3 Ways For A Brand To Increase Revenue
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Sometimes we over complicate this whole brand and business thing. If you’re looking to grow, to add revenue in order to increase your profit I have good news for you. There are really only 3 ways for a brand to increase revenue. 1️⃣ Get more customers. 2️⃣ Increase average transaction value 3️⃣ Get you existing customers to buy more often. That’s it. Now I have one question for you. What are you going to do to pull the lever on just one of these? How much revenue could you add if you were able to do this? Let me know in the comments below and make sure to SAVE this post.
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How Might We?
How Might We?
This is the question to ask.
Instead of asking “What Should We Say?”
Try asking “How Might We?”
“How” - says solutions exist and provide confidence to identity and solve for unmet needs.
“Might” - is permission to put ideas out there that might work or might not. Either way, it’s all good.
“We” - says we are collaborating and building on one another’s ideas to find a solution.
Ask:
“How Might We increase memberships?”
“How Might We communicate all the benefits of our gym?”
“How Might We find the best stories to tell?”
How Might We?
Start adding this question to your existing toolkit of questions and see where it takes you. You’ll be surprised where the HMW roads lead.
Do you ask How Might We Questions in your business?
The Golden Age Of Brand
The Golden Age of Brand
We are living in a brand revolution.
The bridge between brand and business has never been stronger.
The entire customer experience is driven by brand.
And we’re inventing and reinventing what being a brand professional is all about.
Just as the Rolling Stones were pushing rock n’ roll in the 70s.
And Dr. Dre and Snoop were pushing rap in the 90s
We are defining what brand and branding means today.
There’s never been a better time to be a branding professional or apply it to your business.
Do you think we’re in the golden age of branding? Let me know in the comments below.
Brands Are Hungry
Brands Are HUNGRY
A Brand is like having a child.
It demands a lot from you.
It needs love and attention.
Every new brand you launch is a new mouth to feed.
And Brands are HUNGRY
This is why we are seeing a shift from houses of brands…
(think P&G or Unilever)
To a brand house.
(think FedEx or Apple)
It’s easier and more cost effective to manage a master brand of a brand house than it is to manage many hungry brands.
Do you think brands are hungry? Let me know in the comments below.
So You Wanna Be A Thought Leader
So you wanna be a thought leader…
It’s the “in” thing to do right now, right?
Well there’s only one way it’s going to happen.
You’re gonna have to WRITE.
Whether you’re sharing thoughts with
TEXT
Or
VIDEO
Or
IMAGES
Or
AUDIO
You’re gonna have to write.
So what are you waiting for? Start writing!
I've Got No Content
I’ve Got No Content…
I’m out.
It took about 365 days.
Everything I’ve written has been designed and published.
I got burned out.
So I took a break.
The content beast has a voracious appetite.
Wait…
By writing about having no content…
I’m creating a piece of valuable content.
Looks like I’m back baby!
It’s okay to take a break from the content machine every now and then. How often do you take breaks? Let me know in the comments.
Why My Rate Is $400Hr Green
Why My Rate is $400/hr
First, I don’t like to charge hourly.
We mostly charge by project - this means my team and our clients all know the budget.
When the situation is right, I’ll do hourly work - usually only phone consults at $400/hr with a 2 hr minimum.
Why? This work isn’t like being a plumber.
(or any other profession that charges hourly)
The other day I had a plumber out to the house. He did his work, charged me an hourly rate + materials.
The second he left do you think he ever thought about that job again?
Did he run from his morning shower to write down an idea he had for my house?
Did he wake up at 3am dreaming about an amazing insight for my family?
I doubt it.
But when you hire me. Even at $400/hr that’s what happens.
My mind is always thinking of you and your business.
When I’m in the car...
in the shower…
& when I sleep.
Hey, if you don’t think it’s worth it you don’t have to hire me. But I bet your competitor will.
Why do you charge your hourly rate? Let me know in the comments below.
How To Not Grow Your Brand Pink
HOW TO NOT GROW YOUR BRAND
If we’re lucky in our careers we get to be a part of a successful brand.
But as that brand continues to grow it faces its own unique challenges.
