SlideShare ist ein Scribd-Unternehmen logo
Publishing in the digital age
Semantic Web Meetup - 1.12.2011
Daniel Hladky, CEO – Ontos AG

                                  1
Outline
  Publishing in the digital age
  rNews, schema.org, RDFa
  Use cases - Cash
  Ausblick

                                     Source: c’t 2007




Breaking News
105,000 jobs were lost in newspapers between 2001 and 2008.
Advertising revenue 2011: 3 billion$ Facebook, 34 billion$
Google, 20 billion$ news industry
                                                              2
Was bedeutet das…
 Inhalt soll “Frei” sein

 Inhalt soll flexibel sein

 Nicht lmitiert auf Zeit, Ort oder Konsumation

 Verbinde Nutzer mit Inhalt

 Inhaltserstellung “automatisieren”



 Atomic, rich structure, named entities, relations

 Machine-readable: understand meaning of data and content

                                                             3
Metadata…15-30% CTR increase




from data to information, from information to knowledge
                                                          4
Key Players



rNews


                 RDF(a)
                 LOD
 Schema.org
              Werbung




                          5
rNews und Metadaten




                                                       RDF triple
http://dev.iptc.org/rNews                      subject – predicat - object
http://iptc.org/std/rNews/1.0/specification/                                 6
rNews Guideline
                              Artikel
                              http://dev.iptc.org/rNews-Sample-Story


                              Guideline:
                              http://dev.iptc.org/rNews-10-Implementation-
                              Guide-Introduction

                              Using schema.org (namespace)
                              http://dev.iptc.org/rNews-10-Implementation-
                              Guide-HTML-5-Microdata

                              Using IPTC (namespace)
                              http://dev.iptc.org/Implementation-Guide-HTML-
                              5-Microdata-in-IPTC-namespace


 Validierung:
 http://www.w3.org/RDF/Validator/
 http://www.google.com/webmasters/tools/richsnippets
                                                                               7
Weshalb rNews

With structured
data
No structured
data

By understanding the structured data on a web page, search
engines can better present that web page to users.
Source: schema.org 2011

rNews markup allows you to describe the content on your
site in a machine-understandable way using RDFa.
Weitere rNews Ideen …
 Suche: Bessere Metadaten, bessere Suche (Kein API notwendig)

 Werbung: Inhaltsbezogen

 Analyse: Webstatistiken granular Dank Metadaten/Inhalt
  - Profiling?

 Bookmarks: News-Metadaten für Bookmarks

 Alert: Alert Services auf der Basis von Inhalt (Metadaten) –
  Komplexe Queries und nicht nur «Keywords»

 API Services: JSON API um Inhalte direkt abzufragen
  - Summray, Digest
Quelle: Stuart Myles (AP und IPTC)


                                                                 9
Business Cases


                 10
Cash Portal
Ausgangslage                       Ziele

 Redaktionssystem (proprietär)     Steigerung der Attraktivität
   Ticker                            Breiteres Nachrichtenangebot
   Verschiedene Kategorien           „semantische“
    (Börse, Politik, …)                 Zusatzinformationen
   Relevanz von Nachrichten
                                    Kostensenkung
   Ähnliche Artikel
                                      Verringerung des
 Web-CMS (proprietär)                  redaktionellen Aufwandes
                                        durch (Teil)automatisierung
   Firmeninformationen mit
    Kursinfo, News, …               Verbesserung „SEO“
 Internetportal                    Nutzer länger im Portal halten
   Finanz- und Wirtschaftsdaten
                                    Plattform für neue Dienste

                                                                      11
Maßnahmen - Übersicht
Umsetzung - Schwerpunkte
Ähnliche Artikel
   Algorithmus aus Basis von diversen Kriterien

Relevanz (Ranking) von Artikeln
   Kriterien: Vorkommen in verschiedenen Quellen, Klicks,
    Alter, Stichworte/Firmen, Quellen, …

RDFa Metadaten
   Basierend auf rNews
   Integration mit TinyMCE
CMS I




        14
CMS II




         TinyMCE
         RDFa/rNews




                   15
CMS III



          Prio’s autom. setzen
          "Relevanz"




                                 16
Ontos Workbench at Cash




                          17
Cash Top News




                18
Cash mit Ontos




                 19
Ausblick 2012
Go Live 2012 (Q2)
Ontos-Box und Mashup
Prüfung SEO und Suchmaschinen Ranking
Neue Dienste/Services
  Online-Berater
  Profiling
  Timeline




                                         20
Politik




          21
Topics und Zeitbetrachtung …




                               22
Q&A




      Daniel Hladky

      Ontos AG
      Mittelstrasse 24, 2560 Nidau
      T: +41 32 33292-50
      F: +41 32 33292-52
      M: +41 79 35350-43
      E: daniel.hladky@ontos.com




