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Agenda für die Exkursion
       der TU-Braunschweig
          am 20. Mai 2010




09:30 – 10:00   Begrüßung und kurze Vorstellung der
                Psyma Research+Consulting GmbH
                Dr. Frank Knapp

10:00 – 10:45   Interne Geschäftsprozesse und Kundenbeziehungen
                durch IT -Systeme unterstützen: Das Psyma-Intra- und
                Extranet MyPsymaOnline.
                Manuel Strahija -Prosche

10:45 – 11:30   Selling (E-Business-) Services
                Stewart Fitchew (presented in English)

11:30 – 12:00   Wording von Online-Angeboten als zentrale
                Nutzungshürde - Instrumente der Marktforschung
                für ein nutzergerechtes Wording.
                Jonas Reichelt

12:00 – 12:30   Verbatim Wizard - IT-Tools für den Zugang
                zu und die Quantifizierung von qualitativen
                Marktforschungsergebnissen
                Jonas Reichelt

ca. 12:30       Kleiner Imbiss und Ende der Veranstaltung

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Agenda Psyma

  • 1. Agenda für die Exkursion der TU-Braunschweig am 20. Mai 2010 09:30 – 10:00 Begrüßung und kurze Vorstellung der Psyma Research+Consulting GmbH Dr. Frank Knapp 10:00 – 10:45 Interne Geschäftsprozesse und Kundenbeziehungen durch IT -Systeme unterstützen: Das Psyma-Intra- und Extranet MyPsymaOnline. Manuel Strahija -Prosche 10:45 – 11:30 Selling (E-Business-) Services Stewart Fitchew (presented in English) 11:30 – 12:00 Wording von Online-Angeboten als zentrale Nutzungshürde - Instrumente der Marktforschung für ein nutzergerechtes Wording. Jonas Reichelt 12:00 – 12:30 Verbatim Wizard - IT-Tools für den Zugang zu und die Quantifizierung von qualitativen Marktforschungsergebnissen Jonas Reichelt ca. 12:30 Kleiner Imbiss und Ende der Veranstaltung