So many aging brands are focussed on selling to their core customer.
And while they are maintaining revenues, they aren’t growing.
The simple truth?
At a certain point, you can’t grow the business by selling to your core.
Brand building never ends. In today’s fast paced world we are constantly fighting for relevance.
We are constantly fighting for growth and new customers.
But if all we do is sell to our core… we can’t grow. How do you find ways to grow your business in addition to your core? Let me know in the comments below.
What Not To Do Black
What NOT to DO
This is the hardest part of brand building.
Not choosing what TO do…
But choosing what NOT to do.
At its core, this is what a great brand does.
It says NO to great opportunities…
That aren’t the RIGHT opportunities.
I get it. It’s not easy to say NO.
But you know you’re building a great brand when you’re clear on what NOT to do.
Do you think choosing what not to do is hard? Let me know in the comments below.
Empfohlen
How Might We?
How Might We?
This is the question to ask.
Instead of asking “What Should We Say?”
Try asking “How Might We?”
“How” - says solutions exist and provide confidence to identity and solve for unmet needs.
“Might” - is permission to put ideas out there that might work or might not. Either way, it’s all good.
“We” - says we are collaborating and building on one another’s ideas to find a solution.
Ask:
“How Might We increase memberships?”
“How Might We communicate all the benefits of our gym?”
“How Might We find the best stories to tell?”
How Might We?
Start adding this question to your existing toolkit of questions and see where it takes you. You’ll be surprised where the HMW roads lead.
Do you ask How Might We Questions in your business?
The Golden Age Of Brand
The Golden Age of Brand
We are living in a brand revolution.
The bridge between brand and business has never been stronger.
The entire customer experience is driven by brand.
And we’re inventing and reinventing what being a brand professional is all about.
Just as the Rolling Stones were pushing rock n’ roll in the 70s.
And Dr. Dre and Snoop were pushing rap in the 90s
We are defining what brand and branding means today.
There’s never been a better time to be a branding professional or apply it to your business.
Do you think we’re in the golden age of branding? Let me know in the comments below.
Brands Are Hungry
Brands Are HUNGRY
A Brand is like having a child.
It demands a lot from you.
It needs love and attention.
Every new brand you launch is a new mouth to feed.
And Brands are HUNGRY
This is why we are seeing a shift from houses of brands…
(think P&G or Unilever)
To a brand house.
(think FedEx or Apple)
It’s easier and more cost effective to manage a master brand of a brand house than it is to manage many hungry brands.
Do you think brands are hungry? Let me know in the comments below.
So You Wanna Be A Thought Leader
So you wanna be a thought leader…
It’s the “in” thing to do right now, right?
Well there’s only one way it’s going to happen.
You’re gonna have to WRITE.
Whether you’re sharing thoughts with
TEXT
Or
VIDEO
Or
IMAGES
Or
AUDIO
You’re gonna have to write.
So what are you waiting for? Start writing!
I've Got No Content
I’ve Got No Content…
I’m out.
It took about 365 days.
Everything I’ve written has been designed and published.
I got burned out.
So I took a break.
The content beast has a voracious appetite.
Wait…
By writing about having no content…
I’m creating a piece of valuable content.
Looks like I’m back baby!
It’s okay to take a break from the content machine every now and then. How often do you take breaks? Let me know in the comments.
Why My Rate Is $400Hr Green
Why My Rate is $400/hr
First, I don’t like to charge hourly.
We mostly charge by project - this means my team and our clients all know the budget.
When the situation is right, I’ll do hourly work - usually only phone consults at $400/hr with a 2 hr minimum.
Why? This work isn’t like being a plumber.
(or any other profession that charges hourly)
The other day I had a plumber out to the house. He did his work, charged me an hourly rate + materials.
The second he left do you think he ever thought about that job again?
Did he run from his morning shower to write down an idea he had for my house?
Did he wake up at 3am dreaming about an amazing insight for my family?
I doubt it.
But when you hire me. Even at $400/hr that’s what happens.
My mind is always thinking of you and your business.
When I’m in the car...
in the shower…
& when I sleep.
