WordWrite Senior Account Executive Deanna Ferrari presented this at Podcamp Pittsburgh 4, where she talked about WordWrite's efforts to assist the Twitter chat #journchat in its first-ever live event across different cities.
Tweeting to 13.1 Miles: How Social Media Has Impacted Health and FitnessWordWrite Communications
This document discusses how social media has impacted health and fitness. It describes the speaker's fitness history and influences, including traditional influences like magazines as well as new influences from social media like following fitness celebrities on Twitter. Social media allows for easy sharing of accomplishments, injuries, and disappointments with an online community at your fingertips. It also gives tools to help with fitness goals and the power to share workout videos.
The document provides tips for promoting blogs through search engine optimization (SEO) and maintaining different types of blog posts. It recommends being strategic by connecting blogs to social media, engaging readers, and writing about timely topics. For SEO, it suggests using keywords consistently but not repetitively. A variety of blog post types is also advised, analogous to foods like raisin bran, spinach, roasts, and chocolate cake. Outsourcing blog content is presented as another option. The overall goal is to employ blogging to enhance existing marketing efforts.
The document discusses choosing the right path and provides examples of champion quotes, situations where one might choose right or wrong, and consequences. It emphasizes always choosing the right because making wrong decisions can negatively impact one's life in the long run. Key points are to think before acting, respect others, avoid drugs and crime, and consider how decisions may affect your future.
The document discusses using social media to increase attendance at meetings and add value. It provides tips for using different social media platforms like Facebook, Twitter, YouTube, Flickr and LinkedIn to market events, engage attendees, and share content. Recommendations include creating social media accounts for events, assigning a team to engage on platforms before and during events, livestreaming, taking questions on Twitter, and encouraging hashtags. It also stresses the importance of planners and suppliers working together on social media strategies to extend events beyond physical walls and continue engagement afterwards. The conclusion provides an action list for auditing social media use and experimenting with implementation.
The document discusses the changing landscape of public relations and the rise of social media. It provides an overview of how social media has transformed from private networks for college students to platforms used by everyone. Social media is described as facilitating dialogues between many users and democratizing the sharing of information. The document also offers advice to students on using social media to their advantage for career networking and job searching and emphasizes that PR fundamentals like writing skills and developing relationships with journalists are still important alongside social media skills.
- Tattoos originated as early as 3300 BC among ancient cultures like those in Egypt, China, Japan, and Polynesia. The modern practice of tattooing was rediscovered by Europeans when they encountered Polynesian and American Indian cultures.
- Tattooing involves inserting pigment under the skin using needles, and the word "tattoo" comes from the Polynesian words "tatau," meaning "to tap," and "tau," meaning "color."
- Proper tattoo aftercare involves keeping the tattoo moist with ointment during healing to prevent infection and allow the tattoo to fully integrate with the skin.
WordWrite Senior Account Executive Deanna Ferrari presented this at Podcamp Pittsburgh 4, where she talked about WordWrite's efforts to assist the Twitter chat #journchat in its first-ever live event across different cities.
Tweeting to 13.1 Miles: How Social Media Has Impacted Health and FitnessWordWrite Communications
This document discusses how social media has impacted health and fitness. It describes the speaker's fitness history and influences, including traditional influences like magazines as well as new influences from social media like following fitness celebrities on Twitter. Social media allows for easy sharing of accomplishments, injuries, and disappointments with an online community at your fingertips. It also gives tools to help with fitness goals and the power to share workout videos.
The document provides tips for promoting blogs through search engine optimization (SEO) and maintaining different types of blog posts. It recommends being strategic by connecting blogs to social media, engaging readers, and writing about timely topics. For SEO, it suggests using keywords consistently but not repetitively. A variety of blog post types is also advised, analogous to foods like raisin bran, spinach, roasts, and chocolate cake. Outsourcing blog content is presented as another option. The overall goal is to employ blogging to enhance existing marketing efforts.
The document discusses choosing the right path and provides examples of champion quotes, situations where one might choose right or wrong, and consequences. It emphasizes always choosing the right because making wrong decisions can negatively impact one's life in the long run. Key points are to think before acting, respect others, avoid drugs and crime, and consider how decisions may affect your future.
The document discusses using social media to increase attendance at meetings and add value. It provides tips for using different social media platforms like Facebook, Twitter, YouTube, Flickr and LinkedIn to market events, engage attendees, and share content. Recommendations include creating social media accounts for events, assigning a team to engage on platforms before and during events, livestreaming, taking questions on Twitter, and encouraging hashtags. It also stresses the importance of planners and suppliers working together on social media strategies to extend events beyond physical walls and continue engagement afterwards. The conclusion provides an action list for auditing social media use and experimenting with implementation.
