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TORSTEN HENNING HENSEL
                             PARTNER // CREATIVE CONSULTANT
                                       ...
WWW.FLICKR.COM/PHOTOS/70319561@N00/506121620
WWW.FLICKR.COM/PHOTOS/70319561@N00/506121620




THE MOST INFLUENTIAL FORMULA OF OUR TIMES?
1-d            PR(pj)
     PR(pi) = n + d ∑
                   p ∈ M(p )
                       j   i
                    ...
GOOGLE SITES ACCOUNT FOR TWO-THIRDS OF
113 BILLION SEARCHES CONDUCTED WORLDWIDE
EVERY MONTH.
PAGERANK, GOOGLE‘S SEARCH ALG...
HTTP://WWW.IBIBLIO.ORG/WM/PAINT/AUTH/CARAVAGGIO/MATTHEW.JPG




FOR TO ALL THOSE WHO
HAVE, MORE WILL BE GIVEN,
AND THEY WI...
HTTP://WWW.CAIDA.ORG/FUNDING/CYBERSECURITY/A-ROOT-RTT-01.PNG




THANKS TO THE MATTHEW EFFECT THE ALREADY
FAMOUS BECOME MO...
THIS MEANS THAT THOSE WHO ALREADY POSSESS
ECONOMIC POWER AND SOCIAL CAPITAL WILL
AUTOMATICALLY GAIN MORE POWER OR CAPITAL ...
NO MATTER HOW GREAT
 NO MATTER HOW SEA  Y       OUR CONTENT IS,
                       RCH ENGINE OPTIMISE
 PAGE IS, IF YO...
HTTP://CHRISTOPHERBAKER.NET/PROJECTS/MYMAP/




KNOWING THIS, THE AIM OF A MODERN MARKETER
SHOULD BE: GETTING LINKED (THE ...
BUT WHAT EXACTLY IS A LINK?
IN COMPUTING, A HYPERLINK (OR LINK) IS A REFERENCE TO A DOCUMENT THAT THE READER
  CAN DIRECTL...
GOOGLE INTERPRETS A LINK FROM PAGE A TO
   PAGE B AS A VOTE, BY PAGE A, FOR PAGE B.
   BUT, GOOGLE LOOKS AT MORE THAN THE ...
LINKS ARE
THE NEW
CURRENCY.
WWW.FLICKR.COM/PHOTOS/PFALA/2402698820
HTTP://WWW.NICKBILTON.COM/98/
CH
                                                                                                              AR      G...
ALSO OUTBOUND LINKS ARE IMPORTANT
AS PEOPLE CAN START TO SEE YOU AS A VALUABLE
SOURCE OF INFORMATION. TWITTER, FACEBOOK,
D...
USING HYPERLINKS PROPERLY IS CRUCIAL, IF YOU WANT
YOUR WEBSITE OR BLOG TO BE CONSIDERED IMPORTANT.
THE CREATIVE USE OF HYP...
WWW.FLICKR.COM/PHOTOS/SPAVAAI/2664627151




  WHY IS THIS SO IMPORTANT?
  BECAUSE THE WEB BECOMES MORE AND MORE SOCIAL:
 ...
SOCIAL MEDIA IS A LINKING MACHINE.
MARKETERS SHOULD HURRY UP UNDERSTANDING SOCIAL
MEDIA AS THE FUTURE OF THEIR COMPANIES A...
IN THE NEAR FUTURE, LINKS BECOME
PHYSICAL AND/OR EVEN MENTAL.
SOCIAL MEDIA IS JUST AN EVOLUTION STEP OF THE
INTERNET. THE ...
PICTURE: SCREENSHOT FROM MICROSOFT‘S VISION 2019 TVC




A REALITY THAT WILL BE BUILT OF
UNIMAGINABLE AMOUNTS OF DATA.
DAT...
COMPANIES SHOULD NOT MISS TO PARTICIPATE AND
SUCCEED IN THIS EVOLUTION STEP AS IT LAYS THE
DATA BASIS FOR THE COMING WEBS
...
IT‘S A SIMPLE EQUATION:
THE LINKS OF TODAY = THE SUCCESS OF TOMORROW
BIGHUGELABS.COM/ONBLACK.PHP?ID=398032677




ATTRACTING LINKS




                   WWW.AUGENSOUND.DE/DATA/PREVIEW/2/ANGL...
ENTER & UNDERSTAND THE WEB 2.0
COMMUNICATION ECOSYSTEM!
                 HTTP://WEBTREATS.MYSITEMYWAY.COM/BLACK-INK-GRUNGE...
WWW.FLICKR.COM/PHOTOS/15271532@N00/2551785843




EXPLORE INITIAL PLATFORMS
THAT ARE RELEVANT FOR YOUR BUSINESS CONTEXT.
CREATE TRUE VALUE
ADD USEFUL CONTENT TO THESE PLATFORMS
AND COMMUNITIES (OR LAUNCH YOUR OWN).




                        ...
IDENTIFY THE HUBS
 FOR YOUR COMMUNICATION CONTEXT.




HTTP://DARMANO.TYPEPAD.COM/.A/6A00D8341BFA9853EF011570913ACD970C-50...
WWW.FLICKR.COM/PHOTOS/KAICHANVONG/283209950
                                                                              ...
IF YOUR CONTENT IS VALUABLE
(AND WORTH THE EFFORT) THEY WILL SPREAD IT UNDER
THEIR FOLLOWERS AND FANS.




PICTURE: SCREEN...
ENJOY GETTING LINKED...




 WWW.FLICKR.COM/PHOTOS/DEXTEROUSARTISAN/2776292807
AND LINKED AND LINKED...
WWW.FLICKR.COM/PHOTOS/DEXTEROUSARTISAN/2802095056
AND FINALLY,
JOIN THE CONVERSATION
THAT EVOLVES AROUND YOUR COMPANY OR BRAND



WWW.FLICKR.COM/PHOTOS/NICOATRIDGE/417979896
"IDEAS AND PRODUCTS AND MESSAGES AND
BEHAVIORS SPREAD LIKE VIRUSES DO."
MALCOLM GLADWELL: THE TIPPING POINT

LINKS FOLLOW ...
THE THREE RULES
OF EPIDEMICS                  ACCORDING TO
                              MALCOLM GLADWELL

THE STICKINESS ...
THREE TYPES OF PEOPLE ARE NECESSARY TO START
A LINKING EPIDEMIC.                                                          ...
CREATE YOUR INDIVIDUAL SOCIAL
MEDIA LINK-BUILDING STRATEGY




                     SOURCE/CREDIT: ROSS DAWSON
           ...
THANK YOU!
Want to know more? Get in contact:
torsten.hensel@nouve.de
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6
TRY TO ATTRACT THE KEY-INFLUENCERS‘
AWARENESS FOR YOUR CONTENT

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