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MELINDA LINI
@MELINDALINI
FELIPE KAUFMANN
@EFFKAY
DIE DIGITALE WELT
IN 60 SEKUNDEN
DIE DIGITALE WELT
IN 60 SEKUNDEN
278000

204
MILLIONEN

EMAILS
2000000
DIE DIGITALE WELT

IN 60 SEKUNDEN

278000
83000

204
MILLIONEN

EMAILS
WIE VIELE ZUGRIFFE
WELTWEIT ÜBER
SMARTPHONES?
ZUGRIFFE ÜBER SMARTPHONES WELTWEIT
11%

2012

17%

2013

QUELLE: HTTP://BLOG.XEIT.CH/WP-CONTENT/UPLOADS/2013/08/MOBILETRAFFIC-WELTWEIT.JPG
ZUGRIFFE ÜBER SMARTPHONES
10

15

EUROPA

NORDAMERIKA

7
SÜDAMERIKA

24

27
ASIEN

15
OZEANIEN

AFRIKA
QUELLE: HTTP://BLOG.XEIT.CH/WP-CONTENT/UPLOADS/2013/08/MOBILETRAFFIC-WELTWEIT.JPG
DATENEXPLOSION
AUF MOBILE

6

0

2011

2012

2013

2014

2015

2016

QUELLE: DE.STATISTA.COM/INFOGRAFIK/131/PROGNOSE-MOBILES-DATENVOLUMEM

1 EXABYTE =
1 MILLIARDE GIGABYTE
BLACK FRIDAY 2013
MOBILE TRAFFIC

40%

2012 waren es nur 30%

QUELLE: THE NEW YORK TIMES
WAS MÖCHTE DER
MOBILE USER SEHEN

?
WAS MÖCHTE DER
MOBILE USER SEHEN?

ALLES!
KEINE
BEVORMUNDUNG

MOBILE WEBSEITE
KEINE
BEVORMUNDUNG

MOBILE WEBSEITE
MOBILER MYTHOS:
ICH BRAUCHE EINE APP
MOBILER MYTHOS:
ICH BRAUCHE EINE APP
Für welches Gerät darfs denn sein?
MOBILER MYTHOS:
ICH BRAUCHE EINE APP
Für welches Gerät darfs denn sein?
Iphone?
Android?
BILDSCHIRMAUFLÖSUNGEN
2010

97

2013

232
MOBILER MYTHOS:
WIR HABEN KEINE ZEIT
MOBILE MYTHS VON
JOSH CLARK

QUELLE: VIMEO.COM/48327889
DIE LÖSUNG:
RESPONSIVE DESIGN
DIE HERAUSFORDERUNG
RESPONSIVE HEISST
PERFORMANCE FIRST
Speed is the most important feature.
FRED WILSON
Performance is money.
TIM KADLEC
KUNDENERWARTUNG

85% der Mobile User erwarten die gleiche
Geschwindigkeit wie auf ihrem Desktop.

QUELLE: WWW.STRANGELOOPNETWORKS.COM/ASSETS/IMAGES/INFOGRAPHIC1.JPG
KUNDENERWARTUNG

57% werden die Seite nach 3 Sekunden warten
verlassen.

QUELLE: WWW.STRANGELOOPNETWORKS.COM/ASSETS/IMAGES/INFOGRAPHIC1.JPG
-11% PAGEVIEWS
QUELLE: T3N.DE/NEWS/60-SEKUNDEN-INTERNET-484021/INTERNET-DIENSTE/
-7% CONVERSION
QUELLE: T3N.DE/NEWS/60-SEKUNDEN-INTERNET-484021/INTERNET-DIENSTE/
833000 CHF
pro Monat
QUELLE: HTTP://WWW.HANDELSZEITUNG.CH/UNTERNEHMEN/ZALANDO-250-MILLIONEN-UMSATZ-DER-SCHWEIZ-514814
BRINGEN SIE SCHON
MAL
DESIGNVORSCHLÄGE
MIT.
RESPONSIVE HEISST
CONTENT FIRST
Der Platzmangel auf mobilen Geräten ist ein
Vorteil denn er zwingt zum Priorisieren.
ABER…
PROZESS UND TOOLS
WIR BAUEN…
WIREFRAMES

DESIGNS
IN DEN GUTEN ALTEN
ZEITEN EINE PSD-DATEI
WIE OFT BAUEN WIR
DAS GLEICHE?
WIREFRAMES

DESIGNS

FRONTEND
ALLE SAGEN DESIGNING
IN THE BROWSER
ALLE SAGEN DESIGNING
IN THE BROWSER
…nur keiner macht es.
DESIGNING IN THE
BROWSER =
PRESENTING IN THE
BROWSER
…early prototyping.
WARTEN AUF DIE
NÄCHSTE GENERATION
DER WEBDESIGN TOOLS
DENKEN IN ELEMENTEN
JE ENGER DESIGNER
MIT ENTWICKLERN
ZUSAMMENARBEITEN,
DESTO BESSER WIRD
DAS ERGEBNIS.
THE RESPONSIVE
DEVELOPER
WAS IST RESPONSIVE?
@media screen and (max-width:480px)
FRONTENDS WERDEN
KOMPLEXER
TIPPS
1

PREPROCESSOREN
BENUTZEN
1

PREPROCESSOREN
BENUTZEN

Syntactically Awesome Stylesheets
MIXIN BEISPIEL
2

FANG NICHT BEI
NULL AN
2

FANG NICHT BEI
NULL AN
MINIMUM: HTML 5
BOILERPLATE BY PAUL IRISH
FRAMEWORKS WIE
FOUNDATION UND
BOOTSTRAP
EIGENES BOILERPLATE
ODER FRAMEWORK
EIGENES BOILERPLATE
ODER FRAMEWORK?

FALLS IHR TEAM UNTER
N.I.H. SYNDROM LEIDET
3

BENUTZE EIN
RASTER
3

BENUTZE EIN
RASTER

IRGENDEIN
RASTER!
DYI RASTER
DYI RASTER
ANWENDUNG
4

PROGRESSIVE
ENHANCEMENT &
GRACEFUL
DEGRADATION
GRUNDSATZFRAGE
http://
dowebsitesneedtolookexactlythesame
ineverybrowser.com
UND ALTE BROWSER?
POLYFILLS & SHIMS
MODERNIZR

Scharfe Logos für
Retina Displays
5

MODULARISIEREN
5

MODULARISIEREN
SASS oder LESS
Das Rad nicht neu erfinden
Raster verwenden
Progressive Enhancement
Modularisieren
RESPONSIVE
BAUSTELLEN
SPEED &
MOBILE PERFORMANCE
RESPONSIVE IMAGES
http://css-tricks.com/which-responsiveimages-solution-should-you-use/
FRAGEN?
SLIDES UND LINKS
screenconcept.com/
de/talks/responsive

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