                                     23

Weitere ähnliche Inhalte

Andere mochten auch

131113 Presentació Santiago Sanchez - The eTailers - Cambra de Comerç de Barc...
131113 Presentació Santiago Sanchez - The eTailers - Cambra de Comerç de Barc...131113 Presentació Santiago Sanchez - The eTailers - Cambra de Comerç de Barc...
131113 Presentació Santiago Sanchez - The eTailers - Cambra de Comerç de Barc...
Santiago Sanchez
 
Tim Straughan: The NHS Information Revolution
Tim Straughan: The NHS Information RevolutionTim Straughan: The NHS Information Revolution
Tim Straughan: The NHS Information Revolution
The King's Fund
 
Andrew Dilnot: Findings of the Commission on Funding of Care and Support
Andrew Dilnot: Findings of the Commission on Funding of Care and SupportAndrew Dilnot: Findings of the Commission on Funding of Care and Support
Andrew Dilnot: Findings of the Commission on Funding of Care and Support
The King's Fund
 
David Behan: The transition to a new health and care system
David Behan: The transition to a new health and care systemDavid Behan: The transition to a new health and care system
David Behan: The transition to a new health and care system
The King's Fund
 
Klikk smartbanner
Klikk smartbannerKlikk smartbanner
Klikk smartbanner
Jan Thoresen
 
A Transformation Fund for the NHS
A Transformation Fund for the NHSA Transformation Fund for the NHS
A Transformation Fund for the NHS
The King's Fund
 
Briggs red week 2 module a new version
Briggs red week 2 module a new versionBriggs red week 2 module a new version
Briggs red week 2 module a new version
Martin Voi
 
ESTC2010 Publishing In The Digital Age (Daniel Hladky Ontos Ag)
ESTC2010   Publishing In The Digital Age (Daniel Hladky   Ontos Ag)ESTC2010   Publishing In The Digital Age (Daniel Hladky   Ontos Ag)
ESTC2010 Publishing In The Digital Age (Daniel Hladky Ontos Ag)
AI4BD GmbH
 
De beste sakene på klikk.no i januar og februar 2012
De beste sakene på klikk.no i januar og februar 2012De beste sakene på klikk.no i januar og februar 2012
De beste sakene på klikk.no i januar og februar 2012
Jan Thoresen
 
Ros Levenson on patient involvement
Ros Levenson on patient involvementRos Levenson on patient involvement
Ros Levenson on patient involvement
The King's Fund
 
Frances Patterson: Creating a new framework for delivering adult social care
Frances Patterson: Creating a new framework for delivering adult social careFrances Patterson: Creating a new framework for delivering adult social care
Frances Patterson: Creating a new framework for delivering adult social care
The King's Fund
 
De beste sakene i august
De beste sakene i augustDe beste sakene i august
De beste sakene i august
Jan Thoresen
 
RIAN - News the New Way (powered by Ontos)
RIAN - News the New Way (powered by Ontos)RIAN - News the New Way (powered by Ontos)
RIAN - News the New Way (powered by Ontos)
AI4BD GmbH
 
Improving health and health care in London: Who will take the lead?
Improving health and health care in London: Who will take the lead?Improving health and health care in London: Who will take the lead?
Improving health and health care in London: Who will take the lead?
The King's Fund
 
W3C Event Digital Publishing by Publiwide
W3C Event Digital Publishing by PubliwideW3C Event Digital Publishing by Publiwide
W3C Event Digital Publishing by Publiwide
AI4BD GmbH
 
Robert Varnam: Future Forum update
Robert Varnam: Future Forum updateRobert Varnam: Future Forum update
Robert Varnam: Future Forum update
The King's Fund
 
Peter Littlejohns: Generating the right kind of clinical evidence and guidance
Peter Littlejohns: Generating the right kind of clinical evidence and guidancePeter Littlejohns: Generating the right kind of clinical evidence and guidance
Peter Littlejohns: Generating the right kind of clinical evidence and guidance
The King's Fund
 
Simon Tanner: how can we make the health legacy of the Games lasting for Lond...
Simon Tanner: how can we make the health legacy of the Games lasting for Lond...Simon Tanner: how can we make the health legacy of the Games lasting for Lond...
Simon Tanner: how can we make the health legacy of the Games lasting for Lond...
The King's Fund
 
Sir Stephen Moss: Lessons learnt from Mid Staffordshire
Sir Stephen Moss: Lessons learnt from Mid StaffordshireSir Stephen Moss: Lessons learnt from Mid Staffordshire
Sir Stephen Moss: Lessons learnt from Mid Staffordshire
The King's Fund
 
David Oliver: designing services that are age appropriate
David Oliver: designing services that are age appropriateDavid Oliver: designing services that are age appropriate
David Oliver: designing services that are age appropriate
The King's Fund
 

Andere mochten auch (20)

131113 Presentació Santiago Sanchez - The eTailers - Cambra de Comerç de Barc...
131113 Presentació Santiago Sanchez - The eTailers - Cambra de Comerç de Barc...131113 Presentació Santiago Sanchez - The eTailers - Cambra de Comerç de Barc...
131113 Presentació Santiago Sanchez - The eTailers - Cambra de Comerç de Barc...
 
