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DATEN IN ONLINE-SHOPS
Personalisierung & die Freaky Line
Dr. Roman Zenner
DR. ROMAN ZENNER
• Autor und Berater	

• Fachbücher zu verschiedenen
Shop-Systemen	

• Projektleiter für mittlere und
große Unternehmen
LAGE DER NATION
https://www.youtube.com/watch?v=3hbEWOTI5MI
„ICH HABE NICHTS ZUVERBERGEN!“
"266/365 Reading on the loo" by stuartpilbrow
#KONTROLLSUCHT
#SPÄHFANATISMUS
#SICHERHEITSESOTHERIK
#TOTALÜBERWACHUNG
#SPÄHANGRIFF
DER WERTVON	

DATEN
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DATEN IN ONLINESHOPS
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• Suchinformationen
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PERSONALISIERUNG
REALTIME RECOMMENDATION
ZUSÄTZLICHER DATEN-INPUT:	

!
ANNÄHERUNG AN	

DIE FREAKY LINE
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GOOGLE NOW:	

LOKALE SHOPPING-ERGEBNISSE
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WAS KÖNNEN SHOPBETREIBERTUN?
• Transparenz (Datenschutz nicht als notwendiges Übel, sondern als
Abgrenzungsmöglichkeit ansehen)	

• Sorgfältige Auswahl der Dienstleister (z.B. Hosting)	

• Informiert bleiben und sich engagieren
VIELEN DANK!
!
@rzenner

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Daten in Online-Shops: Personalisierung & die Freaky Line (2014)