10 things to do your ads comply wth int lawsAamir Abbasi
1) Advertisers must understand and comply with advertising laws in any country they operate in. They should research consumer protection laws and past cases.
2) All advertising claims must be substantiated before disseminating an ad. In the US, the FTC enforces this and has provided guidance on what constitutes a deceptive claim.
3) Advertisers should ensure claims are truthful, accurate, and not misleading. Comparative claims require clear substantiation to avoid deception or issues with competitors.
10 things to do your ads comply wth int lawsAamir Abbasi
1) Advertisers must understand and comply with advertising laws in any country they operate in. They should research consumer protection laws and past cases.
2) All advertising claims must be substantiated before disseminating an ad. In the US, the FTC enforces this and has provided guidance on what constitutes a deceptive claim.
3) Advertisers should ensure claims are truthful, accurate, and not misleading. Comparative claims require clear substantiation to avoid deception or issues with competitors.