Hey, if you don’t think it’s worth it you don’t have to hire me. But I bet your competitor will.
Why do you charge your hourly rate? Let me know in the comments below.
How To Not Grow Your Brand Pink
HOW TO NOT GROW YOUR BRAND
If we’re lucky in our careers we get to be a part of a successful brand.
But as that brand continues to grow it faces its own unique challenges.
So many aging brands are focussed on selling to their core customer.
And while they are maintaining revenues, they aren’t growing.
The simple truth?
At a certain point, you can’t grow the business by selling to your core.
Brand building never ends. In today’s fast paced world we are constantly fighting for relevance.
We are constantly fighting for growth and new customers.
But if all we do is sell to our core… we can’t grow. How do you find ways to grow your business in addition to your core? Let me know in the comments below.
What Not To Do Black
What NOT to DO
This is the hardest part of brand building.
Not choosing what TO do…
But choosing what NOT to do.
At its core, this is what a great brand does.
It says NO to great opportunities…
That aren’t the RIGHT opportunities.
I get it. It’s not easy to say NO.
But you know you’re building a great brand when you’re clear on what NOT to do.
Do you think choosing what not to do is hard? Let me know in the comments below.
Brand Is Like Golf White Underlines
Brand is like Golf.
The game of golf is a very simple premise.
Get the ball in the hole in as few strokes as possible.
It’s not more complicated than that.
But a lot of people become obsessed with the game.
And as such, there’s a tendency to go deep.
And spend a lifetime…
And for some people a fortune…
Trying to perfect that which is imperfectable…
Kinda like all this branding stuff…
Sometimes we just need to remember that this brand game is about getting the ball in the hole in as few strokes as possible.
Do you find yourself making the brand game more complicated than it needs to be? Let me know in the comments below.
Pride Google Sheets Easter Egg Green
PRIDE Google Sheets Easter Egg
Google is always doing cool things to support their community.
Since June is Pride month…
Google has inserted an awesome Easter Egg in Sheets.
1. Open Sheets
2. Write the word “PRIDE” in the columns.
Watch what happens!
I might start all of my Sheets like this going forward!
What do you think of Google’s Sheets Pride Easter Egg? Let me know in the comments below.
Burn Out Pink
Burn Out.
It’s real.
It happens to all of us.
It’s happening to me.
At first I thought I was unhappy and unfulfilled.
Then I realized I've just been working too hard.
Stretched too thin.
I need a break.
I’m planning on leaning into the summer, taking Friday’s off, and most importantly…
Not being so hard on myself.
How do you know you’re feeling the effects of burnout and what do you do to recharge? Let me know in the comments below.
What Do You Want to Be Known For Black
What Do You Want to Be Known For?
It’s a pretty easy question.
But so many people struggle with this one.
Admittedly I do from time to time as well.
But ask yourself,
“What Do I Want To Be Known For”
As a Brand…
As a Company…
As a Product…
As a Person…
Then put all your energy into making sure the rest of the world knows it too. What do you want to be known for? Let me know in the comments below.
Relax Ask Some Questions Pink
Relax.
Ask Some Questions.
When things get stressful.
When things are weird.
When things aren’t going the way you thought they would.
RELAX
Ask some questions
Ask WHY
Get curious
Questions open up doors to worlds and galaxies that were invisible seconds prior.
What are some of your favorite questions to ask when the going gets tough?
Let me know in the comments below.
Testing Doesn’t Work Black
Testing Doesn’t Work
Testing big ideas by its very nature is flawed.
To be clear I’m talking about focus groups, test groups, processes that score work before launch, etc when I say “testing”.
Testing looks for what’s wrong with an idea.
Not what’s right.
If you look at the most perfect anything long enough you’ll find flaws, imperfections, and reasons not to believe.
Testing suggests that people react logically and intellectually to branding.
As if they pass a brand and say “Gee… that product is psychologically and emotionally representing my unmet needs…”
Testing is flawed because no one really knows what will resonate until the idea and brand is out in the world. The real world.
Testing also assumes that we really know what makes branding work and it can always be quantified, measured, and analyzed.
I don’t think we can.
