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Shoprooming – Digital Showrooming
© Copyright ecomparo, 2016
In some categories the importance of product data as a
strong competitive advantage decreases due to
increasing comparability and shoprooming effects.
Shoprooming – Digital Showrooming ENG
 Three examples of the shoprooming process
 Onlinestores in research and buying process are not identical
Entry/
Need
Purchase
in Onlinestore
Product search
e.g. idealo.de
Product search
e.g. for specific
requirements
GOOGLE
Price check
e.g. idealo.de
AMAZON
Product search
e.g. for specific
ratings
Price check and
Purchase on AMAZON
Product search
e.g. for specific
technical details
Search for
product details
GOOGLE
Purchase
on AMAZON
Purchase
in OnlinestoreSearch for product
details in multiple
onlinestores
Price check
z.B. idealo.de
Price check and
Purchase on AMAZON
Purchase
in Onlinestore
Search for product
details in multiple
onlinestores
Search for product
details in multiple
onlinestores
Shoprooming – Digitales Showrooming DE
 Drei Beispiele des Shoprooming-Prozesses
 Die Onlineshops für Recherche- und Kaufprozess sind nicht identisch
Einstieg
/ Bedarf
KAUF
in Onlineshop
Produktsuche
z.B. idealo.de
Produktsuche
z.B. anhand konkreter
Anforderungen
GOOGLE
Preisvergleich
z.B. idealo.de
AMAZON
Produktsuche
z.B. anhand von
Bewertungen
Preisvergleich und
Kauf auf AMAZON
Produktsuche
z.B. anhand von
technischen Details
Recherche nach
(genaueren)
Produktdetails
GOOGLE
KAUF
auf AMAZON
KAUF
in Onlineshop
Produkt-Recherche nach
Produktdetails in mehreren
Onlineshops
Preisvergleich
z.B. idealo.de
Preisvergleich und
Kauf auf AMAZON
KAUF
in Onlineshop
Produkt-Recherche nach
Produktdetails in mehreren
Onlineshops
Produkt-Recherche nach
Produktdetails in mehreren
Onlineshops

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Shoprooming - digital showrooming

  • 1. Shoprooming – Digital Showrooming © Copyright ecomparo, 2016 In some categories the importance of product data as a strong competitive advantage decreases due to increasing comparability and shoprooming effects.
  • 2. Shoprooming – Digital Showrooming ENG  Three examples of the shoprooming process  Onlinestores in research and buying process are not identical Entry/ Need Purchase in Onlinestore Product search e.g. idealo.de Product search e.g. for specific requirements GOOGLE Price check e.g. idealo.de AMAZON Product search e.g. for specific ratings Price check and Purchase on AMAZON Product search e.g. for specific technical details Search for product details GOOGLE Purchase on AMAZON Purchase in OnlinestoreSearch for product details in multiple onlinestores Price check z.B. idealo.de Price check and Purchase on AMAZON Purchase in Onlinestore Search for product details in multiple onlinestores Search for product details in multiple onlinestores
  • 3. Shoprooming – Digitales Showrooming DE  Drei Beispiele des Shoprooming-Prozesses  Die Onlineshops für Recherche- und Kaufprozess sind nicht identisch Einstieg / Bedarf KAUF in Onlineshop Produktsuche z.B. idealo.de Produktsuche z.B. anhand konkreter Anforderungen GOOGLE Preisvergleich z.B. idealo.de AMAZON Produktsuche z.B. anhand von Bewertungen Preisvergleich und Kauf auf AMAZON Produktsuche z.B. anhand von technischen Details Recherche nach (genaueren) Produktdetails GOOGLE KAUF auf AMAZON KAUF in Onlineshop Produkt-Recherche nach Produktdetails in mehreren Onlineshops Preisvergleich z.B. idealo.de Preisvergleich und Kauf auf AMAZON KAUF in Onlineshop Produkt-Recherche nach Produktdetails in mehreren Onlineshops Produkt-Recherche nach Produktdetails in mehreren Onlineshops