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Research for The Burson-Marsteller Age of Trump Technology Policy Survey was conducted by Penn Schoen Berland (PSB) on behalf of Burson-Marsteller to explore attitudes and perceptions about the future of the technology industry. To meet these objectives, PSB conducted an online quantitative study from December 6th to December 13th, 2016 among Technology Elite (n=504) and General Public respondents (n=1000). All Technology Elites are age 25+ with at least a college education, have a household income of $100,000+ in the coastal regions and $75,000+ in the heartland, live within 30 miles of a city with a significant technology industry presence reflecting a mix of established and start-up technology firms, and follow news about technology closely. The margin of error for the Technology Elites total sample is +/- 4.3% and larger for subgroups. The margin of error for the General Public total sample is +/- 3.00% and larger for subgroups.

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“A Voice for Young Syrian Refugees,” a supplementary survey carried out alongside the 9th annual ASDA’A Burson-Marsteller Arab Youth Survey 2017 is focused on the hopes, concerns and aspirations of young Syrian refugees living as refugees in Jordan and Lebanon. For the survey, the international polling company PSB Research conducted 400 face-to-face interviews of young Syrian refugees aged 18-24 years, split equally between men and women, who are living in refugee settlements in Jordan and Lebanon. The full Arab Youth Survey 2017 consists of 3,500 face-to-face interviews with Arab men and women aged 18 to 24. Fieldwork was conducted from February 7 and March 7, 2017. The survey is the largest of its kind of the region’s largest demographic, and covers the six Gulf Cooperation Council states (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE), North Africa (Algeria, Egypt, Libya, Morocco, and Tunisia), the Levant (Iraq, Jordan, Lebanon and the Palestinian Territories) and Yemen. The Survey has not included Syria since 2011, due to the civil unrest in the country.

A Voice for Young Syrian Refugees

“ One of the essential questions facing sports organisations today is how to grow in an increasingly competitive and globalized market place while, at the same time, staying true to their roots and core values.” Burson-Marsteller, a leading strategic communications and public relations firm, has teamed up with international tour organiser Match IQ to get to the heart of this issue. We invited some of the thought leaders in the industry to give their expert insights on how best to engage with audiences abroad.

Planet Football Executive Summary

The “Making it in America: The View from America” survey developed by Burson-Marsteller and conducted by research firm PSB sheds light on Americans’ sentiments about the current state of the economy, as well as their feelings about the future. From June 1-5, 2017, PSB conducted 1500 interviews with a General Population Survey*. The margin of error for the total sample is +/- 2.53% and larger for subgroups. The data was weighted to be nationally representative. This survey builds off the June 2017 Executive Survey* by McKinsey & Company, which surveyed 259 U.S. Business Leaders representing the full range of regions, industries, company sizes, functional specialties, and tenures. *Please note that within the survey findings, the terminology “Americans” and “American Population” refers to the General Population Survey and “Business Leaders” refers to the Executive Survey.

Making it in America: The View from America Survey

Each year in March, China’s leaders meet at the Lianghui, or “Two Sessions,” in Beijing to discuss policies and progress, review the government work plan and approve the national budget for the coming year. This year’s sessions were significant as the final meetings before the upcoming leadership transitions – which have even greater significance for China’s ongoing reform. There was an emphasis on stability, continuity and a gradual adjustment of the growth model. In what may be his final work report, Premier Li Keqiang pledged to deepen reforms, restructure the economy and improve people’s well-being. This was again largely in line with the themes set out in the Third Plenum of the 18th Communist Party Congress in 2013. The significance of the upcoming leadership transition was highlighted by the focus of commentators on the potential meaning of remarks by the Premier at the conclusion of his annual work report: “See you again, if there’s a chance.” In the document below, Burson-Marsteller’s analysts examine the outcomes of this year’s Two Sessions, and outline considerations for global companies in China in the current period of transformation.

