating in markets with high entry barriers or blocked markets that require gaining approval from gatekeeping groups.
`Teachers day anshuman
This document honors teachers and their important role. It recognizes that teachers help students learn from past experiences, make the most of the present, and maintain hope for the future. Radhakrishnan was born poor but found his calling in philosophy after receiving hand-me-down books from his cousin.
Hul ppt copy
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods company with a portfolio of brands across 20 categories. It was formed in 1956 through the merger of Lever Brothers India and Hindustan Vanaspati Manufacturing Company. HUL is majority owned by Unilever and has leadership positions in home and personal care, foods and refreshments, and water purifier categories. Its brands include Lux, Lifebuoy, Surf, Rin, Wheel, Fair & Lovely, Lakmé, Pepsodent, Brooke Bond, Knorr, and Kwality Wall's. HUL focuses on rural distribution, product innovation, and corporate social responsibility programs.
P&G
Procter & Gamble is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, it manufactures a wide range of household and personal care products. P&G operates in over 80 countries and has dozens of brands that generate over $1 billion in annual sales each. However, P&G has also faced controversies over price fixing, animal testing, and the religious symbolism of its former logo.
Invent 2
This document features descriptions of various novelty products, including a transparent toaster that allows users to see their bread toasting, an umbrella with an extendable arm for taking selfies, and a sleeping bag designed with arms and legs cutouts.
Group a
The document provides an overview of Procter & Gamble, a multinational consumer goods corporation. It discusses P&G's history, brands, management, operations in different regions, and controversies around price fixing, animal testing, and its former logo. P&G was founded in 1837 by William Procter and James Gamble and is headquartered in Cincinnati, Ohio. It has a wide range of popular brands and recorded $82.6 billion in sales in 2011.
Itc presentation
ITC Limited is an Indian conglomerate founded in 1910 with diversified businesses in FMCG, hotels, paper, and agribusiness. It employs over 29,000 people across India. ITC is known for its sustainable practices and has initiatives like e-Choupal, which empowers farmers through internet access. ITC has numerous brands like Aashirvaad, Classmate, and Hotel Welcome. It focuses on social and environmental responsibility and has received several awards for its transformational rural programs and sustainable operations.
Amazingly wierd inventions and innovations part 1
This transparent toaster allows you to see your bread as it toasts so burnt toast will be a thing of the past. The see-through design lets you monitor the toasting process without opening the toaster door and losing heat. A modern toaster that solves the problem of burnt toast through its innovative transparent design.
Phonetic sounds z
This document provides an overview of phonetics and the study of human speech sounds. It discusses the main categories of sounds in English:
Vowels are modified by lip shape and tongue position. English has 20 vowels and 24 consonants. Consonants are divided into plosives, fricatives, affricates, nasals, and continuants. Plosives involve complete closure while fricatives restrict air flow. The document describes the production of individual consonant sounds such as bilabial plosives /b/ and /p/. It also discusses diphthongs which are combinations of two vowel sounds within one syllable. In summary, the document is an introduction to phonetics that outlines
DhiruBHAI
Dhirubhai Ambani was an Indian business magnate who founded Reliance Industries. He was born in 1932 in Gujarat, India and started his career in the 1950s before moving to Mumbai and establishing Reliance Industries in 1966. Under his visionary leadership, Reliance Industries grew to become one of the largest conglomerates in India, diversifying into many industries. Ambani revolutionized capital markets in India and led Reliance Industries to become the first Indian company listed on international markets. He was considered one of the greatest wealth creators of the 20th century in India before his death in 2002.
Swot analysis of indian economy
This document outlines a SWOT analysis of the Indian economy. It identifies several strengths, including a large labor force, abundant natural resources, high economic growth rate, and a large skilled workforce. Weaknesses include a large percentage of the workforce in low-productivity agriculture, high unemployment, poor infrastructure, and low literacy. Opportunities exist in sectors like IT/BPO, foreign investment, and tourism. Threats include a global economic slowdown, high fiscal deficit, volatile oil prices, and dependence on monsoons for agriculture.
Anshuman bajaj
Bajaj Auto began as a trading company in 1926 and started manufacturing scooters and motorcycles in 1960. It launched its flagship scooter model Chetak in 1972 with a brand positioning of being reliable and trustworthy. However, scooter sales declined drastically in the 1990s due to shifting consumer preferences. In the 2000s, Bajaj lost market share to Honda and consumers preferred motorcycles over scooters. This led Bajaj to launch new motorcycles and reposition itself with the strategy of "Distinctly Ahead", focusing on innovation, speed, and perfection. Its Pulsar brand became its flagship motorcycle brand based on this new strategy. Bajaj has since expanded its product portfolio