Infographic: DC vs Marvel – The Battle of Brands
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Generations of comic book fans have argued over which superhero would come out on top in the ultimate superhero battle between DC and Marvel universe. That is one argument that we cannot resolve, but what we offer instead is a look at the battle of the brands, and seeing who is currently winning the everlasting war. Looking back at the very beginning, DC has dominated the comic book world from the 1930s to 1960s. Slowly but surely Marvel has taken over the lead, currently holding around 47% of the total comic book market, while DC commands around 27%. Both companies have branched out their brands into movies. With DC again paving the path with its 1966 Batman the Movie. Marvel followed 20 years later with 1986’s Howard the Duck. The new millennium saw a significant increase in interest for superhero movies and Marvel was yet again able to surpass DC, having the 3rd biggest box office hit of all-times with The Avengers franchise, while DC had the 7th biggest with The Dark Knight Rises. The video gaming world was the next natural step for both franchisees. With yet again DC pioneering the genre with Supermen in 1979 and Marvel following shortly after with Spider-Man in 1982. DC has held the lead in this industry so far with Batman: Arkham Knight selling over 5 million copies in 2015, while Marvel’s last release The Amazing Spider-Man 2 scored only 52/100 on Metacritic. With the arrival of the digital era, both brands moved their battlefield from newsstands to the digital marketing arena. So far Marvel has been a clear winner, generating 3.9 million in organic keyword search, in comparison to DC’s 1 million. In the social media ring, Marvel still keeps knocking DC out with a Twitter following of over 3 million, while DC was able to generate around 1.5 million followers so far. On Facebook there is no contest, Marvel’s 21 million likes pulverizes DC’s 3 million. We will definitely keep an eye on this ongoing battle of the brands and its possible future developments. But for now, have a look at our Battle of the Brands infographic and choose for yourself which brand, Marvel or DC, is the safest bet.
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“Second star to the right and straight on till morning” was once the only route to a magical place where fairies, mermaids, and other mythical beings could be found. However, we no longer need pixie dust to help us fly high above the skies. There are fairy-tale creatures running among us. Are we in Neverland? No, we are in the Unicorn era.
How come? Well, every tech startup company spawned after the great tech wreck of 2000 and 2001 that managed to reach $1 billion was said to ‘grow a horn’. The very term Unicorn Club was coined in 2013 by Aileen Lee when he introduced us to the concept.
It takes approximately 6 years and at least $95 million in funding for a tech startup to become a unicorn. If we look back on the last 15 years, the period between 2007 and 2009 showed to be the most fertile for starting a unicorn. This is supported by the fact that some of the most successful companies of today, Uber, Pinterest, Slack, Nutanix and many others, were founded right after the great economic collapse of 2008.
The average age of the mighty unicorn rider is 29 and the majority of them already had a vast experience working in tech companies. Although young, more than 70% have already founded a company prior to the one that reached stellar, 1-billion-dollar success.
However, many Millennials choose to ride down this track with a reliable partner. Whether it is the fear of the unknown or higher venture capital, 85% of young businessmen with a mutual history decide to continue in the same manner.
If you think that we are talking about only a small herd, you are in for a surprise as we can count more than 200 unicorns worldwide. Around 65% are headquartered in the US, with California being the leading habitat, as 39% of all US unicorns run around the Silicon Valley.
When it comes to Canadian tech startups, although they account for no more than 2% of all world unicorns, they are certainly a force to be reckoned with. The success of the Canadian 1-billion-dollar companies was recognized worldwide and in time they became a separate species. They were named after an animal that actually swims in those frigid northern waters – Narwhals.
Renamed by Brent Holiday, the CEO of Garibaldi Capital Advisors, Narwhal club includes startups that were launched as far back as 1999. Although there are only three narwhals ready to parry the herds of US unicorns, a significant number of them are expected to break the ice, such as Desire2Learn, iQmetrix, Wattpad and many others.
Who is currently at the very top of the North American billion-dollar ladder? Which narwhals dare to swim faster than the galloping unicorns? Scroll down to our infographic and see for yourself.
Infographic: Millennials vs Boomers at Work – Generational Showdown
Owing to the fact that people nowadays live longer and retire at a more advanced age, we are slowly but surely entering the period of heterogeneous offices in terms of age differences among workers. According to the 2015 statistics, Millennials and Baby Boomers represent the majority of USA workforce and are bound to be working side by side for many years to come.
Nevertheless, problems can occur in the working environment because of their behavioral differences. They can have a negative influence on the quality of the employee collaboration and ultimately cause lowering overall productivity levels. On the other hand, many claim that working in such environment can be quite beneficial, as diverse working attitudes do not necessarily have to imply conflict. By working in heterogeneous offices, employees are provided with an opportunity to complete one another.
To get the clearer picture of just how diverse the attitudes of Boomers and Millennials are when it comes to their work life, take a sneak peek at our infographic below. :)
[INFOGRAPHIC] 4 Factors that Make Startups Successful
Have you ever wondered what makes the difference between success and failure? What is that secret ingredient that makes that 1 in 4 startups really succeed?
We are sharing 4 key factors that can drastically improve the chances of your startup succeeding.
