[Report] Organizing for Content: Models to Incorporate Content Stra...

Anzeige

Anzeige

Anzeige

Anzeige

Anzeige

Anzeige

Anzeige

Anzeige

Anzeige

Anzeige

Anzeige

Anzeige

Organizing for Content:
Models to Incorporate Content Strategy and
Content Marketing in the Enterprise
April 25, 2013
By R...

Attribution-Noncommercial-Share Alike 3.0 United States | © 2013 Altimeter Group | 1
Executive Summary
Despite an overwhel...

Attribution-Noncommercial-Share Alike 3.0 United States | © 2013 Altimeter Group | 2
Table of Contents
The Content Challen...

Attribution-Noncommercial-Share Alike 3.0 United States | © 2013 Altimeter Group | 3
The Content Challenge: Feed the Beast...

Anzeige

Attribution-Noncommercial-Share Alike 3.0 United States | © 2013 Altimeter Group | 4
In addition to content in purely owne...

Attribution-Noncommercial-Share Alike 3.0 United States | © 2013 Altimeter Group | 5
Content responsibility and oversight ...

Attribution-Noncommercial-Share Alike 3.0 United States | © 2013 Altimeter Group | 6
Organizations Must Organize for Conte...

Attribution-Noncommercial-Share Alike 3.0 United States | © 2013 Altimeter Group | 7
Organizational Content Requirements
O...

Attribution-Noncommercial-Share Alike 3.0 United States | © 2013 Altimeter Group | 8
Measurement: “It’s all over the board...

Anzeige

Attribution-Noncommercial-Share Alike 3.0 United States | © 2013 Altimeter Group | 9
Content Orchestration: Organizational...

Attribution-Noncommercial-Share Alike 3.0 United States | © 2013 Altimeter Group | 10
Content Center of Excellence (CoE)
W...

Attribution-Noncommercial-Share Alike 3.0 United States | © 2013 Altimeter Group | 11
Pros: A strong editorial background ...

Attribution-Noncommercial-Share Alike 3.0 United States | © 2013 Altimeter Group | 12
Recognize it’s Time to Organize for ...

Attribution-Noncommercial-Share Alike 3.0 United States | © 2013 Altimeter Group | 13
Recommendations Checklist: Make Ro...

Anzeige

Attribution-Noncommercial-Share Alike 3.0 United States | © 2013 Altimeter Group | 14
Ecosystem Input
This report could no...

Attribution-Noncommercial-Share Alike 3.0 United States | © 2013 Altimeter Group | 15
Edelman: Steve Rubel, Chief Content ...

Attribution-Noncommercial-Share Alike 3.0 United States | © 2013 Altimeter Group | 16
About Us
Rebecca Lieb, Digital Adver...

Slideshare teilen

LinkedIn
Facebook
Twitter

Einbetten

Größe (px)

Ähnliche Slideshows am Ende anzeigen

WordPress-Shortcode

Link

Teilen
E-Mail

2024 Trend Updates: What Really Wor... by Search Engine Jou... 1045526 views
Storytelling For The Web: Integrate... by Chiara Aliotta 958884 views
Artificial Intelligence, Data and C... by OECD Directorate ... 886438 views
How to Leverage AI to Boost Employe... by SocialHRCamp 373696 views
2024 State of Marketing Report – by... by Marius Sescu 212106 views
Everything You Need To Know About C... by Expeed Software 231238 views

Auf Slideshare anzeigen

1 von 17 Anzeige

Auf Slideshare anzeigen

1 von 17 Anzeige