How To Provide Real Value
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Are you providing REAL value to your community? To your audience? To your customers? The kind of value that makes their lives better? That helps them become the hero of their own lives? I’m going to assume that whatever you sell is awesome. It’s valuable. It solves a problem for your customers. So now what? What value do you provide BEYOND your products and services? ‼️ This is THE question. ‼️ You answer this successfully you’ll be an integrated part of your customers’ lives - instead of a fleeting transaction - like your competitors. Start providing REAL value and you’ll never worry about your competitors again. Let me know what REAL value you’re going to provide beyond your products and services in the comments below. And make sure to save this one for later!
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How Might We?
How Might We?
This is the question to ask.
Instead of asking “What Should We Say?”
Try asking “How Might We?”
“How” - says solutions exist and provide confidence to identity and solve for unmet needs.
“Might” - is permission to put ideas out there that might work or might not. Either way, it’s all good.
“We” - says we are collaborating and building on one another’s ideas to find a solution.
Ask:
“How Might We increase memberships?”
“How Might We communicate all the benefits of our gym?”
“How Might We find the best stories to tell?”
How Might We?
Start adding this question to your existing toolkit of questions and see where it takes you. You’ll be surprised where the HMW roads lead.
Do you ask How Might We Questions in your business?
The Golden Age Of Brand
The Golden Age of Brand
We are living in a brand revolution.
The bridge between brand and business has never been stronger.
The entire customer experience is driven by brand.
And we’re inventing and reinventing what being a brand professional is all about.
Just as the Rolling Stones were pushing rock n’ roll in the 70s.
And Dr. Dre and Snoop were pushing rap in the 90s
We are defining what brand and branding means today.
There’s never been a better time to be a branding professional or apply it to your business.
Do you think we’re in the golden age of branding? Let me know in the comments below.
Brands Are Hungry
Brands Are HUNGRY
A Brand is like having a child.
It demands a lot from you.
It needs love and attention.
Every new brand you launch is a new mouth to feed.
And Brands are HUNGRY
This is why we are seeing a shift from houses of brands…
(think P&G or Unilever)
To a brand house.
(think FedEx or Apple)
It’s easier and more cost effective to manage a master brand of a brand house than it is to manage many hungry brands.
Do you think brands are hungry? Let me know in the comments below.
So You Wanna Be A Thought Leader
So you wanna be a thought leader…
It’s the “in” thing to do right now, right?
Well there’s only one way it’s going to happen.
You’re gonna have to WRITE.
Whether you’re sharing thoughts with
TEXT
Or
VIDEO
Or
IMAGES
Or
AUDIO
You’re gonna have to write.
So what are you waiting for? Start writing!
I've Got No Content
I’ve Got No Content…
I’m out.
It took about 365 days.
Everything I’ve written has been designed and published.
I got burned out.
So I took a break.
The content beast has a voracious appetite.
Wait…
By writing about having no content…
I’m creating a piece of valuable content.
Looks like I’m back baby!
It’s okay to take a break from the content machine every now and then. How often do you take breaks? Let me know in the comments.
Why My Rate Is $400Hr Green
Why My Rate is $400/hr
First, I don’t like to charge hourly.
We mostly charge by project - this means my team and our clients all know the budget.
When the situation is right, I’ll do hourly work - usually only phone consults at $400/hr with a 2 hr minimum.
Why? This work isn’t like being a plumber.
(or any other profession that charges hourly)
The other day I had a plumber out to the house. He did his work, charged me an hourly rate + materials.
The second he left do you think he ever thought about that job again?
Did he run from his morning shower to write down an idea he had for my house?
Did he wake up at 3am dreaming about an amazing insight for my family?
I doubt it.
But when you hire me. Even at $400/hr that’s what happens.
My mind is always thinking of you and your business.
When I’m in the car...
in the shower…
& when I sleep.
Hey, if you don’t think it’s worth it you don’t have to hire me. But I bet your competitor will.
Why do you charge your hourly rate? Let me know in the comments below.
How To Not Grow Your Brand Pink
HOW TO NOT GROW YOUR BRAND
If we’re lucky in our careers we get to be a part of a successful brand.