Do you think testing works? Let me know in the comments below.
Messaging White Line
Messaging
Is why most businesses fail to connect with customers.
Messaging...Shows value you offer.
Messaging...Show’s why you’re different.
Messaging...Is the reason customers choose you.
Messaging isn’t just what we say but HOW we say it.
Messaging that works doesn't focus on telling people what you do.
They probably know already.
The messaging that works for your brand highlights the value of what you do for your customer and how it’s different from the other options they have.
Messaging is the most important, but most overlooked, component of a brand.
Is your messaging doing its job for your brand? Let me know in the comments below.
When Companies Get It Right Green
When Companies Get Brand Right
They ask - “what business problem am I trying to solve?”
They seek the advice of a professional to guide them through the process.
They never stop branding. It's a fluid, ever evolving practice. It's an always-on function in your business.
Customers are demanding more for the companies they do business with. They care about what the business stands for and require that they back up the beliefs they put on a website.
Businesses that look to build communities as a cornerstone of their brand are winning.
Stop selling your product, features and benefits. Sell the story. Sell the feeling and experience your customer has with your brand.
Be willing to take risk and accept change as a part of being great.
Be different. Stand out. Find the white space. Own a position in your customer's mind.
When do you think companies get “brand” right? Let me know in the comments below.
Start With Who Black
Start with Who
Instead of starting with Why, try starting with Who
Who is the sibling of Why.
They are interconnected and depend on one another.
You may argue that one is not more important than the other,
But I would argue that you can have a business without a Why.
You can’t have a business without a Who.
Inspired by Simon Sinek’s golden circle model, there’s a new circle - I call this the diamond encrusted circle.
By getting crystal clear on WHO we are solving a problem for, it becomes easy to ladder up and find our Why.
Do you believe in Starting with Who? Let me know in the comments below.
I Don’t Believe In Formulas Blue
I Don’t Believe In Formulas
There’s a lot of people out there selling formulas for brand and creativity.
I’m not a fan.
Advil is a formula.
WD-40 is a formula.
Coca-Cola is a formula.
A formula is repeatable with a specific, exact, REPEATED outcome.
Branding, writing, design…
No matter how much we try… cannot be reduced to a formula.
We work in FRAMEWORKS.
And while a process and an approach they are not formulas.
They do not give a precise answer.
Frameworks help us uncover truths, identify problems, and get to a desired answer (in a round about way).
But it’s never formulaic.
I believe in frameworks not formulas. Let me know what you think about frameworks vs. formulas in the comments below.
The Cracks In Your Hull White
The Cracks In Your Hull
Today’s hybrid digital and physical world is a real challenge for businesses.
There are about a bazillion touchpoints for your brand.
And showing up inconsistently across this landscape is a real problem.
One mistake or incongruent touchpoint isn’t going to sink your ship.
And in a silo these mistakes never look to be all that large.
But it’s the collective inconsistencies that are the cracks in your hull.
That will one day sink your business.
I can’t tell you when. But it will happen.
How do you manage to stay consistent across your brand? Let me know in the comments below.
Why Clients Pay More Blue
Why Clients Pay More
Is it because the work of a high priced agency is better than a lower priced agency?
Probably Not.
Is it because the people are smarter at a higher priced agency than a lower priced agency?
Hardly ever.
Is it because there is less perceived risk with a higher priced agency than a lower priced agency?
ABSOLUTELY.
Higher Rates ($$) = Peace of Mind
Clients pay more to mitigate risk.
That’s it.
Do you think clients pay more to reduce risk? Let me know in the comments below.
Branding Is About Selling Red
Branding Is About Selling
Branding Is About SELLING
That’s right.
Most people think branding is about logos, or websites, or promises.
But branding is about influencing the gut feel people have about your product or service.
Make no mistake
Branding is all about the $$$$.
Our modern day depiction of the beloved Santa in his red and white suit with rosy cheeks is a great example.
Before the 1930s Santa didn’t exist like this.
There were several mythological characters from different cultures like St. Nick, Sinterklaus, Papa Noel…
But not until Coca-Cola rebranded Santa in their brand colors to influence the sale of more sugar water… did Santa look like we know today.