The document discusses the changing landscape of public relations and the rise of social media. It provides an overview of how social media has transformed from private networks for college students to platforms used by everyone. Social media is described as facilitating dialogues between many users and democratizing the sharing of information. The document also offers advice to students on using social media to their advantage for career networking and job searching and emphasizes that PR fundamentals like writing skills and developing relationships with journalists are still important alongside social media skills.
- Tattoos originated as early as 3300 BC among ancient cultures like those in Egypt, China, Japan, and Polynesia. The modern practice of tattooing was rediscovered by Europeans when they encountered Polynesian and American Indian cultures.
- Tattooing involves inserting pigment under the skin using needles, and the word "tattoo" comes from the Polynesian words "tatau," meaning "to tap," and "tau," meaning "color."
- Proper tattoo aftercare involves keeping the tattoo moist with ointment during healing to prevent infection and allow the tattoo to fully integrate with the skin.
The document discusses how individuals need to continually market themselves and build their personal brand in a changing job market. It emphasizes the importance of networking to learn about different careers and opportunities. Effective networking involves introducing oneself with a brief, memorable metaphor about one's skills and background, followed by an open-ended question to start a conversation. Professional organizations are also recommended for further developing one's network.
Deanna Ferrari gave a presentation to Slippery Rock University students on social media's role in public relations. She discussed how social media has changed PR and provided examples like the "Miracle on the Hudson" and Michael Jackson's death. Ferrari also warned about social media fails and advised engaging audiences, maintaining good communication skills, and using social media as a tool to facilitate relationships rather than just broadcasting messages. She emphasized learning multiple social networks and apps, using them from a business perspective, and having the right skills and tools for success in social media and PR.
Social media has become the new engine for public relations due to its conversational nature. Public relations professionals are best skilled for social media conversations compared to advertisers or technologists. The future of PR involves becoming savvy with social media, understanding conversation, and applying PR tools and techniques to social media platforms. WordWrite Communications, which uses a StoryCrafting model, has experienced 100% growth this year due to its guerrilla strategies and smart application of complementary tools on social media.
Social media allows for sharing of information and content through user-generated dialogues rather than traditional one-way communication. It has become extremely popular for personal, political, and business uses by allowing people to connect online and form relationships. The document provides examples of popular social media platforms Twitter and Facebook, describing their key features and how millions of people use them every day to stay connected with friends and share photos, links, and videos. It also shares a success story of a community crisis center that was able to raise over $160k needed to stay open by utilizing social media like Twitter for emergency fundraising.
Beyond Your Zapos Case Study: B2B Social Media Strategies for the Rest of UsWordWrite Communications
The document discusses strategies for small and medium-sized businesses (SMBs) and business-to-business (B2B) companies to succeed with social media. It recommends starting with one social network, focusing on quality over quantity of content, and measuring success based on metrics that matter to the individual business rather than arbitrary benchmarks. It also emphasizes listening to customers and competitors, staying true to one's brand voice, and leveraging existing networks to build new followers across channels.
The document discusses how individuals need to continually market themselves and build their personal brand in a changing job market. It emphasizes the importance of networking to learn about different careers and opportunities. Effective networking involves introducing oneself with a brief, memorable metaphor about one's skills and background, followed by an open-ended question to start a conversation. Professional organizations are also recommended for further developing one's network.
Deanna Ferrari gave a presentation to Slippery Rock University students on social media's role in public relations. She discussed how social media has changed PR and provided examples like the "Miracle on the Hudson" and Michael Jackson's death. Ferrari also warned about social media fails and advised engaging audiences, maintaining good communication skills, and using social media as a tool to facilitate relationships rather than just broadcasting messages. She emphasized learning multiple social networks and apps, using them from a business perspective, and having the right skills and tools for success in social media and PR.
Social media has become the new engine for public relations due to its conversational nature. Public relations professionals are best skilled for social media conversations compared to advertisers or technologists. The future of PR involves becoming savvy with social media, understanding conversation, and applying PR tools and techniques to social media platforms. WordWrite Communications, which uses a StoryCrafting model, has experienced 100% growth this year due to its guerrilla strategies and smart application of complementary tools on social media.
Social media allows for sharing of information and content through user-generated dialogues rather than traditional one-way communication. It has become extremely popular for personal, political, and business uses by allowing people to connect online and form relationships. The document provides examples of popular social media platforms Twitter and Facebook, describing their key features and how millions of people use them every day to stay connected with friends and share photos, links, and videos. It also shares a success story of a community crisis center that was able to raise over $160k needed to stay open by utilizing social media like Twitter for emergency fundraising.
Beyond Your Zapos Case Study: B2B Social Media Strategies for the Rest of UsWordWrite Communications
The document discusses strategies for small and medium-sized businesses (SMBs) and business-to-business (B2B) companies to succeed with social media. It recommends starting with one social network, focusing on quality over quantity of content, and measuring success based on metrics that matter to the individual business rather than arbitrary benchmarks. It also emphasizes listening to customers and competitors, staying true to one's brand voice, and leveraging existing networks to build new followers across channels.