But as that brand continues to grow it faces its own unique challenges.
So many aging brands are focussed on selling to their core customer.
And while they are maintaining revenues, they aren’t growing.
The simple truth?
At a certain point, you can’t grow the business by selling to your core.
Brand building never ends. In today’s fast paced world we are constantly fighting for relevance.
We are constantly fighting for growth and new customers.
But if all we do is sell to our core… we can’t grow. How do you find ways to grow your business in addition to your core? Let me know in the comments below.
What Not To Do Black
What NOT to DO
This is the hardest part of brand building.
Not choosing what TO do…
But choosing what NOT to do.
At its core, this is what a great brand does.
It says NO to great opportunities…
That aren’t the RIGHT opportunities.
I get it. It’s not easy to say NO.
But you know you’re building a great brand when you’re clear on what NOT to do.
Do you think choosing what not to do is hard? Let me know in the comments below.
Empfohlen
How Might We?
How Might We?
This is the question to ask.
Instead of asking “What Should We Say?”
Try asking “How Might We?”
“How” - says solutions exist and provide confidence to identity and solve for unmet needs.
“Might” - is permission to put ideas out there that might work or might not. Either way, it’s all good.
“We” - says we are collaborating and building on one another’s ideas to find a solution.
Ask:
“How Might We increase memberships?”
“How Might We communicate all the benefits of our gym?”
“How Might We find the best stories to tell?”
How Might We?
Start adding this question to your existing toolkit of questions and see where it takes you. You’ll be surprised where the HMW roads lead.
Do you ask How Might We Questions in your business?
The Golden Age Of Brand
The Golden Age of Brand
We are living in a brand revolution.
The bridge between brand and business has never been stronger.
The entire customer experience is driven by brand.
And we’re inventing and reinventing what being a brand professional is all about.
Just as the Rolling Stones were pushing rock n’ roll in the 70s.
And Dr. Dre and Snoop were pushing rap in the 90s
We are defining what brand and branding means today.
There’s never been a better time to be a branding professional or apply it to your business.
Do you think we’re in the golden age of branding? Let me know in the comments below.
Brands Are Hungry
Brands Are HUNGRY
A Brand is like having a child.
It demands a lot from you.
It needs love and attention.
Every new brand you launch is a new mouth to feed.
And Brands are HUNGRY
This is why we are seeing a shift from houses of brands…
(think P&G or Unilever)
To a brand house.
(think FedEx or Apple)
It’s easier and more cost effective to manage a master brand of a brand house than it is to manage many hungry brands.
Do you think brands are hungry? Let me know in the comments below.
So You Wanna Be A Thought Leader
So you wanna be a thought leader…
It’s the “in” thing to do right now, right?
Well there’s only one way it’s going to happen.
You’re gonna have to WRITE.
Whether you’re sharing thoughts with
TEXT
Or
VIDEO
Or
IMAGES
Or
AUDIO
You’re gonna have to write.
So what are you waiting for? Start writing!
I've Got No Content
I’ve Got No Content…
I’m out.
It took about 365 days.
Everything I’ve written has been designed and published.
I got burned out.
So I took a break.
The content beast has a voracious appetite.
Wait…
By writing about having no content…
I’m creating a piece of valuable content.
Looks like I’m back baby!
It’s okay to take a break from the content machine every now and then. How often do you take breaks? Let me know in the comments.
Why My Rate Is $400Hr Green
Why My Rate is $400/hr
First, I don’t like to charge hourly.
We mostly charge by project - this means my team and our clients all know the budget.
When the situation is right, I’ll do hourly work - usually only phone consults at $400/hr with a 2 hr minimum.
Why? This work isn’t like being a plumber.
(or any other profession that charges hourly)
The other day I had a plumber out to the house. He did his work, charged me an hourly rate + materials.
The second he left do you think he ever thought about that job again?
Did he run from his morning shower to write down an idea he had for my house?
Did he wake up at 3am dreaming about an amazing insight for my family?
I doubt it.
But when you hire me. Even at $400/hr that’s what happens.
My mind is always thinking of you and your business.