Branding is all about selling. Let me know if you agree in the comments below.
Remember The Goal Black
Remember The Goal
When reviewing work and giving feedback it’s easy to get lost in minutia.
“Can you make it green?”
“What would this look like with a Gotham font?”
“Is “impact” really the right word?”
While all these details can matter…
This type of feedback isn’t always helpful.
What is helpful is to give feedback that references the business goal the creative is intended to solve.
Try thinking about WHY you’re even doing this in the first place.
Ask:
“Will this attract the customers we want to attract?”
“Will our desired audience get the desired impression we want?”
“What will the gut feeling of our customers be after interacting with this?”
These are the right questions to ask.
When in doubt, remember (and reference) the goal.
This will answer all unanswered questions.
Do you remember the goal in your feedback process? Let me know in the comments below.
There Can Be Only 1 White
There Can Be Only One
At the beginning of every engagement, before any of the work begins, there’s a super dooper important decision to be made…
Who will be the decider?
Who on the team will be the tie breaker?
Who on the team will the one to make the final decision to keep the process moving?
Getting input from the team is a MUST.
But if left unchecked, decision by committee can kill momentum and your brand.
Someone needs to be the decider.
Without a “decider” projects tend to drag on and turn into a meatball sundae of everyone’s ideas.
There can be only ONE.
Do you choose a decider in your engagements? How do you do it? Let me know in the comments below.
What’s The Truest Thing About Your Brand Blue
Find What’s True
Sometimes we over complicate all this brand stuff.
Often, all we need to ask is…
What’s the truest thing about your brand?
If I said “[your brand] is…” what would your prospective customers say?
Patagonia is...self-righteous activists.
Apple is… expensive.
Crocs are… ugly.
In the truth lies your opportunity.
Take that truth and then start to build communications around it.
If the world is already thinking it… don’t fight it.
Lean into the truth head on.
What is the truest thing about your brand? Let me know in the comments below.
You’ll Be Rewarded In Public Black
You’ll Be Rewarded in Public…
...For What You Do In Private.
No one ever sees the hustle.
No one ever sees the struggle.
No one ever sees you staring at a blank page thinking:
“I have no ideas left…”
All everyone ever sees is the finished product.
They see the polished presentation.
The well thought out YouTube video.
Your audience celebrates you in public.
For all the hard work you do in private.
What are you doing in private to be rewarded in public? Let me know in the comments below!
P.S. Do you like customers coming to YOU? My team and I are looking for a few businesses who want to differentiate themselves from their competitors and increase revenue using brand strategy. If you’re interested, message me the word “different”. Thanks.
Sell To The Believers Red
Sell to the Believers
There are a lot of people who DO NOT believe in what you are selling.
And no matter how much you educate them.
Or show them the light.
They’ll never believe.
Then there are those who already believe in what you do and what you are offering.
There are so many people who exhibit the attributes of someone who WILL believe in you with a little education.
Don't waste time selling to the non-believers.
Spend your time selling to the BELIEVERS.
They are waiting for you.
Now go find your believers.
Are you selling to non-believers who will never convert or are you focused on the believers? Let me know in the comments below.
Remember The Goal Black
Remember The Goal
When reviewing work and giving feedback it’s easy to get lost in minutia.
“Can you make it green?”
“What would this look like with a Gotham font?”
“Is “impact” really the right word?”
While all these details can matter…
This type of feedback isn’t always helpful.
What is helpful is to give feedback that references the business goal the creative is intended to solve.
Try thinking about WHY you’re even doing this in the first place.
Ask:
“Will this attract the customers we want to attract?”
“Will our desired audience get the desired impression we want?”
“What will the gut feeling of our customers be after interacting with this?”
These are the right questions to ask.
When in doubt, remember (and reference) the goal.
This will answer all unanswered questions.
Do you remember the goal in your feedback process? Let me know in the comments below.
There can Be Only 1 White
There Can Be Only One
At the beginning of every engagement, before any of the work begins, there’s a super dooper important decision to be made…
Who will be the decider?
Who on the team will be the tie breaker?