Tim Straughan: The NHS Information Revolution
Tim Straughan: The NHS Information RevolutionTim Straughan: The NHS Information Revolution
Tim Straughan: The NHS Information Revolution
 
Andrew Dilnot: Findings of the Commission on Funding of Care and Support
Andrew Dilnot: Findings of the Commission on Funding of Care and SupportAndrew Dilnot: Findings of the Commission on Funding of Care and Support
Andrew Dilnot: Findings of the Commission on Funding of Care and Support
 
David Behan: The transition to a new health and care system
David Behan: The transition to a new health and care systemDavid Behan: The transition to a new health and care system
David Behan: The transition to a new health and care system
 
Klikk smartbanner
Klikk smartbannerKlikk smartbanner
Klikk smartbanner
 
A Transformation Fund for the NHS
A Transformation Fund for the NHSA Transformation Fund for the NHS
A Transformation Fund for the NHS
 
Briggs red week 2 module a new version
Briggs red week 2 module a new versionBriggs red week 2 module a new version
Briggs red week 2 module a new version
 
ESTC2010 Publishing In The Digital Age (Daniel Hladky Ontos Ag)
ESTC2010   Publishing In The Digital Age (Daniel Hladky   Ontos Ag)ESTC2010   Publishing In The Digital Age (Daniel Hladky   Ontos Ag)
ESTC2010 Publishing In The Digital Age (Daniel Hladky Ontos Ag)
 
De beste sakene på klikk.no i januar og februar 2012
De beste sakene på klikk.no i januar og februar 2012De beste sakene på klikk.no i januar og februar 2012
De beste sakene på klikk.no i januar og februar 2012
 
Ros Levenson on patient involvement
Ros Levenson on patient involvementRos Levenson on patient involvement
Ros Levenson on patient involvement
 
Frances Patterson: Creating a new framework for delivering adult social care
Frances Patterson: Creating a new framework for delivering adult social careFrances Patterson: Creating a new framework for delivering adult social care
Frances Patterson: Creating a new framework for delivering adult social care
 
De beste sakene i august
De beste sakene i augustDe beste sakene i august
De beste sakene i august
 
RIAN - News the New Way (powered by Ontos)
RIAN - News the New Way (powered by Ontos)RIAN - News the New Way (powered by Ontos)
RIAN - News the New Way (powered by Ontos)
 
Improving health and health care in London: Who will take the lead?
Improving health and health care in London: Who will take the lead?Improving health and health care in London: Who will take the lead?
Improving health and health care in London: Who will take the lead?
 
W3C Event Digital Publishing by Publiwide
W3C Event Digital Publishing by PubliwideW3C Event Digital Publishing by Publiwide
W3C Event Digital Publishing by Publiwide
 
Robert Varnam: Future Forum update
Robert Varnam: Future Forum updateRobert Varnam: Future Forum update
Robert Varnam: Future Forum update
 
Peter Littlejohns: Generating the right kind of clinical evidence and guidance
Peter Littlejohns: Generating the right kind of clinical evidence and guidancePeter Littlejohns: Generating the right kind of clinical evidence and guidance
Peter Littlejohns: Generating the right kind of clinical evidence and guidance
 
Simon Tanner: how can we make the health legacy of the Games lasting for Lond...
Simon Tanner: how can we make the health legacy of the Games lasting for Lond...Simon Tanner: how can we make the health legacy of the Games lasting for Lond...
Simon Tanner: how can we make the health legacy of the Games lasting for Lond...
 
Sir Stephen Moss: Lessons learnt from Mid Staffordshire
Sir Stephen Moss: Lessons learnt from Mid StaffordshireSir Stephen Moss: Lessons learnt from Mid Staffordshire
Sir Stephen Moss: Lessons learnt from Mid Staffordshire
 
David Oliver: designing services that are age appropriate
David Oliver: designing services that are age appropriateDavid Oliver: designing services that are age appropriate
David Oliver: designing services that are age appropriate
 

Ähnlich wie Publishing in the digital age 1 december 2011 - semantic meetup zürich

Linked Data - Das Ende des Dokuments?
Linked Data - Das Ende des Dokuments?Linked Data - Das Ende des Dokuments?
Linked Data - Das Ende des Dokuments?
Semantic Web Company
 
Web 3.0 - Wie Webseiten intelligent werden
Web 3.0 - Wie Webseiten intelligent werdenWeb 3.0 - Wie Webseiten intelligent werden
Web 3.0 - Wie Webseiten intelligent werden
AI4BD GmbH
 
Sitzung 11
Sitzung 11Sitzung 11
Sitzung 11
scuy
 
Interoperable IT-Infrastruktur für die öffentliche Verwaltung
Interoperable IT-Infrastruktur für die öffentliche VerwaltungInteroperable IT-Infrastruktur für die öffentliche Verwaltung
Interoperable IT-Infrastruktur für die öffentliche Verwaltung
Johann Höchtl
 