When I’m in the car...
in the shower…
& when I sleep.
Hey, if you don’t think it’s worth it you don’t have to hire me. But I bet your competitor will.
Why do you charge your hourly rate? Let me know in the comments below.
How To Not Grow Your Brand Pink
HOW TO NOT GROW YOUR BRAND
If we’re lucky in our careers we get to be a part of a successful brand.
But as that brand continues to grow it faces its own unique challenges.
So many aging brands are focussed on selling to their core customer.
And while they are maintaining revenues, they aren’t growing.
The simple truth?
At a certain point, you can’t grow the business by selling to your core.
Brand building never ends. In today’s fast paced world we are constantly fighting for relevance.
We are constantly fighting for growth and new customers.
But if all we do is sell to our core… we can’t grow. How do you find ways to grow your business in addition to your core? Let me know in the comments below.
What Not To Do Black
What NOT to DO
This is the hardest part of brand building.
Not choosing what TO do…
But choosing what NOT to do.
At its core, this is what a great brand does.
It says NO to great opportunities…
That aren’t the RIGHT opportunities.
I get it. It’s not easy to say NO.
But you know you’re building a great brand when you’re clear on what NOT to do.
Do you think choosing what not to do is hard? Let me know in the comments below.
Brand Is Like Golf White Underlines
Brand is like Golf.
The game of golf is a very simple premise.
Get the ball in the hole in as few strokes as possible.
It’s not more complicated than that.
But a lot of people become obsessed with the game.
And as such, there’s a tendency to go deep.
And spend a lifetime…
And for some people a fortune…
Trying to perfect that which is imperfectable…
Kinda like all this branding stuff…
Sometimes we just need to remember that this brand game is about getting the ball in the hole in as few strokes as possible.
Do you find yourself making the brand game more complicated than it needs to be? Let me know in the comments below.
Pride Google Sheets Easter Egg Green
PRIDE Google Sheets Easter Egg
Google is always doing cool things to support their community.
Since June is Pride month…
Google has inserted an awesome Easter Egg in Sheets.
1. Open Sheets
2. Write the word “PRIDE” in the columns.
Watch what happens!
I might start all of my Sheets like this going forward!
What do you think of Google’s Sheets Pride Easter Egg? Let me know in the comments below.
Burn Out Pink
Burn Out.
It’s real.
It happens to all of us.
It’s happening to me.
At first I thought I was unhappy and unfulfilled.
Then I realized I've just been working too hard.
Stretched too thin.
I need a break.
I’m planning on leaning into the summer, taking Friday’s off, and most importantly…
Not being so hard on myself.
How do you know you’re feeling the effects of burnout and what do you do to recharge? Let me know in the comments below.
What Do You Want to Be Known For Black
What Do You Want to Be Known For?
It’s a pretty easy question.
But so many people struggle with this one.
Admittedly I do from time to time as well.
But ask yourself,
“What Do I Want To Be Known For”
As a Brand…
As a Company…
As a Product…
As a Person…
Then put all your energy into making sure the rest of the world knows it too. What do you want to be known for? Let me know in the comments below.
Relax Ask Some Questions Pink
Relax.
Ask Some Questions.
When things get stressful.
When things are weird.
When things aren’t going the way you thought they would.
RELAX
Ask some questions
Ask WHY
Get curious
Questions open up doors to worlds and galaxies that were invisible seconds prior.
What are some of your favorite questions to ask when the going gets tough?
Let me know in the comments below.
Testing Doesn’t Work Black
Testing Doesn’t Work
Testing big ideas by its very nature is flawed.
To be clear I’m talking about focus groups, test groups, processes that score work before launch, etc when I say “testing”.
Testing looks for what’s wrong with an idea.
Not what’s right.
If you look at the most perfect anything long enough you’ll find flaws, imperfections, and reasons not to believe.
Testing suggests that people react logically and intellectually to branding.
As if they pass a brand and say “Gee… that product is psychologically and emotionally representing my unmet needs…”
Testing is flawed because no one really knows what will resonate until the idea and brand is out in the world. The real world.