Who on the team will the one to make the final decision to keep the process moving?
Getting input from the team is a MUST.
But if left unchecked, decision by committee can kill momentum and your brand.
Someone needs to be the decider.
Without a “decider” projects tend to drag on and turn into a meatball sundae of everyone’s ideas.
There can be only ONE.
Do you choose a decider in your engagements? How do you do it? Let me know in the comments below.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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二.真实使馆公证(即留学回国人员证明,不成功不收费)
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
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◇企事业单位必须要求办理的
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◇申请留学生创业基金
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4:这个认证书并且可以归档倒地方
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6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Brand Is Like Golf White Underlines
Brand is like Golf.
The game of golf is a very simple premise.
Get the ball in the hole in as few strokes as possible.
It’s not more complicated than that.
But a lot of people become obsessed with the game.
And as such, there’s a tendency to go deep.
And spend a lifetime…
And for some people a fortune…
Trying to perfect that which is imperfectable…
Kinda like all this branding stuff…
Sometimes we just need to remember that this brand game is about getting the ball in the hole in as few strokes as possible.
Do you find yourself making the brand game more complicated than it needs to be? Let me know in the comments below.
Pride Google Sheets Easter Egg Green
PRIDE Google Sheets Easter Egg
Google is always doing cool things to support their community.
Since June is Pride month…
Google has inserted an awesome Easter Egg in Sheets.
1. Open Sheets
2. Write the word “PRIDE” in the columns.
Watch what happens!
I might start all of my Sheets like this going forward!
What do you think of Google’s Sheets Pride Easter Egg? Let me know in the comments below.
Burn Out Pink
Burn Out.
It’s real.
It happens to all of us.
It’s happening to me.
At first I thought I was unhappy and unfulfilled.
Then I realized I've just been working too hard.
Stretched too thin.
I need a break.
I’m planning on leaning into the summer, taking Friday’s off, and most importantly…
Not being so hard on myself.
How do you know you’re feeling the effects of burnout and what do you do to recharge? Let me know in the comments below.
What Do You Want to Be Known For Black
What Do You Want to Be Known For?
It’s a pretty easy question.
But so many people struggle with this one.
Admittedly I do from time to time as well.
But ask yourself,
“What Do I Want To Be Known For”
As a Brand…
As a Company…
As a Product…
As a Person…
Then put all your energy into making sure the rest of the world knows it too. What do you want to be known for? Let me know in the comments below.
Relax Ask Some Questions Pink
Relax.
Ask Some Questions.
When things get stressful.
When things are weird.
When things aren’t going the way you thought they would.
RELAX
Ask some questions
Ask WHY
Get curious
Questions open up doors to worlds and galaxies that were invisible seconds prior.
What are some of your favorite questions to ask when the going gets tough?
Let me know in the comments below.
Testing Doesn’t Work Black
Testing Doesn’t Work
Testing big ideas by its very nature is flawed.
To be clear I’m talking about focus groups, test groups, processes that score work before launch, etc when I say “testing”.
Testing looks for what’s wrong with an idea.
Not what’s right.
If you look at the most perfect anything long enough you’ll find flaws, imperfections, and reasons not to believe.
Testing suggests that people react logically and intellectually to branding.
As if they pass a brand and say “Gee… that product is psychologically and emotionally representing my unmet needs…”
Testing is flawed because no one really knows what will resonate until the idea and brand is out in the world. The real world.
Testing also assumes that we really know what makes branding work and it can always be quantified, measured, and analyzed.
I don’t think we can.
Do you think testing works? Let me know in the comments below.
Messaging White Line
Messaging
Is why most businesses fail to connect with customers.
Messaging...Shows value you offer.
Messaging...Show’s why you’re different.
Messaging...Is the reason customers choose you.
Messaging isn’t just what we say but HOW we say it.
Messaging that works doesn't focus on telling people what you do.
They probably know already.
The messaging that works for your brand highlights the value of what you do for your customer and how it’s different from the other options they have.
Messaging is the most important, but most overlooked, component of a brand.
Is your messaging doing its job for your brand? Let me know in the comments below.