Tweets und Aktienkurse? Wertvolle Erkenntnisse durch Data Blending gewinnen
Tweets und Aktienkurse? Wertvolle Erkenntnisse durch Data Blending gewinnenTweets und Aktienkurse? Wertvolle Erkenntnisse durch Data Blending gewinnen
Tweets und Aktienkurse? Wertvolle Erkenntnisse durch Data Blending gewinnen
it-novum
 
SEO für China ... eine Einführung
SEO für China ... eine EinführungSEO für China ... eine Einführung
SEO für China ... eine Einführung
Marcus Pentzek
 
Neudenken von Geschäftsmodellen
Neudenken von GeschäftsmodellenNeudenken von Geschäftsmodellen
Neudenken von Geschäftsmodellen
Christian Maaß
 
Clash of Cultures: Agile Microservices & Business Intelligence (Frank Schmidt...
Clash of Cultures: Agile Microservices & Business Intelligence (Frank Schmidt...Clash of Cultures: Agile Microservices & Business Intelligence (Frank Schmidt...
Clash of Cultures: Agile Microservices & Business Intelligence (Frank Schmidt...
confluent
 
Transformieren, Manipulieren, Kuratieren: Technologien für die Wissensarbeit ...
Transformieren, Manipulieren, Kuratieren: Technologien für die Wissensarbeit ...Transformieren, Manipulieren, Kuratieren: Technologien für die Wissensarbeit ...
Transformieren, Manipulieren, Kuratieren: Technologien für die Wissensarbeit ...
Georg Rehm
 
Apache Solr Revisited 2015
Apache Solr Revisited 2015Apache Solr Revisited 2015
Apache Solr Revisited 2015
Olivier Dobberkau
 
Data Management im Zeitalter von Web 2.0 und Semantic Web
Data Management im Zeitalter von Web 2.0 und Semantic WebData Management im Zeitalter von Web 2.0 und Semantic Web
Data Management im Zeitalter von Web 2.0 und Semantic Web
Andreas Schmidt
 
Linked Open Data Pilot Österreich - Beta Launch
Linked Open Data Pilot Österreich - Beta LaunchLinked Open Data Pilot Österreich - Beta Launch
Linked Open Data Pilot Österreich - Beta Launch
Martin Kaltenböck
 
Top 10 Internet Trends 2007
Top 10 Internet Trends 2007Top 10 Internet Trends 2007
Top 10 Internet Trends 2007
Jürg Stuker
 
SOA im Kontext anderer IT-Trends
SOA im Kontext anderer IT-TrendsSOA im Kontext anderer IT-Trends
SOA im Kontext anderer IT-Trends
Martina Goehring
 
Web 3.0 konkret - Internet Briefing
Web 3.0 konkret - Internet BriefingWeb 3.0 konkret - Internet Briefing
Web 3.0 konkret - Internet Briefing
basis06 AG
 
Webinar Slides: SharePoint als Drehscheibe fuer ihr Unternehmenswissen
Webinar Slides: SharePoint als Drehscheibe fuer ihr UnternehmenswissenWebinar Slides: SharePoint als Drehscheibe fuer ihr Unternehmenswissen
Webinar Slides: SharePoint als Drehscheibe fuer ihr Unternehmenswissen
B-S-S Business Software Solutions GmbH
 
Einführung in die semantische Suche in Massendaten
Einführung in die semantische Suche in MassendatenEinführung in die semantische Suche in Massendaten
Einführung in die semantische Suche in Massendaten
Martin Voigt
 
Globale Standards im Web of Things
Globale Standards im Web of ThingsGlobale Standards im Web of Things
Globale Standards im Web of Things
Georg Rehm
 
TFF2015, Christoph Hoffinger, reachout Online Marketing, "Mit schema.org zu R...
TFF2015, Christoph Hoffinger, reachout Online Marketing, "Mit schema.org zu R...TFF2015, Christoph Hoffinger, reachout Online Marketing, "Mit schema.org zu R...
TFF2015, Christoph Hoffinger, reachout Online Marketing, "Mit schema.org zu R...
TourismFastForward
 
SEOs als Dienstleister
SEOs als DienstleisterSEOs als Dienstleister
SEOs als Dienstleister
Stefan Fischerländer
 

Ähnlich wie Publishing in the digital age 1 december 2011 - semantic meetup zürich (20)

Linked Data - Das Ende des Dokuments?
Linked Data - Das Ende des Dokuments?Linked Data - Das Ende des Dokuments?
Linked Data - Das Ende des Dokuments?
 