Testing also assumes that we really know what makes branding work and it can always be quantified, measured, and analyzed.
I don’t think we can.
Do you think testing works? Let me know in the comments below.
Messaging White Line
Messaging
Is why most businesses fail to connect with customers.
Messaging...Shows value you offer.
Messaging...Show’s why you’re different.
Messaging...Is the reason customers choose you.
Messaging isn’t just what we say but HOW we say it.
Messaging that works doesn't focus on telling people what you do.
They probably know already.
The messaging that works for your brand highlights the value of what you do for your customer and how it’s different from the other options they have.
Messaging is the most important, but most overlooked, component of a brand.
Is your messaging doing its job for your brand? Let me know in the comments below.
When Companies Get It Right Green
When Companies Get Brand Right
They ask - “what business problem am I trying to solve?”
They seek the advice of a professional to guide them through the process.
They never stop branding. It's a fluid, ever evolving practice. It's an always-on function in your business.
Customers are demanding more for the companies they do business with. They care about what the business stands for and require that they back up the beliefs they put on a website.
Businesses that look to build communities as a cornerstone of their brand are winning.
Stop selling your product, features and benefits. Sell the story. Sell the feeling and experience your customer has with your brand.
Be willing to take risk and accept change as a part of being great.
Be different. Stand out. Find the white space. Own a position in your customer's mind.
When do you think companies get “brand” right? Let me know in the comments below.
Start With Who Black
Start with Who
Instead of starting with Why, try starting with Who
Who is the sibling of Why.
They are interconnected and depend on one another.
You may argue that one is not more important than the other,
But I would argue that you can have a business without a Why.
You can’t have a business without a Who.
Inspired by Simon Sinek’s golden circle model, there’s a new circle - I call this the diamond encrusted circle.
By getting crystal clear on WHO we are solving a problem for, it becomes easy to ladder up and find our Why.
Do you believe in Starting with Who? Let me know in the comments below.
I Don’t Believe In Formulas Blue
I Don’t Believe In Formulas
There’s a lot of people out there selling formulas for brand and creativity.
I’m not a fan.
Advil is a formula.
WD-40 is a formula.
Coca-Cola is a formula.
A formula is repeatable with a specific, exact, REPEATED outcome.
Branding, writing, design…
No matter how much we try… cannot be reduced to a formula.
We work in FRAMEWORKS.
And while a process and an approach they are not formulas.
They do not give a precise answer.
Frameworks help us uncover truths, identify problems, and get to a desired answer (in a round about way).
But it’s never formulaic.
I believe in frameworks not formulas. Let me know what you think about frameworks vs. formulas in the comments below.
The Cracks In Your Hull White
The Cracks In Your Hull
Today’s hybrid digital and physical world is a real challenge for businesses.
There are about a bazillion touchpoints for your brand.
And showing up inconsistently across this landscape is a real problem.
One mistake or incongruent touchpoint isn’t going to sink your ship.
And in a silo these mistakes never look to be all that large.
But it’s the collective inconsistencies that are the cracks in your hull.
That will one day sink your business.
I can’t tell you when. But it will happen.
How do you manage to stay consistent across your brand? Let me know in the comments below.
Why Clients Pay More Blue
Why Clients Pay More
Is it because the work of a high priced agency is better than a lower priced agency?
Probably Not.
Is it because the people are smarter at a higher priced agency than a lower priced agency?
Hardly ever.
Is it because there is less perceived risk with a higher priced agency than a lower priced agency?
ABSOLUTELY.
Higher Rates ($$) = Peace of Mind
Clients pay more to mitigate risk.
That’s it.
Do you think clients pay more to reduce risk? Let me know in the comments below.
Branding Is About Selling Red
Branding Is About Selling
Branding Is About SELLING
That’s right.
Most people think branding is about logos, or websites, or promises.
But branding is about influencing the gut feel people have about your product or service.
Make no mistake
Branding is all about the $$$$.
Our modern day depiction of the beloved Santa in his red and white suit with rosy cheeks is a great example.
Before the 1930s Santa didn’t exist like this.
