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first things first
why sucksmobile first
Niels Anhalt, Unit-Direktor bei nexum, niels.anhalt@nexum.de
first things first
mobile first
Niels Anhalt, Unit-Direktor bei nexum, niels.anhalt@nexum.de
Not mobile first but
context first.
first things first
mobile first
context first
Niels Anhalt, Unit-Direktor bei nexum, niels.anhalt@nexum.de
http://www.slideshare.net/nielsa/mobile-go-home-welcome-multicontext
mobile first
1. mobile is primary context
2. support change of mindset in organization
3. help to focus on less
4. focus on sensors of mobile devices
5. use buzzword to win pitch
first things first
mobile first
context first
Niels Anhalt, Unit-Direktor bei nexum, niels.anhalt@nexum.de
first things first
mobile first
context first
user first content first
Niels Anhalt, Unit-Direktor bei nexum, niels.anhalt@nexum.de
When content is king,
then context is
kingdom.
first things first
mobile first
context first
user first content first
human first
brand first
business first
Niels Anhalt, Unit-Direktor bei nexum, niels.anhalt@nexum.de
„Innovation ist ein Vorgehen,
das Lösungen hervorbringt, 

die Kundenbedürfnisse
befriedigen.“
Tony Ulwick, Founder and CEO of Strategyn
first things first
mobile first
context first
user first content first
human first
brand first
business first
Niels Anhalt, Unit-Direktor bei nexum, niels.anhalt@nexum.de
Wenn der Mensch also immer das Ziel ist – 

ohne Menschen gäbe es keine Wirtschaft –, 

dann muss ich mich fragen: 

Ist der Mensch für mich nun Mittel oder Zweck? 

Ist er der Zweck, habe ich eine andere Situation, 

als wenn er Mittel ist – und zum Beispiel das Geld
der Zweck.
Wenn aber das Geld für mich Mittel ist, dann bleibt
dem Geld gar nichts anderes übrig, als sich den
Menschen zu suchen – als Zweck. Dann orientiert
sich alles am Menschen.
Götz Werner
first things first
mobile first
context first
user first content first
human first
brand first
business first
prototypeprototypeprototypeprototype
Niels Anhalt, Unit-Direktor bei nexum, niels.anhalt@nexum.de

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first things first - why mobile first sucks

  • 1. first things first why sucksmobile first Niels Anhalt, Unit-Direktor bei nexum, niels.anhalt@nexum.de
  • 2. first things first mobile first Niels Anhalt, Unit-Direktor bei nexum, niels.anhalt@nexum.de
  • 3. Not mobile first but context first.
  • 4. first things first mobile first context first Niels Anhalt, Unit-Direktor bei nexum, niels.anhalt@nexum.de
  • 6. mobile first 1. mobile is primary context 2. support change of mindset in organization 3. help to focus on less 4. focus on sensors of mobile devices 5. use buzzword to win pitch
  • 7. first things first mobile first context first Niels Anhalt, Unit-Direktor bei nexum, niels.anhalt@nexum.de
  • 8. first things first mobile first context first user first content first Niels Anhalt, Unit-Direktor bei nexum, niels.anhalt@nexum.de
  • 9. When content is king, then context is kingdom.
  • 10. first things first mobile first context first user first content first human first brand first business first Niels Anhalt, Unit-Direktor bei nexum, niels.anhalt@nexum.de
  • 11. „Innovation ist ein Vorgehen, das Lösungen hervorbringt, 
 die Kundenbedürfnisse befriedigen.“ Tony Ulwick, Founder and CEO of Strategyn
  • 12. first things first mobile first context first user first content first human first brand first business first Niels Anhalt, Unit-Direktor bei nexum, niels.anhalt@nexum.de
  • 13. Wenn der Mensch also immer das Ziel ist – 
 ohne Menschen gäbe es keine Wirtschaft –, 
 dann muss ich mich fragen: 
 Ist der Mensch für mich nun Mittel oder Zweck? 
 Ist er der Zweck, habe ich eine andere Situation, 
 als wenn er Mittel ist – und zum Beispiel das Geld der Zweck. Wenn aber das Geld für mich Mittel ist, dann bleibt dem Geld gar nichts anderes übrig, als sich den Menschen zu suchen – als Zweck. Dann orientiert sich alles am Menschen. Götz Werner
  • 14. first things first mobile first context first user first content first human first brand first business first prototypeprototypeprototypeprototype Niels Anhalt, Unit-Direktor bei nexum, niels.anhalt@nexum.de