Web 3.0 - Wie Webseiten intelligent werden
Web 3.0 - Wie Webseiten intelligent werdenWeb 3.0 - Wie Webseiten intelligent werden
Web 3.0 - Wie Webseiten intelligent werden
 
Sitzung 11
Sitzung 11Sitzung 11
Sitzung 11
 
Interoperable IT-Infrastruktur für die öffentliche Verwaltung
Interoperable IT-Infrastruktur für die öffentliche VerwaltungInteroperable IT-Infrastruktur für die öffentliche Verwaltung
Interoperable IT-Infrastruktur für die öffentliche Verwaltung
 
Tweets und Aktienkurse? Wertvolle Erkenntnisse durch Data Blending gewinnen
Tweets und Aktienkurse? Wertvolle Erkenntnisse durch Data Blending gewinnenTweets und Aktienkurse? Wertvolle Erkenntnisse durch Data Blending gewinnen
Tweets und Aktienkurse? Wertvolle Erkenntnisse durch Data Blending gewinnen
 
SEO für China ... eine Einführung
SEO für China ... eine EinführungSEO für China ... eine Einführung
SEO für China ... eine Einführung
 
Neudenken von Geschäftsmodellen
Neudenken von GeschäftsmodellenNeudenken von Geschäftsmodellen
Neudenken von Geschäftsmodellen
 
Clash of Cultures: Agile Microservices & Business Intelligence (Frank Schmidt...
Clash of Cultures: Agile Microservices & Business Intelligence (Frank Schmidt...Clash of Cultures: Agile Microservices & Business Intelligence (Frank Schmidt...
Clash of Cultures: Agile Microservices & Business Intelligence (Frank Schmidt...
 
Transformieren, Manipulieren, Kuratieren: Technologien für die Wissensarbeit ...
Transformieren, Manipulieren, Kuratieren: Technologien für die Wissensarbeit ...Transformieren, Manipulieren, Kuratieren: Technologien für die Wissensarbeit ...
Transformieren, Manipulieren, Kuratieren: Technologien für die Wissensarbeit ...
 
Apache Solr Revisited 2015
Apache Solr Revisited 2015Apache Solr Revisited 2015
Apache Solr Revisited 2015
 
Data Management im Zeitalter von Web 2.0 und Semantic Web
Data Management im Zeitalter von Web 2.0 und Semantic WebData Management im Zeitalter von Web 2.0 und Semantic Web
Data Management im Zeitalter von Web 2.0 und Semantic Web
 
Linked Open Data Pilot Österreich - Beta Launch
Linked Open Data Pilot Österreich - Beta LaunchLinked Open Data Pilot Österreich - Beta Launch
Linked Open Data Pilot Österreich - Beta Launch
 
Top 10 Internet Trends 2007
Top 10 Internet Trends 2007Top 10 Internet Trends 2007
Top 10 Internet Trends 2007
 
SOA im Kontext anderer IT-Trends
SOA im Kontext anderer IT-TrendsSOA im Kontext anderer IT-Trends
SOA im Kontext anderer IT-Trends
 
Web 3.0 konkret - Internet Briefing
Web 3.0 konkret - Internet BriefingWeb 3.0 konkret - Internet Briefing
Web 3.0 konkret - Internet Briefing
 
Webinar Slides: SharePoint als Drehscheibe fuer ihr Unternehmenswissen
Webinar Slides: SharePoint als Drehscheibe fuer ihr UnternehmenswissenWebinar Slides: SharePoint als Drehscheibe fuer ihr Unternehmenswissen
Webinar Slides: SharePoint als Drehscheibe fuer ihr Unternehmenswissen
 
Einführung in die semantische Suche in Massendaten
Einführung in die semantische Suche in MassendatenEinführung in die semantische Suche in Massendaten
Einführung in die semantische Suche in Massendaten
 
Globale Standards im Web of Things
Globale Standards im Web of ThingsGlobale Standards im Web of Things
Globale Standards im Web of Things
 
TFF2015, Christoph Hoffinger, reachout Online Marketing, "Mit schema.org zu R...
TFF2015, Christoph Hoffinger, reachout Online Marketing, "Mit schema.org zu R...TFF2015, Christoph Hoffinger, reachout Online Marketing, "Mit schema.org zu R...
TFF2015, Christoph Hoffinger, reachout Online Marketing, "Mit schema.org zu R...
 
SEOs als Dienstleister
SEOs als DienstleisterSEOs als Dienstleister
SEOs als Dienstleister
 

Mehr von AI4BD GmbH

Linked Data Switzerland WorkShop october 8, 2015, hes so wallis
Linked Data Switzerland WorkShop october 8, 2015, hes so wallisLinked Data Switzerland WorkShop october 8, 2015, hes so wallis
Linked Data Switzerland WorkShop october 8, 2015, hes so wallis
AI4BD GmbH
 
Linked Data Service (LINDAS): Status quo of the linked data life-cycle and le...
Linked Data Service (LINDAS): Status quo of the linked data life-cycle and le...Linked Data Service (LINDAS): Status quo of the linked data life-cycle and le...
Linked Data Service (LINDAS): Status quo of the linked data life-cycle and le...
AI4BD GmbH
 