There were several mythological characters from different cultures like St. Nick, Sinterklaus, Papa Noel…
But not until Coca-Cola rebranded Santa in their brand colors to influence the sale of more sugar water… did Santa look like we know today.
Branding is all about selling. Let me know if you agree in the comments below.
Remember The Goal Black
Remember The Goal
When reviewing work and giving feedback it’s easy to get lost in minutia.
“Can you make it green?”
“What would this look like with a Gotham font?”
“Is “impact” really the right word?”
While all these details can matter…
This type of feedback isn’t always helpful.
What is helpful is to give feedback that references the business goal the creative is intended to solve.
Try thinking about WHY you’re even doing this in the first place.
Ask:
“Will this attract the customers we want to attract?”
“Will our desired audience get the desired impression we want?”
“What will the gut feeling of our customers be after interacting with this?”
These are the right questions to ask.
When in doubt, remember (and reference) the goal.
This will answer all unanswered questions.
Do you remember the goal in your feedback process? Let me know in the comments below.
There Can Be Only 1 White
There Can Be Only One
At the beginning of every engagement, before any of the work begins, there’s a super dooper important decision to be made…
Who will be the decider?
Who on the team will be the tie breaker?
Who on the team will the one to make the final decision to keep the process moving?
Getting input from the team is a MUST.
But if left unchecked, decision by committee can kill momentum and your brand.
Someone needs to be the decider.
Without a “decider” projects tend to drag on and turn into a meatball sundae of everyone’s ideas.
There can be only ONE.
Do you choose a decider in your engagements? How do you do it? Let me know in the comments below.
What’s The Truest Thing About Your Brand Blue
Find What’s True
Sometimes we over complicate all this brand stuff.
Often, all we need to ask is…
What’s the truest thing about your brand?
If I said “[your brand] is…” what would your prospective customers say?
Patagonia is...self-righteous activists.
Apple is… expensive.
Crocs are… ugly.
In the truth lies your opportunity.
Take that truth and then start to build communications around it.
If the world is already thinking it… don’t fight it.
Lean into the truth head on.
What is the truest thing about your brand? Let me know in the comments below.
You’ll Be Rewarded In Public Black
You’ll Be Rewarded in Public…
...For What You Do In Private.
No one ever sees the hustle.
No one ever sees the struggle.
No one ever sees you staring at a blank page thinking:
“I have no ideas left…”
All everyone ever sees is the finished product.
They see the polished presentation.
The well thought out YouTube video.
Your audience celebrates you in public.
For all the hard work you do in private.
What are you doing in private to be rewarded in public? Let me know in the comments below!
P.S. Do you like customers coming to YOU? My team and I are looking for a few businesses who want to differentiate themselves from their competitors and increase revenue using brand strategy. If you’re interested, message me the word “different”. Thanks.
Sell To The Believers Red
Sell to the Believers
There are a lot of people who DO NOT believe in what you are selling.
And no matter how much you educate them.
Or show them the light.
They’ll never believe.
Then there are those who already believe in what you do and what you are offering.
There are so many people who exhibit the attributes of someone who WILL believe in you with a little education.
Don't waste time selling to the non-believers.
Spend your time selling to the BELIEVERS.
They are waiting for you.
Now go find your believers.
Are you selling to non-believers who will never convert or are you focused on the believers? Let me know in the comments below.
Remember The Goal Black
Remember The Goal
When reviewing work and giving feedback it’s easy to get lost in minutia.
“Can you make it green?”
“What would this look like with a Gotham font?”
“Is “impact” really the right word?”
While all these details can matter…
This type of feedback isn’t always helpful.
What is helpful is to give feedback that references the business goal the creative is intended to solve.
Try thinking about WHY you’re even doing this in the first place.
Ask:
“Will this attract the customers we want to attract?”
“Will our desired audience get the desired impression we want?”
“What will the gut feeling of our customers be after interacting with this?”
These are the right questions to ask.
When in doubt, remember (and reference) the goal.
This will answer all unanswered questions.
Do you remember the goal in your feedback process? Let me know in the comments below.
There can Be Only 1 White
There Can Be Only One
At the beginning of every engagement, before any of the work begins, there’s a super dooper important decision to be made…
Who will be the decider?
