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Final presentation
This document outlines a sale plan for Heineken beer in Vietnam from July 2014 to June 2015. It discusses Heineken's background as a global brewer and its presence in Vietnam since 1992. The plan aims to expand Heineken's target market and increase revenue through strategies such as distributing more widely, promoting during holidays, and offering prizes for codes on beer packaging. Financial reports show growing profits for Heineken in recent years. The document also analyzes Heineken's competitors, customer needs, and cultural factors to consider in the Vietnamese market.
Are Beer Brands to Blame for a Decline in Sales?
This document analyzes research into consumer attitudes towards beer brands in the UK market. It finds that beer brands have poor desirability, differentiation, and ability to cut through compared to other categories. Most beer brands are not seen as innovative and fail to make a meaningful difference to people's lives. Guinness has more energy than other beer brands due to its heritage and association with bigger purposes. BrewDog stands out as the most innovative beer brand through its vast product range and outrageous innovations. The document suggests beer brands could improve by standing for a higher ambition beyond relaxation, continually innovating products that make a real difference, and developing clearer brand personalities to connect with consumers.
Pansak Chin B&W Photography
Pansak Chintanapakdee is a Thai graphic designer, photographer, and founder of Graphics-Related Company Limited based in Bangkok, Thailand. He studied interior architecture and computer graphics. His photography focuses on black and white images of Thai architecture, landscapes, plants, and seashells. His graphic design style emphasizes simplicity, cleanliness, aesthetics, and timelessness.
Heineken Designing The Club of the Future
This April, the end result of an exciting collaborative design project was revealed at the Milan Design Week 2012. Heineken® Open Design Explorations Edition 1: The Club offered 19 up-and-coming designers from Milan, New York, Sao Paulo and Tokyo the opportunity to develop a progressive pop-up club. Over 100 clubbers from all over the world played a vital role in this creative process; their nightlife experience, perception and needs challenged and inspired the design team to make the club as enjoyable, social and memorable as possible. The end result can be found here: http://www.nightlifejourney.com/ . More about the market research online community projects at InSites Consulting can be found here:
http://www.insites-consulting.com/researchcommunities
The Social Media Habits for Top US Beer Brands
Open a cold brew and check out how the top US beer brands look to outsocialize one another on Facebook, Twitter and YouTube. How does your favorite brand perform?
Empfohlen
Final presentation
This document outlines a sale plan for Heineken beer in Vietnam from July 2014 to June 2015. It discusses Heineken's background as a global brewer and its presence in Vietnam since 1992. The plan aims to expand Heineken's target market and increase revenue through strategies such as distributing more widely, promoting during holidays, and offering prizes for codes on beer packaging. Financial reports show growing profits for Heineken in recent years. The document also analyzes Heineken's competitors, customer needs, and cultural factors to consider in the Vietnamese market.
Are Beer Brands to Blame for a Decline in Sales?
This document analyzes research into consumer attitudes towards beer brands in the UK market. It finds that beer brands have poor desirability, differentiation, and ability to cut through compared to other categories. Most beer brands are not seen as innovative and fail to make a meaningful difference to people's lives. Guinness has more energy than other beer brands due to its heritage and association with bigger purposes. BrewDog stands out as the most innovative beer brand through its vast product range and outrageous innovations. The document suggests beer brands could improve by standing for a higher ambition beyond relaxation, continually innovating products that make a real difference, and developing clearer brand personalities to connect with consumers.
Pansak Chin B&W Photography
Pansak Chintanapakdee is a Thai graphic designer, photographer, and founder of Graphics-Related Company Limited based in Bangkok, Thailand. He studied interior architecture and computer graphics. His photography focuses on black and white images of Thai architecture, landscapes, plants, and seashells. His graphic design style emphasizes simplicity, cleanliness, aesthetics, and timelessness.
Heineken Designing The Club of the Future
This April, the end result of an exciting collaborative design project was revealed at the Milan Design Week 2012. Heineken® Open Design Explorations Edition 1: The Club offered 19 up-and-coming designers from Milan, New York, Sao Paulo and Tokyo the opportunity to develop a progressive pop-up club. Over 100 clubbers from all over the world played a vital role in this creative process; their nightlife experience, perception and needs challenged and inspired the design team to make the club as enjoyable, social and memorable as possible. The end result can be found here: http://www.nightlifejourney.com/ . More about the market research online community projects at InSites Consulting can be found here:
http://www.insites-consulting.com/researchcommunities
The Social Media Habits for Top US Beer Brands
Open a cold brew and check out how the top US beer brands look to outsocialize one another on Facebook, Twitter and YouTube. How does your favorite brand perform?