Return on Investment in Linking Content to CRM by Applying the Linked Data Stack
Return on Investment in Linking Content to CRM by Applying the Linked Data StackReturn on Investment in Linking Content to CRM by Applying the Linked Data Stack
Return on Investment in Linking Content to CRM by Applying the Linked Data Stack
AI4BD GmbH
 
Bdk fachforum (gpec) big data und intelligente datenanalyse
Bdk fachforum (gpec)   big data und intelligente datenanalyseBdk fachforum (gpec)   big data und intelligente datenanalyse
Bdk fachforum (gpec) big data und intelligente datenanalyse
AI4BD GmbH
 
W3C Value Proposition - Ontos/W3C Event May 22, 2014
W3C Value Proposition - Ontos/W3C Event May 22, 2014W3C Value Proposition - Ontos/W3C Event May 22, 2014
W3C Value Proposition - Ontos/W3C Event May 22, 2014
AI4BD GmbH
 
Web at 25 - W3C/Ontos Event on May 22, 2014. Agenda of the day
Web at 25 - W3C/Ontos Event on May 22, 2014. Agenda of the dayWeb at 25 - W3C/Ontos Event on May 22, 2014. Agenda of the day
Web at 25 - W3C/Ontos Event on May 22, 2014. Agenda of the day
AI4BD GmbH
 
Web at 25 - Ontos Linked Open Data
Web at 25 - Ontos Linked Open DataWeb at 25 - Ontos Linked Open Data
Web at 25 - Ontos Linked Open Data
AI4BD GmbH
 
Turkish-Swiss EUREKA R&D Collaborationevent, 5 november 2013
Turkish-Swiss EUREKA R&D Collaborationevent, 5 november 2013Turkish-Swiss EUREKA R&D Collaborationevent, 5 november 2013
Turkish-Swiss EUREKA R&D Collaborationevent, 5 november 2013
AI4BD GmbH
 
Ontos Talk at LSWT 2013
Ontos Talk at LSWT 2013Ontos Talk at LSWT 2013
Ontos Talk at LSWT 2013
AI4BD GmbH
 
Linked Open Data for cities at SemTechBiz 2013 (San Francisco)
Linked Open Data for cities at SemTechBiz 2013 (San Francisco)Linked Open Data for cities at SemTechBiz 2013 (San Francisco)
Linked Open Data for cities at SemTechBiz 2013 (San Francisco)
AI4BD GmbH
 
Eventos Demo for SemTechBiz 2013 (San Francisco)
Eventos Demo for SemTechBiz 2013 (San Francisco)Eventos Demo for SemTechBiz 2013 (San Francisco)
Eventos Demo for SemTechBiz 2013 (San Francisco)
AI4BD GmbH
 
W3C at KESW2012
W3C at KESW2012W3C at KESW2012
W3C at KESW2012
AI4BD GmbH
 
KESW2012 Hackathon St Petersburg
KESW2012 Hackathon St PetersburgKESW2012 Hackathon St Petersburg
KESW2012 Hackathon St Petersburg
AI4BD GmbH
 
KESW2012 Linked Data for Enterprises and Governments (5 Oct 2012)
KESW2012 Linked Data for Enterprises and Governments (5 Oct 2012)KESW2012 Linked Data for Enterprises and Governments (5 Oct 2012)
KESW2012 Linked Data for Enterprises and Governments (5 Oct 2012)
AI4BD GmbH
 
My fire st petersburg 27 june 2012 (d hladky)
My fire st petersburg 27 june 2012 (d hladky)My fire st petersburg 27 june 2012 (d hladky)
My fire st petersburg 27 june 2012 (d hladky)
AI4BD GmbH
 
Open web platform talk by daniel hladky at rif 2012 (19 april 2012 moscow)
Open web platform talk by daniel hladky at rif 2012 (19 april 2012   moscow)Open web platform talk by daniel hladky at rif 2012 (19 april 2012   moscow)
Open web platform talk by daniel hladky at rif 2012 (19 april 2012 moscow)
AI4BD GmbH
 
Applying Semantic Extensions And New Services To Drupal Sem Tech June 2010
Applying Semantic Extensions And New Services To Drupal   Sem Tech June 2010Applying Semantic Extensions And New Services To Drupal   Sem Tech June 2010
Applying Semantic Extensions And New Services To Drupal Sem Tech June 2010
AI4BD GmbH
 
Ontos Integration Of Semantic Resources For Business Intelligence San Jos 2...
Ontos Integration Of Semantic Resources For Business Intelligence   San Jos 2...Ontos Integration Of Semantic Resources For Business Intelligence   San Jos 2...
Ontos Integration Of Semantic Resources For Business Intelligence San Jos 2...
AI4BD GmbH
 
Intelligent web pages leading to new business
Intelligent web pages leading to new businessIntelligent web pages leading to new business
Intelligent web pages leading to new business
AI4BD GmbH
 