Who on the team will be the tie breaker?
Who on the team will the one to make the final decision to keep the process moving?
Getting input from the team is a MUST.
But if left unchecked, decision by committee can kill momentum and your brand.
Someone needs to be the decider.
Without a “decider” projects tend to drag on and turn into a meatball sundae of everyone’s ideas.
There can be only ONE.
Do you choose a decider in your engagements? How do you do it? Let me know in the comments below.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
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Brand Is Like Golf White Underlines
Brand is like Golf.
The game of golf is a very simple premise.
Get the ball in the hole in as few strokes as possible.
It’s not more complicated than that.
But a lot of people become obsessed with the game.
And as such, there’s a tendency to go deep.
And spend a lifetime…
And for some people a fortune…
Trying to perfect that which is imperfectable…
Kinda like all this branding stuff…
Sometimes we just need to remember that this brand game is about getting the ball in the hole in as few strokes as possible.
Do you find yourself making the brand game more complicated than it needs to be? Let me know in the comments below.
Pride Google Sheets Easter Egg Green
PRIDE Google Sheets Easter Egg
Google is always doing cool things to support their community.
Since June is Pride month…
Google has inserted an awesome Easter Egg in Sheets.
1. Open Sheets
2. Write the word “PRIDE” in the columns.
Watch what happens!
I might start all of my Sheets like this going forward!
What do you think of Google’s Sheets Pride Easter Egg? Let me know in the comments below.
Burn Out Pink
Burn Out.
It’s real.
It happens to all of us.
It’s happening to me.
At first I thought I was unhappy and unfulfilled.
Then I realized I've just been working too hard.
Stretched too thin.
I need a break.
I’m planning on leaning into the summer, taking Friday’s off, and most importantly…
Not being so hard on myself.
How do you know you’re feeling the effects of burnout and what do you do to recharge? Let me know in the comments below.
What Do You Want to Be Known For Black
What Do You Want to Be Known For?
It’s a pretty easy question.
But so many people struggle with this one.
Admittedly I do from time to time as well.
But ask yourself,
“What Do I Want To Be Known For”
As a Brand…
As a Company…
As a Product…
As a Person…
Then put all your energy into making sure the rest of the world knows it too. What do you want to be known for? Let me know in the comments below.
Relax Ask Some Questions Pink
Relax.
Ask Some Questions.
When things get stressful.
When things are weird.
When things aren’t going the way you thought they would.
RELAX
Ask some questions
Ask WHY
Get curious
Questions open up doors to worlds and galaxies that were invisible seconds prior.
What are some of your favorite questions to ask when the going gets tough?
Let me know in the comments below.
Testing Doesn’t Work Black
Testing Doesn’t Work
Testing big ideas by its very nature is flawed.
To be clear I’m talking about focus groups, test groups, processes that score work before launch, etc when I say “testing”.
Testing looks for what’s wrong with an idea.
Not what’s right.
If you look at the most perfect anything long enough you’ll find flaws, imperfections, and reasons not to believe.
Testing suggests that people react logically and intellectually to branding.
As if they pass a brand and say “Gee… that product is psychologically and emotionally representing my unmet needs…”
Testing is flawed because no one really knows what will resonate until the idea and brand is out in the world. The real world.
Testing also assumes that we really know what makes branding work and it can always be quantified, measured, and analyzed.
I don’t think we can.
Do you think testing works? Let me know in the comments below.
Messaging White Line
Messaging
Is why most businesses fail to connect with customers.
Messaging...Shows value you offer.
Messaging...Show’s why you’re different.
Messaging...Is the reason customers choose you.
Messaging isn’t just what we say but HOW we say it.
Messaging that works doesn't focus on telling people what you do.
They probably know already.
The messaging that works for your brand highlights the value of what you do for your customer and how it’s different from the other options they have.
Messaging is the most important, but most overlooked, component of a brand.
Is your messaging doing its job for your brand? Let me know in the comments below.
When Companies Get It Right Green
When Companies Get Brand Right
They ask - “what business problem am I trying to solve?”