When Companies Get It Right Green
When Companies Get Brand Right
They ask - “what business problem am I trying to solve?”
They seek the advice of a professional to guide them through the process.
They never stop branding. It's a fluid, ever evolving practice. It's an always-on function in your business.
Customers are demanding more for the companies they do business with. They care about what the business stands for and require that they back up the beliefs they put on a website.
Businesses that look to build communities as a cornerstone of their brand are winning.
Stop selling your product, features and benefits. Sell the story. Sell the feeling and experience your customer has with your brand.
Be willing to take risk and accept change as a part of being great.
Be different. Stand out. Find the white space. Own a position in your customer's mind.
When do you think companies get “brand” right? Let me know in the comments below.
Start With Who Black
Start with Who
Instead of starting with Why, try starting with Who
Who is the sibling of Why.
They are interconnected and depend on one another.
You may argue that one is not more important than the other,
But I would argue that you can have a business without a Why.
You can’t have a business without a Who.
Inspired by Simon Sinek’s golden circle model, there’s a new circle - I call this the diamond encrusted circle.
By getting crystal clear on WHO we are solving a problem for, it becomes easy to ladder up and find our Why.
Do you believe in Starting with Who? Let me know in the comments below.
I Don’t Believe In Formulas Blue
I Don’t Believe In Formulas
There’s a lot of people out there selling formulas for brand and creativity.
I’m not a fan.
Advil is a formula.
WD-40 is a formula.
Coca-Cola is a formula.
A formula is repeatable with a specific, exact, REPEATED outcome.
Branding, writing, design…
No matter how much we try… cannot be reduced to a formula.
We work in FRAMEWORKS.
And while a process and an approach they are not formulas.
They do not give a precise answer.
Frameworks help us uncover truths, identify problems, and get to a desired answer (in a round about way).
But it’s never formulaic.
I believe in frameworks not formulas. Let me know what you think about frameworks vs. formulas in the comments below.
The Cracks In Your Hull White
The Cracks In Your Hull
Today’s hybrid digital and physical world is a real challenge for businesses.
There are about a bazillion touchpoints for your brand.
And showing up inconsistently across this landscape is a real problem.
One mistake or incongruent touchpoint isn’t going to sink your ship.
And in a silo these mistakes never look to be all that large.
But it’s the collective inconsistencies that are the cracks in your hull.
That will one day sink your business.
I can’t tell you when. But it will happen.
How do you manage to stay consistent across your brand? Let me know in the comments below.
Why Clients Pay More Blue
Why Clients Pay More
Is it because the work of a high priced agency is better than a lower priced agency?
Probably Not.
Is it because the people are smarter at a higher priced agency than a lower priced agency?
Hardly ever.
Is it because there is less perceived risk with a higher priced agency than a lower priced agency?
ABSOLUTELY.
Higher Rates ($$) = Peace of Mind
Clients pay more to mitigate risk.
That’s it.
Do you think clients pay more to reduce risk? Let me know in the comments below.
Branding Is About Selling Red
Branding Is About Selling
Branding Is About SELLING
That’s right.
Most people think branding is about logos, or websites, or promises.
But branding is about influencing the gut feel people have about your product or service.
Make no mistake
Branding is all about the $$$$.
Our modern day depiction of the beloved Santa in his red and white suit with rosy cheeks is a great example.
Before the 1930s Santa didn’t exist like this.
There were several mythological characters from different cultures like St. Nick, Sinterklaus, Papa Noel…
But not until Coca-Cola rebranded Santa in their brand colors to influence the sale of more sugar water… did Santa look like we know today.
Branding is all about selling. Let me know if you agree in the comments below.
Remember The Goal Black
Remember The Goal
When reviewing work and giving feedback it’s easy to get lost in minutia.
“Can you make it green?”
“What would this look like with a Gotham font?”
“Is “impact” really the right word?”
While all these details can matter…
This type of feedback isn’t always helpful.
What is helpful is to give feedback that references the business goal the creative is intended to solve.
Try thinking about WHY you’re even doing this in the first place.
Ask:
“Will this attract the customers we want to attract?”
“Will our desired audience get the desired impression we want?”