Semantic Technologies and Information Integration
Semantic Technologies and Information IntegrationSemantic Technologies and Information Integration
Semantic Technologies and Information Integration
AI4BD GmbH
 

Mehr von AI4BD GmbH (20)

Linked Data Switzerland WorkShop october 8, 2015, hes so wallis
Linked Data Switzerland WorkShop october 8, 2015, hes so wallisLinked Data Switzerland WorkShop october 8, 2015, hes so wallis
Linked Data Switzerland WorkShop october 8, 2015, hes so wallis
 
Linked Data Service (LINDAS): Status quo of the linked data life-cycle and le...
Linked Data Service (LINDAS): Status quo of the linked data life-cycle and le...Linked Data Service (LINDAS): Status quo of the linked data life-cycle and le...
Linked Data Service (LINDAS): Status quo of the linked data life-cycle and le...
 
Return on Investment in Linking Content to CRM by Applying the Linked Data Stack
Return on Investment in Linking Content to CRM by Applying the Linked Data StackReturn on Investment in Linking Content to CRM by Applying the Linked Data Stack
Return on Investment in Linking Content to CRM by Applying the Linked Data Stack
 
Bdk fachforum (gpec) big data und intelligente datenanalyse
Bdk fachforum (gpec)   big data und intelligente datenanalyseBdk fachforum (gpec)   big data und intelligente datenanalyse
Bdk fachforum (gpec) big data und intelligente datenanalyse
 
W3C Value Proposition - Ontos/W3C Event May 22, 2014
W3C Value Proposition - Ontos/W3C Event May 22, 2014W3C Value Proposition - Ontos/W3C Event May 22, 2014
W3C Value Proposition - Ontos/W3C Event May 22, 2014
 
Web at 25 - W3C/Ontos Event on May 22, 2014. Agenda of the day
Web at 25 - W3C/Ontos Event on May 22, 2014. Agenda of the dayWeb at 25 - W3C/Ontos Event on May 22, 2014. Agenda of the day
Web at 25 - W3C/Ontos Event on May 22, 2014. Agenda of the day
 
Web at 25 - Ontos Linked Open Data
Web at 25 - Ontos Linked Open DataWeb at 25 - Ontos Linked Open Data
Web at 25 - Ontos Linked Open Data
 
Turkish-Swiss EUREKA R&D Collaborationevent, 5 november 2013
Turkish-Swiss EUREKA R&D Collaborationevent, 5 november 2013Turkish-Swiss EUREKA R&D Collaborationevent, 5 november 2013
Turkish-Swiss EUREKA R&D Collaborationevent, 5 november 2013
 
Ontos Talk at LSWT 2013
Ontos Talk at LSWT 2013Ontos Talk at LSWT 2013
Ontos Talk at LSWT 2013
 
Linked Open Data for cities at SemTechBiz 2013 (San Francisco)
Linked Open Data for cities at SemTechBiz 2013 (San Francisco)Linked Open Data for cities at SemTechBiz 2013 (San Francisco)
Linked Open Data for cities at SemTechBiz 2013 (San Francisco)
 
Eventos Demo for SemTechBiz 2013 (San Francisco)
Eventos Demo for SemTechBiz 2013 (San Francisco)Eventos Demo for SemTechBiz 2013 (San Francisco)
Eventos Demo for SemTechBiz 2013 (San Francisco)
 
W3C at KESW2012
W3C at KESW2012W3C at KESW2012
W3C at KESW2012
 
KESW2012 Hackathon St Petersburg
KESW2012 Hackathon St PetersburgKESW2012 Hackathon St Petersburg
KESW2012 Hackathon St Petersburg
 
KESW2012 Linked Data for Enterprises and Governments (5 Oct 2012)
KESW2012 Linked Data for Enterprises and Governments (5 Oct 2012)KESW2012 Linked Data for Enterprises and Governments (5 Oct 2012)
KESW2012 Linked Data for Enterprises and Governments (5 Oct 2012)
 
My fire st petersburg 27 june 2012 (d hladky)
My fire st petersburg 27 june 2012 (d hladky)My fire st petersburg 27 june 2012 (d hladky)
My fire st petersburg 27 june 2012 (d hladky)
 
Open web platform talk by daniel hladky at rif 2012 (19 april 2012 moscow)
Open web platform talk by daniel hladky at rif 2012 (19 april 2012   moscow)Open web platform talk by daniel hladky at rif 2012 (19 april 2012   moscow)
Open web platform talk by daniel hladky at rif 2012 (19 april 2012 moscow)
 
Applying Semantic Extensions And New Services To Drupal Sem Tech June 2010
Applying Semantic Extensions And New Services To Drupal   Sem Tech June 2010Applying Semantic Extensions And New Services To Drupal   Sem Tech June 2010
Applying Semantic Extensions And New Services To Drupal Sem Tech June 2010
 
Ontos Integration Of Semantic Resources For Business Intelligence San Jos 2...
Ontos Integration Of Semantic Resources For Business Intelligence   San Jos 2...Ontos Integration Of Semantic Resources For Business Intelligence   San Jos 2...
Ontos Integration Of Semantic Resources For Business Intelligence San Jos 2...
 