They seek the advice of a professional to guide them through the process.
They never stop branding. It's a fluid, ever evolving practice. It's an always-on function in your business.
Customers are demanding more for the companies they do business with. They care about what the business stands for and require that they back up the beliefs they put on a website.
Businesses that look to build communities as a cornerstone of their brand are winning.
Stop selling your product, features and benefits. Sell the story. Sell the feeling and experience your customer has with your brand.
Be willing to take risk and accept change as a part of being great.
Be different. Stand out. Find the white space. Own a position in your customer's mind.
When do you think companies get “brand” right? Let me know in the comments below.
Start With Who Black
Start with Who
Instead of starting with Why, try starting with Who
Who is the sibling of Why.
They are interconnected and depend on one another.
You may argue that one is not more important than the other,
But I would argue that you can have a business without a Why.
You can’t have a business without a Who.
Inspired by Simon Sinek’s golden circle model, there’s a new circle - I call this the diamond encrusted circle.
By getting crystal clear on WHO we are solving a problem for, it becomes easy to ladder up and find our Why.
Do you believe in Starting with Who? Let me know in the comments below.
I Don’t Believe In Formulas Blue
I Don’t Believe In Formulas
There’s a lot of people out there selling formulas for brand and creativity.
I’m not a fan.
Advil is a formula.
WD-40 is a formula.
Coca-Cola is a formula.
A formula is repeatable with a specific, exact, REPEATED outcome.
Branding, writing, design…
No matter how much we try… cannot be reduced to a formula.
We work in FRAMEWORKS.
And while a process and an approach they are not formulas.
They do not give a precise answer.
Frameworks help us uncover truths, identify problems, and get to a desired answer (in a round about way).
But it’s never formulaic.
I believe in frameworks not formulas. Let me know what you think about frameworks vs. formulas in the comments below.
The Cracks In Your Hull White
The Cracks In Your Hull
Today’s hybrid digital and physical world is a real challenge for businesses.
There are about a bazillion touchpoints for your brand.
And showing up inconsistently across this landscape is a real problem.
One mistake or incongruent touchpoint isn’t going to sink your ship.
And in a silo these mistakes never look to be all that large.
But it’s the collective inconsistencies that are the cracks in your hull.
That will one day sink your business.
I can’t tell you when. But it will happen.
How do you manage to stay consistent across your brand? Let me know in the comments below.
Why Clients Pay More Blue
Why Clients Pay More
Is it because the work of a high priced agency is better than a lower priced agency?
Probably Not.
Is it because the people are smarter at a higher priced agency than a lower priced agency?
Hardly ever.
Is it because there is less perceived risk with a higher priced agency than a lower priced agency?
ABSOLUTELY.
Higher Rates ($$) = Peace of Mind
Clients pay more to mitigate risk.
That’s it.
Do you think clients pay more to reduce risk? Let me know in the comments below.
Branding Is About Selling Red
Branding Is About Selling
Branding Is About SELLING
That’s right.
Most people think branding is about logos, or websites, or promises.
But branding is about influencing the gut feel people have about your product or service.
Make no mistake
Branding is all about the $$$$.
Our modern day depiction of the beloved Santa in his red and white suit with rosy cheeks is a great example.
Before the 1930s Santa didn’t exist like this.
There were several mythological characters from different cultures like St. Nick, Sinterklaus, Papa Noel…
But not until Coca-Cola rebranded Santa in their brand colors to influence the sale of more sugar water… did Santa look like we know today.
Branding is all about selling. Let me know if you agree in the comments below.
Remember The Goal Black
Remember The Goal
When reviewing work and giving feedback it’s easy to get lost in minutia.
“Can you make it green?”
“What would this look like with a Gotham font?”
“Is “impact” really the right word?”
While all these details can matter…
This type of feedback isn’t always helpful.
What is helpful is to give feedback that references the business goal the creative is intended to solve.
Try thinking about WHY you’re even doing this in the first place.
Ask:
“Will this attract the customers we want to attract?”
“Will our desired audience get the desired impression we want?”
“What will the gut feeling of our customers be after interacting with this?”