China's Two Sessions 2017

Burson-Marsteller, in partnership with Penn Schoen Berland (PSB), interviewed business decision-makers about the value and challenges of various platforms – specifically conferences and events, corporate awards and rankings, and digital and social channels. Our research sought to identify which platforms are most relevant today, and which emerging platforms companies are gravitating toward to reach and influence stakeholders in the future.

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World Leaders on LinkedIn is Burson-Marsteller's latest research into how world leaders, governments and international organizations communicate via social media. The research builds on Burson-Marsteller's highly acclaimed annual Twiplomacy study, now in its fifth year. Initially focused solely on Twitter, the 2016 study has been expanded to other social media platforms including Facebook, Instagram, YouTube and more niche digital diplomacy platforms such as Snapchat, LinkedIn, Google+ and Vine. Burson-Marsteller has identified a total of 154 LinkedIn pages and profiles.

World Leaders on LinkedIn

World Leaders on Vine is Burson-Marsteller’s latest research into how world leaders, governments and international organizations communicate via social media. The research builds on Burson-Marsteller’s highly acclaimed annual Twiplomacy study, now in its fifth year. Initially focused solely on Twitter, the 2016 study has been expanded to other social media platforms including Facebook, Instagram, YouTube and more niche digital diplomacy platforms such as Snapchat, LinkedIn, Google+ and Vine. Burson-Marsteller has identified a total of 47 Vine channels, most of which have been verified by Twitter and carry a green verification mark. Only 19 of these channels are active and the rest are either dormant for more than a year, or have never posted a Vine.

World Leaders on Vine

World Leaders on YouTube is Burson-Marsteller's latest research into how world leaders, governments and international organizations communicate via social media. The research builds on Burson-Marsteller's highly acclaimed annual Twiplomacy study, now in its fifth year. Initially focused solely on Twitter, the 2016 study is being expanded to other social media platforms including Facebook, Instagram, YouTube and more niche digital diplomacy platforms such as Snapchat, LinkedIn, Google+ and Vine. An analysis of each separate platform will be released each month in the run up to the publication of the complete Twiplomacy study in May 2016.

World Leaders on YouTube

World Leaders on Instagram is Burson-Marsteller's latest research into how world leaders, governments and international organizations communicate via social media. The research builds on Burson-Marsteller's highly acclaimed annual Twiplomacy study. Initially focused solely on Twitter, the 2016 study is being expanded to other social media platforms including Facebook, Instagram, YouTube, Google+ and more niche digital diplomacy platforms such as Snapchat and Vine. An analysis of each separate platform will be released each month in the run up to the publication of the complete Twiplomacy study in May 2016.

World Leaders on Instagram

World Leaders on Facebook is Burson-Marsteller's latest research into how world leaders, governments and international organisations communicate via social media. The research builds on Burson-Marsteller's highly acclaimed annual Twiplomacy study. Initially focused solely on Twitter, the 2016 study is being expanded to other social media platforms including Facebook, Instagram, YouTube, Google+ and more niche digital diplomacy platforms such as Snapchat and Vine. An analysis of each separate platform will be released each month in the run up to the publication of the complete Twiplomacy study in May 2016.

World Leaders on Facebook

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Global Enterprises in China EN

Global enterprises will continue to have major opportunities in the coming decades of China’s development—if they can successfully calibrate their global strategies based on an understanding of the evolving spectrum of opportunities and challenges facing China under the New Normal—predicts a new report released today, Global Enterprises in China. The report is a collaboration between the leading Chinese think-tank, the Chinese Academy of International Trade and Economic Cooperation (CAITEC) of the Ministry of Commerce, and Burson-Marsteller, a leading global public affairs firm. The report examines the evolving role of global enterprises from the beginning of China’s reform and opening in the late 1970s with a focus on key industries such as manufacturing, energy and construction.

Global Enterprises in China (In Chinese)

Burson-Marsteller and Penn Schoen Berland (PSB) launched the seventh consecutive The Atlantic/Aspen Institute survey, an exclusive poll unveiling Americans’ views on the direction of their country. The quantitative survey collected insights from 1,988 members of the general population and 513 broad elites in the U.S. Most notably, this year’s survey found that Americans are overwhelmingly optimistic about their personal lives and ability to live the “American Dream,” even though three-fourths are worried the Dream is suffering overall.