.ME Is Over 800,000 Domains Strong
It's another big day for us as .ME has passed 800,000 domain registrations!
We are proud that from the very launch the .ME domain became a premier choice for building a personal brand online and grew steadily in response to the global trend of nurturing personal identity. This milestone is a proof of that growth and we certainly couldn't have done it without YOUR HELP. Thank you for being valued and supportive partners!
Do You Know Why Achieving Work/Life Balance is so Hard? We Do! [Survey Results]
Being active, engaged and successful is not an easy task. From the moment we open our eyes, until we fall asleep exhausted at night, we seem to confront a never-ending list of urgent tasks: taking out the trash, preparing lunch for our family, rushing to business meetings, checking our email on the fly.
And even when we should be relaxing, we are not. As true representatives of multitasking society we are watching a movie and thinking about what we have left unfinished at work; getting our nails done and nervously tapping our feet, in a constant hurry by default. Ironically, it’s precisely this downtime – most often called ME time – that helps us recharge and face all our responsibilities.
As .ME crew is made of experienced professionals who know all about the challenges of achieving work/life balance, we came to an idea of starting a ME Day movement – a day when we will make time to celebrate our achievements, embrace our uniqueness and put ourselves first. With that in mind, we conducted an informal ME Day Survey that included 753 respondents from the USA. We wanted to see how much time people devote to themselves, to ensure their physical, mental and spiritual well-being!
Do You Know When and How to Say "NO"?
As we prove ourselves to be hard-working and competent people, we get more and more responsibilities and opportunities. The same thing happens with companies getting more and more demand for their services.
The problems arise when, at some point in time, we are forced by the limits of our time and resources to give up on something. Either we decide what that will be, or our circumstances will decide for us.
That is why companies have entire teams of people working to evaluate opportunities and demands coming their way, and politely but firmly saying “No” to those that don’t fit their big picture.
The goal of this presentation is to help you do the same!
The Masters Have Spoken: 13 Inspirational Personal Branding Quotes
The document provides 13 quotes from famous individuals about personal branding and managing one's public image and reputation. The quotes emphasize that personal branding is important for professional success, as others will form impressions of you based on what they see and hear even if you are not present. Personal branding is about crafting and promoting your own unique story and strengths to differentiate yourself from others.
Društvene mreže: (Nove) alatke za biznis i marketing
Kompanija doMEn d.o.o., u saradnji sa Američkom privrednom komorom u Crnoj Gori, organizuje jednočasovnu radionicu na temu značaja društvenih mreža za biznis. Radionica je namijenjena donosiocima odluka i marketing menadžerima crnogorskih kompanija koji žele da saznaju više o načinu na koji društvene mreže mogu pospiješiti poslovanje firmi, čuju o primjerima dobre prakse iz regiona i svijeta, i upoznaju se sa mogućnostima koje nude radionice za izradu detaljne strategije za online nastup.
Spark.me
Prezentacija Spark.me, regionalne konferencije posvećene Internetu, tehnologiji i biznisu, koja će se održati 26. i 27. septembra 2013. godine u hotelu Splendid (Crna Gora). Dobrodošli!
***
Presentation of Spark.me, a regional conference dedicated to Internet, technology and business, which will be held on September 26 & 27, 2013 in hotel Splendid (Montenegro). Welcome!
Personalize Your App with .ME!
Building a great new app? Why not choose .me -- the most personal and memorable domain extension available.
Check out some great examples and services!
Let's Get Personal: How to Change Your Marketing Approach & Get Noticed
Natasa Djukanovic, Sales & Markering Manager at .ME, presented at NMX 2013 in Las Vegas!
Over the last decade or so, the focus in marketing has shifted from the product to the consumer – almost everything, from sports shoes to M&M’S, is getting a personalized look, feel and flavor. As we each claim our own piece of Internet real estate with our business or blog, it is crucial to capture the attention of readers and customers, and stand out from the crowd.
This evolution in marketing will be presented using the best examples from the industry, along with carefully selected tips and trips to help connect with your target audience in a powerful and personal way. Did we mention there will be pictures of cute animals and food?
Evolution of Marketing with the Development of Social Media
.ME talks about the use of branding, marketing and social media in the domain name industry at the 5th International ccTLD Registry Conference in Budva.
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Back to Basics: What Are Domain Names and How Do They Work
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｢INFOGRAPHIC｣ The Great 21st Century North American War: Unicorns vs Narwhals
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Infographic: Millennials vs Boomers at Work – Generational Showdown
Infographic: Millennials vs Boomers at Work – Generational Showdown
[INFOGRAPHIC] 4 Factors that Make Startups Successful
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The Masters Have Spoken: 13 Inspirational Personal Branding Quotes
The Masters Have Spoken: 13 Inspirational Personal Branding Quotes
Društvene mreže: (Nove) alatke za biznis i marketing
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In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationAmazing and On Point - Ramon Ray, USA TODAY
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What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
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Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Influencer Marketing Master Class - Alexis Andreasik
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Empowering Influencers: The New Center of Brand-Consumer Dynamics
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
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Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Mastering SEO for Google in the AI Era - Dennis Yu
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How To Navigate AI - The Future is Yours to Define - Tim Hayden
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As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameAssignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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