Corona presentation
Corona is a Mexican beer brand that first entered the US market in 1981. It is now the 6th best selling beer in the US. Corona targets 21-24 year old domestic and import drinkers who see themselves as individuals seeking fun and escape. The brand focuses on ideals of passion, dedication, persistence, and creativity to portray an image of tropical vacation and relaxation. Corona uses sponsorships and various promotional campaigns tailored to both the Mexican and American markets while maintaining a consistent brand identity.
Beer marketing innovation
This document summarizes various innovative marketing strategies used by beer companies focusing on mobile, social media, experiential, and branded content approaches. Some key strategies discussed include Guinness's QR code only visible when the glass is filled, Becks' augmented reality app turning locations into art, and Heineken providing free WiFi at pubs and bars in London.
Corona Beer
This document provides an overview of Grupo Modelo's international marketing strategies for Corona beer. It includes an analysis of the company's current situation, vision, mission, industry, key performance indicators, competitors, financial statements, PESTEL analysis, Porter's 5 forces model, SWOT analysis, 7P's of marketing, market segmentation, strategies, positioning, and recommendations. Grupo Modelo is Mexico's largest beer producer and Corona is the top imported beer in the US. The document outlines Corona's "fun in the sun" marketing campaigns and beach-themed positioning as an escape from everyday life.
SLOVAK FASHION NIGHT 2012 SPONSORSHIP PROPOSAL
By becoming a sponsor of one of the +421 Foundation’s events, you are making a commitment to cultural and educational development, while enhancing your visibility among the other business leaders. The continued support of our sponsors makes it possible for the +421 Foundation to continue to organize quality educational programming, exciting events, and simultaneously always supporting a charitable cause.
Budweiser Vs. Heineken
The document discusses the marketing mix of Budweiser and Heineken. It describes Budweiser's wide range of beer products including Budweiser, Bud Light, Bud Select. It discusses the packaging, styling and containers Budweiser uses. It also summarizes Heineken's limited product range including their main beers and specialty beers. It describes Heineken's draught beer systems like BeerTender and DraughtKeg introduced in various countries.
10 Critical Strategies for Beer Marketing in the Digital Age
10 Critical Strategies for Beer Marketing in the Digital Age
With information provided by beer strategy and marketing gurus: Lucas Herscovici, Vice President, Digital Marketing, Anheuser-Busch, Stacey Tank, Senior Vice President Heineken USA, Mariah Calagione, Vice President Dogfish Head, Craft Brewery.
This presentation covers shifting from paid media to 'earned' media through social media including Facebook, YouTube, Twitter, Instagram, Pinterest and LinkedIn.
Winning case studies from Anheuser-Busch Bud and Bud Light, Heineken Departure Roulette, Dos Equis "Most Interesting Man in the World", Dos De Mayo, Dogfish Head Brewery Local and Event marketing, Image Marketing, Facebook Advertising, Facebook Sponsored Stories and Facebook Promoted Posts.
How To Get Sponsored: Create A Sponsorship Proposal That Rocks
How to get sponsored: Create Sponsorship Proposals That Rock
Whether you are just starting with event sponsorship campaigns or have "been there, done that" this presentation can help you. Inside is a top secret skill to sponsorship, how to get sponsored and how to create effective sponsorship proposals.
This is THE most simple overview to sponsorship proposal creation. However, there's much more to sponsorship development than a pretty slide show(Thank you haikudeck.com). Finding sponsorship for your event is a complex process that is very fulfilling, but requires a very specific strategy each time you approach a potential supporter. You have to be sponsor centered in your approach, rather than a traditional approach to sponsorship that begins and ends with your details, needs and goals.
For more help, visit http://www.sponsormomentum.com. Follow us on Twitter at http://www.twitter.com/sponsormomentum and Facebook at http://www.facebook.com/sponsormomentum.
Mercedes Benz Fashion Week 2015 Event Proposal
The aim was to create a proposal for the 2015 Mercedes Benz Fashion Week event in Madrid, Spain.
Contributors:
Lamya Zalfa M.
Kim Palita Wienands
Manaal Oomerbhoy
Eric Rivas
Ignacio Cifuentes
25 KPIs Every Manager Needs To Know
Key Performance Indicators (KPIs) should be used to understand performance and drive better decision-making. However, most companies struggle to find the vital few KPIs. Here is a list of the 25 top KPIs is use today.