“What will the gut feeling of our customers be after interacting with this?”
These are the right questions to ask.
When in doubt, remember (and reference) the goal.
This will answer all unanswered questions.
Do you remember the goal in your feedback process? Let me know in the comments below.
There Can Be Only 1 White
There Can Be Only One
At the beginning of every engagement, before any of the work begins, there’s a super dooper important decision to be made…
Who will be the decider?
Who on the team will be the tie breaker?
Who on the team will the one to make the final decision to keep the process moving?
Getting input from the team is a MUST.
But if left unchecked, decision by committee can kill momentum and your brand.
Someone needs to be the decider.
Without a “decider” projects tend to drag on and turn into a meatball sundae of everyone’s ideas.
There can be only ONE.
Do you choose a decider in your engagements? How do you do it? Let me know in the comments below.
What’s The Truest Thing About Your Brand Blue
Find What’s True
Sometimes we over complicate all this brand stuff.
Often, all we need to ask is…
What’s the truest thing about your brand?
If I said “[your brand] is…” what would your prospective customers say?
Patagonia is...self-righteous activists.
Apple is… expensive.
Crocs are… ugly.
In the truth lies your opportunity.
Take that truth and then start to build communications around it.
If the world is already thinking it… don’t fight it.
Lean into the truth head on.
What is the truest thing about your brand? Let me know in the comments below.
You’ll Be Rewarded In Public Black
You’ll Be Rewarded in Public…
...For What You Do In Private.
No one ever sees the hustle.
No one ever sees the struggle.
No one ever sees you staring at a blank page thinking:
“I have no ideas left…”
All everyone ever sees is the finished product.
They see the polished presentation.
The well thought out YouTube video.
Your audience celebrates you in public.
For all the hard work you do in private.
What are you doing in private to be rewarded in public? Let me know in the comments below!
P.S. Do you like customers coming to YOU? My team and I are looking for a few businesses who want to differentiate themselves from their competitors and increase revenue using brand strategy. If you’re interested, message me the word “different”. Thanks.
Sell To The Believers Red
Sell to the Believers
There are a lot of people who DO NOT believe in what you are selling.
And no matter how much you educate them.
Or show them the light.
They’ll never believe.
Then there are those who already believe in what you do and what you are offering.
There are so many people who exhibit the attributes of someone who WILL believe in you with a little education.
Don't waste time selling to the non-believers.
Spend your time selling to the BELIEVERS.
They are waiting for you.
Now go find your believers.
Are you selling to non-believers who will never convert or are you focused on the believers? Let me know in the comments below.
Remember The Goal Black
Remember The Goal
When reviewing work and giving feedback it’s easy to get lost in minutia.
“Can you make it green?”
“What would this look like with a Gotham font?”
“Is “impact” really the right word?”
While all these details can matter…
This type of feedback isn’t always helpful.
What is helpful is to give feedback that references the business goal the creative is intended to solve.
Try thinking about WHY you’re even doing this in the first place.
Ask:
“Will this attract the customers we want to attract?”
“Will our desired audience get the desired impression we want?”
“What will the gut feeling of our customers be after interacting with this?”
These are the right questions to ask.
When in doubt, remember (and reference) the goal.
This will answer all unanswered questions.
Do you remember the goal in your feedback process? Let me know in the comments below.
There can Be Only 1 White
There Can Be Only One
At the beginning of every engagement, before any of the work begins, there’s a super dooper important decision to be made…
Who will be the decider?
Who on the team will be the tie breaker?
Who on the team will the one to make the final decision to keep the process moving?
Getting input from the team is a MUST.
But if left unchecked, decision by committee can kill momentum and your brand.
Someone needs to be the decider.
Without a “decider” projects tend to drag on and turn into a meatball sundae of everyone’s ideas.
There can be only ONE.
Do you choose a decider in your engagements? How do you do it? Let me know in the comments below.
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二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
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◇回国时间很长，忘记办理；
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
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You’ll hear:
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- Unique engagement opportunities presented by Reddit.
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1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationHow to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
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Pillar-Based Marketing Master Class - Ryan Brock
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In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastjanani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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