For the generation after Millennials, having one static “self” simply doesn’t make sense for the ever-altering, instantaneous, always-connected world in which they live. Today’s teens to mid 20s have grown-up in a world wildly different than their Millennial predecessors, many not knowing a world without smart phones and social media. To cope with this tumultuous world, they're rejecting labels, redefining authenticity to not mean real, adopting anti-confrontation behaviors, and prioritizing power. In essence, doing everything differently. Download the free full research report: https://identityshifters.rpa.com