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Corona presentation
Corona is a Mexican beer brand that first entered the US market in 1981. It is now the 6th best selling beer in the US. Corona targets 21-24 year old domestic and import drinkers who see themselves as individuals seeking fun and escape. The brand focuses on ideals of passion, dedication, persistence, and creativity to portray an image of tropical vacation and relaxation. Corona uses sponsorships and various promotional campaigns tailored to both the Mexican and American markets while maintaining a consistent brand identity.
Beer marketing innovation
This document summarizes various innovative marketing strategies used by beer companies focusing on mobile, social media, experiential, and branded content approaches. Some key strategies discussed include Guinness's QR code only visible when the glass is filled, Becks' augmented reality app turning locations into art, and Heineken providing free WiFi at pubs and bars in London.
Corona Beer
This document provides an overview of Grupo Modelo's international marketing strategies for Corona beer. It includes an analysis of the company's current situation, vision, mission, industry, key performance indicators, competitors, financial statements, PESTEL analysis, Porter's 5 forces model, SWOT analysis, 7P's of marketing, market segmentation, strategies, positioning, and recommendations. Grupo Modelo is Mexico's largest beer producer and Corona is the top imported beer in the US. The document outlines Corona's "fun in the sun" marketing campaigns and beach-themed positioning as an escape from everyday life.
SLOVAK FASHION NIGHT 2012 SPONSORSHIP PROPOSAL
By becoming a sponsor of one of the +421 Foundation’s events, you are making a commitment to cultural and educational development, while enhancing your visibility among the other business leaders. The continued support of our sponsors makes it possible for the +421 Foundation to continue to organize quality educational programming, exciting events, and simultaneously always supporting a charitable cause.
Budweiser Vs. Heineken
The document discusses the marketing mix of Budweiser and Heineken. It describes Budweiser's wide range of beer products including Budweiser, Bud Light, Bud Select. It discusses the packaging, styling and containers Budweiser uses. It also summarizes Heineken's limited product range including their main beers and specialty beers. It describes Heineken's draught beer systems like BeerTender and DraughtKeg introduced in various countries.
10 Critical Strategies for Beer Marketing in the Digital Age
10 Critical Strategies for Beer Marketing in the Digital Age
With information provided by beer strategy and marketing gurus: Lucas Herscovici, Vice President, Digital Marketing, Anheuser-Busch, Stacey Tank, Senior Vice President Heineken USA, Mariah Calagione, Vice President Dogfish Head, Craft Brewery.
This presentation covers shifting from paid media to 'earned' media through social media including Facebook, YouTube, Twitter, Instagram, Pinterest and LinkedIn.
Winning case studies from Anheuser-Busch Bud and Bud Light, Heineken Departure Roulette, Dos Equis "Most Interesting Man in the World", Dos De Mayo, Dogfish Head Brewery Local and Event marketing, Image Marketing, Facebook Advertising, Facebook Sponsored Stories and Facebook Promoted Posts.
How To Get Sponsored: Create A Sponsorship Proposal That Rocks
How to get sponsored: Create Sponsorship Proposals That Rock
Whether you are just starting with event sponsorship campaigns or have "been there, done that" this presentation can help you. Inside is a top secret skill to sponsorship, how to get sponsored and how to create effective sponsorship proposals.
This is THE most simple overview to sponsorship proposal creation. However, there's much more to sponsorship development than a pretty slide show(Thank you haikudeck.com). Finding sponsorship for your event is a complex process that is very fulfilling, but requires a very specific strategy each time you approach a potential supporter. You have to be sponsor centered in your approach, rather than a traditional approach to sponsorship that begins and ends with your details, needs and goals.
For more help, visit http://www.sponsormomentum.com. Follow us on Twitter at http://www.twitter.com/sponsormomentum and Facebook at http://www.facebook.com/sponsormomentum.
Mercedes Benz Fashion Week 2015 Event Proposal
The aim was to create a proposal for the 2015 Mercedes Benz Fashion Week event in Madrid, Spain.
Contributors:
Lamya Zalfa M.
Kim Palita Wienands
Manaal Oomerbhoy
Eric Rivas
Ignacio Cifuentes
25 KPIs Every Manager Needs To Know
Key Performance Indicators (KPIs) should be used to understand performance and drive better decision-making. However, most companies struggle to find the vital few KPIs. Here is a list of the 25 top KPIs is use today.
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10 Critical Strategies for Beer Marketing in the Digital Age
10 Critical Strategies for Beer Marketing in the Digital Age
How To Get Sponsored: Create A Sponsorship Proposal That Rocks
How To Get Sponsored: Create A Sponsorship Proposal That Rocks