Brand Mary Kom Packs a Punch
Born in Kangathei, Manipur – one of India’s north-eastern states – Mangte Chungneijang Mary Kom has fought against the odds to achieve sporting stardom. The only Indian woman boxer to have won an Olympics bronze, Mary Kom – as she’s better known – embodies the spirit of triumph. Breaking gender stereotypes and battling poverty, her trials and her journey to stardom are the stuff dreams are made of. Such is the power of her story that even mainstream Bollywood could not help but capture it on the big screen. Leading actress Priyanka Chopra will soon be seen essaying her role in the much anticipated biopic ‘Mary Kom’. Besides her training and tournaments, Mary Kom’s diary is packed with endorsements, celebrity appearances and speaking assignments. Our infographic from India, a nation obsessed with cricket, analyses what makes the story of a boxer so alluring and why Brand Mary Kom clicks.