Intelligent web pages leading to new business
Intelligent web pages leading to new businessIntelligent web pages leading to new business
Intelligent web pages leading to new business
 
Semantic Technologies and Information Integration
Semantic Technologies and Information IntegrationSemantic Technologies and Information Integration
Semantic Technologies and Information Integration
 

Publishing in the digital age 1 december 2011 - semantic meetup zürich

  • 1. Publishing in the digital age Semantic Web Meetup - 1.12.2011 Daniel Hladky, CEO – Ontos AG 1
  • 2. Outline  Publishing in the digital age  rNews, schema.org, RDFa  Use cases - Cash  Ausblick Source: c’t 2007 Breaking News 105,000 jobs were lost in newspapers between 2001 and 2008. Advertising revenue 2011: 3 billion$ Facebook, 34 billion$ Google, 20 billion$ news industry 2
  • 3. Was bedeutet das…  Inhalt soll “Frei” sein  Inhalt soll flexibel sein  Nicht lmitiert auf Zeit, Ort oder Konsumation  Verbinde Nutzer mit Inhalt  Inhaltserstellung “automatisieren”  Atomic, rich structure, named entities, relations  Machine-readable: understand meaning of data and content 3
  • 4. Metadata…15-30% CTR increase from data to information, from information to knowledge 4
  • 5. Key Players rNews RDF(a) LOD Schema.org Werbung 5
  • 6. rNews und Metadaten RDF triple http://dev.iptc.org/rNews subject – predicat - object http://iptc.org/std/rNews/1.0/specification/ 6
  • 7. rNews Guideline Artikel http://dev.iptc.org/rNews-Sample-Story Guideline: http://dev.iptc.org/rNews-10-Implementation- Guide-Introduction Using schema.org (namespace) http://dev.iptc.org/rNews-10-Implementation- Guide-HTML-5-Microdata Using IPTC (namespace) http://dev.iptc.org/Implementation-Guide-HTML- 5-Microdata-in-IPTC-namespace Validierung: http://www.w3.org/RDF/Validator/ http://www.google.com/webmasters/tools/richsnippets 7
  • 8. Weshalb rNews With structured data No structured data By understanding the structured data on a web page, search engines can better present that web page to users. Source: schema.org 2011 rNews markup allows you to describe the content on your site in a machine-understandable way using RDFa.
  • 9. Weitere rNews Ideen …  Suche: Bessere Metadaten, bessere Suche (Kein API notwendig)  Werbung: Inhaltsbezogen  Analyse: Webstatistiken granular Dank Metadaten/Inhalt - Profiling?  Bookmarks: News-Metadaten für Bookmarks  Alert: Alert Services auf der Basis von Inhalt (Metadaten) – Komplexe Queries und nicht nur «Keywords»  API Services: JSON API um Inhalte direkt abzufragen - Summray, Digest Quelle: Stuart Myles (AP und IPTC) 9
  • 11. Cash Portal Ausgangslage Ziele  Redaktionssystem (proprietär)  Steigerung der Attraktivität  Ticker  Breiteres Nachrichtenangebot  Verschiedene Kategorien  „semantische“ (Börse, Politik, …) Zusatzinformationen  Relevanz von Nachrichten  Kostensenkung  Ähnliche Artikel  Verringerung des  Web-CMS (proprietär) redaktionellen Aufwandes durch (Teil)automatisierung  Firmeninformationen mit Kursinfo, News, …  Verbesserung „SEO“  Internetportal  Nutzer länger im Portal halten  Finanz- und Wirtschaftsdaten  Plattform für neue Dienste 11
  • 13. Umsetzung - Schwerpunkte Ähnliche Artikel  Algorithmus aus Basis von diversen Kriterien Relevanz (Ranking) von Artikeln  Kriterien: Vorkommen in verschiedenen Quellen, Klicks, Alter, Stichworte/Firmen, Quellen, … RDFa Metadaten  Basierend auf rNews  Integration mit TinyMCE
  • 14. CMS I 14
  • 15. CMS II TinyMCE RDFa/rNews 15
  • 16. CMS III Prio’s autom. setzen "Relevanz" 16
  • 20. Ausblick 2012 Go Live 2012 (Q2) Ontos-Box und Mashup Prüfung SEO und Suchmaschinen Ranking Neue Dienste/Services  Online-Berater  Profiling  Timeline 20
  • 21. Politik 21
  • 23. Q&A Daniel Hladky Ontos AG Mittelstrasse 24, 2560 Nidau T: +41 32 33292-50 F: +41 32 33292-52 M: +41 79 35350-43 E: daniel.hladky@ontos.com 23