The Atlantic/Aspen Institute Survey 2015: The American Dream - Abbreviated

The Atlantic/Aspen Institute Survey 2015: Majority of Americans Express Optimism About Own Lives, Yet Believe American Dream Is Suffering The American people are overwhelmingly optimistic about their own personal lives and ability to live the “American Dream” even as three fourths are worried the Dream is suffering overall, according to a 2015 The Atlantic/Aspen Institute survey conducted by Burson-Marsteller and Penn Schoen Berland (PSB), and based on a quantitative online survey in the US among 1,988 General Population and 513 Broad Elites.

The Atlantic/Aspen Institute Survey 2015: The American Dream

7th Annual ASDA'A Burson-Marsteller Arab Youth Survey

More than two-thirds of young people across the European Union (EU) have a positive view of the bloc and the values that it stands for such as peace, diversity and unity. Only 14 percent have a negative view of the EU, according to a new survey which asked young people from across the 28 member states what the Union means to them, and what the top priorities should be for European leaders over the next five years. The Erasmus Generation Survey, carried out by ThinkYoung, a Brussels-based youth think tank, and Burson-Marsteller, a leading global public affairs and public relations firm, invited 1,500 young Europeans to respond to a 15-question online questionnaire. The aim is to highlight the values of people aged 18 to 40 and to contribute to the direction of future European policy by calling on those in office to act. Learn more at www.generationerasmus.com.

Erasmus Generation Survey

Burson-Marsteller’s sports practice, Fan Experience, fielded its second-annual Super Bowl fan survey between January 16 and January 20, 2015 in conjunction with Penn Schoen Berland. The survey’s findings provide deep insights into exactly what kind of viewing experiences fans desire for the Big Game, which can help brands identify new opportunities for reaching consumers and sports fans alike.

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T20 cricket has indeed revolutionized the game in several ways, impacting both the playing style and the overall cricketing landscape. Let’s explore how this format has changed the traditional game: Changing Fan Preferences: T20 cricket has attracted a new generation of fans who seek instant gratification and excitement. The shorter duration and action-packed nature of T20 matches cater to the preferences of modern-day spectators, who often have limited time and attention spans. This shift in fan preferences has led to a decline in Test cricket viewership and attendance, as traditional matches require more time and patience. Evolution of Batting Techniques: Batsmen in T20 cricket are more inclined towards aggressive stroke play, focusing on power hitting and innovative shot-making. The need to score quickly in T20 matches has influenced batsmen to develop new skills, such as playing unconventional shots like the scoop, ramp, and switch-hit. While these techniques add excitement to the game, they have also led to changes in approach and shot selection in the longer formats, with batsmen becoming more aggressive even in Test matches. Emphasis on Fitness and Fielding: T20 cricket’s fast-paced nature demands athleticism and agility from players. Fielding standards have significantly improved, with players displaying remarkable athletic abilities, taking stunning catches, and effecting quick run-outs. The increased importance placed on fitness and fielding in T20 cricket has had a positive impact on the longer formats as well. Commercialization and Financial Impact: The rise of T20 cricket has brought significant commercial opportunities for the sport. Lucrative sponsorships, broadcast deals, and franchise-based leagues like the Indian Premier League (IPL) and Big Bash League (BBL) have contributed to the financial success of T20 cricket. However, this financial disparity has affected the growth and development of the traditional format, particularly in certain cricketing nations. Innovations in Bowling: T20 cricket has witnessed the emergence of new bowling strategies and variations aimed at restricting batsmen and taking wickets. Bowlers have developed skills like the slower ball, knuckleball, and yorker variations to counter the aggressive batting approaches in T20 matches. In summary, T20 cricket has not only changed how the game is played but also how talent is found, developed, and measured. It has given players worldwide new ways to showcase their skills and has transformed cricket into a more vibrant, exciting, and universally engaging sport1. 🏏🔥

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