These are the right questions to ask.
When in doubt, remember (and reference) the goal.
This will answer all unanswered questions.
Do you remember the goal in your feedback process? Let me know in the comments below.
There Can Be Only 1 White
There Can Be Only One
At the beginning of every engagement, before any of the work begins, there’s a super dooper important decision to be made…
Who will be the decider?
Who on the team will be the tie breaker?
Who on the team will the one to make the final decision to keep the process moving?
Getting input from the team is a MUST.
But if left unchecked, decision by committee can kill momentum and your brand.
Someone needs to be the decider.
Without a “decider” projects tend to drag on and turn into a meatball sundae of everyone’s ideas.
There can be only ONE.
Do you choose a decider in your engagements? How do you do it? Let me know in the comments below.
What’s The Truest Thing About Your Brand Blue
Find What’s True
Sometimes we over complicate all this brand stuff.
Often, all we need to ask is…
What’s the truest thing about your brand?
If I said “[your brand] is…” what would your prospective customers say?
Patagonia is...self-righteous activists.
Apple is… expensive.
Crocs are… ugly.
In the truth lies your opportunity.
Take that truth and then start to build communications around it.
If the world is already thinking it… don’t fight it.
Lean into the truth head on.
What is the truest thing about your brand? Let me know in the comments below.
You’ll Be Rewarded In Public Black
You’ll Be Rewarded in Public…
...For What You Do In Private.
No one ever sees the hustle.
No one ever sees the struggle.
No one ever sees you staring at a blank page thinking:
“I have no ideas left…”
All everyone ever sees is the finished product.
They see the polished presentation.
The well thought out YouTube video.
Your audience celebrates you in public.
For all the hard work you do in private.
What are you doing in private to be rewarded in public? Let me know in the comments below!
P.S. Do you like customers coming to YOU? My team and I are looking for a few businesses who want to differentiate themselves from their competitors and increase revenue using brand strategy. If you’re interested, message me the word “different”. Thanks.
Sell To The Believers Red
Sell to the Believers
There are a lot of people who DO NOT believe in what you are selling.
And no matter how much you educate them.
Or show them the light.
They’ll never believe.
Then there are those who already believe in what you do and what you are offering.
There are so many people who exhibit the attributes of someone who WILL believe in you with a little education.
Don't waste time selling to the non-believers.
Spend your time selling to the BELIEVERS.
They are waiting for you.
Now go find your believers.
Are you selling to non-believers who will never convert or are you focused on the believers? Let me know in the comments below.
Remember The Goal Black
Remember The Goal
When reviewing work and giving feedback it’s easy to get lost in minutia.
“Can you make it green?”
“What would this look like with a Gotham font?”
“Is “impact” really the right word?”
While all these details can matter…
This type of feedback isn’t always helpful.
What is helpful is to give feedback that references the business goal the creative is intended to solve.
Try thinking about WHY you’re even doing this in the first place.
Ask:
“Will this attract the customers we want to attract?”
“Will our desired audience get the desired impression we want?”
“What will the gut feeling of our customers be after interacting with this?”
These are the right questions to ask.
When in doubt, remember (and reference) the goal.
This will answer all unanswered questions.
Do you remember the goal in your feedback process? Let me know in the comments below.
There can Be Only 1 White
There Can Be Only One
At the beginning of every engagement, before any of the work begins, there’s a super dooper important decision to be made…
Who will be the decider?
Who on the team will be the tie breaker?
Who on the team will the one to make the final decision to keep the process moving?
Getting input from the team is a MUST.
But if left unchecked, decision by committee can kill momentum and your brand.
Someone needs to be the decider.
Without a “decider” projects tend to drag on and turn into a meatball sundae of everyone’s ideas.
There can be only ONE.
Do you choose a decider in your engagements? How do you do it? Let me know in the comments below.
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The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.How to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Growth Marketing in 2024 - Randy Rayess, Outgrow
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Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameGlobal Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
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Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
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Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Mastering SEO for Google in the AI Era - Dennis Yu
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
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Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
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In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Influencer Marketing Master Class - Alexis Andreasik
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As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
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I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
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